GITNUX MARKETDATA REPORT 2024

Statistics About The Most Natural Baby Formula

The most natural baby formula is in high demand among consumers seeking organic and clean label products for their infants.

In this post, we will explore a wide range of statistics related to infant formula consumption and trends. These statistics shed light on the preferences, habits, and behaviors of parents when it comes to choosing and providing nutrition for their babies. From the popularity of specific brands to the increasing use of organic formulas, these insights offer a comprehensive view of the baby formula market in the United States and beyond.

Statistic 1

"Similac Pro-Advance is the #1 infant formula brand chosen by parents in the USA."

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Statistic 2

"Around 4% of parents report having allergies to commercially manufactured baby formula."

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Statistic 3

"27% of parents reported using a hypoallergenic formula for their babies."

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Statistic 4

"Approximately 90% of parents supplement breastfeeding with formula in the United States."

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Statistic 5

"About 3 million kids in the US were fed baby formula within the last 7 days."

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Statistic 6

"Infant formula consumption is expected to grow 9% annually until 2023."

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Statistic 7

"20% of parents report trying 3 or more formula switches in the first year."

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Statistic 8

"25% of organic infant formula is now purchased online."

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Statistic 9

"88% of parents in China buy infant formula online."

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Statistic 10

"In 2020, 30% of baby formula sold in the US was labeled as organic."

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Statistic 11

"Approximately 1 in 13 infants are given hypoallergenic formula in the first year."

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Statistic 12

"Sales of formula with "no artificial growth hormones" labels grew by 32% last year."

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Statistic 13

"Parents spend an average of $1,733 per year on baby formula."

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Statistic 14

"In 2019, the global baby formula market was valued at $52.7 billion."

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Statistic 15

"3% of babies are reported to be allergic to cow's milk, a base in many baby formulas."

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Statistic 16

"The use of hydrolyzed formulas among infants is increasing by about 1.8% annually."

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Statistic 17

"At least 1 in 3 parents have considered making homemade baby formula."

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The statistics indicate a diverse landscape of infant formula choices and preferences among parents in the USA. From the popularity of Similac Pro-Advance as the #1 chosen brand to the increasing trend of using hypoallergenic and organic formulas, it is clear that parents are making informed decisions regarding their babies’ nutrition. With a significant proportion of parents supplementing breastfeeding with formula and the rise in online purchases, the market continues to evolve to meet consumer demands. As awareness grows around allergies and concerns over artificial ingredients, the market shows a shift towards more natural and specialized formula options. Additionally, the substantial financial investment parents make in purchasing formula underscores the importance placed on providing quality nutrition for their infants.

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