Live Commerce Industry Statistics

In the following post, we will explore the dynamic landscape of the live commerce industry, backed by compelling statistics and insights. From the impressive global market size to the key players driving growth in various regions, these statistics shed light on the significant impact of live commerce on consumer behavior and market trends. Stay tuned to uncover the latest trends and developments shaping this burgeoning industry.

Statistic 1

"The global live commerce market size was valued at USD 11 billion in 2020."

Statistic 2

"The sector is forecasted to grow at a compound annual growth rate (CAGR) of 22.4% from 2021 to 2028."

Statistic 3

"China accounted for 80% of the global total live commerce sales in 2019."

Statistic 4

"Live streaming helped China drive $5 billion in sales on Singles Day alone in 2019."

Statistic 5

"In 2021, South Korea's live commerce sales are estimated to reach around 16.5 trillion Korean won."

Statistic 6

"South Korea's live commerce industry is expected to reach 25 trillion won by 2023."

Statistic 7

"More than 60% of U.S. consumers say they would watch a livestream for a product they're interested in."

Statistic 8

"Live-streamed content makes the viewers feel more informed about products leading to a 64% higher chance of online shopping."

Statistic 9

"Fashion and apparel dominate live commerce with 31%, followed by beauty and personal care products with 29%."

Statistic 10

"80% of adults would rather watch live video from a brand than read a blog."

Statistic 11

"Approximately 37% of viewers spend more time watching an e-commerce livestream if an influencer is hosting."

Statistic 12

"In India, the Live commerce industry is expected to reach $5 billion by 2025."

Statistic 13

"Live streaming can increase brand engagement by 20-28%."

Statistic 14

"63% of millennials have watched live content and 42% have created it."

Statistic 15

"It is estimated that by 2023, Western Europe will have 45.6 million live commerce users."

Statistic 16

"It is expected that by 2023, enterprises will spend over $40 billion on live commerce technology."

Statistic 17

"In 2019, around 10,000 brands used Taobao live streamings, with Alibaba reporting that it led to a 250% increase in sales per minute for Taobao Live."

In conclusion, the live commerce industry is experiencing rapid growth and significant shifts globally. Statistics show a substantial market size in 2020 with a promising forecasted CAGR of 22.4%. China continues to dominate in live commerce sales, with live streaming playing a crucial role in driving substantial revenue, while countries like South Korea and India are also making strong strides in the live commerce sector. The increasing consumer interest in live-streamed content for product information and the preference for video engagement over traditional forms indicate a changing landscape in e-commerce. Brands are leveraging influencers to increase viewer engagement, with statistics showing a positive impact on sales. With the expected rise in live commerce users and expenditure on technology, it is evident that the industry is poised for continued expansion and innovation in the upcoming years.