GITNUX MARKETDATA REPORT 2024

Jeans Ownership Statistics

The average number of pairs of jeans owned by individuals in the population.

Last Updated: June 20, 2024

How we write

In this post, we explore a plethora of statistics surrounding the ownership and trends of jeans, shedding light on the enduring popularity of this timeless wardrobe staple. From the percentage of Americans who purchase and wear jeans daily to global production figures and preferences in different countries, the data paints a vivid picture of the widespread love for denim.

Statistic 1

"In 2019, almost 51% of consumers in the U.S. purchased jeans, confirming it as a staple in the American wardrobe."

Statistic 2

"99% of American consumers own at least one pair of jeans."

Statistic 3

"74% of American women prefer to wear jeans over a skirt."

Statistic 4

"42% of people in the U.S. say they wear jeans every single day."

Statistic 5

"Approximately 1.24 billion jeans are sold annually worldwide."

Statistic 6

"Women in the UK wear jeans for an average of four days before washing them."

Statistic 7

"60% of American adult women own more than four pairs of jeans."

Statistic 8

"25% of the global population is wearing jeans."

Statistic 9

"Nearly 75% of teenagers in the U.S. have a pair of denim jeans in their wardrobe."

Statistic 10

"50% of the jeans purchased in the US come from 10 retailers, including Gap, Old Navy, and Walmart."

Statistic 11

"Americans aged 25-34 spend the most on jeans, averaging $161 per year."

Statistic 12

"The baby boomers generation reportedly own an average of 13 pairs of jeans each."

Statistic 13

"In Mexico, the average person owns 5 or 6 pairs of jeans."

Statistic 14

"70% of the UK population that buy jeans prefer skinny jeans."

Statistic 15

"In 2019, an estimated 25% of global denim production was used for women's jeans."

Statistic 16

"450 million pairs of jeans are sold in the USA every year."

The statistics presented point to the undeniable popularity and widespread presence of jeans in the fashion landscape, especially in the United States and across various demographics. With a significant portion of consumers purchasing and owning multiple pairs of jeans, it is evident that jeans have solidified their position as a fashion staple. The data also highlights interesting trends such as the preference for jeans over other bottom wear, the frequency of jeans usage, and the significant role of specific retailers in the market. As the global denim industry continues to thrive, these statistics emphasize the enduring appeal and versatility of jeans in today’s fashion culture.

Jannik Lindner

Jannik is the Co-Founder of Gitnux and has been working in the digital space since 2016. He is specialized in content and tech.

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