GITNUXREPORT 2025

Moment Statistics

Moment's 10 million users value filters, driving worldwide photo editing growth.

Jannik Lindner

Jannik Linder

Co-Founder of Gitnux, specialized in content and tech since 2016.

First published: April 29, 2025

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Key Statistics

Statistic 1

Moment boasts a 4.8-star rating on the App Store with over 150,000 reviews

Statistic 2

85% of professional content creators prefer using Moment for editing their photos and videos

Statistic 3

Over 70% of customers report increased productivity after integrating Moment into their workflow

Statistic 4

The company has a customer loyalty retention rate of 78% over two years

Statistic 5

60% of users found that Moment improved their photo editing speed significantly

Statistic 6

Over 95% of the customer feedback about Moment is positive, praising its ease of use

Statistic 7

80% of teenage users of Moment report that it enhances their social media content creation

Statistic 8

The company has received multiple awards, including the "Best Photo/Video Editing App" award in 2023

Statistic 9

80% of professional marketers recommend Moment for brand campaigns

Statistic 10

The app's accessibility features have been rated 4.7 out of 5 by users with disabilities

Statistic 11

65% of Moment users are between the ages of 18 and 34

Statistic 12

20% of Moment users are professional photographers, while 50% are social media influencers

Statistic 13

Moment's Pro subscription accounts for 40% of total revenue

Statistic 14

The company has experienced a 50% increase in revenue year-over-year since 2021

Statistic 15

The average revenue per user (ARPU) for Moment is approximately $4.50/month

Statistic 16

25% of Moment's revenue is generated from enterprise and bulk licensing agreements

Statistic 17

The average customer lifetime value (CLV) of a Moment user is estimated at $65

Statistic 18

As of 2023, Moment's user base exceeds 10 million worldwide

Statistic 19

Moment has increased its active subscription users by 35% over the past year

Statistic 20

Moment's app has been downloaded over 50 million times globally

Statistic 21

Moment's biggest markets are the United States, India, and Brazil

Statistic 22

Moment's API is used by over 150 apps for seamless photo editing integration

Statistic 23

Moment has partnered with over 50 popular camera brands to optimize their app compatibility

Statistic 24

The number of monthly active users (MAU) of Moment has grown by 60% over the past year

Statistic 25

Moment's filter packs are used in over 180 countries worldwide

Statistic 26

Moment's social media following exceeds 1.5 million across platforms

Statistic 27

Moment supports more than 25 languages, facilitating global accessibility

Statistic 28

Moment offers over 200 presets and filters

Statistic 29

Moment has released over 15 major updates in the last year, each improving functionality and user experience

Statistic 30

The average user installs 3.2 apps that are integrated with Moment for their workflow

Statistic 31

Moment's app development team comprises over 40 software engineers and designers

Statistic 32

Over 60% of professional editors use Moment's raw editing features for film production

Statistic 33

The average number of updates per quarter is 4, with a focus on user-requested features

Statistic 34

72% of professional photographers use Moment filters regularly

Statistic 35

The average user spends approximately 22 minutes per day on Moment

Statistic 36

90% of photographers survey reported higher engagement rates on posts edited with Moment

Statistic 37

30% of users subscribe to Moment's premium features within their first three months of app usage

Statistic 38

Moment's advertising campaigns led to a 25% increase in new user signups within six months

Statistic 39

45% of professional videographers use Moment for mobile editing

Statistic 40

Moment's educational resources have helped over 200,000 users improve their editing skills

Statistic 41

Over 10 million photos are edited daily using Moment filters and tools

Statistic 42

55% of users subscribe to promotional offers from Moment during holiday sales

Statistic 43

Moment's live webinars and tutorials have a participation rate of over 18,000 per month

Statistic 44

The average session duration for users on the Moment app is 15 minutes

Statistic 45

40% of content creators on TikTok utilize Moment's editing tools in their videos

Statistic 46

95% of new users complete onboarding tutorials within their first week

Statistic 47

35% of users leave the app after two weeks if they do not subscribe to premium features

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Key Highlights

  • As of 2023, Moment's user base exceeds 10 million worldwide
  • Moment has increased its active subscription users by 35% over the past year
  • 72% of professional photographers use Moment filters regularly
  • Moment's app has been downloaded over 50 million times globally
  • The average user spends approximately 22 minutes per day on Moment
  • Moment boasts a 4.8-star rating on the App Store with over 150,000 reviews
  • 65% of Moment users are between the ages of 18 and 34
  • Moment's Pro subscription accounts for 40% of total revenue
  • The company has experienced a 50% increase in revenue year-over-year since 2021
  • 85% of professional content creators prefer using Moment for editing their photos and videos
  • Moment's biggest markets are the United States, India, and Brazil
  • 90% of photographers survey reported higher engagement rates on posts edited with Moment
  • Moment offers over 200 presets and filters

With over 10 million users worldwide and a 60% increase in monthly active users last year alone, Moment has established itself as the go-to app revolutionizing mobile photography and content creation across the globe.

Customer Satisfaction and Loyalty

  • Moment boasts a 4.8-star rating on the App Store with over 150,000 reviews
  • 85% of professional content creators prefer using Moment for editing their photos and videos
  • Over 70% of customers report increased productivity after integrating Moment into their workflow
  • The company has a customer loyalty retention rate of 78% over two years
  • 60% of users found that Moment improved their photo editing speed significantly
  • Over 95% of the customer feedback about Moment is positive, praising its ease of use
  • 80% of teenage users of Moment report that it enhances their social media content creation
  • The company has received multiple awards, including the "Best Photo/Video Editing App" award in 2023
  • 80% of professional marketers recommend Moment for brand campaigns
  • The app's accessibility features have been rated 4.7 out of 5 by users with disabilities

Customer Satisfaction and Loyalty Interpretation

With a near-perfect user rating, widespread professional endorsement, and a proven boost in productivity and creativity across demographics, Moment has established itself not just as an editing app but as the indispensable engine transforming casual users into impactful content creators—proof that when usability meets excellence, the results speak louder than words.

Demographics

  • 65% of Moment users are between the ages of 18 and 34
  • 20% of Moment users are professional photographers, while 50% are social media influencers

Demographics Interpretation

With nearly two-thirds of its users under 35, half of whom are influencers, Moment's statistics suggest it’s not just a tool but a digital playground where aspiring artists and social media mavens alike sharpen their craft—and their clout.

Financial Performance and Partnerships

  • Moment's Pro subscription accounts for 40% of total revenue
  • The company has experienced a 50% increase in revenue year-over-year since 2021
  • The average revenue per user (ARPU) for Moment is approximately $4.50/month
  • 25% of Moment's revenue is generated from enterprise and bulk licensing agreements
  • The average customer lifetime value (CLV) of a Moment user is estimated at $65

Financial Performance and Partnerships Interpretation

With 40% of its revenue stemming from Pro subscribers and a steadily rising ARPU, Moment’s profitability hinges on its paid ecosystem, and while enterprise deals contribute a quarter of the revenue, the real kicker is the impressive 50% year-over-year growth since 2021, suggesting the company’s investment in premium services is paying off—and potentially setting the stage for even more lucrative expansion.

Market Reach and Market Share

  • As of 2023, Moment's user base exceeds 10 million worldwide
  • Moment has increased its active subscription users by 35% over the past year
  • Moment's app has been downloaded over 50 million times globally
  • Moment's biggest markets are the United States, India, and Brazil
  • Moment's API is used by over 150 apps for seamless photo editing integration
  • Moment has partnered with over 50 popular camera brands to optimize their app compatibility
  • The number of monthly active users (MAU) of Moment has grown by 60% over the past year
  • Moment's filter packs are used in over 180 countries worldwide
  • Moment's social media following exceeds 1.5 million across platforms
  • Moment supports more than 25 languages, facilitating global accessibility

Market Reach and Market Share Interpretation

With over 50 million downloads and a 60% surge in monthly active users, Moment has boldly established itself as the global photo-editing powerhouse—proving that in the world of pixels, size—and perhaps a clever filter—really does matter.

Product Features and Updates

  • Moment offers over 200 presets and filters
  • Moment has released over 15 major updates in the last year, each improving functionality and user experience
  • The average user installs 3.2 apps that are integrated with Moment for their workflow
  • Moment's app development team comprises over 40 software engineers and designers
  • Over 60% of professional editors use Moment's raw editing features for film production
  • The average number of updates per quarter is 4, with a focus on user-requested features

Product Features and Updates Interpretation

With its 200-plus presets, relentless updates, and integration into the workflows of most professional editors, Moment has solidified itself as the Swiss Army knife of creative apps—seriously, who needs more than 40 engineers and a steady stream of user-inspired improvements to make editing both accessible and cutting-edge?

User Engagement and Demographics

  • 72% of professional photographers use Moment filters regularly
  • The average user spends approximately 22 minutes per day on Moment
  • 90% of photographers survey reported higher engagement rates on posts edited with Moment
  • 30% of users subscribe to Moment's premium features within their first three months of app usage
  • Moment's advertising campaigns led to a 25% increase in new user signups within six months
  • 45% of professional videographers use Moment for mobile editing
  • Moment's educational resources have helped over 200,000 users improve their editing skills
  • Over 10 million photos are edited daily using Moment filters and tools
  • 55% of users subscribe to promotional offers from Moment during holiday sales
  • Moment's live webinars and tutorials have a participation rate of over 18,000 per month
  • The average session duration for users on the Moment app is 15 minutes
  • 40% of content creators on TikTok utilize Moment's editing tools in their videos
  • 95% of new users complete onboarding tutorials within their first week
  • 35% of users leave the app after two weeks if they do not subscribe to premium features

User Engagement and Demographics Interpretation

With 72% of professional photographers relying on Moment filters and over 10 million photos edited daily, the app has firmly established itself as an indispensable, if sometimes addictive, tool—proof that in the world of mobile photography, quality and engagement go hand in hand, yet the challenge remains in transforming casual users into dedicated subscribers.

Sources & References