GITNUXREPORT 2025

Meme Statistics

Memes influence social media, marketing, culture; over 50% share memes regularly.

Jannik Linder

Co-Founder of Gitnux, specialized in content and tech since 2016.

First published: April 29, 2025

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Memes are credited with helping spread awareness for social movements, with over 30% of viral memes linked to social causes

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Political memes represent 20% of all memes shared during election seasons

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Meme-related search queries increased by 25% during major political events

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Educational memes are used in classrooms and have increased by 30% in the past year

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Approximately 70% of meme consumers are aged between 18 and 34

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85% of meme creators say that humor is their primary motivation

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65% of meme viewers find that memes improve their mood

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Nearly 40% of meme creators are between ages 15 and 25

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Among meme creators, 45% report making memes as a hobby rather than for profit

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Millennials are 25% more likely to share political memes compared to Gen Z

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60% of meme consumers report sharing memes primarily to entertain friends

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More than 40% of meme content is generated by amateur creators rather than professional artists

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The average meme post on Facebook receives around 1,500 likes

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Brands that use memes in their marketing see a 25% increase in engagement rates

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The meme economy is estimated to be worth over $10 billion globally

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Around 35% of meme creators monetize their content through merchandise and sponsorships

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Meme merchandise sales surged by 18% in 2023, with top selling items including meme-themed T-shirts and mugs

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Memes have been shown to influence online behavior, with 30% of users reporting that memes affect their purchasing decisions

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Meme-based marketing campaigns have achieved a 30% higher recall rate compared to traditional advertising

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The most popular meme format in 2023 is "Doge," used by over 10 million users worldwide

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The "Woman Yelling at a Cat" meme has been used in over 200,000 unique captions

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Over 80% of meme content is visual-based, with images being the primary format

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The "Distracted Boyfriend" meme has been adapted into over 10,000 variations

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The "Mocking SpongeBob" meme was used in over 50,000 social media posts during 2023

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The "Two Buttons" meme is used in over 15,000 variations on meme platforms

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The "Is This a Pigeon?" meme was adapted into over 3,000 unique captions in 2023

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The "Change My Mind" meme format was used in over 8,000 different discussions online

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TikTok memes have increased in popularity by 40% over the past year

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The viral "Distracted Boyfriend" meme has been viewed over 2 billion times across platforms

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The popularity of "victim" memes increased by 35% in 2023 across social media stories

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The meme "Hide the Pain Harold" has been viewed over 1 billion times globally

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The "Arthur Fist" meme saw a 60% increase in usage during the COVID-19 pandemic

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The popularity of "Surprised Pikachu" memes increased by 25% during 2023

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Over 50% of internet users have shared a meme at least once

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"Pepe the Frog" memes generated over 500 million impressions in 2023

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The "Bernie Sanders Inauguration Meme" generated over 100 million impressions in 2021

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Meme consumption spikes during major sporting events by 40%

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Facebook groups dedicated to memes have total membership exceeding 25 million

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Meme curation apps have grown by 45% over the last 12 months, with over 15 million downloads

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The use of memes in corporate internal communications increased by 22% in 2023

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The average number of shares per meme on Reddit is approximately 250, with viral memes exceeding 10,000 shares

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Meme-related content accounts for approximately 15% of all social media posts

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The average lifespan of a meme on social media is around 1 week

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On Twitter, 60% of trending topics involve memes

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Meme-sharing apps have over 200 million active monthly users

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Instagram accounts dedicated solely to memes have grown by 50% in the last year

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Reddit accounts dedicated to memes have over 30 million subscribers

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Viral memes on WhatsApp have reached over 100 million views in some regions

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The gaming community produces approximately 35% of all memes shared on Reddit

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TikTok's algorithm favors meme content, contributing to a 20% rise in meme video creation

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55% of meme consumers say they share memes to connect with friends

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Viral meme videos often have a duration of less than 30 seconds

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Meme platforms like MemeGenerator and Imgflip have combined user bases exceeding 50 million

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Meme-related hashtags have seen a rise of 35% on Instagram over the past year

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The average meme account on TikTok has over 100,000 followers

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During major holidays, meme content engagement increases by approximately 20%

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Meme creation tools with AI assistance have seen a 50% increase in usage in 2023

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Sources

Our Reports have been cited by:

Trust Badges - Publications that have cited our reports

Key Highlights

Over 50% of internet users have shared a meme at least once
Meme-related content accounts for approximately 15% of all social media posts
The most popular meme format in 2023 is "Doge," used by over 10 million users worldwide
The average lifespan of a meme on social media is around 1 week
Approximately 70% of meme consumers are aged between 18 and 34
Brands that use memes in their marketing see a 25% increase in engagement rates
On Twitter, 60% of trending topics involve memes
TikTok memes have increased in popularity by 40% over the past year
The meme economy is estimated to be worth over $10 billion globally
The viral "Distracted Boyfriend" meme has been viewed over 2 billion times across platforms
Memes are credited with helping spread awareness for social movements, with over 30% of viral memes linked to social causes
85% of meme creators say that humor is their primary motivation
Meme-sharing apps have over 200 million active monthly users

Did you know that over half of internet users have shared a meme at least once, propelling meme culture into a $10 billion global industry that shapes social movements, influences purchasing decisions, and skyrockets brand engagement?

Cultural, Political, and Educational Influence

Memes are credited with helping spread awareness for social movements, with over 30% of viral memes linked to social causes
Political memes represent 20% of all memes shared during election seasons
Meme-related search queries increased by 25% during major political events
Educational memes are used in classrooms and have increased by 30% in the past year

Cultural, Political, and Educational Influence Interpretation

While memes may seem like mere internet humor, these statistics reveal they're powerful catalysts for social change, political discourse, and education—transforming from laughs to Life Lessons in the digital age.

Demographics and Creator Insights

Approximately 70% of meme consumers are aged between 18 and 34
85% of meme creators say that humor is their primary motivation
65% of meme viewers find that memes improve their mood
Nearly 40% of meme creators are between ages 15 and 25
Among meme creators, 45% report making memes as a hobby rather than for profit
Millennials are 25% more likely to share political memes compared to Gen Z
60% of meme consumers report sharing memes primarily to entertain friends
More than 40% of meme content is generated by amateur creators rather than professional artists

Demographics and Creator Insights Interpretation

With nearly 70% of meme enthusiasts aged 18 to 34 and a hefty 60% of amateur creators fueling the digital humor hive, memes have become both a youthful escape and a powerful tool for political and social commentary, proving that in the age of viral culture, laughter is as serious a matter as activism.

Engagement

The average meme post on Facebook receives around 1,500 likes

Engagement Interpretation

With approximately 1,500 likes per post, memes have become the digital equivalent of a modern-day smile—powerful enough to bridge worlds but often masking the deeper need for genuine connection.

Marketing, Branding, and Commercial Impact

Brands that use memes in their marketing see a 25% increase in engagement rates
The meme economy is estimated to be worth over $10 billion globally
Around 35% of meme creators monetize their content through merchandise and sponsorships
Meme merchandise sales surged by 18% in 2023, with top selling items including meme-themed T-shirts and mugs
Memes have been shown to influence online behavior, with 30% of users reporting that memes affect their purchasing decisions
Meme-based marketing campaigns have achieved a 30% higher recall rate compared to traditional advertising

Marketing, Branding, and Commercial Impact Interpretation

In an era where memes are not just viral jokes but billion-dollar marketing tools, brands that embrace meme culture can boost engagement by 25%, influence purchasing decisions for nearly a third of consumers, and enjoy campaign recall rates 30% higher than traditional ads—proving that in the meme economy, humor might just be the most serious business strategy.

Meme Formats

The most popular meme format in 2023 is "Doge," used by over 10 million users worldwide
The "Woman Yelling at a Cat" meme has been used in over 200,000 unique captions
Over 80% of meme content is visual-based, with images being the primary format
The "Distracted Boyfriend" meme has been adapted into over 10,000 variations
The "Mocking SpongeBob" meme was used in over 50,000 social media posts during 2023
The "Two Buttons" meme is used in over 15,000 variations on meme platforms
The "Is This a Pigeon?" meme was adapted into over 3,000 unique captions in 2023
The "Change My Mind" meme format was used in over 8,000 different discussions online

Meme Formats Interpretation

In 2023, meme culture continues to reign supreme as visual humor dominates digital discourse, with the Doge meme leading the charge among over ten million enthusiasts, proving that even in a sea of creativity, adorable Shiba Inu antics still capture the world's attention.

Popularity

TikTok memes have increased in popularity by 40% over the past year
The viral "Distracted Boyfriend" meme has been viewed over 2 billion times across platforms
The popularity of "victim" memes increased by 35% in 2023 across social media stories
The meme "Hide the Pain Harold" has been viewed over 1 billion times globally
The "Arthur Fist" meme saw a 60% increase in usage during the COVID-19 pandemic
The popularity of "Surprised Pikachu" memes increased by 25% during 2023

Popularity Interpretation

As memes continue their relentless ascent—spiking in popularity, viewer engagement, and cultural ubiquity—it's clear that in the digital age, humor is not just a distraction but a mirror reflecting society's evolving psyche and collective preoccupations.

Popularity, and Engagement

Over 50% of internet users have shared a meme at least once
"Pepe the Frog" memes generated over 500 million impressions in 2023
The "Bernie Sanders Inauguration Meme" generated over 100 million impressions in 2021
Meme consumption spikes during major sporting events by 40%
Facebook groups dedicated to memes have total membership exceeding 25 million
Meme curation apps have grown by 45% over the last 12 months, with over 15 million downloads
The use of memes in corporate internal communications increased by 22% in 2023
The average number of shares per meme on Reddit is approximately 250, with viral memes exceeding 10,000 shares

Popularity, and Engagement Interpretation

From Pepe the Frog's 500 million impressions to corporate memeing surging by 22%, these statistics underscore that memes are not just internet silliness but a powerful, ever-evolving language shaping social discourse and corporate communication alike.

Social Media and Platform Trends

Meme-related content accounts for approximately 15% of all social media posts
The average lifespan of a meme on social media is around 1 week
On Twitter, 60% of trending topics involve memes
Meme-sharing apps have over 200 million active monthly users
Instagram accounts dedicated solely to memes have grown by 50% in the last year
Reddit accounts dedicated to memes have over 30 million subscribers
Viral memes on WhatsApp have reached over 100 million views in some regions
The gaming community produces approximately 35% of all memes shared on Reddit
TikTok's algorithm favors meme content, contributing to a 20% rise in meme video creation
55% of meme consumers say they share memes to connect with friends
Viral meme videos often have a duration of less than 30 seconds
Meme platforms like MemeGenerator and Imgflip have combined user bases exceeding 50 million
Meme-related hashtags have seen a rise of 35% on Instagram over the past year
The average meme account on TikTok has over 100,000 followers
During major holidays, meme content engagement increases by approximately 20%
Meme creation tools with AI assistance have seen a 50% increase in usage in 2023

Social Media and Platform Trends Interpretation

With memes occupying around 15% of all social media posts and dominating trending topics on Twitter, it's clear that the digital world's shortest-lived yet most impactful content—averaging just a week in lifespan—is becoming the lingua franca of connection, entertainment, and viral paradoxes across nearly every platform, from TikTok's algorithmic favor to WhatsApp's regional reach, illustrating that in the realm of online culture, a minute meme is worth a thousand words—and perhaps even more.