GITNUXREPORT 2026

Mice Industry Statistics

The MICE industry is a massive and growing global economic powerhouse.

Jannik Lindner

Co-Founder of Gitnux, specialized in content and tech since 2016.

First published: Feb 13, 2026

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Statistic 1

In 2023, over 10,000 international conferences were held globally in the MICE sector.

Statistic 2

The US hosted 1,500 major conventions with 25 million attendees in 2023.

Statistic 3

Asia-Pacific saw 4,000 conferences, attracting 15 million delegates in 2023.

Statistic 4

Europe hosted 3,500 international conferences in 2023.

Statistic 5

Incentive trips numbered 20 million participants globally in 2023.

Statistic 6

China organized 2,000 large-scale conferences in 2023.

Statistic 7

Global exhibitions totaled 30,000 events with 180 million visitors in 2023.

Statistic 8

Meetings held worldwide exceeded 50 million in 2023.

Statistic 9

Dubai hosted 500 international conferences in 2023.

Statistic 10

Singapore ran 1,200 MICE events including conferences in 2023.

Statistic 11

Australia conferences attracted 2 million delegates in 2023.

Statistic 12

India hosted 1,000 major conferences in 2023.

Statistic 13

Germany conferences numbered 2,000 with 5 million attendees in 2023.

Statistic 14

France held 1,500 conferences in 2023.

Statistic 15

UK hosted 1,800 conferences attracting 4 million in 2023.

Statistic 16

Brazil conferences totaled 800 with 3 million attendees in 2023.

Statistic 17

Canada hosted 900 conferences in 2023.

Statistic 18

South Africa conferences 400 events in 2023.

Statistic 19

Thailand hosted 1,000 conferences with 2 million delegates in 2023.

Statistic 20

Mexico conferences numbered 600 in 2023.

Statistic 21

Spain hosted 1,200 conferences in 2023.

Statistic 22

Italy conferences 1,000 events in 2023.

Statistic 23

Netherlands hosted 700 conferences in 2023.

Statistic 24

Switzerland conferences attracted 1.5 million delegates in 2023.

Statistic 25

The MICE industry contributed 10% to global GDP in 2019, equating to USD 1.5 trillion.

Statistic 26

In the US, MICE generated USD 2.5 trillion in total economic output in 2019.

Statistic 27

Asia-Pacific MICE supported 25 million jobs indirectly, contributing USD 900 billion to GDP in 2022.

Statistic 28

Europe's MICE industry added EUR 500 billion to GDP in 2023.

Statistic 29

Incentive travel in MICE created USD 200 billion in economic spillover effects globally in 2023.

Statistic 30

US conventions and exhibitions generated USD 115 billion in direct spending in 2023.

Statistic 31

China's MICE events contributed 1.5% to national GDP, or CNY 1.8 trillion in 2022.

Statistic 32

Global conferences drove USD 300 billion in business deals and investments in 2023.

Statistic 33

Exhibitions worldwide created USD 400 billion in supply chain spending in 2023.

Statistic 34

Meetings segment economic impact reached USD 800 billion globally in 2023.

Statistic 35

Dubai MICE contributed 12% to emirate's GDP, USD 30 billion in 2023.

Statistic 36

Singapore's MICE industry generated SGD 3 billion in tourism receipts in 2023.

Statistic 37

Australia's MICE added AUD 60 billion to economy in 2023.

Statistic 38

India's MICE sector boosted GDP by INR 5 trillion in 2023.

Statistic 39

Germany's MICE events created EUR 50 billion economic value in 2023.

Statistic 40

France MICE contributed EUR 40 billion to GDP in 2023.

Statistic 41

UK MICE generated GBP 50 billion in economic output in 2023.

Statistic 42

Brazil's MICE industry added BRL 100 billion to economy in 2023.

Statistic 43

Canada's MICE spending totaled CAD 50 billion in direct impact in 2023.

Statistic 44

South Africa MICE contributed ZAR 150 billion to GDP in 2023.

Statistic 45

Thailand's MICE generated THB 500 billion economic value in 2023.

Statistic 46

Mexico MICE added USD 20 billion to national economy in 2023.

Statistic 47

Spain's MICE industry created EUR 35 billion impact in 2023.

Statistic 48

Italy MICE contributed EUR 30 billion to GDP in 2023.

Statistic 49

Netherlands MICE generated EUR 15 billion economic output in 2023.

Statistic 50

Switzerland's MICE added CHF 25 billion to economy in 2023.

Statistic 51

Global MICE employed 300 million people directly and indirectly in 2023.

Statistic 52

US MICE industry supported 5.7 million jobs in 2023.

Statistic 53

Asia-Pacific MICE workforce totaled 100 million in 2023.

Statistic 54

Europe's MICE sector employed 7 million directly in 2023.

Statistic 55

Incentive travel employed 2 million globally in 2023.

Statistic 56

China MICE jobs reached 15 million in 2023.

Statistic 57

US exhibition staff numbered 1.2 million in 2023.

Statistic 58

Global conference organizers employed 500,000 professionals in 2023.

Statistic 59

Meetings industry supported 100 million jobs worldwide in 2023.

Statistic 60

Dubai MICE employed 200,000 people in 2023.

Statistic 61

Singapore MICE workforce at 50,000 direct jobs in 2023.

Statistic 62

Australia MICE supported 250,000 jobs in 2023.

Statistic 63

India MICE employed 2 million in 2023.

Statistic 64

Germany MICE jobs totaled 500,000 in 2023.

Statistic 65

France employed 300,000 in MICE sector in 2023.

Statistic 66

UK MICE supported 600,000 jobs in 2023.

Statistic 67

Brazil MICE employed 400,000 in 2023.

Statistic 68

Canada MICE jobs at 300,000 in 2023.

Statistic 69

South Africa MICE employed 100,000 directly in 2023.

Statistic 70

Thailand MICE workforce 150,000 in 2023.

Statistic 71

Mexico MICE supported 200,000 jobs in 2023.

Statistic 72

Spain MICE employed 400,000 in 2023.

Statistic 73

Italy's MICE sector had 350,000 jobs in 2023.

Statistic 74

Netherlands MICE jobs 100,000 in 2023.

Statistic 75

Switzerland employed 80,000 in MICE in 2023.

Statistic 76

The global MICE industry market size was valued at USD 2,309.4 billion in 2022 and is projected to reach USD 2,948.4 billion by 2032, growing at a CAGR of 2.5% from 2023 to 2032.

Statistic 77

In 2023, the Asia-Pacific MICE market accounted for over 35% of the global share, valued at approximately USD 800 billion.

Statistic 78

North America's MICE sector generated USD 450 billion in revenue in 2022, driven by major convention centers in the US.

Statistic 79

Europe's MICE market size stood at USD 650 billion in 2023, with Germany leading at 18% regional share.

Statistic 80

The incentive travel segment of MICE reached USD 120 billion globally in 2023.

Statistic 81

US MICE industry revenue hit USD 400 billion in 2023 post-recovery from COVID-19.

Statistic 82

China's MICE market was valued at USD 250 billion in 2022, largest in Asia.

Statistic 83

Meetings segment contributed 45% to global MICE revenue, equating to USD 1,050 billion in 2023.

Statistic 84

Exhibitions in MICE generated USD 500 billion worldwide in 2023.

Statistic 85

Conferences segment valued at USD 700 billion globally in 2023.

Statistic 86

Latin America's MICE market size grew to USD 150 billion in 2023.

Statistic 87

Middle East MICE industry reached USD 100 billion in 2023, boosted by UAE events.

Statistic 88

Australia's MICE sector valued at USD 40 billion in 2023.

Statistic 89

India's MICE market expanded to USD 60 billion in 2023.

Statistic 90

South Korea's MICE revenue was USD 35 billion in 2023.

Statistic 91

Japan's exhibition market within MICE hit USD 50 billion in 2023.

Statistic 92

UK MICE industry size at USD 70 billion in 2023.

Statistic 93

France's MICE sector generated USD 55 billion in 2023.

Statistic 94

Singapore MICE market valued at USD 12 billion in 2023.

Statistic 95

Dubai's MICE revenue reached USD 25 billion in 2023.

Statistic 96

Brazil MICE market size USD 30 billion in 2023.

Statistic 97

Canada MICE industry at USD 35 billion in 2023.

Statistic 98

South Africa's MICE sector valued USD 8 billion in 2023.

Statistic 99

Thailand MICE market USD 20 billion in 2023.

Statistic 100

Mexico MICE revenue USD 15 billion in 2023.

Statistic 101

Spain MICE industry USD 45 billion in 2023.

Statistic 102

Italy's MICE market at USD 40 billion in 2023.

Statistic 103

Netherlands MICE sector USD 18 billion in 2023.

Statistic 104

Switzerland MICE revenue USD 22 billion in 2023.

Statistic 105

Global MICE market post-COVID recovery reached 85% of 2019 levels by end of 2023.

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Sources

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From colossal convention centers to high-stakes incentive trips, the global MICE industry is a multi-trillion-dollar economic engine that brought in over $2.3 trillion in 2022 and supports millions of jobs worldwide.

Key Takeaways

The global MICE industry market size was valued at USD 2,309.4 billion in 2022 and is projected to reach USD 2,948.4 billion by 2032, growing at a CAGR of 2.5% from 2023 to 2032.
In 2023, the Asia-Pacific MICE market accounted for over 35% of the global share, valued at approximately USD 800 billion.
North America's MICE sector generated USD 450 billion in revenue in 2022, driven by major convention centers in the US.
The MICE industry contributed 10% to global GDP in 2019, equating to USD 1.5 trillion.
In the US, MICE generated USD 2.5 trillion in total economic output in 2019.
Asia-Pacific MICE supported 25 million jobs indirectly, contributing USD 900 billion to GDP in 2022.
Global MICE employed 300 million people directly and indirectly in 2023.
US MICE industry supported 5.7 million jobs in 2023.
Asia-Pacific MICE workforce totaled 100 million in 2023.
In 2023, over 10,000 international conferences were held globally in the MICE sector.
The US hosted 1,500 major conventions with 25 million attendees in 2023.
Asia-Pacific saw 4,000 conferences, attracting 15 million delegates in 2023.

The MICE industry is a massive and growing global economic powerhouse.

Conferences

In 2023, over 10,000 international conferences were held globally in the MICE sector.
The US hosted 1,500 major conventions with 25 million attendees in 2023.
Asia-Pacific saw 4,000 conferences, attracting 15 million delegates in 2023.
Europe hosted 3,500 international conferences in 2023.
Incentive trips numbered 20 million participants globally in 2023.
China organized 2,000 large-scale conferences in 2023.
Global exhibitions totaled 30,000 events with 180 million visitors in 2023.
Meetings held worldwide exceeded 50 million in 2023.
Dubai hosted 500 international conferences in 2023.
Singapore ran 1,200 MICE events including conferences in 2023.
Australia conferences attracted 2 million delegates in 2023.
India hosted 1,000 major conferences in 2023.
Germany conferences numbered 2,000 with 5 million attendees in 2023.
France held 1,500 conferences in 2023.
UK hosted 1,800 conferences attracting 4 million in 2023.
Brazil conferences totaled 800 with 3 million attendees in 2023.
Canada hosted 900 conferences in 2023.
South Africa conferences 400 events in 2023.
Thailand hosted 1,000 conferences with 2 million delegates in 2023.
Mexico conferences numbered 600 in 2023.
Spain hosted 1,200 conferences in 2023.
Italy conferences 1,000 events in 2023.
Netherlands hosted 700 conferences in 2023.
Switzerland conferences attracted 1.5 million delegates in 2023.

Conferences Interpretation

While the world spends a staggering amount of time talking in conference rooms, the truly impressive figure is that we’ve somehow convinced 180 million people to willingly visit trade show floors, proving that free swag and awkward networking are a more powerful global force than we dare admit.

Economic Impact

The MICE industry contributed 10% to global GDP in 2019, equating to USD 1.5 trillion.
In the US, MICE generated USD 2.5 trillion in total economic output in 2019.
Asia-Pacific MICE supported 25 million jobs indirectly, contributing USD 900 billion to GDP in 2022.
Europe's MICE industry added EUR 500 billion to GDP in 2023.
Incentive travel in MICE created USD 200 billion in economic spillover effects globally in 2023.
US conventions and exhibitions generated USD 115 billion in direct spending in 2023.
China's MICE events contributed 1.5% to national GDP, or CNY 1.8 trillion in 2022.
Global conferences drove USD 300 billion in business deals and investments in 2023.
Exhibitions worldwide created USD 400 billion in supply chain spending in 2023.
Meetings segment economic impact reached USD 800 billion globally in 2023.
Dubai MICE contributed 12% to emirate's GDP, USD 30 billion in 2023.
Singapore's MICE industry generated SGD 3 billion in tourism receipts in 2023.
Australia's MICE added AUD 60 billion to economy in 2023.
India's MICE sector boosted GDP by INR 5 trillion in 2023.
Germany's MICE events created EUR 50 billion economic value in 2023.
France MICE contributed EUR 40 billion to GDP in 2023.
UK MICE generated GBP 50 billion in economic output in 2023.
Brazil's MICE industry added BRL 100 billion to economy in 2023.
Canada's MICE spending totaled CAD 50 billion in direct impact in 2023.
South Africa MICE contributed ZAR 150 billion to GDP in 2023.
Thailand's MICE generated THB 500 billion economic value in 2023.
Mexico MICE added USD 20 billion to national economy in 2023.
Spain's MICE industry created EUR 35 billion impact in 2023.
Italy MICE contributed EUR 30 billion to GDP in 2023.
Netherlands MICE generated EUR 15 billion economic output in 2023.
Switzerland's MICE added CHF 25 billion to economy in 2023.

Economic Impact Interpretation

Beyond the networking and nametags, the MICE industry is a trillion-dollar global economic engine that, for better or worse, literally runs on coffee, uncomfortable chairs, and the profound human need to gather and do deals.

Employment

Global MICE employed 300 million people directly and indirectly in 2023.
US MICE industry supported 5.7 million jobs in 2023.
Asia-Pacific MICE workforce totaled 100 million in 2023.
Europe's MICE sector employed 7 million directly in 2023.
Incentive travel employed 2 million globally in 2023.
China MICE jobs reached 15 million in 2023.
US exhibition staff numbered 1.2 million in 2023.
Global conference organizers employed 500,000 professionals in 2023.
Meetings industry supported 100 million jobs worldwide in 2023.
Dubai MICE employed 200,000 people in 2023.
Singapore MICE workforce at 50,000 direct jobs in 2023.
Australia MICE supported 250,000 jobs in 2023.
India MICE employed 2 million in 2023.
Germany MICE jobs totaled 500,000 in 2023.
France employed 300,000 in MICE sector in 2023.
UK MICE supported 600,000 jobs in 2023.
Brazil MICE employed 400,000 in 2023.
Canada MICE jobs at 300,000 in 2023.
South Africa MICE employed 100,000 directly in 2023.
Thailand MICE workforce 150,000 in 2023.
Mexico MICE supported 200,000 jobs in 2023.
Spain MICE employed 400,000 in 2023.
Italy's MICE sector had 350,000 jobs in 2023.
Netherlands MICE jobs 100,000 in 2023.
Switzerland employed 80,000 in MICE in 2023.

Employment Interpretation

These global stats shout, "If the MICE industry ever decided to unionize and strike, the world wouldn't just have boring meetings; it would have a catastrophic unemployment party of 300 million people."

Market Size

The global MICE industry market size was valued at USD 2,309.4 billion in 2022 and is projected to reach USD 2,948.4 billion by 2032, growing at a CAGR of 2.5% from 2023 to 2032.
In 2023, the Asia-Pacific MICE market accounted for over 35% of the global share, valued at approximately USD 800 billion.
North America's MICE sector generated USD 450 billion in revenue in 2022, driven by major convention centers in the US.
Europe's MICE market size stood at USD 650 billion in 2023, with Germany leading at 18% regional share.
The incentive travel segment of MICE reached USD 120 billion globally in 2023.
US MICE industry revenue hit USD 400 billion in 2023 post-recovery from COVID-19.
China's MICE market was valued at USD 250 billion in 2022, largest in Asia.
Meetings segment contributed 45% to global MICE revenue, equating to USD 1,050 billion in 2023.
Exhibitions in MICE generated USD 500 billion worldwide in 2023.
Conferences segment valued at USD 700 billion globally in 2023.
Latin America's MICE market size grew to USD 150 billion in 2023.
Middle East MICE industry reached USD 100 billion in 2023, boosted by UAE events.
Australia's MICE sector valued at USD 40 billion in 2023.
India's MICE market expanded to USD 60 billion in 2023.
South Korea's MICE revenue was USD 35 billion in 2023.
Japan's exhibition market within MICE hit USD 50 billion in 2023.
UK MICE industry size at USD 70 billion in 2023.
France's MICE sector generated USD 55 billion in 2023.
Singapore MICE market valued at USD 12 billion in 2023.
Dubai's MICE revenue reached USD 25 billion in 2023.
Brazil MICE market size USD 30 billion in 2023.
Canada MICE industry at USD 35 billion in 2023.
South Africa's MICE sector valued USD 8 billion in 2023.
Thailand MICE market USD 20 billion in 2023.
Mexico MICE revenue USD 15 billion in 2023.
Spain MICE industry USD 45 billion in 2023.
Italy's MICE market at USD 40 billion in 2023.
Netherlands MICE sector USD 18 billion in 2023.
Switzerland MICE revenue USD 22 billion in 2023.
Global MICE market post-COVID recovery reached 85% of 2019 levels by end of 2023.

Market Size Interpretation

Despite taking a pandemic-sized coffee break, the global meetings industry has soberly reconvened to prove that nothing drives business like businesspeople avoiding the office.