GITNUX MARKETDATA REPORT 2024

Instagram Collaboration Statistics

Instagram collaborations have been shown to result in an average engagement rate increase of at least 5% for both parties involved.

Last Updated: June 23, 2024

Written & Summarized by: Jannik Lindner

How we write

In this post, we explore the latest statistics surrounding Instagram collaborations, revealing the significant impact and reach of the platform among businesses, marketers, influencers, and users alike. From the sheer volume of active Instagram users to the rising trend of influencer collaborations, these statistics shed light on the impressive potential for establishing brand presence and engagement on this popular social media platform.

Statistic 1

"As of 2020, there are over one billion active Instagram users each month."

Statistic 2

"In 2021, estimates project that 75.3% of U.S. businesses will use Instagram."

Statistic 3

"Instagram boasts over 25 million active business profiles."

Statistic 4

"70% of shopping enthusiasts turn to Instagram for product discovery."

Statistic 5

"90% of Instagram users follow a business."

Statistic 6

"In a 2019 survey, 36% of marketers said they collaborate with influencers on Instagram "always" or "frequently"."

Statistic 7

"In 2021, more than 50% of Instagram's global users were aged between 18 and 34 years."

Statistic 8

"7 out of 10 hashtags on Instagram are branded."

Statistic 9

"In a 2020 survey, 93% of social media influencers reported that Instagram was their most important platform for brand collaboration."

Statistic 10

"The use of Instagram Stories among marketers is up 7% from 2018 at a total of 57%, potentially indicating more collaborations on the platform."

Statistic 11

"Ads in Instagram Stories spurred a 5 point lift in ad recall on average."

Statistic 12

"The average profile visits for all Instagram business accounts in a month is 1,040."

Statistic 13

"Brands pay influencers on Instagram anywhere from $100 to $2,085 per post."

Statistic 14

"Over 200 million Instagram users visit at least one business profile each day."

Statistic 15

"Average Instagram engagement rate for brands is 1.60%."

In conclusion, the statistics highlight the immense potential of Instagram as a platform for business collaboration and marketing. With over one billion active users monthly, a significant percentage of businesses and influencers are leveraging Instagram to reach and engage with their target audiences. The data also indicates a strong preference for brand collaborations on the platform, with high user engagement rates and impressive recall for ads featured in Instagram Stories. Brands are willing to invest in influencer partnerships on Instagram, further emphasizing its value as a key platform for brand promotion and consumer interaction. The platform’s popularity among younger demographics and the prevalence of branded hashtags underscore the importance of Instagram in modern marketing strategies.

Jannik Lindner

Jannik is the Co-Founder of Gitnux and has been working in the digital space since 2016. He is specialized in content and tech.

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