GITNUX MARKETDATA REPORT 2024

Statistics About The Most Expensive Commercial

The most expensive commercial cost approximately $15 million for a 60-second spot during the Super Bowl in 2021.

In this post, we explore the intriguing world of commercial advertising by diving into a series of fascinating statistics related to some of the most expensive advertisements in recent history. From record-breaking Super Bowl ad costs to the most expensive commercial ever made, these figures shed light on the significant investment and impact of advertising in today’s competitive market.

Statistic 1

"The 2017 Super Bowl had the most expensive commercials, with a 30-second slot costing advertisers $5.5 million."

Sources Icon

Statistic 2

"Average cost of a Super Bowl commercial in 2021 was around $5.6 million for a 30-second spot."

Sources Icon

Statistic 3

"The most expensive commercial ever made cost $33 million, it was a Chanel advertisement featuring Nicole Kidman."

Sources Icon

Statistic 4

"Avengers: Endgame' held the record for the most expensive TV spot, spending $5.6 million for a 30-second spot during the 2019 Super Bowl."

Sources Icon

Statistic 5

"In the past decade, Super Bowl ad costs have risen by 87%."

Sources Icon

Statistic 6

"In 1967, the first Super Bowl commercial cost only $42,000."

Sources Icon

Statistic 7

"Fox sold out its inventory of Super Bowl commercials by November 2019, for the first time in five years."

Sources Icon

Statistic 8

"In 2020, Political ads were the most expensive advertising category, with an average cost per spot of $51,000."

Sources Icon

Statistic 9

"The 2020 Super Bowl had a total ad expenditure of $449 million."

Sources Icon

Statistic 10

"Advertisers spent an estimated $435 million on Super Bowl commercials in 2019."

Sources Icon

Statistic 11

"An estimated 2.6 billion was spent on Super Bowl Commercials from 2010 to 2019."

Sources Icon

Statistic 12

"30 seconds of commercial time on the first Superbowl in 1967 cost $37,500."

Sources Icon

Statistic 13

"The average cost of a 30-second Super Bowl commercial spot rose to $4.5 million in 2015."

Sources Icon

Statistic 14

"Amazon, T-Mobile, Toyota, and others spent more than $40 million on their Super Bowl ads in 2020."

Sources Icon

Statistic 15

"Ad time made up about 23% of the entire Super Bowl broadcast in 2019."

Sources Icon

Statistic 16

"Super Bowl commercials are 33% more expensive now than they were a decade ago."

Sources Icon

Statistic 17

"Car manufacturers accounted for 23.4% of all Super Bowl ad spending from 2010 to 2019."

Sources Icon

Statistic 18

"A typical 30-second Super Bowl ad in 2020 was seen by approximately 99.9 million viewers."

Sources Icon
Super Bowl commercials have become a significant aspect of advertising in the world of marketing, showcasing a trend of increasing costs over the years. From the modest $42,000 price tag of the first Super Bowl commercial in 1967 to the extravagant $33 million Chanel ad starring Nicole Kidman, the evolution of commercial expenditure reflects the expanding influence and reach of these advertising platforms. The statistics also highlight the dominance of certain industries, such as car manufacturers, in Super Bowl ad spending. With the average cost of a 30-second Super Bowl ad reaching $5.6 million in 2021, it is clear that companies are willing to invest heavily in these coveted spots for the exposure and impact they provide.

... Before You Leave, Catch This! 🔥

Your next business insight is just a subscription away. Our newsletter The Week in Data delivers the freshest statistics and trends directly to you. Stay informed, stay ahead—subscribe now.

Sign up for our newsletter and become the navigator of tomorrow's trends. Equip your strategy with unparalleled insights!