GITNUX MARKETDATA REPORT 2024

Live Chat Industry Statistics

The live chat industry is expected to continue growing steadily, with an increasing number of businesses adopting live chat solutions to improve customer support and engagement.

Highlights: Live Chat Industry Statistics

  • Live chat has the highest satisfaction levels for any customer service channel, with 73% compared to 61% for email and 44% for phone.
  • Over 30% of customers expect live chat services on a business website.
  • 52% of consumers prefer to use live chat services due to the immediacy it provides.
  • The global live chat market is estimated to reach $987.3 million dollars by 2023.
  • 79% of consumers prefer live chats because they offer instant responses.
  • Companies that use live chat see a 20% increase in conversions on average.
  • 63% of millennials prefer to have their basic customer support questions answered by chat over traditional channels.
  • 21% of online shoppers choose live chat as their preferred way to contact a business.
  • 63% of consumers who used live chat on a website are likely to return to that site.
  • Over 50% of customers would rather chat with someone online than call.
  • 69% of U.S. online consumers shop more frequently on sites that offer live chat.
  • Live chat features increase website engagement by 3.5 times.
  • 92% of customers feel satisfied when they use the live chat feature.
  • Millennials are 20% more likely to use live chat before making a purchase.
  • Website visitors are 82% more likely to convert to customers if they've chatted with you first.
  • Live chat support saves on customer service cost by lowering the average interaction cost.
  • The use of AI Chatbots in combination with live chat is expected to grow by upto 136% by the year 2021.

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The Latest Live Chat Industry Statistics Explained

Live chat has the highest satisfaction levels for any customer service channel, with 73% compared to 61% for email and 44% for phone.

The statistic indicates that live chat is the customer service channel that has the highest satisfaction levels among customers, with 73% reporting satisfaction compared to 61% for email and 44% for phone. This means that customers are more likely to be satisfied with their service experience when using live chat compared to communicating through email or phone. This finding underscores the importance of providing live chat support as it seems to offer a more positive and satisfactory interaction for customers seeking assistance. This has implications for businesses looking to improve customer satisfaction and experience by implementing effective customer service channels.

Over 30% of customers expect live chat services on a business website.

The statistic “Over 30% of customers expect live chat services on a business website” indicates that a significant portion of customers have a preference for live chat as a communication channel when interacting with businesses online. This finding suggests that businesses that do not offer live chat services on their website may risk alienating a substantial segment of their customer base. By providing live chat functionality, businesses can potentially enhance customer satisfaction and service levels, as well as improve engagement and sales conversions. This statistic underscores the importance for businesses to adapt to changing consumer preferences and incorporate live chat services into their online customer support strategy.

52% of consumers prefer to use live chat services due to the immediacy it provides.

The statistic that 52% of consumers prefer to use live chat services due to the immediacy it provides suggests that a majority of individuals prioritize real-time communication when seeking assistance or information from businesses. Live chat services allow customers to engage with companies instantly, without the delays associated with email or phone calls, resulting in a quicker resolution to their queries or problems. This preference for immediacy highlights the evolving expectations of consumers in today’s fast-paced digital landscape, where efficiency and convenience are paramount in their interactions with businesses. As such, companies that prioritize and invest in live chat services may be better positioned to meet the needs and preferences of a significant portion of their customer base.

The global live chat market is estimated to reach $987.3 million dollars by 2023.

The statistic indicates that the global live chat market is projected to grow significantly and reach a value of $987.3 million dollars by the year 2023. This suggests a trend towards increasing adoption and usage of live chat services by businesses and consumers. The growth in the market can be attributed to factors such as the rising demand for real-time customer support solutions, digital transformation initiatives in various industries, and the convenience and efficiency offered by live chat platforms. This statistic serves as an important indicator of the potential opportunities and economic impact of the live chat market in the near future.

79% of consumers prefer live chats because they offer instant responses.

The statistic ‘79% of consumers prefer live chats because they offer instant responses’ indicates that a significant majority of consumers favor the use of live chat services over other communication channels due to the speed of receiving responses. This preference suggests that consumers value timely and instantaneous interactions when seeking information or assistance from businesses or service providers. The high percentage underscores the importance of efficient and immediate customer service in meeting consumer expectations and enhancing overall satisfaction levels. Companies can leverage this insight by prioritizing live chat support to better cater to consumer preferences and improve the overall customer experience.

Companies that use live chat see a 20% increase in conversions on average.

The statistic “Companies that use live chat see a 20% increase in conversions on average” suggests that businesses implementing live chat features on their websites experience a notable improvement in conversion rates compared to those without such tools. This finding indicates that engaging with customers in real-time through live chat functionality can positively impact the likelihood of converting website visitors into customers. The use of live chat likely leads to increased customer engagement, timely support, and personalized assistance, ultimately resulting in a higher conversion rate. This statistic underscores the practical benefits of leveraging live chat as a customer service and sales tool to drive business growth and enhance online interactions with potential customers.

63% of millennials prefer to have their basic customer support questions answered by chat over traditional channels.

This statistic indicates that a majority, 63% of millennials, prefer using chat as a means of communication to have their basic customer support questions addressed, as opposed to relying on traditional channels such as phone calls or emails. This suggests a strong preference for the immediacy and convenience that online chat support offers, enabling millennials to quickly and efficiently resolve their queries. The data highlights the evolving customer service preferences of this demographic group, emphasizing the importance of businesses adapting to these changing trends by providing efficient and accessible digital support options to meet the needs of their younger customer base.

21% of online shoppers choose live chat as their preferred way to contact a business.

This statistic indicates that among online shoppers, 21% prefer using live chat as their primary method of contacting a business. This suggests that live chat is a popular and convenient communication channel for a significant portion of online shoppers. Businesses that offer live chat services may be able to cater to the preferences of this demographic and potentially enhance customer satisfaction and engagement. By recognizing the importance of live chat communication, businesses can better serve their customers and potentially improve their overall online shopping experience.

63% of consumers who used live chat on a website are likely to return to that site.

The statistic “63% of consumers who used live chat on a website are likely to return to that site” indicates that there is a strong positive relationship between using live chat services on a website and customer retention. This means that a significant majority (63%) of consumers who engage with live chat have a higher propensity to revisit the website, suggesting that live chat functionality may enhance the overall user experience, resulting in increased customer loyalty and repeat visits. Businesses can leverage this statistic to prioritize and invest in live chat support as a means to not only address customer inquiries in real-time but also foster positive relationships with customers, ultimately leading to higher customer retention rates and potentially increased sales opportunities.

Over 50% of customers would rather chat with someone online than call.

The statistic ‘Over 50% of customers would rather chat with someone online than call’ suggests that a majority of customers prefer using online chat services over traditional phone calls when seeking assistance or information from a company. This preference indicates a shift towards digital communication channels due to factors such as convenience, ease of use, speed of response, and the ability to multi-task while chatting online. Companies offering online chat support may benefit from this trend by enhancing their customer service offerings and meeting the evolving communication preferences of their customers. This statistic highlights the importance for businesses to adapt and prioritize their online customer service strategies to meet the changing needs and preferences of a significant portion of their customer base.

69% of U.S. online consumers shop more frequently on sites that offer live chat.

The statistic that 69% of U.S. online consumers shop more frequently on sites that offer live chat suggests a strong link between the availability of live chat support on e-commerce websites and consumer behavior. This data indicates that a significant majority of online shoppers value the convenience, immediacy, and personalized assistance that live chat can provide during the shopping experience. By leveraging live chat functionality, businesses can enhance customer engagement, address queries in real-time, guide users through the purchase process, and ultimately boost sales by meeting the growing demand for seamless online shopping experiences.

Live chat features increase website engagement by 3.5 times.

The statistic that live chat features increase website engagement by 3.5 times implies that websites that incorporate live chat functionalities experience 3.5 times higher levels of user interactions, such as browsing time, clicks, and other forms of engagement, compared to websites without live chat. This suggests that live chat is an effective tool for enhancing user engagement and facilitating communication between website visitors and businesses. By providing real-time support and personalized interactions, live chat features can effectively drive user engagement, improve customer satisfaction, and potentially lead to increased conversions and sales on the website.

92% of customers feel satisfied when they use the live chat feature.

The statistic that 92% of customers feel satisfied when they use the live chat feature indicates a high level of satisfaction among users of this particular customer service tool. This information suggests that the majority of customers who engage with the live chat feature find it to be efficient, helpful, and effective in resolving their issues or answering their questions. The high satisfaction rate of 92% highlights the importance and success of the live chat feature in meeting customer needs and enhancing their overall experience with the company’s services.

Millennials are 20% more likely to use live chat before making a purchase.

The statistic states that Millennials, a generational cohort typically defined as those born between 1981 and 1996, are 20% more likely to utilize live chat services when considering a purchase compared to other age groups. This suggests that Millennials prefer the convenience and immediacy of live chat as a communication channel in the pre-purchase stage. The 20% increase in likelihood implies a significant preference for this mode of communication among Millennials, potentially driven by their digital fluency, comfort with technology, and desire for quick and personalized interactions when seeking information or assistance in the buying process. This trend highlights the significance of live chat as a valuable tool for businesses aiming to cater to and engage effectively with the Millennial consumer segment.

Website visitors are 82% more likely to convert to customers if they’ve chatted with you first.

This statistic suggests that having a chat feature on a website can significantly impact the likelihood of visitors converting into customers. Specifically, the data indicates that visitors are 82% more likely to make a purchase or take a desired action on the website if they engage in a chat conversation beforehand. This finding implies that real-time communication and personalized interaction through chat can positively influence user decision-making processes, build trust, address concerns, and ultimately lead to higher conversion rates. Implementing a chat function on a website can therefore be a valuable tool for businesses seeking to improve customer engagement and drive more conversions.

Live chat support saves on customer service cost by lowering the average interaction cost.

This statistic suggests that implementing live chat support services can result in cost savings for businesses by reducing the average cost associated with each customer interaction. Live chat support allows companies to efficiently and effectively handle customer inquiries and issues in real-time, thereby reducing the need for lengthy phone calls or emails. By streamlining the customer service process and providing instant assistance, businesses can resolve customer problems more quickly and at a lower cost per interaction. This can lead to a more cost-effective customer service model overall, ultimately saving the company money in the long run.

The use of AI Chatbots in combination with live chat is expected to grow by upto 136% by the year 2021.

The statistic suggests a significant increase in the use of AI chatbots in conjunction with live chat services, with an expected growth of up to 136% by the year 2021. This indicates a growing trend towards integrating artificial intelligence technology into customer service interactions to enhance efficiency and effectiveness. Businesses are increasingly recognizing the benefits of using AI chatbots alongside human agents to provide instant responses to customer inquiries, improve response times, and streamline communication processes. The projected growth reflects a shift towards leveraging advanced technologies to deliver better customer experiences and drive business success in the coming years.

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How we write our statistic reports:

We have not conducted any studies ourselves. Our article provides a summary of all the statistics and studies available at the time of writing. We are solely presenting a summary, not expressing our own opinion. We have collected all statistics within our internal database. In some cases, we use Artificial Intelligence for formulating the statistics. The articles are updated regularly.

See our Editorial Process.

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