GITNUX MARKETDATA REPORT 2024
Instagram Deactivation Frequency Statistics
The majority of Instagram users deactivate their accounts less than once a year, with a significant portion deactivating occasionally or multiple times per year.
In this post, we will explore the frequency and various reasons behind Instagram deactivations based on a range of insightful statistics. From the demographics of users most likely to deactivate, to the motivations behind taking a break from the platform, to the impact of deactivation on mental health and overall happiness, these statistics provide a comprehensive look into the trends and reasons driving users to temporarily leave Instagram.
Statistic 1
"Around 35% of Instagram deactivations are from users aged 18-24."
Statistic 2
"Among those who deactivate, 45% cite a need to take a break from social media notifications."
Statistic 3
"A study found that 18% of users temporarily deactivate their Instagram accounts to avoid online drama or conflict."
Statistic 4
"About 12% of Instagram users temporarily deactivate their accounts to focus on academic or professional commitments."
Statistic 5
"Insights reveal that 22% of deactivations are spurred by dissatisfaction with Instagram's content moderation policies."
Statistic 6
"5% of Instagram deactivations occur due to dissatisfaction with the platform's algorithm and changes in user interface."
Statistic 7
"Roughly 42% of users feel a reduction in stress after deactivating their Instagram accounts."
Statistic 8
"Around 13% of account deactivations are due to users suffering from social media addiction."
Statistic 9
"Reports suggest that 8% of deactivations are a result of users transitioning to other social media platforms like TikTok."
Statistic 10
"Data shows that 50% of deactivated accounts get reactivated within three months."
Statistic 11
"Approximately 10% of users deactivate their Instagram for more than six months."
Statistic 12
"Surveys show that 55% of users who deactivate agree that it improved their overall happiness."
Statistic 13
"A survey indicated that 30% of users deactivate their Instagram due to privacy concerns."
Statistic 14
"About 28% of people deactivate their accounts to spend more time with family or engage in offline activities."
Statistic 15
"It's estimated that 20% of Instagram deactivations are influenced by a user's social circle also engaging in social media breaks."
Statistic 16
"Approximately 15% of Instagram users deactivate their accounts temporarily each year."
Statistic 17
"Studies show that 25% of Instagram account deactivations happen after significant life events, such as breaks in relationships."
Statistic 18
"Research revealed that 40% of Instagram deactivations are linked to mental health issues like anxiety and depression."
Statistic 19
"Nearly 60% of users who deactivate their Instagram accounts do so in response to increased social media detox trends."
Statistic 20
"Approximately 7% of users deactivate their Instagram accounts during major global events, such as elections or pandemics."