GITNUX MARKETDATA REPORT 2024

Must-Know K Pop Statistics [Recent Analysis]

Highlights: K Pop Statistics

  • The Korean music industry grew by 31.7% year-on-year according to the KOCCA report in 2022, and music export revenues were up 26.2%.
  • HYBE’s yearly income increased by 41.6% YoY to 1.77 trillion South Korea Won or $1.37 billion USD, and their adjusted EBITDA for 2022 was 328.7 billion South Korea Won or $254.4 million USD.
  • The South Korean music industry’s sales revenue decreased to 6.1 trillion South Korean won in 2020, representing a 4.7% contribution to the overall sales revenue of the content industry.
  • The Korean music industry grew by 31.7% year-on-year according to the KOCCA report in 2022, and music export revenues were up 26.2%.
  • K-Pop is gaining worldwide popularity, with 18.3% of participants citing catchy rhythm and choruses as the reason and 28.8% noting it is highly popular even among non-fans.
  • K-Pop has experienced a significant surge in popularity over the past decade, with 115 active K-Pop groups with an online presence, and 92 of them having debuted in 2010 or later, and 89 million hallyu fans in 113 countries.
  • A survey conducted by TFR among 169 K-pop enthusiasts revealed that price is the primary factor affecting fans’ purchasing decisions, with most having a budget of Rp250,000 to Rp1,000,000.
  • The average monthly expenditure on K-pop content increased from approximately $7.50 to $11 per person in 2020, with the highest monthly spending coming from the United Arab Emirates at $36 per month.
  • HYBE’s yearly income increased by 41.6% YoY to 1.77 trillion South Korea Won or $1.37 billion USD, and their adjusted EBITDA for 2022 was 328.7 billion South Korea Won or $254.4 million USD.
  • HYBE Corporation’s sales revenue has increased by 3,466% since 2016, when BTS began gaining popularity, making it one of the most successful entertainment firms in South Korea
  • In 2022, BTS was the top-selling K-Pop artist in South Korea with 12.4% of total album sales, followed by Stray Kids, SEVENTEEN, and NCT DREAM.
  • BTS is the best-selling artist of 2023 with 34 Million album sales, followed by NCT (24 Million) and EXO (14 Million).

Table of Contents

K-Pop has become one of the most popular music genres in the world. It has a huge fan base that spans across many countries and cultures. As the genre continues to grow, so do the statistics surrounding it. In this blog post, we will take a look at some of the most interesting K-Pop statistics and explore what they mean for the genre.

We will also discuss the impact K-Pop has had on the music industry and how it has changed the way we consume music. So, if you’re a fan of K-Pop or just curious about the genre, this post is for you.

K-Pop: The Most Important Statistics

The Korean music industry grew by 31.7% year-on-year according to the KOCCA report in 2022, and music export revenues were up 26.2%.
A survey conducted by TFR among 169 K-pop enthusiasts revealed that price is the primary factor affecting fans’ purchasing decisions, with most having a budget of Rp250,000 to Rp1,000,000.
HYBE’s yearly income increased by 41.6% YoY to 1.77 trillion South Korea Won or $1.37 billion USD, and their adjusted EBITDA for 2022 was 328.7 billion South Korea Won or $254.4 million USD.

K-Pop: Statistics Overview

The South Korean music industry’s sales revenue decreased to 6.1 trillion South Korean won in 2020, representing a 4.7% contribution to the overall sales revenue of the content industry.

This shows the impact of the industry on the overall content industry in South Korea. It also highlights the importance of the music industry in the country and the potential for growth in the future.

The Korean music industry grew by 31.7% year-on-year according to the KOCCA report in 2022, and music export revenues were up 26.2%.

This shows the continued success of K-Pop artists internationally, which is reflected in the growth of the music industry.

K-Pop is gaining worldwide popularity, with 18.3% of participants citing catchy rhythm and choruses as the reason and 28.8% noting it is highly popular even among non-fans.

This shows that K-Pop is becoming increasingly popular around the world, potentially leading to more success for the genre.

K-Pop has experienced a significant surge in popularity over the past decade, with 115 active K-Pop groups with an online presence, and 92 of them having debuted in 2010 or later, and 89 million hallyu fans in 113 countries.

This shows the explosive growth and global proliferation of Korean pop music in the last 15 years, and demonstrates the increasing popularity of K-Pop around the world.

A survey conducted by TFR among 169 K-pop enthusiasts revealed that price is the primary factor affecting fans’ purchasing decisions, with most having a budget of Rp250,000 to Rp1,000,000.

This statistic is important for K-Pop companies to understand, as it provides insight into the spending habits of K-Pop fans. Knowing the budget of fans can help K-Pop companies to better tailor their products and services to the needs of their fans. Additionally, this statistic can help K-Pop companies to determine the best pricing strategy for their products and services.

The average monthly expenditure on K-pop content increased from approximately $7.50 to $11 per person in 2020, with the highest monthly spending coming from the United Arab Emirates at $36 per month.

This demonstrates the increasing popularity of K-Pop content and the willingness of consumers to spend money on it. This could be used to inform marketing and promotional strategies for K-Pop artists and labels in order to maximize their reach and revenue.

HYBE’s yearly income increased by 41.6% YoY to 1.77 trillion South Korea Won or $1.37 billion USD, and their adjusted EBITDA for 2022 was 328.7 billion South Korea Won or $254.4 million USD.

This demonstrates the immense financial success of HYBE, the company behind some of the most popular K-Pop groups in the world. This success is indicative of the global popularity and influence of K-Pop, and the potential for continued growth in the industry.

HYBE Corporation’s sales revenue has increased by 3,466% since 2016, when BTS began gaining popularity, making it one of the most successful entertainment firms in South Korea.

This highlights the impact of K-Pop on the South Korean economy and the potential for K-Pop to generate significant revenue.

In 2022, BTS was the top-selling K-Pop artist in South Korea with 12.4% of total album sales, followed by Stray Kids, SEVENTEEN, and NCT DREAM.

This shows the immense popularity of BTS and other K-Pop artists in South Korea, and how they are able to generate significant revenue from album sales. It also demonstrates the power of K-Pop in the music industry, as it is able to attract a large audience and generate significant sales.

BTS is the best-selling artist of 2023 with 34 Million album sales, followed by NCT (24 Million) and EXO (14 Million).

This shows the current success of the biggest K-Pop groups and how they are performing in terms of album sales. It also shows the potential for other groups to reach similar levels of success in the future.

Conclusion

In conclusion, K-Pop has become an increasingly popular genre of music, and its influence is growing rapidly. With the help of streaming services, YouTube, and social media, K-Pop has become a global phenomenon.

The genre has seen a huge surge in popularity in recent years, and the statistics show that it is here to stay. K-Pop has become a major part of the music industry, and its influence is only going to continue to grow.

References

1 – https://www.statista.com/statistics/1165896/south-korea-sales-revenue-music-industry/

2 – https://musically.com/2022/12/19/south-korea-music-revenues-grew-by-31-7-in-first-half-of-2022/

3 – https://www.statista.com/statistics/937260/south-korea-reasons-for-kpop-popularity-worldwide/

4 – https://martinroll.com/resources/articles/asia/korean-wave-hallyu-the-rise-of-koreas-cultural-economy-pop-culture/

5 – https://tfr.news/articles/2022/2/10/the-k-pop-fans-economy-emotional-bond-endless-support-and-overconsumption

6 – statista.com/statistics/1107590/south-korea-monthly-spending-on-kpop-worldwide/

7 – https://www.musicbusinessworldwide.com/hybe-revenues-soared-41-6-yoy-to-1-37bn-in-2022-surpassing-the-1-billion-dollar-mark-for-the-second-straight-year/#:~:text=According%20to%20a%20new%20investor,Won%20(USD%20%24254.4m).

8 – https://www.statista.com/statistics/916973/south-korea-bighit-entertainment-sales-value/

9 – https://www.statista.com/statistics/917108/south-korea-kpop-group-music-album-sales/

10 – https://worldwidetune.com/best-selling-korean-band

FAQs

What is K-Pop?

K-Pop is a genre of popular music originating from South Korea.

Who are some popular K-Pop artists?

Some popular K-Pop artists include BTS, Blackpink, EXO, Big Bang, Twice, and Red Velvet.

What is the origin of K-Pop?

K-Pop originated in South Korea in the 1990s and has since become a global phenomenon.

What is the most popular K-Pop genre?

The most popular K-Pop genre is usually considered to be a mix of hip-hop, R&B, and electronic music.

What is the most successful K-Pop group?

The most successful K-Pop group is BTS, who have sold millions of albums and won numerous awards.

How we write our statistic reports:

We have not conducted any studies ourselves. Our article provides a summary of all the statistics and studies available at the time of writing. We are solely presenting a summary, not expressing our own opinion. We have collected all statistics within our internal database. In some cases, we use Artificial Intelligence for formulating the statistics. The articles are updated regularly.

See our Editorial Process.

Table of Contents

... Before You Leave, Catch This! 🔥

Your next business insight is just a subscription away. Our newsletter The Week in Data delivers the freshest statistics and trends directly to you. Stay informed, stay ahead—subscribe now.

Sign up for our newsletter and become the navigator of tomorrow's trends. Equip your strategy with unparalleled insights!