Instagram Highlights Limit Statistics

In this post, we explore various statistics related to Instagram, shedding light on its popularity and impact in the digital landscape. From the number of users and engagement rates to the usage patterns of businesses, these statistics provide valuable insights into the significance of Instagram as a marketing and engagement platform.

Statistic 1

"Instagram allows you to add as many Highlights as you want."

Statistic 2

"Instagram Stories Highlights were introduced back in 2017."

Statistic 3

"Over 1 billion users use Instagram every month."

Statistic 4

"Instagram's network sees an average of 500 million daily users actively using the Story feature."

Statistic 5

"Instagram users post an average of 2-3 Instagram Stories per week."

Statistic 6

"500,000 businesses use Instagram Stories ads monthly."

Statistic 7

"Brands post an average of 7 Instagram Stories per month."

Statistic 8

"1 in 4 Millennials and Gen Z-ers look for Stories of the products and services they want to buy."

Statistic 9

"Over 50% of businesses on Instagram have created a Story."

Statistic 10

"Instagram Story feature is used by 36% of businesses to promote their products."

Statistic 11

"59% of millennials have increased their usage of Instagram Stories in 2020."

Statistic 12

"Instagram post with at least one hashtag averages 12.6% more engagement."

Statistic 13

"Users spend on average 53 minutes per day on Instagram."

Statistic 14

"About 71 percent of U.S. businesses claim that they use Instagram for Business."

Statistic 15

"Instagram users are likely to watch video content on Instagram rather than on other social media platforms."

Statistic 16

"2 in 3 of the most viewed Instagram Stories are from businesses."

Statistic 17

"37% of Instagram users said they "always" or "often" click on sponsored posts."

Statistic 18

"60% of users discover new products on Instagram."

Statistic 19

"80% of users follow at least one business on Instagram."

In conclusion, the statistics on Instagram usage and engagement highlight the platform’s significance for businesses and users alike. Instagram’s Stories feature and Highlights have become popular tools for content sharing and advertising, with a large portion of users actively engaging with these features on a daily basis. The platform’s influence on product discovery, engagement rates, and user behavior underscores its importance as a marketing and branding tool for businesses of all sizes. With a vast user base and high engagement levels, Instagram continues to be a key player in the social media landscape for both consumers and businesses.