Tourism is a major engine of Italy’s economy and employment, influencing how travelers experience the country from iconic cities to lesser-known destinations. In 2023, international tourism rebounded strongly, with growth in arrivals and spending flowing through core categories like accommodation, food and drink, and shopping. Along the way, hotel capacity and occupancy set the baseline while short-term rentals have shifted the mix since COVID.
Key Takeaways
- Tourism contributed €243 billion to Italy's GDP in 2023.
- Tourism accounted for 13% of Italy's GDP in 2023.
- Travel & tourism direct GDP contribution: €108 billion in 2023.
- Italy has 33,000 hotels with 1.2 million beds.
- Hotel occupancy rate: 68% in 2023.
- Airbnb listings: 500,000 in Italy.
- Rome received 10.5 million tourists in 2023.
- Venice hosted 7.2 million overnight stays in 2023.
- Florence saw 5.8 million visitors in 2023.
- International tourists spent €1,945 per trip in 2023.
- Accommodation spending: 32% of total tourist budget.
- Food & drink: 25% of expenditure (€485 avg).
- In 2023, Italy welcomed 57.25 million international tourist arrivals.
- International tourist arrivals in Italy grew by 14.5% in 2023 compared to 2022.
- Italy ranked 5th globally for international tourist arrivals in 2023 with 64.5 million overnight stays.
In 2023 tourism powered Italy’s 243 billion GDP, with 57.25 million international arrivals and millions of jobs.
Related reading
01 · Category
Economic Impact25 stats
01
Tourism contributed €243 billion to Italy's GDP in 2023.
02
Tourism accounted for 13% of Italy's GDP in 2023.
03
Travel & tourism direct GDP contribution: €108 billion in 2023.
04
Tourism employment: 4.2 million jobs (18% of total) in 2023.
05
International visitor spending: €50 billion in 2023.
06
Domestic tourism spending: €80 billion in 2023.
07
Average spend per international tourist: €1,200 in 2023.
08
Tourism exports (spending) grew 20% in 2023.
09
Hotel revenues: €45 billion in 2023.
10
VAT from tourism: €25 billion collected in 2023.
11
Multiplier effect: €1 tourism spend generates €2.5 GDP.
12
Food & beverage tourism revenue: €35 billion.
13
Retail from tourists: €20 billion in 2023.
14
Transport sector tourism income: €18 billion.
15
Cultural tourism economic impact: €40 billion.
16
Sustainable tourism investments: €5 billion in 2023.
17
Post-COVID recovery added €100 billion to economy.
18
Regional GDP share: Lazio 20%, Lombardia 15% from tourism.
19
SME tourism businesses: 240,000 employing 2 million.
20
Overtourism costs: €2 billion in infrastructure strain.
21
Tax incentives boosted tourism investment by 12%.
22
2024 tourism GDP forecast: 14% of total.
23
Inbound tourism balance of payments: +€35 billion.
24
Agri-tourism revenue: €3.5 billion.
25
Cruise tourism economic impact: €2.8 billion.
Interpretation
Economic Impact Interpretation
In 2023, tourism generated €243 billion for Italy’s economy, equal to 13% of GDP, and supported 4.2 million jobs, showing a strong economic impact driven by a combined €130 billion of visitor spending.
02 · Category
Infrastructure And Trends24 stats
01
Italy has 33,000 hotels with 1.2 million beds.
02
Hotel occupancy rate: 68% in 2023.
03
Airbnb listings: 500,000 in Italy.
04
Short-term rentals grew 25% post-COVID.
05
Campsites: 2,500 sites, 400,000 pitches.
06
Agritourism farms: 24,000 offering stays.
07
High-speed rail passengers: 50 million tourism-related.
08
Airports: 46 handling 200 million pax.
09
Cruise ports: 30 terminals, Civitavecchia top.
10
Digital booking platforms: 80% adoption.
11
EV charging stations for tourists: 30,000.
12
Bike-sharing in cities: 50,000 bikes.
13
Sustainable hotels certified: 5,000.
14
Overtourism measures in Venice: Day visitor fee.
15
Rural tourism trend up 30%.
16
Bleisure travel (business+leisure): 20% rise.
17
Contactless payments: 75% of transactions.
18
5G coverage in tourist areas: 95%.
19
Wellness resorts: 1,200 facilities.
20
Glamping sites: 1,000 new in 5 years.
21
Tourism apps downloads: 50 million.
22
Slow tourism trend: 15% growth.
23
Adventure parks: 300 nationwide.
24
Wine routes infrastructure: 20 official paths.
Interpretation
Infrastructure And Trends Interpretation
With Italy boasting 33,000 hotels and 1.2 million beds alongside 500,000 Airbnb listings, the post-COVID rise of short-term rentals by 25% is reshaping the infrastructure landscape toward more flexible accommodation options.
03 · Category
Top Destinations25 stats
01
Rome received 10.5 million tourists in 2023.
02
Venice hosted 7.2 million overnight stays in 2023.
03
Florence saw 5.8 million visitors in 2023.
04
Milan attracted 8.1 million tourists.
05
Naples had 4.5 million arrivals in 2023.
06
Tuscany region: 45 million overnight stays.
07
Sicily welcomed 16 million tourists.
08
Sardinia: 14.5 million overnight stays.
09
Amalfi Coast: 5 million visitors annually.
10
Cinque Terre: 2.5 million visitors.
11
Lake Como: 1.8 million tourists.
12
Verona: 3.2 million for Arena events.
13
Bologna: 2.9 million overnight stays.
14
Turin: 2.1 million visitors.
15
Puglia: 28 million overnight stays growth 15%.
16
Trentino-Alto Adige: Ski tourism 12 million.
17
Lake Garda: 25 million visitors annually.
18
Capri Island: 2.7 million ferry passengers.
19
Dolomites UNESCO: 4 million hikers.
20
Palermo: 1.5 million cultural tourists.
21
Genoa: Port city 1.9 million cruise visitors.
22
Rimini beaches: 10 million summer visitors.
23
Italian Riviera: Liguria 18 million stays.
24
Abruzzo national parks: 3 million eco-tourists.
25
Basilicata Matera: 600,000 UNESCO visitors.
Interpretation
Top Destinations Interpretation
Italy’s top destinations show a clear concentration of demand, with Rome drawing 10.5 million tourists in 2023 while Tuscany generated 45 million overnight stays, underscoring that visitors cluster both in standout cities and in major regional hubs.
More related reading
04 · Category
Tourist Expenditure23 stats
01
International tourists spent €1,945 per trip in 2023.
02
Accommodation spending: 32% of total tourist budget.
03
Food & drink: 25% of expenditure (€485 avg).
04
Shopping: 18% or €350 per tourist.
05
Transport costs: 12% of spend (€233).
06
Cultural sites entry: €85 average spend.
07
Luxury spending grew 22% to €15 billion.
08
Average daily spend: €270 per international tourist.
09
Germans spent €2,100 avg per trip.
10
Americans: €2,800 highest spenders.
11
Chinese tourists avg €3,200 pre-COVID levels recovering.
12
Sustainable products: 15% premium spend.
13
Wine tourism spend: €12 billion total.
14
City tax (tassa soggiorno) collected €600 million.
15
Online bookings: 65% of total spend.
16
Group tours avg spend €1,500 vs solo €2,200.
17
Families spend 20% more on food.
18
Business travel spend: €25 billion.
19
Adventure tourism: €8 billion expenditure.
20
Wellness & spa: €4.5 billion.
21
5-star hotels avg room rate €450/night.
22
Souvenirs & gifts: €10 billion.
23
Car rentals: €3.2 billion revenue.
Interpretation
Tourist Expenditure Interpretation
In 2023, international tourists in Italy spent an average of €1,945 per trip, with accommodation taking the largest share at 32% of total expenditure and food and drink following at 25% (€485), showing that tourist spending is heavily concentrated in core stay and daily needs rather than niche items.
05 · Category
Visitor Numbers30 stats
01
In 2023, Italy welcomed 57.25 million international tourist arrivals.
02
International tourist arrivals in Italy grew by 14.5% in 2023 compared to 2022.
03
Italy ranked 5th globally for international tourist arrivals in 2023 with 64.5 million overnight stays.
04
From Jan-Sep 2023, Italy saw 49.5 million foreign visitors.
05
Tourist arrivals in Italy increased by 18% in the first half of 2023 YoY.
06
In 2019 pre-pandemic, Italy had 65 million international arrivals.
07
2022 saw 51.3 million international arrivals in Italy.
08
Germany was the top source market with 12.5 million visitors to Italy in 2023.
09
US tourists to Italy numbered 6.2 million in 2023.
10
France sent 5.8 million tourists to Italy in 2023.
11
UK visitors to Italy reached 5.1 million in 2023.
12
In 2023, 28% of Italy's tourists came from Europe excluding EU.
13
Asia-Pacific visitors to Italy rose 25% in 2023.
14
Domestic trips in Italy totaled 128 million in 2022.
15
Average length of stay for international tourists in Italy is 7.2 nights.
16
Shoulder season (May-Jun, Sep-Oct) saw 35% of 2023 arrivals.
17
Overtime workers in tourism: Italy had 2.4 million employees in 2023.
18
Monthly arrivals peaked at 7.8 million in August 2023.
19
Cruise passengers to Italy: 11.5 million in 2023.
20
City breaks accounted for 42% of visits in 2023.
21
In 2023, Italy's tourism recovery reached 92% of 2019 levels.
22
Female tourists comprised 52% of arrivals in 2023.
23
Millennials (25-40) made up 38% of visitors in 2023.
24
Repeat visitors: 45% of 2023 tourists had visited before.
25
Low-cost airline passengers to Italy: 40 million in 2023.
26
Visa-free entries boosted arrivals by 15% post-COVID.
27
2024 forecast: 65 million international arrivals.
28
Northern Italy received 55% of arrivals in 2023.
29
Southern regions saw 22% growth in arrivals 2023.
30
Islands (Sicily+Sardinia) hosted 12 million tourists.
Interpretation
Visitor Numbers Interpretation
Under the Visitor Numbers angle, Italy’s tourism rebounded strongly in 2023 with 57.25 million international arrivals up 14.5% from 2022 and reaching 49.5 million foreign visitors in just January to September, signaling a clear surge toward the pre-pandemic level of 65 million arrivals seen in 2019.
report visual · Breakdown
Tourism’s economic footprint in Italy (2023)
Tourism’s overall impact is large, with both broad GDP contribution and substantial visitor spending.
20%
Tourism exports (spending) grew 20% in 2023.
80%
Digital booking platforms: 80% adoption.
Reference
Cite This Report
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APA
Megan Gallagher. (2026, February 13). Italy Tourism Statistics. Gitnux. https://gitnux.org/italy-tourism-statistics
MLA
Megan Gallagher. "Italy Tourism Statistics." Gitnux, 13 Feb 2026, https://gitnux.org/italy-tourism-statistics.
Chicago
Megan Gallagher. 2026. "Italy Tourism Statistics." Gitnux. https://gitnux.org/italy-tourism-statistics.
Sources & references
72 datasets cited across this report · attribution is report-level