GITNUXREPORT 2026

Italy Tourism Statistics

Italy's tourism nearly recovered to pre-pandemic levels, showing strong growth in 2023.

Alexander Schmidt

Research Analyst specializing in technology and digital transformation trends.

First published: Feb 13, 2026

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Statistic 1

Tourism contributed €243 billion to Italy's GDP in 2023.

Statistic 2

Tourism accounted for 13% of Italy's GDP in 2023.

Statistic 3

Travel & tourism direct GDP contribution: €108 billion in 2023.

Statistic 4

Tourism employment: 4.2 million jobs (18% of total) in 2023.

Statistic 5

International visitor spending: €50 billion in 2023.

Statistic 6

Domestic tourism spending: €80 billion in 2023.

Statistic 7

Average spend per international tourist: €1,200 in 2023.

Statistic 8

Tourism exports (spending) grew 20% in 2023.

Statistic 9

Hotel revenues: €45 billion in 2023.

Statistic 10

VAT from tourism: €25 billion collected in 2023.

Statistic 11

Multiplier effect: €1 tourism spend generates €2.5 GDP.

Statistic 12

Food & beverage tourism revenue: €35 billion.

Statistic 13

Retail from tourists: €20 billion in 2023.

Statistic 14

Transport sector tourism income: €18 billion.

Statistic 15

Cultural tourism economic impact: €40 billion.

Statistic 16

Sustainable tourism investments: €5 billion in 2023.

Statistic 17

Post-COVID recovery added €100 billion to economy.

Statistic 18

Regional GDP share: Lazio 20%, Lombardia 15% from tourism.

Statistic 19

SME tourism businesses: 240,000 employing 2 million.

Statistic 20

Overtourism costs: €2 billion in infrastructure strain.

Statistic 21

Tax incentives boosted tourism investment by 12%.

Statistic 22

2024 tourism GDP forecast: 14% of total.

Statistic 23

Inbound tourism balance of payments: +€35 billion.

Statistic 24

Agri-tourism revenue: €3.5 billion.

Statistic 25

Cruise tourism economic impact: €2.8 billion.

Statistic 26

Italy has 33,000 hotels with 1.2 million beds.

Statistic 27

Hotel occupancy rate: 68% in 2023.

Statistic 28

Airbnb listings: 500,000 in Italy.

Statistic 29

Short-term rentals grew 25% post-COVID.

Statistic 30

Campsites: 2,500 sites, 400,000 pitches.

Statistic 31

Agritourism farms: 24,000 offering stays.

Statistic 32

High-speed rail passengers: 50 million tourism-related.

Statistic 33

Airports: 46 handling 200 million pax.

Statistic 34

Cruise ports: 30 terminals, Civitavecchia top.

Statistic 35

Digital booking platforms: 80% adoption.

Statistic 36

EV charging stations for tourists: 30,000.

Statistic 37

Bike-sharing in cities: 50,000 bikes.

Statistic 38

Sustainable hotels certified: 5,000.

Statistic 39

Overtourism measures in Venice: Day visitor fee.

Statistic 40

Rural tourism trend up 30%.

Statistic 41

Bleisure travel (business+leisure): 20% rise.

Statistic 42

Contactless payments: 75% of transactions.

Statistic 43

5G coverage in tourist areas: 95%.

Statistic 44

Wellness resorts: 1,200 facilities.

Statistic 45

Glamping sites: 1,000 new in 5 years.

Statistic 46

Tourism apps downloads: 50 million.

Statistic 47

Slow tourism trend: 15% growth.

Statistic 48

Adventure parks: 300 nationwide.

Statistic 49

Wine routes infrastructure: 20 official paths.

Statistic 50

Rome received 10.5 million tourists in 2023.

Statistic 51

Venice hosted 7.2 million overnight stays in 2023.

Statistic 52

Florence saw 5.8 million visitors in 2023.

Statistic 53

Milan attracted 8.1 million tourists.

Statistic 54

Naples had 4.5 million arrivals in 2023.

Statistic 55

Tuscany region: 45 million overnight stays.

Statistic 56

Sicily welcomed 16 million tourists.

Statistic 57

Sardinia: 14.5 million overnight stays.

Statistic 58

Amalfi Coast: 5 million visitors annually.

Statistic 59

Cinque Terre: 2.5 million visitors.

Statistic 60

Lake Como: 1.8 million tourists.

Statistic 61

Verona: 3.2 million for Arena events.

Statistic 62

Bologna: 2.9 million overnight stays.

Statistic 63

Turin: 2.1 million visitors.

Statistic 64

Puglia: 28 million overnight stays growth 15%.

Statistic 65

Trentino-Alto Adige: Ski tourism 12 million.

Statistic 66

Lake Garda: 25 million visitors annually.

Statistic 67

Capri Island: 2.7 million ferry passengers.

Statistic 68

Dolomites UNESCO: 4 million hikers.

Statistic 69

Palermo: 1.5 million cultural tourists.

Statistic 70

Genoa: Port city 1.9 million cruise visitors.

Statistic 71

Rimini beaches: 10 million summer visitors.

Statistic 72

Italian Riviera: Liguria 18 million stays.

Statistic 73

Abruzzo national parks: 3 million eco-tourists.

Statistic 74

Basilicata Matera: 600,000 UNESCO visitors.

Statistic 75

International tourists spent €1,945 per trip in 2023.

Statistic 76

Accommodation spending: 32% of total tourist budget.

Statistic 77

Food & drink: 25% of expenditure (€485 avg).

Statistic 78

Shopping: 18% or €350 per tourist.

Statistic 79

Transport costs: 12% of spend (€233).

Statistic 80

Cultural sites entry: €85 average spend.

Statistic 81

Luxury spending grew 22% to €15 billion.

Statistic 82

Average daily spend: €270 per international tourist.

Statistic 83

Germans spent €2,100 avg per trip.

Statistic 84

Americans: €2,800 highest spenders.

Statistic 85

Chinese tourists avg €3,200 pre-COVID levels recovering.

Statistic 86

Sustainable products: 15% premium spend.

Statistic 87

Wine tourism spend: €12 billion total.

Statistic 88

City tax (tassa soggiorno) collected €600 million.

Statistic 89

Online bookings: 65% of total spend.

Statistic 90

Group tours avg spend €1,500 vs solo €2,200.

Statistic 91

Families spend 20% more on food.

Statistic 92

Business travel spend: €25 billion.

Statistic 93

Adventure tourism: €8 billion expenditure.

Statistic 94

Wellness & spa: €4.5 billion.

Statistic 95

5-star hotels avg room rate €450/night.

Statistic 96

Souvenirs & gifts: €10 billion.

Statistic 97

Car rentals: €3.2 billion revenue.

Statistic 98

In 2023, Italy welcomed 57.25 million international tourist arrivals.

Statistic 99

International tourist arrivals in Italy grew by 14.5% in 2023 compared to 2022.

Statistic 100

Italy ranked 5th globally for international tourist arrivals in 2023 with 64.5 million overnight stays.

Statistic 101

From Jan-Sep 2023, Italy saw 49.5 million foreign visitors.

Statistic 102

Tourist arrivals in Italy increased by 18% in the first half of 2023 YoY.

Statistic 103

In 2019 pre-pandemic, Italy had 65 million international arrivals.

Statistic 104

2022 saw 51.3 million international arrivals in Italy.

Statistic 105

Germany was the top source market with 12.5 million visitors to Italy in 2023.

Statistic 106

US tourists to Italy numbered 6.2 million in 2023.

Statistic 107

France sent 5.8 million tourists to Italy in 2023.

Statistic 108

UK visitors to Italy reached 5.1 million in 2023.

Statistic 109

In 2023, 28% of Italy's tourists came from Europe excluding EU.

Statistic 110

Asia-Pacific visitors to Italy rose 25% in 2023.

Statistic 111

Domestic trips in Italy totaled 128 million in 2022.

Statistic 112

Average length of stay for international tourists in Italy is 7.2 nights.

Statistic 113

Shoulder season (May-Jun, Sep-Oct) saw 35% of 2023 arrivals.

Statistic 114

Overtime workers in tourism: Italy had 2.4 million employees in 2023.

Statistic 115

Monthly arrivals peaked at 7.8 million in August 2023.

Statistic 116

Cruise passengers to Italy: 11.5 million in 2023.

Statistic 117

City breaks accounted for 42% of visits in 2023.

Statistic 118

In 2023, Italy's tourism recovery reached 92% of 2019 levels.

Statistic 119

Female tourists comprised 52% of arrivals in 2023.

Statistic 120

Millennials (25-40) made up 38% of visitors in 2023.

Statistic 121

Repeat visitors: 45% of 2023 tourists had visited before.

Statistic 122

Low-cost airline passengers to Italy: 40 million in 2023.

Statistic 123

Visa-free entries boosted arrivals by 15% post-COVID.

Statistic 124

2024 forecast: 65 million international arrivals.

Statistic 125

Northern Italy received 55% of arrivals in 2023.

Statistic 126

Southern regions saw 22% growth in arrivals 2023.

Statistic 127

Islands (Sicily+Sardinia) hosted 12 million tourists.

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Picture a nation where one in every thirteen people on Earth chose to visit last year, for Italy’s magnetic allure isn't just a story of timeless art and cuisine, but a booming economic force that welcomed a staggering 57.25 million international tourists in 2023—nearly reclaiming its pre-pandemic glory.

Key Takeaways

In 2023, Italy welcomed 57.25 million international tourist arrivals.
International tourist arrivals in Italy grew by 14.5% in 2023 compared to 2022.
Italy ranked 5th globally for international tourist arrivals in 2023 with 64.5 million overnight stays.
Tourism contributed €243 billion to Italy's GDP in 2023.
Tourism accounted for 13% of Italy's GDP in 2023.
Travel & tourism direct GDP contribution: €108 billion in 2023.
Rome received 10.5 million tourists in 2023.
Venice hosted 7.2 million overnight stays in 2023.
Florence saw 5.8 million visitors in 2023.
International tourists spent €1,945 per trip in 2023.
Accommodation spending: 32% of total tourist budget.
Food & drink: 25% of expenditure (€485 avg).
Italy has 33,000 hotels with 1.2 million beds.
Hotel occupancy rate: 68% in 2023.
Airbnb listings: 500,000 in Italy.

Italy's tourism nearly recovered to pre-pandemic levels, showing strong growth in 2023.

Economic Impact

Tourism contributed €243 billion to Italy's GDP in 2023.
Tourism accounted for 13% of Italy's GDP in 2023.
Travel & tourism direct GDP contribution: €108 billion in 2023.
Tourism employment: 4.2 million jobs (18% of total) in 2023.
International visitor spending: €50 billion in 2023.
Domestic tourism spending: €80 billion in 2023.
Average spend per international tourist: €1,200 in 2023.
Tourism exports (spending) grew 20% in 2023.
Hotel revenues: €45 billion in 2023.
VAT from tourism: €25 billion collected in 2023.
Multiplier effect: €1 tourism spend generates €2.5 GDP.
Food & beverage tourism revenue: €35 billion.
Retail from tourists: €20 billion in 2023.
Transport sector tourism income: €18 billion.
Cultural tourism economic impact: €40 billion.
Sustainable tourism investments: €5 billion in 2023.
Post-COVID recovery added €100 billion to economy.
Regional GDP share: Lazio 20%, Lombardia 15% from tourism.
SME tourism businesses: 240,000 employing 2 million.
Overtourism costs: €2 billion in infrastructure strain.
Tax incentives boosted tourism investment by 12%.
2024 tourism GDP forecast: 14% of total.
Inbound tourism balance of payments: +€35 billion.
Agri-tourism revenue: €3.5 billion.
Cruise tourism economic impact: €2.8 billion.

Economic Impact Interpretation

While Italy’s economy leans on tourism like a charming but demanding houseguest—contributing over €240 billion and a staggering number of jobs—the relationship proves its worth as every euro spent by visitors generates a robust €2.50 for the national GDP, proving that la dolce vita is not just a lifestyle but a serious economic engine.

Infrastructure and Trends

Italy has 33,000 hotels with 1.2 million beds.
Hotel occupancy rate: 68% in 2023.
Airbnb listings: 500,000 in Italy.
Short-term rentals grew 25% post-COVID.
Campsites: 2,500 sites, 400,000 pitches.
Agritourism farms: 24,000 offering stays.
High-speed rail passengers: 50 million tourism-related.
Airports: 46 handling 200 million pax.
Cruise ports: 30 terminals, Civitavecchia top.
Digital booking platforms: 80% adoption.
EV charging stations for tourists: 30,000.
Bike-sharing in cities: 50,000 bikes.
Sustainable hotels certified: 5,000.
Overtourism measures in Venice: Day visitor fee.
Rural tourism trend up 30%.
Bleisure travel (business+leisure): 20% rise.
Contactless payments: 75% of transactions.
5G coverage in tourist areas: 95%.
Wellness resorts: 1,200 facilities.
Glamping sites: 1,000 new in 5 years.
Tourism apps downloads: 50 million.
Slow tourism trend: 15% growth.
Adventure parks: 300 nationwide.
Wine routes infrastructure: 20 official paths.

Infrastructure and Trends Interpretation

Italy, oscillating between a high-tech haven and a timeless paradise, has masterfully engineered a hospitality ecosystem so diverse that you can digitally book a sustainable hotel, take a high-speed train to a rural agritourism farm, cruise into a packed port, and then escape to a glamorous campsite—all while the nation carefully juggles its beloved icons, its adventurous new trends, and the eternal hope that visitors will finally just slow down and enjoy a glass of wine.

Top Destinations

Rome received 10.5 million tourists in 2023.
Venice hosted 7.2 million overnight stays in 2023.
Florence saw 5.8 million visitors in 2023.
Milan attracted 8.1 million tourists.
Naples had 4.5 million arrivals in 2023.
Tuscany region: 45 million overnight stays.
Sicily welcomed 16 million tourists.
Sardinia: 14.5 million overnight stays.
Amalfi Coast: 5 million visitors annually.
Cinque Terre: 2.5 million visitors.
Lake Como: 1.8 million tourists.
Verona: 3.2 million for Arena events.
Bologna: 2.9 million overnight stays.
Turin: 2.1 million visitors.
Puglia: 28 million overnight stays growth 15%.
Trentino-Alto Adige: Ski tourism 12 million.
Lake Garda: 25 million visitors annually.
Capri Island: 2.7 million ferry passengers.
Dolomites UNESCO: 4 million hikers.
Palermo: 1.5 million cultural tourists.
Genoa: Port city 1.9 million cruise visitors.
Rimini beaches: 10 million summer visitors.
Italian Riviera: Liguria 18 million stays.
Abruzzo national parks: 3 million eco-tourists.
Basilicata Matera: 600,000 UNESCO visitors.

Top Destinations Interpretation

Despite Italy’s grand artistic treasures offering a masterclass in history, it’s the beaches, mountains, and pasta that truly orchestrate the nation’s overwhelming, coast-to-alps tourist symphony.

Tourist Expenditure

International tourists spent €1,945 per trip in 2023.
Accommodation spending: 32% of total tourist budget.
Food & drink: 25% of expenditure (€485 avg).
Shopping: 18% or €350 per tourist.
Transport costs: 12% of spend (€233).
Cultural sites entry: €85 average spend.
Luxury spending grew 22% to €15 billion.
Average daily spend: €270 per international tourist.
Germans spent €2,100 avg per trip.
Americans: €2,800 highest spenders.
Chinese tourists avg €3,200 pre-COVID levels recovering.
Sustainable products: 15% premium spend.
Wine tourism spend: €12 billion total.
City tax (tassa soggiorno) collected €600 million.
Online bookings: 65% of total spend.
Group tours avg spend €1,500 vs solo €2,200.
Families spend 20% more on food.
Business travel spend: €25 billion.
Adventure tourism: €8 billion expenditure.
Wellness & spa: €4.5 billion.
5-star hotels avg room rate €450/night.
Souvenirs & gifts: €10 billion.
Car rentals: €3.2 billion revenue.

Tourist Expenditure Interpretation

While statistically proving that Italy’s primary export is now the art of living well, the data reveals a precise, almost surgical, national strategy of seducing tourists into spending lavishly on everything from €450 hotel pillows to a €12 billion toast with wine, all while cleverly taxing the resulting bliss.

Visitor Numbers

In 2023, Italy welcomed 57.25 million international tourist arrivals.
International tourist arrivals in Italy grew by 14.5% in 2023 compared to 2022.
Italy ranked 5th globally for international tourist arrivals in 2023 with 64.5 million overnight stays.
From Jan-Sep 2023, Italy saw 49.5 million foreign visitors.
Tourist arrivals in Italy increased by 18% in the first half of 2023 YoY.
In 2019 pre-pandemic, Italy had 65 million international arrivals.
2022 saw 51.3 million international arrivals in Italy.
Germany was the top source market with 12.5 million visitors to Italy in 2023.
US tourists to Italy numbered 6.2 million in 2023.
France sent 5.8 million tourists to Italy in 2023.
UK visitors to Italy reached 5.1 million in 2023.
In 2023, 28% of Italy's tourists came from Europe excluding EU.
Asia-Pacific visitors to Italy rose 25% in 2023.
Domestic trips in Italy totaled 128 million in 2022.
Average length of stay for international tourists in Italy is 7.2 nights.
Shoulder season (May-Jun, Sep-Oct) saw 35% of 2023 arrivals.
Overtime workers in tourism: Italy had 2.4 million employees in 2023.
Monthly arrivals peaked at 7.8 million in August 2023.
Cruise passengers to Italy: 11.5 million in 2023.
City breaks accounted for 42% of visits in 2023.
In 2023, Italy's tourism recovery reached 92% of 2019 levels.
Female tourists comprised 52% of arrivals in 2023.
Millennials (25-40) made up 38% of visitors in 2023.
Repeat visitors: 45% of 2023 tourists had visited before.
Low-cost airline passengers to Italy: 40 million in 2023.
Visa-free entries boosted arrivals by 15% post-COVID.
2024 forecast: 65 million international arrivals.
Northern Italy received 55% of arrivals in 2023.
Southern regions saw 22% growth in arrivals 2023.
Islands (Sicily+Sardinia) hosted 12 million tourists.

Visitor Numbers Interpretation

Italy is staging a spectacular, nearly-complete recovery from the pandemic, welcoming over 57 million awestruck visitors who are flocking beyond just the classic hotspots, proving that la dolce vita’s allure is as timeless and expanding as ever.

Sources & References

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