GITNUX MARKETDATA REPORT 2024

Instagram Deactivation Frequency Statistics

The majority of Instagram users deactivate their accounts less than once a year, with a significant portion deactivating occasionally or multiple times per year.

In this post, we will explore the frequency and various reasons behind Instagram deactivations based on a range of insightful statistics. From the demographics of users most likely to deactivate, to the motivations behind taking a break from the platform, to the impact of deactivation on mental health and overall happiness, these statistics provide a comprehensive look into the trends and reasons driving users to temporarily leave Instagram.

Statistic 1

"Around 35% of Instagram deactivations are from users aged 18-24."

Sources Icon

Statistic 2

"Among those who deactivate, 45% cite a need to take a break from social media notifications."

Sources Icon

Statistic 3

"A study found that 18% of users temporarily deactivate their Instagram accounts to avoid online drama or conflict."

Sources Icon

Statistic 4

"About 12% of Instagram users temporarily deactivate their accounts to focus on academic or professional commitments."

Sources Icon

Statistic 5

"Insights reveal that 22% of deactivations are spurred by dissatisfaction with Instagram's content moderation policies."

Sources Icon

Statistic 6

"5% of Instagram deactivations occur due to dissatisfaction with the platform's algorithm and changes in user interface."

Sources Icon

Statistic 7

"Roughly 42% of users feel a reduction in stress after deactivating their Instagram accounts."

Sources Icon

Statistic 8

"Around 13% of account deactivations are due to users suffering from social media addiction."

Sources Icon

Statistic 9

"Reports suggest that 8% of deactivations are a result of users transitioning to other social media platforms like TikTok."

Sources Icon

Statistic 10

"Data shows that 50% of deactivated accounts get reactivated within three months."

Sources Icon

Statistic 11

"Approximately 10% of users deactivate their Instagram for more than six months."

Sources Icon

Statistic 12

"Surveys show that 55% of users who deactivate agree that it improved their overall happiness."

Sources Icon

Statistic 13

"A survey indicated that 30% of users deactivate their Instagram due to privacy concerns."

Sources Icon

Statistic 14

"About 28% of people deactivate their accounts to spend more time with family or engage in offline activities."

Sources Icon

Statistic 15

"It's estimated that 20% of Instagram deactivations are influenced by a user's social circle also engaging in social media breaks."

Sources Icon

Statistic 16

"Approximately 15% of Instagram users deactivate their accounts temporarily each year."

Sources Icon

Statistic 17

"Studies show that 25% of Instagram account deactivations happen after significant life events, such as breaks in relationships."

Sources Icon

Statistic 18

"Research revealed that 40% of Instagram deactivations are linked to mental health issues like anxiety and depression."

Sources Icon

Statistic 19

"Nearly 60% of users who deactivate their Instagram accounts do so in response to increased social media detox trends."

Sources Icon

Statistic 20

"Approximately 7% of users deactivate their Instagram accounts during major global events, such as elections or pandemics."

Sources Icon
In conclusion, the statistics reveal a diverse range of reasons behind Instagram deactivations, with significant proportions citing a need for a break from social media notifications, avoidance of online drama, or a focus on academic/professional commitments. Dissatisfaction with Instagram’s policies, algorithm, and content moderation also play a role in user decisions to deactivate. The data also indicates positive outcomes for many users who experience reduced stress, improved happiness, and increased offline engagement after deactivating their accounts. Additionally, factors such as social media addiction, privacy concerns, mental health issues, social media detox trends, major life events, and global occurrences like elections or pandemics contribute to the overall landscape of Instagram deactivations.

... Before You Leave, Catch This! 🔥

Your next business insight is just a subscription away. Our newsletter The Week in Data delivers the freshest statistics and trends directly to you. Stay informed, stay ahead—subscribe now.

Sign up for our newsletter and become the navigator of tomorrow's trends. Equip your strategy with unparalleled insights!