Gitnux/Report 2026

Machinery and Equipment Industry Statistics

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Machinery and Equipment Industry Statistics
Samuel NorbergWritten by Samuel Norberg·Fact-checked by Maya Johansson
Published
How this report is researched
01Editorial Scope

Before any source is gathered, an editor locks the question, what qualifies, and how the piece will be judged.

02Source Research

Search agents collect the source set and pull each data point out with its provenance attached.

Read our full methodology →

Search agents attach provenance to every extracted figure.

Next review: within 39 days

01 Industry overview

The machinery and equipment industry at a glance

The global industrial machinery market was estimated at $717.5 billion in 2025 and is entering a technology-led expansion supported by automation, factory investment and industrial asset modernization.

$717.5B[106]
Industrial machinery market, 2025
7.2%[106]
Forecast CAGR, 2026–2033
€900B[26]
EU machinery turnover, 2025
3.1M[26]
EU machinery employees, 2024
Market size
Grand View Research estimates the global industrial machinery market at $717.5 billion in 2025. VDMA estimates machinery and equipment manufacturing turnover in the EU at approximately €900 billion in 2025, equivalent to around 27% of global machinery turnover.[106][26]
Forecast & CAGR
The global industrial machinery market is projected to reach $1.2439 trillion by 2033, implying a 7.2% CAGR from 2026 to 2033. A separate forecast places the broader global machinery market at $3.9163 trillion in 2025, growing at 6.4% annually through 2035, reflecting differences in market scope.[106][107]
Market share & regions
VDMA estimates that the EU represented around 27% of global machinery turnover in 2025, compared with almost 34% for China and 12% for the United States. Within the EU machinery market, Germany accounted for 36% of supplier-country share, followed by Italy at 14% and France at 7%.[26]
Segmentation
Industrial machinery is commonly segmented by product category and end use, including production machinery, construction equipment, agricultural equipment, packaging equipment and plastic-processing equipment. UNIDO’s 2025 production classification shows machinery output rising 4% cumulatively in January–December 2025, alongside computers at 11%, electrical equipment at 8% and motor vehicles at 4%.[106][108]
Key players & concentration
The industry remains geographically concentrated among major manufacturing regions rather than dominated by a single global producer. VDMA estimates China at almost 34% of global machinery turnover in 2025, the EU at around 27% and the United States at 12%; Germany supplied 36% of the EU machinery market, ahead of Italy at 14%.[26]
Trends, drivers & challenges
Demand is being supported by factory automation, capital investment, industrial asset modernization and productivity-enhancing equipment. Near-term challenges include uneven industrial production: UNIDO reported machinery output up 0.7% month over month in December 2025 but only 4% cumulatively for the full year, while EU machinery production fell just under 1% in real terms in 2025.[106][108][26]
M&A
M&A activity remains active across specialized equipment segments. In September 2026, Yanmar Compact Equipment agreed to acquire a majority stake in AriensCo, owner of the Ariens, Gravely and AS-Motor brands; the transaction illustrates continued consolidation around construction and compact equipment portfolios.[109]
Regulation
In the European Union, Regulation (EU) 2023/1230 establishes health and safety requirements for machinery, related products and partly completed machinery. The regulation applies from 20 January 2027 and replaces the Machinery Directive 2006/42/EC for products within its scope.[110][111]
Latest news
A recent sector transaction reported on 9 November 2026 was Kobelco’s agreement to acquire CNH Industrial’s construction-equipment business. The deal was presented as part of CNH’s strategy to become a pure-play agricultural machinery OEM, while Case CE ranked sixth in North American new financed equipment sales with 5,057 units from September 2025 through August 2026.[109]

02 Ranking

Top 10 Companies in the Machinery And Equipment Industry

The leading companies in the machinery and equipment industry, ranked on market impact, performance, momentum, innovation and brand popularity.

Updated November 10, 2026 · Next review December 10, 2026

Verdict

SANY leads Gitnux's 2026 machinery and equipment ranking with an Overall score of 9.2, with revenue growth 14.4%, backed by R&D at 5.79% of revenue. Komatsu is the runner-up at 9.1, with revenue growth 6.2%, backed by R&D at 2.7% of revenue.

Ranked by Overall score · How we score ↓

Editor's top 3 picks

Where to start, by need.

  1. #1 Overall · Leader in construction & mining equipment

    SANY

    CN

    Ranked #1 · 9.2 · Construction & mining equipment

    Why we picked it: It sells construction, mining and port machinery with cited R&D spend and revenue growth signals.

    See in ranking ↓Visit sanyglobal.com ↗

  2. #2 overall

    Komatsu

    JP

    Ranked #2 · 9.1 · Construction, mining and industrial machinery

    Why we picked it: It focuses on construction, mining, forestry and industrial machinery, with cited revenue and R&D figures.

    See in ranking ↓Visit komatsu.jp ↗

  3. Leader in aggregates & minerals processing

    Metso

    FI

    Ranked #5 · 8.7 · Aggregates & minerals processing

    Why we picked it: It supplies aggregates, minerals processing and metals refining equipment with cited margin and R&D intensity.

    See in ranking ↓Visit metso.com ↗

Pick 1 is the #1 company overall. Pick 2 is the highest-ranked company in the top 5 that adds a new segment; no further segment places in the top 5, so pick 3 follows rank.

Full ranking

Sort by
Top 10 companies in the machinery and equipment industry, 2026 – Gitnux ranking
#CompanyOverall ↓Company snapshot
1

SANY

Construction & mining equipment · CN

9.2
2

Komatsu

Construction, mining and industrial machinery · JP

9.1
3

Volvo Group

Construction & mining equipment · SE

8.9
4

Caterpillar

Construction & mining equipment · US

8.9
5

Metso

Aggregates & minerals processing · FI

8.7
6

Atlas Copco

Compressors, vacuum and industrial equipment · SE

8.6
7

Terex

Lifting, utilities and processing equipment · US

8.3
8

Oshkosh

Special-purpose vehicles and access equipment · US

8.2
9

JCB

Construction and agricultural equipment · GB

8.2
10

CNH

Agricultural and construction equipment · GB

7.9

How we score

  • Impact (30%): scale and weight in the market (revenue, market share, employees, market position).
  • Performance (20%): recent revenue growth and operating margin; an analyst assessment where a company does not publish them.
  • Momentum (20%): growth trajectory and future potential.
  • Innovation (15%): R&D intensity and how technologically advanced the company is.

Popularity (brand search demand, 15%) counts toward Overall but is not published as a column. Overall leaves out what is not known.

Scale Scores are shown on a 7–10 scale with one decimal; bars start at 7.0.

Cadence Recalculated when new figures are published; next review December 10, 2026.

Independence. Rankings are editorially independent. Scores, ranks, picks and the verdict follow the method above; no company can pay to change them.

Cite this ranking

APA

Samuel Norberg. (2026, November 10). Top 10 companies in the machinery and equipment industry. In Machinery And Equipment Industry Statistics. Gitnux. https://gitnux.org/machinery-and-equipment-industry-statistics/#top-companies

report visual · Comparison

Revenue of the largest machinery and equipment companies

Caterpillar leads with $67.6B in annual revenue (group level, converted to USD).

Caterpillar$67.6B
Volvo Group$45.5B
Komatsu$27.7B
Atlas Copco$16.0B
SANY$10.8B
Oshkosh$10.4B
source-verifiedinvestors.caterpillar.com · volvogroup.com · komatsu.jp · atlascopco.com · sanyglobal.com · investors.oshkoshcorp.com2026

04 Statistics

Technology & Innovation

We see AI rollout friction alongside automation targets: 60% cite data quality as a top AI challenge, while 65% of future-fit manufacturers expect highly automated processes by 2030.

AI in the machinery and equipment industry

  • 60% of industrial companies named data quality among their top three AI-adoption challenges in 2026.[1]
  • 14% was the average saving on addressed manufacturing costs reported by AI early adopters in 2023 worldwide.[2]
  • 16% of AI-adopting manufacturers had achieved their AI-related targets in 2023 worldwide.[3]
  • 56% of manufacturers were still using AI only in small-scale pilot projects in 2023.[2]
  • 68% of process-industry manufacturers had fully implemented or planned to implement at least one AI production use case in 2023.[2]
  • 72% of energy manufacturers had fully implemented or planned to implement at least one AI production use case in 2023.[2]

Automation in the machinery and equipment industry

  • 65% of future-fit industrial manufacturers expect highly automated processes by 2030, compared with 29% currently.[4]
  • 393,700 industrial robots were operating in U.S. factories in 2024, up 3% year on year.[5]
  • 3,500 industrial robots were installed by the U.S. metal-and-machinery industry in 2024, down 15% year on year.[5]
  • 45% of other industrial manufacturers expect highly automated processes by 2030, compared with 15% currently.[4]
  • 2,027,200 industrial robots were operating in Chinese factories in 2024.[5]
  • 77,000 industrial robots were installed by the metal-and-machinery industry worldwide in 2023 in preliminary IFR data.[5]

Digital Transformation in the industrial manufacturing sector (sector benchmark)

  • 34% of industrial-manufacturing organizations across 26 countries had achieved return on investment from multiple AI use cases in 2024.[6]
  • 24% of companies across the European Industrial Ecosystem had a concrete digital-transformation strategy in 2024.[7]
  • 76% of industrial-manufacturing firms across 26 countries reported that their workforce had an appetite to embrace cutting-edge technology in 2024.[6]
  • 32% of U.S. industrial-products respondents said their operations-technology investments had delivered expected results in 2024.[4]

Technology Adoption in the industrial manufacturing sector (sector benchmark)

  • 31% of industrial-manufacturing organizations were proactive in advancing modern-delivery technologies, including low-code and no-code, in 2024.[8]
  • 35% of industrial-manufacturing organizations were proactive in advancing data-and-analytics strategies in 2024.[8]
  • 30% of industrial-manufacturing organizations were proactive in advancing edge-computing strategies in 2024.[8]
  • 37% of industrial-manufacturing organizations were proactive in advancing AI and automation strategies in 2024.[8]

Cloud Computing in the industrial manufacturing sector (sector benchmark)

  • 39% of industrial-manufacturing organizations were proactive in advancing XaaS technologies, including public and multicloud, in 2024.[8]
  • 54% of EU manufacturing enterprises used paid cloud-computing services in 2025, up from approximately 45% in 2023.[9]
  • 87% of Finnish manufacturing enterprises used cloud computing in 2023.[10]
  • 87% of Australian manufacturing enterprises used cloud computing in 2022.[10]

Big Data in the industrial manufacturing sector (sector benchmark)

  • 44% of manufacturing leaders reported that the amount of data their organizations collected had at least doubled over the previous two years in 2024.[11]
  • 57% of manufacturers used some form of artificial intelligence to analyze collected manufacturing data in 2024.[12]
  • 70% of manufacturers still collected data manually in 2024, according to a Manufacturing Leadership Council survey reported by the National Association of Manufacturers.[13]
  • 33% of manufacturers surveyed were performing prescriptive analytics in 2024, according to ABI Research’s survey of 461 manufacturing decision makers.[14]
  • 60% of manufacturers surveyed could collect and normalize data from assets or equipment in 2024, across 461 decision makers in the United States, Germany and Malaysia.[14]
  • 28% of manufacturing survey respondents were implementing big-data processing in 2024.[15]

05 Statistics

Data & Analytics

We track integration maturity through enterprise deployments and governance gaps: 73% use APIs for deeper analytics integration, while 44% report AI project failure due to poor data quality.

Business intelligence in the machinery and equipment industry

  • 83% of industrial machinery manufacturers had fully or partially deployed enterprise-resource-planning systems in 2025, enabling integrated business reporting worldwide.[16]
  • 90% of industrial machinery manufacturers had fully or partially deployed smart sensors in 2025, supporting business-intelligence data collection worldwide.[16]
  • 74% of industrial machinery manufacturers had fully or partially deployed industrial-cybersecurity solutions in 2025, helping protect data used in management reporting worldwide.[16]
  • 61% of industrial machinery manufacturers had fully or partially deployed supply-chain-visibility platforms in 2025, giving managers broader data for business decisions worldwide.[16]
  • 78% of industrial machinery manufacturers had fully or partially deployed warehouse-management systems in 2025, supplying logistics data to management dashboards worldwide.[16]
  • 83% of industrial machinery manufacturers had fully or partially deployed product-lifecycle-management systems in 2025, providing structured data for business intelligence worldwide.[16]

Data analytics in the machinery and equipment industry

  • 73% of manufacturers in ABI Research’s 2024 survey used application-programming interfaces for deeper analytics integration worldwide.[14]
  • 33% of manufacturers in the 2025 Manufacturing Leadership Council survey used in-house artificial-intelligence systems to analyze manufacturing data worldwide.[12]
  • 56% of manufacturers in the 2024 Manufacturing Leadership Council survey collected at least half of their data in real time or near real time worldwide.[12]
  • 76% of manufacturers in the 2025 Manufacturing Leadership Council survey used Microsoft Excel to analyze manufacturing data worldwide.[12]
  • 24% of manufacturers in the 2025 Manufacturing Leadership Council survey used external artificial-intelligence partners for manufacturing-data analysis worldwide.[12]
  • 42% of manufacturers in the 2025 Manufacturing Leadership Council survey had a process for verifying data accuracy and quality worldwide.[12]

Data Quality in the industrial manufacturing sector (sector benchmark)

  • 51% of manufacturers surveyed said their data was siloed across disparate tools and systems in 2025.[17]
  • 61% of manufacturing leaders agreed that poor data quality limited adoption and optimization of emerging technologies in 2025.[18]
  • 54% of manufacturers surveyed had duplicate data in several systems in 2025.[17]
  • 30% of manufacturers identified poor data quality as a technical barrier to improving processes in 2025.[18]
  • 41% of manufacturers surveyed distrusted the data used for supply-chain operations in 2025.[17]
  • 44% of manufacturers surveyed reported that AI projects had failed because of poor data quality in 2025.[17]

Data Governance in the industrial manufacturing sector (sector benchmark)

  • 22% of manufacturers surveyed included data collection, management or analysis in executive incentives, KPIs or business imperatives in 2024.[12]
  • 15% of manufacturers surveyed said their data strategy was entirely aligned with their overall business strategy in 2024.[12]
  • 58% of manufacturers surveyed assigned primary data-governance responsibility to a C-suite or senior leader in 2024.[12]
  • 61% of manufacturers surveyed had a corporate-wide governance plan, strategy or formal data-management guidelines in 2024.[12]

KPIs in the machinery and equipment industry

  • 34% of Canadian manufacturers used business-intelligence software in 2023, while 10% planned adoption within 12 months for KPI reporting.[19]
  • 93.8% of packaging-machinery OEE solution suppliers surveyed in 2025–2026 tracked downtime as a customer KPI worldwide.[20]
  • 58% of automation-industry respondents used overall equipment effectiveness as a key performance indicator in manufacturing operations in 2019.[21]
  • 33% of manufacturers said factory-floor employees were responsible for collecting manufacturing data in the Manufacturing Leadership Council’s 2023 survey worldwide.[12]
  • 15% of automation-industry respondents combined overall equipment effectiveness with other KPIs such as energy intensity or total productive maintenance in 2019.[21]
  • 45% of industrial manufacturers rated overall equipment effectiveness as a very important KPI in the 2026 State of Maintenance survey worldwide.[22]

06 Statistics

Strategy & Growth

We observe services-linked growth and ongoing deal flow, with 4% of industrial machinery companies reporting recurring revenue from digital services and 361 industrial-automation transactions in 2022.

Growth in the machinery and equipment industry

  • $415 billion is contributed annually to the U.S. economy by equipment manufacturing, according to the Association of Equipment Manufacturers.[23]
  • 10.1% was Titan Machinery’s company-wide same-store sales increase in fiscal 2024, supported partly by acquisitions.[24]
  • 2.8% was the machinery and equipment sector’s global growth in 2024, according to Allianz Trade.[25]
  • 15% was global equipment-sector growth in 2022 as end markets resumed operations and orders increased.[25]
  • €738 billion was the estimated 2025 market volume for machinery and equipment manufacturing in the European Union.[26]
  • More than 2.2 million jobs are supported annually by the U.S. equipment-manufacturing industry.[23]

Differentiation in the machinery and equipment industry

  • 2.5% was the year-over-year decline in DMG MORI AG’s 2024 machine-tool sales revenue, calculated from €1.243 billion in 2024 and €1.374 billion in 2023.[24]
  • 4% of industrial machinery companies say they have successfully generated recurring revenue from digital services linked to their equipment.[27]
  • 37.8 was the 2024 digitalisation-index score for computers, electronics, machinery and equipment in the cited industry classification.[28]
  • 3 percentage points is the advantage leading industrial manufacturers have over the industry average in repair and field services.[27]
  • 11 percentage points is the advantage leading industrial manufacturers have over the industry average in securing long-term service agreements.[27]

Mergers and acquisitions in the machinery and equipment industry

  • 361 industrial-automation transactions were recorded in 2022 in the cited U.S. and European M&A series.[29]
  • 295 industrial-automation transactions were recorded in 2024 in the cited U.S. and European M&A series.[29]
  • 5.0% was the year-over-year increase in total global industrial deal volume in the first quarter of 2025.[30]
  • 110 machinery deals were recorded in the fourth quarter of 2024 in the cited industrial M&A update.[31]
  • 47.6% of global industrial deals in the first quarter of 2025 were completed by private-equity acquirers, compared with 52.4% by strategic acquirers.[30]
  • 6.4% was the quarter-over-quarter decline in total global industrial deal volume in the first quarter of 2025.[30]

Strategic partnerships in the machinery and equipment industry

  • 1 machine builder, VARO, developed an automatic pallet-film unwrapper using Siemens Industrial Edge technology.[32]
  • 1 digital twin was used in the Siemens-Koenig & Bauer collaboration to optimize machine configuration.[33]
  • 1 end-to-end digital twin covering the machine tool, control system and workpiece was included in the Siemens-DMG MORI-Renishaw partnership offering.[33]
  • 3 companies—Siemens, DMG MORI and Renishaw—were named as innovation partners in a 2024 machine-tool digitalisation initiative.[33]
  • 1 global partnership agreement integrated Siemens Valor Process Preparation software into Europlacer’s surface-mount assembly platforms and products.[1]
  • 1 predictive-maintenance model capability was enabled for individual machine components by the Siemens-Koenig & Bauer automation platform.[33]

07 Statistics

People & Workforce

We see staffing constraints affecting provisioning capacity for automation: nearly 50% of projected 3.8 million U.S. manufacturing jobs could remain unfilled.

Hiring in the machinery and equipment industry

  • Nearly 50% of the projected 3.8 million U.S. manufacturing jobs could remain unfilled because of skills requirements, according to the Manufacturing Institute study.[13]
  • 33.5% of U.S. manufacturers reported hiring needs for scientists, researchers and engineers in 2025.[13]
  • 60.1% of U.S. manufacturers reported hiring needs for core production workers such as operators, assemblers and packaging workers in 2025.[13]
  • 301 new graduates were hired by Komatsu in fiscal 2024, including 184 college graduates and 117 junior-college, vocational-school or high-school graduates.[34]
  • 3.8 million manufacturing jobs were projected to need filling in the United States over the decade covered by the Manufacturing Institute’s workforce study.[13]

Employee retention in the machinery and equipment industry

  • 83% of manufacturing employees said enjoyment of the work was a reason they stayed with their company in the Manufacturing Engagement and Retention Study.[13]
  • 14.2% was Deere’s overall workforce turnover rate in 2024.[35]
  • 1.25% was Komatsu’s voluntary employee turnover rate in fiscal 2025.[34]
  • 5.6% was Deere’s voluntary workforce turnover rate in 2024.[35]
  • 4.2% was Deere’s voluntary turnover rate among salaried employees in 2024.[35]

Remote Work in the industrial manufacturing sector (sector benchmark)

  • Across U.S. manufacturing, 19% of workers worked remotely, including hybrid and fully remote arrangements, during October 2023–September 2024.[36]
  • Across U.S. manufacturing, 35.2% of surveyed workers reported remote work in the Chicago Fed Survey of Economic Conditions from July 2021 through March 2024.[37]
  • Across U.S. manufacturing, teleworked hours represented 12.2% of total hours worked in 2025.[38]
  • Across U.S. manufacturing, 36.9% of workers could work at home and 33.3% actually did so during 2024–2025.[38]

Hybrid Work in the industrial manufacturing sector (sector benchmark)

  • Across manufacturing companies, 79% operated a hybrid model for non-production employees in 2025.[39]
  • Across manufacturing companies, 17% were fully back in the office for non-production employees in 2025.[39]
  • Across manufacturing employees, 80% believed office mandates reflected a lack of trust that employees would be productive at home in 2025.[40]
  • Across manufacturing companies, the average required office attendance reached 2.82 days per week in the second quarter of 2025.[39]
  • Across manufacturing employers, 80% said their organizations were still struggling to balance hybrid working in 2025.[40]

Upskilling in the machinery and equipment industry

  • $31.9 billion was estimated annual spending by U.S. manufacturers on internal and external workforce training in 2026.[13]
  • 27% of AGCO participants in the LEAP leadership-training program were women in 2024.[24]
  • 26.7 hours was the estimated average training received by existing U.S. manufacturing employees in 2026.[13]
  • 47.6 hours was the estimated average training received by new U.S. manufacturing employees in 2026.[13]
  • 1,600 Heroes MAKE America graduates had been placed with 350 manufacturing companies across 48 U.S. states by 2024.[13]

Employee Engagement in the industrial manufacturing sector (sector benchmark)

  • Across manufacturing, distribution and storage organizations, the average employee-engagement score was 72.9% in 2026.[41]
  • Across manufacturing companies, 25% of respondents did not know whether their frontline workforce was engaged in 2023.[4]
  • Across manufacturing companies, 41% identified employee recognition as a high priority in 2024.[42]
  • Across manufacturing, distribution and storage organizations, 84.2% of employees said they cared about their organization’s future in 2026.[41]
  • Across manufacturing companies, 48% of respondents said most frontline workers were engaged in their jobs in 2023.[4]

DEI in the machinery and equipment industry

  • 16% of AGCO employees were under age 30 in 2024.[43]

08 Statistics

Customer & Sales

We see after-sales influence in customer behavior: more than one-third of manufacturers said 50% to 75% of profitability came from after-sales service in 2015.

Customer experience in the machinery and equipment industry

  • 56.5% was North American agriculture customers’ participation rate in CNH Industrial satisfaction surveys in 2022.[44]
  • 73% was Latin American agriculture customers’ participation rate in CNH Industrial satisfaction surveys in 2022.[44]
  • 91% was the customer satisfaction index for CNH Industrial agriculture Uptime Support customers in Europe in 2022.[44]
  • 48.8% was North American construction customers’ participation rate in CNH Industrial satisfaction surveys in 2022.[44]
  • 8.5 out of 10 was CNH Industrial agriculture customers’ satisfaction index in Europe in 2022.[44]

Customer retention in the machinery and equipment industry

  • 9% of negative equipment-dealer customer comments mentioned price, compared with 77% mentioning parts, knowledge or service.[45]
  • More than one-third of industrial-machinery manufacturers said 50% to 75% of profitability came from after-sales service in 2015.[46]
  • 14.5% was the average share of aftermarket revenue U.S. equipment manufacturers estimated they lost at departmental handoffs in 2026.[47]
  • 20% of equipment-dealer customers with positive comments but ratings below 10 became lost customers within 12 months.[45]
  • 75% of manufacturers tracked customer-retention rates in Salesforce’s manufacturing research.[48]

Customer acquisition in the machinery and equipment industry

  • 24% of industrial buyers considered case studies when evaluating potential suppliers in Thomas’s 2018 survey.[49]
  • 73% of industrial buyers examined a supplier’s website when evaluating potential suppliers in Thomas’s 2018 survey.[49]
  • 25% of industrial buyers vetted between five and ten suppliers before choosing a partner in 2018.[49]
  • 71% of industrial buyers vetted fewer than five suppliers before choosing a partner in Thomas’s 2018 survey.[49]
  • 10% of industrial buyers considered social media when evaluating potential suppliers in Thomas’s 2018 survey.[49]

Customer loyalty in the machinery and equipment industry

  • 62.5% of New Holland customers described themselves as brand loyal in Farm Equipment’s 2014 survey.[50]
  • 16% of heavy-equipment buyers who switched brands because of supply-chain issues said they would definitely return to their primary brand.[51]
  • 20% of heavy-equipment buyers said they would definitely return to their primary brand after supply-chain-driven switching in the 2022–2023 survey.[52]
  • 5.5% of surveyed farmers said they were significantly less loyal to their primary machinery brand than five years earlier in 2014.[50]
  • 74.3% of Case IH customers described themselves as brand loyal in Farm Equipment’s 2014 survey.[50]

Lead generation in the machinery and equipment industry

  • 3% of industrial buyers investigated more than ten suppliers before selecting a partner in Thomas’s 2018 survey.[49]
  • 24% of industrial buyers used case studies when evaluating potential suppliers in Thomas’s 2018 survey.[49]
  • 68% of industrial buyers used market presence as a supplier-evaluation signal in Thomas’s 2018 survey.[49]
  • 10% of industrial buyers used social media when evaluating potential suppliers in Thomas’s 2018 survey.[49]
  • 25% of industrial buyers investigated five to ten suppliers before selecting a partner in Thomas’s 2018 survey.[49]

09 Statistics

Marketing & Brand

We track channel mix and buyer signals: 60% of surveyed equipment manufacturers sold both directly and through distributors in 2021.

Marketing in the machinery and equipment industry

  • 10% of surveyed equipment manufacturers sold through distributors only in 2021.[53]
  • 60% of surveyed equipment manufacturers sold to customers both directly and through distributors in the 2021 equipment-manufacturer survey.[53]
  • 0.47% was the median advertising expense as a share of revenue among 27 public manufacturers with revenue of $1 billion to $5 billion.[54]
  • 30% of surveyed equipment manufacturers sold directly through their sales teams and offline channels in 2021.[53]
  • 25% of surveyed equipment manufacturers sold directly using a combination of offline and online channels in 2021.[53]

Digital marketing in the machinery and equipment industry

  • 77% of surveyed equipment manufacturers used content marketing in 2021.[53]
  • Nearly 50% of surveyed equipment manufacturers met the recommended threshold of allocating at least 40% of marketing budgets to digital marketing in 2021.[53]
  • 65% of surveyed equipment manufacturers used video marketing in 2021.[53]
  • 45% of surveyed equipment manufacturers planned to keep their overall marketing budget unchanged in 2021.[53]
  • 138% was the year-over-year increase in respondents saying that more than half of their marketing budget went to digital marketing in the 2021 survey.[53]

Branding in the machinery and equipment industry

  • 70% of contractors considered at least two brands when purchasing construction trucks in 2024.[55]
  • 8% of construction contractors cited financing offers when choosing a heavy-equipment brand in 2024.[55]
  • 8% of construction contractors cited warranty when choosing a heavy-equipment brand in 2024.[55]
  • 14% of construction contractors cited price as an influence when choosing a heavy-equipment brand in 2024.[55]
  • 14% of construction contractors cited dealer relationships when choosing a heavy-equipment brand in 2024.[55]

Social media in the machinery and equipment industry

  • 3.12% was the average share of employees sharing company content on social media in the machinery sector across all regions in September 2026.[56]
  • 0.76 percentage points was the increase in the machinery-sector average share of employees sharing company content compared with February 2026.[56]
  • 10.64% of employees at RATIONAL shared company content on social media in September 2026, the highest rate in DSMN8’s machinery-sector ranking.[56]
  • 39% of surveyed equipment manufacturers used paid social-media advertising in 2021.[53]

Influencer Marketing in the industrial manufacturing sector (sector benchmark)

  • Across B2B companies, 55% of marketers used influencers in 2025, providing a benchmark applicable to industrial manufacturing marketers.[57]
  • Across B2B companies, 29% of marketers planned to adopt influencer marketing within the following year in 2025; global survey scope.[57]
  • Across B2B companies, 28% ranked thought leaders or industry analysts as the most effective influencer type in 2025; global survey scope.[57]
  • Across B2B companies, 43% of marketers planned to increase influencer investment in the following year in 2025; global survey scope.[57]
  • Across B2B companies, 76% of marketing leaders said creator collaboration helps build brand authenticity in 2025; global survey scope.[57]

10 Statistics

Operations & Execution

We quantify operational readiness and bottlenecks: 93% of manufacturing and industrial operations have a manufacturing execution system, and 37% of plants report mean time between failures of 24 hours or less.

Process optimization in the machinery and equipment industry

  • 44% of manufacturers reported using collected data effectively for decision-making in 2025, up from 40% in 2024.[58]
  • 33% of manufacturers focused on managing change effectively and improving employee retention in 2025.[58]
  • 44% of industrial manufacturers’ total revenue is projected to come from activities outside traditional industrial and consumer product manufacturing by 2030, globally.[4]
  • 93% of manufacturing and industrial operations have a manufacturing execution system, according to a 2026 global survey.[58]
  • 62% of Canadian manufacturing SMEs measured defect rates in a government technology-capability study.[59]

Operational efficiency in the machinery and equipment industry

  • 22.8% was the 2010 annual increase in labor productivity for U.S. industrial machinery manufacturing.[60]
  • 26 days was the average work-in-process duration reported by manufacturing plants in the comparison period in 2024.[61]
  • -3.2% was the 2023 annual change in labor productivity for U.S. industrial machinery manufacturing.[60]
  • -10.7% was the 2022 annual change in labor productivity for U.S. industrial machinery manufacturing.[60]
  • 37% of manufacturing plants reported average equipment mean time between failures of 24 hours or less in 2024.[61]

Quality management in the machinery and equipment industry

  • 13,652 ISO 9001 certificates were recorded for the machinery and equipment industry in 2024 worldwide.[62]
  • 63% of Canadian manufacturing SMEs reported regular sampling as their inspection method in the cited government study.[59]
  • 13% of U.S. manufacturers identified poor data-analysis capabilities as a top quality-management challenge in 2025.[63]
  • 47% of U.S. manufacturers identified time-consuming inspection processes as a top quality-management challenge in 2025.[63]
  • 31% of U.S. manufacturers identified defect or error rates as a top quality-management challenge in 2025.[63]

Supply chain in the machinery and equipment industry

  • €10 billion was Nokia’s 2024 spending on products and services from approximately 9,000 suppliers.[64]
  • 102 days was Techtronic Industries’ inventory-days-on-hand figure at year-end 2024, seven days lower than the prior year.[65]
  • 14.4% was Techtronic Industries’ working capital as a percentage of sales in 2024.[65]
  • 41.9% was the year-over-year reduction in Techtronic Industries’ capital expenditure in 2024.[65]
  • 12% of Nokia’s 2024 supply-chain spending was in the Americas.[64]

Outsourcing / Offshoring in the industrial manufacturing sector (sector benchmark)

  • Across global manufacturing, executives expected offshore facilities to decline to 28% within three years of 2025, while onshore facilities rise to 48%.[66]
  • Across EU enterprises engaged in international sourcing during 2021–2023, 37% operated in manufacturing, the largest sector share among sourcing enterprises.[9]
  • Across global manufacturing, 56% of executives in 2025 said their organization had invested in nearshoring or a combination of reshoring and nearshoring.[66]
  • Across global manufacturing, 73% of executives in 2025 believed friendshoring would represent a significant share of future sourcing and production.[66]
  • Across global manufacturing, 37% of facilities were offshore in 2024, compared with 41% onshore and 22% nearshore.[66]

11 Statistics

Finance & Pricing

We see cost-out expectations and pricing tactics: 63% of industrial machinery manufacturers expected AI to reduce production costs over the next two to three years.

Pricing strategy in the machinery and equipment industry

  • 40% of surveyed companies ranked pricing as their top profit lever in 2025.[67]
  • 47% of U.S. executives were changing prices to reach margin neutrality or breakeven, while 43% sought to increase margins.[6]
  • 53% of surveyed companies used contract indexation in 2025, although only half enforced it consistently.[67]
  • 34% of industrial companies targeted price increases of 3% or less for 2025, according to a survey of industrial firms in North America and Europe.[68]
  • 21% of industrial companies targeted price increases above 6% for 2025, according to a survey of industrial firms in North America and Europe.[68]

Cost reduction in the machinery and equipment industry

  • 63% of industrial machinery manufacturers expected AI to reduce production costs over the next two to three years.[16]
  • A machinery-industry cost-out program delivered more than 11% savings on total factory cost, including a 19% reduction in indirect personnel expenses.[69]
  • 39% of industrial machinery manufacturers expected AI to reduce inventory costs over the next two to three years.[16]
  • 72% of industrial machinery manufacturers expected AI to reduce downtime costs over the next two to three years.[16]
  • 87% of companies ranked factory cost reduction among their top three operational priorities in the 2024 manufacturing cost-optimization survey.[69]

Profitability in the machinery and equipment industry

  • 15.9% was the operating profit margin for 105 U.S. public machinery companies in January 2026.[70]
  • 18.7% was the EBITDA margin for 109 U.S. public machinery companies in January 2025.[70]
  • 35.5% was the gross profit margin for 103 U.S. public machinery companies in January 2024.[70]
  • 37.5% was the gross profit margin for 105 U.S. public machinery companies in January 2026.[70]
  • 15.8% was the operating profit margin for 109 U.S. public machinery companies in January 2025.[70]

Financial planning in the machinery and equipment industry

  • 56% of Canadian businesses cited high operating costs as a challenge when deciding whether to invest in new machinery and equipment in August 2024.[71]
  • 51% of surveyed manufacturing plants planned to spend the same amount on assembly technology in 2025 as in 2024.[72]
  • 22% of Canadian businesses cited a lack of skilled workers to operate new machinery and equipment as an investment challenge in August 2024.[71]
  • 42% of manufacturing plants planned capital budgets of at least $500,000 for 2025, according to an Assembly Magazine survey covering machinery and other manufacturing industries.[72]
  • Machinery companies in the DACH region reduced capital expenditure to just over 2.5% of revenue on average as cash-flow pressure intensified.[69]

12 Statistics

Product & Service

We track connectivity and lifecycle economics: Caterpillar reported more than 1.4 million connected assets in 2022 and $24 billion in 2025 services revenue.

Product development in the machinery and equipment industry

  • $2.314 billion was the U.S. machinery industry's domestic capital expenditure in 2024.[73]
  • $159,900 was the average worldwide R&D cost per employee in U.S. machinery companies in 2023.[73]
  • 182,000 R&D employees worked in U.S. machinery companies in 2023.[73]
  • 15% of German machinery and equipment industry turnover came from new products in the reported period.[26]
  • $29.139 billion was worldwide company-funded and company-performed R&D in the U.S. machinery industry in 2023.[73]

Product lifecycle in the machinery and equipment industry

  • More than 1.4 million Caterpillar assets were connected in 2022, supporting lifecycle monitoring and services.[74]
  • 1.5 million Caterpillar connected assets were in its telematics ecosystem in 2023.[74]
  • 17,000 distributors supported SKF’s global service and aftermarket lifecycle offering in 2024.[75]
  • ¥339.5 billion was Komatsu’s fiscal-2024 parts sales in construction equipment.[76]
  • 30% was the increase in long-term contract penetration achieved by the same industrial machinery player after redesigning its aftermarket approach.[77]

After-sales in the machinery and equipment industry

  • 50% of surveyed manufacturers reported that after-market services generated less than 10% of revenue.[39]
  • 2.5 times was the average global operating-margin advantage of industrial aftermarket businesses over new-equipment sales.[78]
  • 17% of surveyed manufacturers reported that after-market services generated 31%–50% of revenue.[39]
  • 33% of equipment manufacturers with direct customer access generated revenue from services in BCG’s industrial-machinery survey.[27]
  • 15% was the potential services-revenue uplift BCG estimated for machinery operations using inside-sales teams with service selling.[27]

Value proposition in the machinery and equipment industry

  • 36% was Germany’s share of EU machinery-product market volume by supplier country.[26]
  • 1.6 million Caterpillar connected and reporting assets formed the company’s digital customer-value platform in 2025.[74]
  • €618 billion was the value of European machinery exports in 2023.[79]
  • €908 billion was the turnover of European machinery and equipment manufacturing in 2023.[26]
  • $24 billion was Caterpillar’s 2025 services revenue from offerings designed to improve equipment ownership and operating outcomes.[74]

13 Statistics

Sustainability & Ethics

We see compliance load shifting toward data and documentation: 57% of industrial machinery companies expected supply-chain data collection and compliance solutions spending to rise.

Sustainability in the machinery and equipment industry

  • 36% of surveyed manufacturers said their business had shifted to more sustainable and ethical sourcing over the previous five years.[17]
  • 57% of industrial machinery companies expected spending on supply-chain data collection and compliance solutions to rise over the following two years.[80]
  • 34% was Caterpillar’s reduction in operational Scope 1 and 2 emissions from its 2018 baseline in 2024 worldwide.[81]
  • 31.5% of Caterpillar’s energy came from renewable sources in 2024 worldwide.[81]
  • 157 million pounds of end-of-life material were received by Caterpillar Reman in 2024 worldwide.[81]

ESG in the machinery and equipment industry

  • 37% of manufacturing organizations cited difficulty keeping up with new regulatory demands as a major compliance challenge.[82]
  • 69% of manufacturing respondents measured ethics and compliance effectiveness by reviewing policies, procedures and practices.[82]
  • 42% of surveyed manufacturers planned to invest in ESG and sustainability data within 12 months.[17]
  • 38% of manufacturing organizations identified expanded responsibilities without additional resources as their biggest compliance challenge over the prior 12 months.[82]
  • 45% of surveyed manufacturers said they currently invest in ESG and sustainability data.[17]

Ethics in the machinery and equipment industry

  • 33% of surveyed machinery-and-equipment companies reported having an established code of ethics.[83]
  • 24% of surveyed manufacturers reported visibility into modern-slavery risks in their supply chains.[17]
  • 75.9% of manufacturing survey respondents said the industry needs a code of ethics or conduct for artificial-intelligence use.[12]
  • 43.5% of manufacturing respondents who supported an AI ethics code preferred that industry participants develop it collaboratively.[12]
  • 66% of surveyed machinery-and-equipment companies said they worked according to ethical principles without incorporating them into company documents.[83]

CSR in the machinery and equipment industry

  • 112,900 people was Caterpillar’s reported workforce in 2024 worldwide.[81]
  • 36.6 annual learning hours per person was Siemens’ reported average in fiscal 2025.[33]
  • 2.4 hours was Siemens’ increase in average annual learning time per person compared with fiscal 2024.[33]

Circular economy in the machinery and equipment industry

  • 100% of waste was reported as recycled by D&G Machinery in 2024.[84]
  • 90% is Siemens Energy’s target recycling rate for waste by 2030.[85]
  • 100% is Siemens’ target for Robust Eco Design across relevant hardware, software and services.[32]
  • 157 million pounds of end-of-life components were received by Caterpillar Reman in 2024.[81]
  • 16.9% was Siemens’ reduction in energy usage in fiscal 2024 compared with fiscal 2021, supporting its resource-efficiency program.[86]

Carbon footprint in the machinery and equipment industry

  • 38 million tonnes of CO2e were the cradle-to-gate emissions of selected U.S. material-handling and metalworking machinery in the study period.[87]
  • 46% to 63% of the carbon footprint of the investigated U.S. machinery was attributable to materials.[87]
  • 1.1 tonnes per person was China’s machinery carbon footprint in 2019.[88]
  • 1.6 gigatonnes per year was China’s machinery carbon footprint in 2019.[88]
  • 0.12 gigatonnes of CO2 from fuel combustion were associated with the global machinery industry in 2021.[89]

15 Statistics

Globalization & Expansion

We quantify regional exposure and trade scale: VDMA estimates almost 34% China share of global machinery turnover in 2025, alongside EU at around 27%.

Globalization in the machinery and equipment industry

  • €697 million was Liebherr’s 2024 revenue in material-handling machines.[98]
  • €1,013 billion of EU machinery and vehicle exports were recorded in 2024, representing 39.2% of all EU exports.[9]
  • €801 billion of EU machinery and vehicle imports were recorded in 2024, representing 32.9% of all EU imports.[9]
  • €212 billion was the EU trade surplus for machinery and vehicles in 2024.[9]
  • 47.8% of Liebherr material-handling technology revenue came from the European Union in 2024.[98]

Supplier management in the machinery and equipment industry

  • 54% of Panasonic’s direct manufacturing-material suppliers were in machined parts as of March 31, 2026.[99]
  • 22% of Panasonic’s direct manufacturing-material suppliers were in electrical and electronic parts as of March 31, 2026.[99]
  • 23% of Panasonic’s direct manufacturing-material suppliers were in raw materials as of March 31, 2026.[99]
  • 98.6% of SFS registered suppliers had no critical news in the company’s 2024 sustainability monitoring.[100]
  • 13.1% of SFS Group procurement came from North America in 2024.[100]

Stakeholder management in the machinery and equipment industry

  • 367 industrial-machinery respondents participated in Autodesk’s 2024 State of Design and Make research.[101]
  • 421 employees worked in Liebherr’s material-handling technology segment in 2024.[98]
  • 35% of Panasonic’s direct manufacturing-material suppliers were located in Japan as of March 31, 2026, indicating the scale of a key stakeholder group in its supply network.[99]
  • 13% of Autodesk’s 2024 design-and-manufacturing survey respondents worked in industrial machinery.[101]
  • 145,000+ employees were represented by Associated Equipment Distributors member organizations.[102]

Distribution channels in the machinery and equipment industry

  • 24% of new-equipment sales in the 2024 manufacturing survey were made through distributors.[103]
  • 75% of respondents in Valtech’s 2024 manufacturing survey expected ecommerce to deliver significant channel growth.[103]
  • 38% of industrial-machinery-and-equipment customers in Phocas Software’s 2026 survey prioritized best price.[104]
  • 100+ countries were served by John Deere agricultural and turf equipment distributors and dealers outside the United States and Canada in 2024.[105]
  • 27% of distributors in Phocas Software’s 2026 survey said all channels performed well.[104]

Key questions about the machinery and equipment industry

How big is the industrial machinery market in 2025?
The global industrial machinery market was estimated at $717.5 billion in 2025.
What growth rate do forecasts use for 2026–2033?
The forecast CAGR for 2026–2033 is 7.2%, with the market projected to reach $1.2439 trillion by 2033.
Which companies lead the machinery and equipment industry?
SANY leads Gitnux's 2026 machinery and equipment ranking with an Overall score of 9.2, with revenue growth 14.4%, backed by R&D at 5.79% of revenue. Komatsu is the runner-up at 9.1, with revenue growth 6.2%, backed by R&D at 2.7% of revenue.
What technology shifts show up in 2026 adoption data?
In 2026, 60% of industrial companies named data quality among their top three AI-adoption challenges, while 83% of manufacturers had deployed enterprise-resource-planning systems in 2025.
How concentrated is the market by region?
VDMA estimates China at almost 34% of global machinery turnover in 2025, the EU around 27% and the United States at 12%.
What regulatory change starts affecting machinery compliance in the EU?
Regulation (EU) 2023/1230 applies from 20 January 2027 and replaces the Machinery Directive 2006/42/EC for products within its scope.
Reference

Cite This Report

This report is designed to be cited. We maintain stable URLs and versioned verification dates. Copy the format appropriate for your publication below.

APA
Samuel Norberg. (2026, November 10). Machinery And Equipment Industry Statistics. Gitnux. https://gitnux.org/machinery-and-equipment-industry-statistics
MLA
Samuel Norberg. "Machinery And Equipment Industry Statistics." Gitnux, 10 Nov 2026, https://gitnux.org/machinery-and-equipment-industry-statistics.
Chicago
Samuel Norberg. 2026. "Machinery And Equipment Industry Statistics." Gitnux. https://gitnux.org/machinery-and-equipment-industry-statistics.

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