GITNUX MARKETDATA REPORT 2024

Statistics About The Most Expensive Luxury Brand

The most expensive luxury brand has a mean price significantly higher than the average luxury brand.

Last Updated: June 23, 2024

How we write

In this post, we explore the world of luxury brands through a statistical lens, taking a closer look at the most expensive players in the industry, their brand values, revenues, and notable sales figures. From Louis Vuitton to Chanel, Hermes to Gucci, and Rolex, we delve into the numbers that define the hierarchy of luxury and extravagance. Join us as we uncover the fascinating statistics behind some of the most coveted names in the fashion and jewelry world.

Statistic 1

"As of 2021, the most expensive luxury brand in the world is Louis Vuitton with a brand value of $47.2 billion,"

Statistic 2

"The second most expensive luxury brand is Chanel, with a brand value of $37 billion,"

Statistic 3

"Hermes ranks third in the most expensive luxury brands with a brand value of $34.8 billion,"

Statistic 4

"Gucci comes fourth in the list with a brand value of $17.6 billion,"

Statistic 5

"Rolex comes in fifth and is the highest-ranking jewelry brand with a value of $7.9 billion,"

Statistic 6

"In 2019, Louis Vuitton's revenue amounted to about $15 billion,"

Statistic 7

"Chanel posted $11.1 billion in sales for 2019,"

Statistic 8

"Hermes' revenue for 2019 was $6.88 billion,"

Statistic 9

"Gucci's revenue for 2019 was $9.63 billion,"

Statistic 10

"Rolex's sales are estimated to be around $5 billion in 2019,"

Statistic 11

"The most expensive Louis Vuitton item ever sold was the LV New Age Traveler backpack for $54,500,"

Statistic 12

"The most expensive Chanel item ever sold was a Diamond Forever Classic Bag priced at $261,000,"

Statistic 13

"The Hermes' Birkin bag broke records in 2019 after it was sold for more $500,000 at auction,"

Statistic 14

"The most expensive Gucci item ever sold was the Gucci Stuart Hughes Belt costing $249,000,"

Statistic 15

"The most expensive Rolex ever sold was the Paul Newman Rolex Daytona which sold for $17.8 million,"

Statistic 16

"Louis Vuitton invested nearly $5.86 billion in marketing in 2019, making it one of the biggest spenders in the luxury market,"

Statistic 17

"Gucci spent $1.25 billion on marketing in 2019,"

Statistic 18

"As of 2022, Louis Vuitton was the most followed luxury brand on Instagram with 48.6 million followers,"

Statistic 19

"Gucci ranks second in the most followed luxury brands on Instagram with 47.9 million followers,"

Statistic 20

"Chanel is the third most-followed luxury brand on Instagram in 2022 with 46.5 million followers,"

Louis Vuitton emerges as the most expensive luxury brand in the world, leading the rankings in both brand value and revenue. Chanel, Hermes, Gucci, and Rolex follow closely behind, showcasing their own unique strengths in the luxury market. These brands have not only established themselves as high-end luxury names but have also excelled in strategic marketing efforts, evident from their substantial investments in promotions and high engagement on social media platforms like Instagram. The exorbitant prices of their signature products further solidify their prestigious status in the industry, appealing to a niche audience willing to invest in exclusive luxury items.

Jannik Lindner

Jannik is the Co-Founder of Gitnux and has been working in the digital space since 2016. He is specialized in content and tech.

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