Instagram Video Duration Statistics

In this post, we will explore the significant impact of video content on Instagram, backed by a series of compelling statistics. From the exponential rise in video posts to the high engagement rates and advertising potential, these statistics shed light on the crucial role that videos play in the increasingly visual world of social media.

Statistic 1

"Instagram video posts have increased by 80% year on year."

Statistic 2

"62% of people say they have become more interested in a brand or product after seeing it in Stories, many of which have video content."

Statistic 3

"About 1/3 of the most viewed Instagram Stories are from businesses, with video playing a huge part."

Statistic 4

"Video posts on Instagram receive over 2 times more comments than image posts."

Statistic 5

"User-generated short videos are 6.5x more likely to get re-shared on Instagram than photos."

Statistic 6

"Vertical videos on Instagram have up to 90% better completion rate than horizontal ones."

Statistic 7

"Instagram's potential advertising reach is 1.16 billion users, with video ads being a common format."

Statistic 8

"35% of Instagram users agree they spend more time on the platform because of IGTV, a feature that primarily hosts video content."

Statistic 9

"Instagram has over 500 million daily active Stories users worldwide, many of which utilize video."

The statistics presented showcase the significant impact of video content on Instagram, with a notable increase in engagement and interest from users. Businesses are leveraging video effectively, with higher comment rates and reshare likelihood compared to image posts. Vertical videos in particular perform well on the platform, indicating user preferences for certain formats. With Instagram’s massive advertising reach and features like Stories and IGTV driving user engagement through video content, it is clear that incorporating video into brand strategies on Instagram is essential for maximizing visibility and interaction.