GITNUX MARKETDATA REPORT 2024

Live Shopping Industry Statistics

The Live Shopping industry is expected to continue growing rapidly, with over 1 billion viewers and $60 billion in sales projected by 2023.

Last Updated: June 22, 2024

Written & Summarized by: Jannik Lindner

How we write

In this post, we’ll dive into the fascinating world of live shopping industry statistics, shedding light on the immense growth and potential of this dynamic market. From staggering sales figures in China to the increasing adoption rates in the US, these statistics paint a vivid picture of the evolving landscape of live stream shopping. Let’s explore the numbers that are shaping the future of retail and consumer engagement.

Statistic 1

"The global live stream shopping market was valued at $60 billion in 2019."

Statistic 2

"In China alone, the live shopping industry totalled $63 billion in 2020."

Statistic 3

"Approximately 35% of American businesses are currently leveraging live shopping features."

Statistic 4

"It's expected that the global live shopping market will reach a valuation of about $422 billion by 2023."

Statistic 5

"In the US, Latinx shoppers are most likely to have tried live shopping (56%)."

Statistic 6

"In China, over 265 million people shopped via live streaming in 2020."

Statistic 7

"In 2020, livestream shopping in China generated sales of around $125 billion."

Statistic 8

"By 2023, online shoppers in China are expected to spend over $305 billion via live streaming channels."

Statistic 9

"During the Singles Day sales of 2020, livestream shopping brought in $6 billion in sales."

Statistic 10

"Experts predict that by 2025, 10% of retail sales will occur through live shopping."

Statistic 11

"In 2020, top live streaming influencer Viya Huang sold about $300 million worth of goods."

Statistic 12

"The daily active users of live streaming shopping platform Taobao Live grew 719% year-over-year in 2020."

Statistic 13

"In 2020, 143 million people in China bought 20.7 billion items through live streams."

Statistic 14

"The share of people in China who have made a purchase through a live stream peaked to 40.3% in 2020."

Statistic 15

"Korean Live Commerce companies are eyeing a $14 billion market size in 2021."

Statistic 16

"In a survey, 73% of buyers stated that Facebook was their choice for online purchase via live stream shopping."

Statistic 17

"Live stream shopping host earnings in China can range from $1,000 to as much as $50,000 per month."

Statistic 18

"Alibaba’s Taobao Live, China’s most popular ecommerce live streaming platform, generated sales worth $7.5 billion in 2021's Q1."

The statistics presented clearly depict the rapid growth and immense potential of the live shopping industry, both globally and regionally. With significant market valuations, high engagement rates, and staggering sales figures, it is evident that live stream shopping is becoming a powerhouse in the retail sector. The data highlights the increasing adoption and popularity of live shopping features among consumers, with projections pointing towards substantial market expansion in the near future. Given the success stories of influencers and platforms in this space, coupled with evolving consumer behaviors, it is apparent that live shopping is here to stay and has the potential to redefine the retail landscape in the coming years.

Jannik Lindner

Jannik is the Co-Founder of Gitnux and has been working in the digital space since 2016. He is specialized in content and tech.

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