Statistics About The Most Effective Natural Deodorant

In this post, we will explore a comprehensive collection of statistics surrounding the natural deodorant market, reflecting a growing trend towards eco-friendly and organic personal care products. From consumer preferences and market values to ingredient efficacy and scent preferences, these statistics shed light on the increasing demand for natural deodorants in today’s beauty industry.

Statistic 1

"According to a survey, about 48% of consumers are willing to pay more for products with all-natural organic ingredients, suggesting strong demand for natural deodorants."

Statistic 2

"38% of adults in the US use natural deodorants according to a report from 2018."

Statistic 3

"64% of women aged 18 to 34 have tried natural or organic deodorants."

Statistic 4

"Native, a brand that makes natural deodorant, was sold for $100 million to Procter & Gamble in 2017."

Statistic 5

"The global natural deodorants market was valued at USD 1.3 billion in 2020 and is expected to expand at a compound annual growth rate (CAGR) of 14.1% from 2021 to 2028."

Statistic 6

"About 50% of participants in a study found that natural deodorants were effective in reducing body odor."

Statistic 7

"19% of men in the US who use grooming products say natural ingredients and lack of synthetic chemicals are important in their choices."

Statistic 8

"5.2% of US adults prefer to purchase natural or organic personal care products, including deodorants, from Walmart."

Statistic 9

"Only 1 in 5 individuals experiences skin irritation from natural deodorants."

Statistic 10

"Natural deodorants segment holds 14.8% share of the orbicular deodorant market in 2020, reflecting increasing consumer interest in natural products."

Statistic 11

"North America has the largest market for natural deodorants, holding 35.1% of the global market share in 2020."

Statistic 12

"The lowest price for natural deodorant is generally around $3 while the highest can extend beyond $20, showing a considerable range in the market."

Statistic 13

"About 70% of customers find natural deodorants from the brand “Native” to be effective."

Statistic 14

"Only 17% of people have tried baking soda based natural deodorants, despite its effectiveness."

Statistic 15

"Just 29% of people found aluminum-free deodorants to be as effective as regular deodorants."

Statistic 16

"About 50-64% of individuals interested in natural deodorants are willing to spend extra for aluminum-free variants."

Statistic 17

"Tea tree and lavender are the most preferred scents in natural deodorants, as per customer reviews."

Statistic 18

"Approximately 40% of consumers seek out "cruelty-free" products, suggesting natural deodorants which don't test on animals have a significant market."

Statistic 19

"More than 75% of consumers trust natural deodorants more than traditional antiperspirants."

Statistic 20

"Generation Z is more oriented towards natural cosmetics with 72% preferring natural deodorants."

The statistics presented clearly indicate a growing preference for natural deodorants among consumers, fueled by a demand for products with organic ingredients and free from synthetic chemicals. The market for natural deodorants is expanding rapidly, with a significant portion of adults already using or willing to try these products. Brands like Native have capitalized on this trend, commanding high valuations and customer loyalty. The effectiveness of natural deodorants, coupled with consumer preferences for cruelty-free and aluminum-free options, underscores the shift towards more natural and sustainable personal care choices. With Generation Z leading the way in embracing natural cosmetics, the future looks promising for the natural deodorants market.