Gitnux/Report 2026

Information and Technology Industry Statistics

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Information and Technology Industry Statistics
Samuel NorbergWritten by Samuel Norberg·Fact-checked by Maya Johansson
Published
How this report is researched
01Editorial Scope

An editor sets the topic, the inclusion criteria, and the evaluation framework before research starts.

02Source Research

AI search agents locate sources and extract each figure together with the document it came from.

Read our full methodology →

Search agents attach provenance to every extracted figure.

Next review: within 39 days

01 Industry overview

The information and technology industry at a glance

Information and technology is a $6.15 trillion global spending industry in 2026, with artificial intelligence infrastructure driving the fastest expansion across data centers, software and cloud services.

$6.15T[7]
Worldwide IT spending, 2026
10.45M[1]
EU ICT specialists, 2025
5.26M[27]
U.S. computer jobs, 2025
$214.4B[39]
Microsoft Cloud revenue, FY2026
Market size
Worldwide IT spending is forecast at $6.15 trillion in 2026, up from $5.56 trillion in 2025. The 2026 total comprises $1.87 trillion in IT services, $1.43 trillion in software, $1.37 trillion in communications services, $836.4 billion in devices and $653.4 billion in data-center systems.[7]
Forecast & CAGR
Gartner forecasts worldwide IT spending growth of 10.8% in 2026. Within the total, data-center systems are projected to grow 31.7%, software 14.7% and IT services 8.7%; Gartner separately forecasts a 9.6% constant-currency CAGR for worldwide enterprise IT spending from 2024 to 2029.[7]
Market share & regions
The EU ICT sector represented 5.2% of EU gross value added in 2023, with ICT value added exceeding €792 billion in 2022 and increasing 3% in 2023. Within EU employment, Sweden had the highest ICT-specialist share in 2025 at 8.9%, followed by Luxembourg at 8.7% and Finland at 7.8%.[1]
Segmentation
Gartner divides global IT spending into five major segments for 2026: IT services at $1.87 trillion, software at $1.43 trillion, communications services at $1.37 trillion, devices at $836.4 billion and data-center systems at $653.4 billion. The industry also spans ICT manufacturing, ICT services, cloud computing, software publishing, telecommunications, digital media and information services.[7][1]
Key players & concentration
Large platform and cloud companies account for substantial revenue pools, although the industry remains divided across advertising, cloud, software, devices, services and communications. In 2025, Alphabet reported $402.8 billion in revenue, including $58.7 billion from Google Cloud, while Microsoft reported $168.9 billion in Microsoft Cloud revenue for fiscal 2025 and $214.4 billion for fiscal 2026.[39]
Pricing
Pricing is diverging by category: Gartner forecasts 2026 spending of $1.43 trillion on software and $1.87 trillion on IT services, while device spending is forecast at $836.4 billion. Gartner says rising memory prices are increasing average device selling prices, discouraging replacements and creating shortages in lower-priced products.[7]
Trends, drivers & challenges
Artificial intelligence is the main growth driver: Gartner forecasts 2026 data-center spending at $653.4 billion, up 31.7%, and server spending growth at 36.9%, as hyperscale providers invest in AI infrastructure. Key challenges include rising memory costs, infrastructure capacity, cybersecurity exposure, energy requirements and regulatory compliance.[7][27]
Consumer behavior & competition
YouTube and Facebook remained the most widely used U.S. social platforms in 2025, used by 84% and 71% of adults respectively; Instagram reached 50%, TikTok 37% and WhatsApp 32%. Competition is increasingly based on user engagement, advertising reach, cloud capacity, AI features and ecosystem integration rather than on a single product category.[84]
M&A
Alphabet completed its acquisition of cloud-security company Wiz on March 11, 2026, for $29.5 billion after purchase-price adjustments. Alphabet also completed its acquisition of data-center and energy-infrastructure company Intersect on March 10, 2026, for $5.9 billion.[39]
Regulation
The EU AI Act is moving from implementation to enforcement: the European Commission says enforcement of prohibited AI practices and transparency obligations began on August 2, 2026. Article 50 transparency obligations apply to providers and deployers of certain AI systems, increasing compliance requirements for synthetic-content disclosure and related transparency measures.[1][85]
Latest news
The latest industry outlook is dominated by AI-related infrastructure spending. Gartner expects worldwide IT spending to reach $6.15 trillion in 2026, while Microsoft reported fiscal-2026 Microsoft Cloud revenue of $214.4 billion and Alphabet reported that its 2025 Google Cloud revenue rose 36% to $58.7 billion.[7][39]

02 Ranking

Top 10 Companies in the Information And Technology Industry

The leading companies in the information and technology industry, ranked on market impact, performance, momentum, innovation and brand popularity.

Updated November 10, 2026 · Next review December 10, 2026

Verdict

NVIDIA leads Gitnux's 2026 information and technology ranking with an Overall score of 9.5, with $215.9 billion in fiscal 2026 revenue, driven by AI and data-center computing. Microsoft is the highest-ranked cloud and enterprise software provider at 9.4, with $214.4B Microsoft Cloud revenue in fiscal 2026.

Ranked by Overall score · How we score ↓

Editor's top 3 picks

Where to start, by need.

  1. #1 Overall · Leader in AI accelerators

    NVIDIA

    US

    Ranked #1 · 9.5 · AI accelerators

    Why we picked it: It reports $215.9 billion in fiscal 2026 revenue from AI and data-center computing in GPUs, networking and software.

    See in ranking ↓Visit nvidia.com ↗

  2. Leader in cloud and enterprise software

    Microsoft

    US

    Ranked #2 · 9.4 · Cloud and enterprise software

    Why we picked it: Its Microsoft Cloud line reports $214.4B in fiscal 2026 revenue across cloud and enterprise software and AI.

    See in ranking ↓Visit microsoft.com ↗

  3. Leader in search and digital platforms

    Alphabet

    US

    Ranked #3 · 9.2 · Search and digital platforms

    Why we picked it: It reports $403B consolidated revenue for full-year 2025 across search, digital platforms, cloud and AI.

    See in ranking ↓Visit abc.xyz ↗

Pick 1 is the #1 company overall. Picks 2 and 3 are the highest-ranked companies in the top 5 that add a new segment.

Full ranking

Sort by
Top 10 companies in the information and technology industry, 2026 – Gitnux ranking
#CompanyOverall ↓Company snapshot
1

NVIDIA

AI accelerators · US

9.5
2

Microsoft

Cloud and enterprise software · US

9.4
3

Alphabet

Search and digital platforms · US

9.2
4

Oracle

Enterprise databases and cloud · US

9.1
5

Meta

Social and consumer platforms · US

9.0
6

ASML

Semiconductor lithography equipment and software · NL

9.0
7

Taiwan Semiconductor Manufacturing Company

Contract semiconductor manufacturing · TW

8.9
8

Apple

Consumer devices, operating systems and digital services · US

8.9
9

Broadcom

Semiconductors and infrastructure software · US

8.6
10

Salesforce

Cloud CRM, enterprise applications and AI · US

8.3

How we score

  • Impact (30%): scale and weight in the market (revenue, market share, employees, market position).
  • Performance (20%): recent revenue growth and operating margin; an analyst assessment where a company does not publish them.
  • Momentum (20%): growth trajectory and future potential.
  • Innovation (15%): R&D intensity and how technologically advanced the company is.

Popularity (brand search demand, 15%) counts toward Overall but is not published as a column. Overall leaves out what is not known.

Scale Scores are shown on a 7–10 scale with one decimal; bars start at 7.0.

Cadence Recalculated when new figures are published; next review December 10, 2026.

Independence. Rankings are editorially independent. Scores, ranks, picks and the verdict follow the method above; no company can pay to change them.

Cite this ranking

APA

Samuel Norberg. (2026, November 10). Top 10 companies in the information and technology industry. In Information And Technology Industry Statistics. Gitnux. https://gitnux.org/information-and-technology-industry-statistics/#top-companies

report visual · Projection

U.S. information sector wage and salary employment

U.S. information sector wage and salary employment grew from 2.9 million employees in 2019 to 2.9 million employees in 2024.

2.9
Start
0%
CAGR · 5y
2.9
Projected
20192024
source-verifiedbls.gov2024

04 Statistics

Technology & Innovation

Technology and innovation metrics show high adoption intent and piloting activity: 72% of digital leaders expected to increase technology spending in 2024.

AI in the information and technology industry

  • 3.1% of enterprises in Romania used AI technologies in 2024.[1]
  • 20.0% of EU enterprises with at least 10 employees used AI technologies in 2025.[1]
  • 13.5% of EU enterprises with at least 10 employees used AI technologies in 2024.[1]
  • 5.9% of enterprises in Poland used AI technologies in 2024.[1]
  • Nearly 90% of notable AI models originated from industry in 2024.[2]
  • 27.6% of enterprises in Denmark used AI technologies in 2024.[1]

Automation in the information and technology industry

  • 542,076 industrial robots were installed worldwide in 2024.[3]
  • 10.5% of industrial robots installed globally in 2023 were collaborative robots.[3]
  • 295,000 industrial robots were installed in China in 2024, representing 54% of global deployments.[3]
  • 126,088 industrial robots were installed in the global automotive industry in 2024.[3]
  • 4,663,773 industrial robots were operational worldwide in 2024.[3]
  • 26,491 industrial robots were installed in global plastic and chemical products industries in 2024.[3]

Digital Transformation in the software and IT services sector (sector benchmark)

  • 72% of digital leaders globally expected to increase technology spending in 2024, compared with 50% of digital laggards, according to a survey of 855 technology and business decision-makers.[4]
  • 54.8% of surveyed organizations reported having a chief digital officer or another executive responsible for digital transformation.[5]
  • 75% of digital leaders globally planned to increase AI-related business expenditure in 2024.[4]
  • 34% of surveyed organizations globally identified replacing or upgrading legacy technology as a top digital-transformation goal in 2024.[4]
  • 45% of North American technology and business decision-makers planned to adopt AI and machine learning to improve business within 12 to 24 months.[4]

Technology Adoption in the software and IT services sector (sector benchmark)

  • 57.7% of surveyed organizations reported having a chief information security officer or equivalent in 2024.[5]
  • 51.8% of surveyed organizations reported that AI solutions were somewhat or extremely rare in 2024.[5]
  • 67.6% of IT services were delivered through cloud infrastructure among surveyed organizations in 2024.[5]
  • More than 50% of surveyed global IT decision-makers were exploring AI use cases or piloting AI technologies in 2024.[4]

Cloud Computing in the software and IT services sector (sector benchmark)

  • 52.7% of EU enterprises with at least 10 employees used paid cloud-computing services in 2025.[1]
  • 26.1% of EU enterprises using paid cloud services used computing platforms for application development, testing or deployment in 2025.[1]
  • 71.5% of EU enterprises using paid cloud services used them for file storage in 2025.[1]
  • 65.5% of EU enterprises using paid cloud services used them for security software applications in 2025.[1]
  • 71.7% of EU enterprises using paid cloud services used them for office software in 2025.[1]
  • 85.2% of EU enterprises using paid cloud services used them for email in 2025.[1]

Big Data in the software and IT services sector (sector benchmark)

  • Big-data analytics adoption averaged 14% among OECD enterprises with at least 10 employees, compared with 49% for cloud computing in the latest comparable data.[6]
  • 14% of enterprises with at least 10 employees across the OECD used big-data analytics on average, based on 2022 data or the latest available year.[6]
  • 40% was the highest reported enterprise adoption rate for big-data analytics across OECD countries in the latest available data through 2023.[6]

05 Statistics

Data & Analytics

Business intelligence in the information and technology industry

  • 41.70% of Danish enterprises used business-intelligence software in 2025.[1]
  • 13.20% of German enterprises used business-intelligence software in 2025.[1]
  • 32.50% of Belgian enterprises used business-intelligence software in 2025.[1]
  • 22.90% of Spanish enterprises used business-intelligence software in 2025.[1]
  • 35.80% of Dutch enterprises used business-intelligence software in 2025.[1]
  • 11.45% of small EU enterprises used business-intelligence software in 2025.[1]

Data analytics in the information and technology industry

  • 9% of EU enterprises performed internal analytics using social-media data in 2023.[1]
  • $175.17 billion was the worldwide data-and-analytics software market in 2024, up 13.9%.[7]
  • 9% of EU enterprises performed internal analytics using web data in 2023.[1]
  • 89% of surveyed chief data and analytics officers said effective governance enables business and technology innovation in 2024.[7]
  • 21% of EU enterprises performed internal analytics using transaction records in 2023.[1]
  • 14% of EU enterprises performed internal analytics using customer data in 2023.[1]

Data Quality in the software and IT services sector (sector benchmark)

  • In 2025, 34% of organizations globally rated their data excellent for relevance and suitability, across surveyed technology and business organizations.[8]
  • In 2025, 43% of organizations globally rated their data excellent for quality and completeness, across surveyed technology and business organizations.[8]
  • In 2024, 95% of enterprise data leaders and practitioners reported a data-quality issue with a direct impact on business outcomes, across companies with at least $1 billion in revenue.[9]
  • In 2025, 46% of organizations globally said they were fully confident in their data quality, across surveyed technology and business organizations.[8]
  • In 2025, 35% of organizations globally rated their data excellent for consistency and standardization, across surveyed technology and business organizations.[8]
  • In 2025, 46% of organizations globally rated their data excellent for accuracy and integrity, across surveyed technology and business organizations.[8]

Data Governance in the software and IT services sector (sector benchmark)

  • In 2026, 76% of global data leaders said their company’s AI governance did not completely keep pace with employee use of AI technology.[10]
  • In 2024, 32% of global technology leaders prioritized data governance among their data-management areas for the next 12 months.[11]
  • In 2024, 61% of supply-management organizations reported having a dedicated data-governance function, based on an Institute for Supply Management survey.[12]
  • In 2024, 35% of U.S. technology executives prioritized data governance among their data-management areas for the next 12 months.[11]
  • In 2024, 81.7% of organizations reported having no data-governance or catalog solution as part of their governance program, according to a global governance study.[10]
  • In 2024, 18.3% of organizations reported having a data-governance or catalog solution as part of their governance program, according to a global governance study.[10]

KPIs in the information and technology industry

  • 19% of organizations reported having no formally defined IT performance metrics.[13]
  • 13% to 17% of surveyed organizations never analyzed configuration consistency in other IT-infrastructure areas.[14]
  • 14% of surveyed organizations tracked performance KPIs for their cloud environment.[14]
  • 31% of organizations said upper management held IT accountable only when something went wrong.[13]
  • 31% to 33% of organizations tracking configuration consistency across four or fewer IT areas met or exceeded their goals.[14]
  • 44% of organizations said management held IT responsible for meeting defined performance metrics.[13]

06 Statistics

Strategy & Growth

Strategy and growth indicators tie adoption to near-term execution, including 23% growth lifted Microsoft Cloud revenue to $168.9 billion in fiscal 2025.

Growth in the information and technology industry

  • 14% growth lifted Microsoft 365 commercial products and cloud-services revenue in fiscal 2025.[15]
  • 7.9% growth in worldwide IT spending was forecast for 2025, reaching approximately $5.61 trillion.[7]
  • 19% growth lifted Microsoft Dynamics 365 revenue in fiscal 2025.[15]
  • 23% growth lifted Microsoft Cloud revenue to $168.9 billion in fiscal 2025.[15]
  • 34% growth lifted Azure and other cloud-services revenue in Microsoft’s fiscal 2025.[15]
  • 24% cloud growth was reported by Oracle for fiscal 2025.[16]

Differentiation in the information and technology industry

  • 81% of surveyed companies expected to adopt artificial intelligence by 2025.[17]
  • 77% of surveyed employers plan to reskill or upskill existing workers to work alongside AI by 2030.[18]
  • 87% of surveyed companies expected to adopt big-data analytics by 2025.[17]
  • 58.5% of information-and-technology-services employers prioritized AI and big-data skills training in the 2023 survey.[17]
  • 83% of surveyed companies expected to adopt encryption and cybersecurity technologies by 2025.[17]
  • 89% of surveyed companies expected to adopt cloud computing by 2025 in the World Economic Forum’s technology-adoption survey.[17]

Mergers and acquisitions in the information and technology industry

  • 30% year-over-year growth lifted software-sector deal value in the third quarter of 2025.[19]
  • $32 billion was the announced value of Google’s planned acquisition of Wiz in 2025.[20]
  • $15.9 billion was the announced value of Omnicom’s acquisition of IPG in the 2025 technology, media and marketing market.[21]
  • $7.8 billion was the announced value of ServiceNow’s acquisition of Armis in 2025.[22]
  • $169 billion was invested across 176 application-software transactions in 2025.[23]
  • $307.7 billion was the annualized software-sector deal value projected for 2025 by the third quarter.[19]

Strategic partnerships in the information and technology industry

  • 84.5% of IT services were delivered by partners in the 2024 TD SYNNEX ecosystem survey.[24]
  • 91.7% of cybersecurity services were delivered by partners in the 2024 TD SYNNEX ecosystem survey.[24]
  • 76% of technology marketers reported overseeing systems-integrator partnerships in 2024.[25]
  • 65% of Accenture’s fiscal 2026 revenue was represented by its 18 key ecosystem partners.[26]
  • 86% of technology marketers reported overseeing strategic partner alliances in the 2024 Partner Marketing Study.[25]
  • 73.2% of IT spending was partner-driven in the 2024 TD SYNNEX ecosystem survey.[24]

07 Statistics

People & Workforce

Workforce data shows retention and mobility pressure, with 75% of technology professionals reporting employee retention was already a concern in 2026.

Hiring in the information and technology industry

  • 904,000 hires were recorded in the U.S. information sector in 2024, according to annual JOLTS data.[27]
  • 45% of cybersecurity hiring managers said training junior-level professionals typically takes four to nine months.[28]
  • 19.0% or more employment growth is projected from 2024 to 2034 for U.S. information-security analysts, actuaries, operations-research analysts and computer-and-information research scientists.[27]
  • 874,000 hires were recorded in the U.S. information sector in 2023, according to annual JOLTS data.[27]
  • 56% of cybersecurity hiring managers said training entry-level cybersecurity professionals typically takes four to nine months.[28]

Employee retention in the information and technology industry

  • 75% of technology professionals said employee retention was already a concern for their organization in 2026.[29]
  • 73% of global technology professionals said in 2026 that they would consider changing employers within two years or had not ruled it out.[29]
  • 71% of global technology professionals reported satisfaction with career progression in 2026.[29]
  • 8.2% turnover was reported for U.S. technology companies in 2023 in Mercer’s analysis.[30]
  • Nearly 25% of U.S. technology companies reported turnover rates of almost 12% in Mercer’s analysis.[30]

Remote Work in the software and IT services sector (sector benchmark)

  • 84% of technology-services employers agreed in 2025 that the ability to work remotely is important for employee retention.[31]
  • 6% of global respondents worked fully remotely in 2025, defined as spending less than one day per week in the office.[31]
  • 34.8% of global software and IT services respondents worked remotely in 2026, according to the Stack Overflow Developer Survey.[32]
  • 10% of technology-services respondents worked under fully flexible arrangements in 2025, allowing employees substantial control over remote work.[31]
  • 48% of U.S. software and IT professionals surveyed worked remotely in 2026, compared with 21% in France.[32]

Hybrid Work in the software and IT services sector (sector benchmark)

  • 56% of IT employees worked in hybrid arrangements in 2025, while 31% were fully remote and 13% attended the office daily.[33]
  • 55% of technology-services respondents worked in a hybrid arrangement in 2025, the highest share among industries measured by Cisco.[31]
  • 61% of U.S. employees with remote-capable jobs preferred hybrid work in November 2025, compared with 33% preferring fully remote work.[34]
  • 47% of global respondents worked in hybrid arrangements in 2025, down from 63% in Cisco’s 2022 study.[31]
  • 52% of U.S. employees with remote-capable jobs worked in hybrid arrangements in May 2026, according to Gallup.[34]

Upskilling in the information and technology industry

  • 53% of enterprise cybersecurity leaders cited time and scheduling as the primary barrier to effective training in 2026.[28]
  • 54% of organizations prioritized upskilling or cross-skilling existing employees in cloud technology in 2024.[35]
  • 28% of cybersecurity organizations allowed staff dedicated work time for professional development in 2025.[28]
  • 22% of organizations prioritized hiring consultants for cloud technology in 2024.[35]
  • 23% of organizations prioritized hiring technical staff for cloud technology in 2024.[35]

Employee Engagement in the software and IT services sector (sector benchmark)

  • 54% of exclusively remote U.S. employees were thriving in May 2026, compared with 52% of hybrid employees and 49% of on-site employees with remote-capable jobs.[34]
  • 92% of employees ranked collaboration and community as very important aspects of office culture in Cisco’s 2025 global study.[31]
  • 74% of respondents approved of fully flexible hybrid policies in 2025, the highest positive sentiment among the policy types Cisco measured.[31]
  • 22.2% of global software and IT respondents were happy with their current professional role in 2026, while 32.6% were unhappy.[32]
  • 37% of exclusively remote U.S. employees were engaged in May 2026, compared with 34% of hybrid employees and 29% of on-site employees with remote-capable jobs.[34]

08 Statistics

Customer & Sales

Customer experience measures connect digital experience to buying behavior, with 29% of consumers stopping using or buying from a brand in 2025 after poor customer experience.

Customer experience in the information and technology industry

  • 91% of consumers reported being affected by poor digital experiences in the United States and United Kingdom in 2025.[36]
  • 29% of consumers stopped using or buying from a brand because of poor online or in-person customer experience in 2025.[37]
  • 52% of consumers stopped using or buying from a brand because of a bad product or service experience in 2025.[37]
  • 51% of customer-experience leaders identified customer-loyalty and retention programs as a top digital CX focus for 2025.[38]
  • 54% of customer-experience leaders identified customer feedback and survey management as a top digital CX focus for 2025.[38]

Customer retention in the information and technology industry

  • 85% was GoDaddy’s approximate customer retention rate in each of the five years ended December 31, 2025, except 2024.[39]
  • 79.4% was Frontdoor’s customer retention rate as of September 30, 2025.[40]
  • 84% was GoDaddy’s approximate customer retention rate for the year ended December 31, 2024.[39]
  • 98% was Dayforce’s annual revenue retention rate for the year ended December 31, 2024.[41]
  • 106% was Okta’s dollar-based net retention rate as of January 31, 2026.[39]

Customer acquisition in the information and technology industry

  • 63.7% of large B2B marketers said their lead-generation approach was changing in the Marketing Week survey.[42]
  • 69.5% of small and medium-sized B2B marketers said their lead-generation approach was changing in the Marketing Week survey.[42]
  • 58.2% of B2B marketers allocated at least half of their marketing budgets to lead generation in 2025.[43]
  • 50% of marketers reported that lead volume had increased somewhat during the prior 12 months in the 2026 marketing survey.[44]
  • 79.2% of marketing teams expected their budgets to increase at least slightly in 2026 compared with 2025.[44]

Customer loyalty in the information and technology industry

  • Technology companies recorded the highest U.S. customer-loyalty performance among industries in the first quarter of 2026.[45]
  • An NPS score of 26 was reported for the technology sector in the fourth quarter of 2025.[45]
  • An NPS score of 41 was reported for the technology sector in the United States in the first quarter of 2025.[45]
  • Technology companies recorded the highest U.S. customer-satisfaction performance among industries in the first quarter of 2026.[45]
  • 49% of consumers believed companies did not care when customers experienced poor digital service in 2025.[36]

Lead generation in the information and technology industry

  • 39% of B2B demand-generation and content marketers identified AI, automation technology, tools and training as a leading 2025 priority.[46]
  • 42% of B2B marketers identified lead generation as their top marketing focus in 2026.[44]
  • 93.8% of marketers reported that lead quality improved during the prior 12 months in 2026.[44]
  • 69.5% of B2B marketers at small and medium-sized companies said their lead-generation tactics were changing in 2025.[42]
  • 24.5% of marketers reported a significant increase in lead volume during the prior 12 months in 2026.[44]

09 Statistics

Marketing & Brand

Marketing and brand indicators highlight scale in advertising and reach, including 1.67 billion Instagram potential advertising reach among adults worldwide in early 2025.

Marketing in the information and technology industry

  • $168.9 billion was Microsoft Cloud revenue in fiscal 2025 worldwide.[15]
  • $198.084 billion was Google Search and other advertising revenue in 2024 worldwide.[47]
  • $17.812 billion was Microsoft LinkedIn revenue in fiscal 2025 worldwide.[15]
  • $36.147 billion was YouTube advertising revenue in 2024 worldwide.[47]
  • $264.59 billion was Alphabet’s Google advertising revenue in 2024 worldwide.[47]

Digital marketing in the information and technology industry

  • $30.359 billion was Google Network digital advertising revenue in 2024 worldwide.[47]
  • 1.67 billion was Instagram’s reported potential advertising reach among adults worldwide in early 2025.[48]
  • $71.34 billion was Google advertising revenue in the second quarter of 2025 worldwide.[47]
  • $36.147 billion was YouTube digital advertising revenue in 2024 worldwide.[47]
  • $198.084 billion was Google Search digital advertising revenue in 2024 worldwide.[47]

Branding in the information and technology industry

  • $41.7 billion was Adobe’s brand value in Interbrand’s 2026 global ranking.[49]
  • $74.0 billion was NVIDIA’s brand value in Interbrand’s 2026 global ranking.[49]
  • $45.5 billion was Oracle’s brand value in Interbrand’s 2026 global ranking.[49]
  • $43.8 billion was IBM’s brand value in Interbrand’s 2026 global ranking.[49]
  • $45.3 billion was Facebook’s brand value in Interbrand’s 2026 global ranking.[49]

Social media in the information and technology industry

  • 2.0 billion was Instagram’s reported worldwide user count in 2025.[50]
  • 1.58 billion was TikTok’s reported worldwide user count in 2025.[50]
  • 1.21 billion was LinkedIn’s reported worldwide member count in 2025.[50]
  • 2.7 billion was YouTube’s reported worldwide user count in 2025.[50]
  • 5% was Meta Family of Apps daily active people growth in December 2024 year over year.[39]

Influencer Marketing in the software and IT services sector (sector benchmark)

  • Across B2B companies, 55% of marketing organizations were using influencers in 2025, based on an Ipsos survey of 1,500 marketing leaders.[51]
  • Across technology companies, 64% of marketers reported dedicated and growing budgets for creator or influencer marketing in 2026, according to Nielsen’s global marketing survey.[52]
  • Across B2B companies, 43% of marketers reported outstanding results from their influencer programs in the 2025 B2B Influencer Marketing Report.[53]
  • Across B2B companies, another 29% of marketing organizations planned to adopt influencer marketing within the next year in 2025, based on an Ipsos survey of 1,500 marketing leaders.[51]
  • Across B2B companies, 58% of marketing teams reported using an always-on influencer marketing approach in the 2025 B2B Influencer Marketing Report.[53]

10 Statistics

Operations & Execution

Operations execution emphasizes reliability and delivery phase work, with 56% of information and operations technology investments in deployment phases in Gartner’s 2024 survey of I&O leaders.

Process optimization in the information and technology industry

  • 6.5% of enterprises in Bulgaria used artificial intelligence for business activities in 2024.[1]
  • 27.6% of enterprises in Denmark used artificial intelligence for business activities in 2024, the highest share in the EU.[1]
  • 8.0% of EU enterprises used artificial intelligence to conduct business in 2023, compared with 13.5% in 2024.[1]
  • 7% of EU businesses used AI for written-language analysis in 2024, making it the most-used AI application reported by Eurostat.[1]
  • 12.4 percentage points was Denmark’s increase in enterprise AI adoption between 2023 and 2024.[1]

Operational efficiency in the information and technology industry

  • 73% of EU small and medium-sized businesses reached at least a basic level of digital intensity in 2024.[1]
  • 56% of information and operations technology investments were in deployment phases in Gartner’s 2024 survey of I&O leaders.[7]
  • 99% of large EU businesses had broadband access in 2024.[1]
  • 25% of the vote share identified resilience and reliability as the primary value factor for adopting operations technologies in Gartner’s 2024 survey.[7]
  • 76% of surveyed business and technical leaders were pursuing automation of IT or business-operations workflows in PagerDuty’s 2024 study.[54]

Quality management in the information and technology industry

  • One in four Fortune 500 companies experienced service disruption during the July 2024 CrowdStrike outage.[55]
  • 9 times longer maximum cycle times were observed for issue resolutions in low-quality code compared with higher-quality code.[56]
  • 70.19% of small EU enterprises used external suppliers for ICT functions in 2023.[1]
  • 15 times fewer defects and twice the development speed were associated with high-quality code in a study of 39 proprietary production codebases.[56]
  • 8.5 million Windows systems were affected by the faulty CrowdStrike update outage in July 2024.[20]

Supply chain in the information and technology industry

  • 19.1% was the increase in global semiconductor sales in 2024 compared with 2023.[57]
  • 17 million 12-inch-equivalent wafers was TSMC’s approximate annual manufacturing capacity in 2024.[58]
  • $27 billion was the approximate annual value of equipment and materials consumed by semiconductor companies in the United States.[57]
  • 44.8% was the increase in semiconductor sales in the Americas during 2024.[57]
  • 18.3% was the increase in semiconductor sales in China during 2024.[57]

Outsourcing / Offshoring in the software and IT services sector (sector benchmark)

  • Across German digital-experience service providers, 13.2% of services for customer projects were delivered nearshore in 2024.[59]
  • Across European organizations, 35% planned to increase their use of nearshore outsourcing in the 2024/2025 sourcing study.[60]
  • Among German IT-service generalists, 19.5% of digital-experience services for customer projects were delivered nearshore in 2024.[59]
  • Across German digital-experience service providers, 7.6% of services for customer projects were delivered offshore in 2024.[59]
  • Across EU enterprises sourcing business functions internationally during 2021–2023, 28.7% moved information and communication technology services abroad.[1]

11 Statistics

Finance & Pricing

Finance and pricing data reflects AI infrastructure economics, with 69% of Microsoft Cloud gross margin in fiscal 2025 after scaling AI infrastructure.

Pricing strategy in the information and technology industry

  • 8% growth in Microsoft 365 Consumer subscribers to 89.0 million was accompanied by higher revenue per user after a January 2025 price increase, globally, in fiscal 2025.[15]
  • 17.8% was Google Cloud’s operating margin in the first quarter of 2025, up from 9.4% a year earlier, globally.[47]
  • 18 Google Cloud product lines each generated more than $1 billion in annual revenue by 2026, according to Alphabet’s investor update, globally.[47]
  • 69% was Microsoft Cloud’s gross margin percentage in fiscal 2025 after scaling AI infrastructure, indicating the margin economics of its cloud pricing model, globally.[15]
  • 48% was Google Cloud revenue growth in the fourth quarter of 2025, reflecting increased monetization of infrastructure, platform and AI products worldwide.[47]

Cost reduction in the information and technology industry

  • 80% higher likelihood of avoiding operational cost challenges was associated with mature telemetry-pipeline deployments in Omdia research, globally, in 2026.[61]
  • 15% was the modeled five-year EPS decrease associated with reducing technology headcount by 20%, equivalent to roughly $88 million per company, according to Deloitte.[62]
  • 41% was NVIDIA’s fiscal 2026 increase in operating expenses, compared with 65% revenue growth, globally.[63]
  • 13% was Microsoft’s fiscal 2025 gross-margin dollar growth, while gross margin increased by $22.9 billion as efficiency gains partly offset AI infrastructure costs, globally.[15]
  • 69% of organizations operating agentic-AI projects said observability costs exceeded compute and infrastructure costs in 2026, according to Omdia research, globally.[61]

Profitability in the information and technology industry

  • $5.3 billion was Google Cloud’s operating income in the fourth quarter of 2025, globally.[47]
  • 60.4% was NVIDIA’s fiscal 2026 operating margin, calculated from $130.387 billion operating income and $215.938 billion revenue, globally.[63]
  • 74% was the total gross margin of a subscription-and-services software company in fiscal 2025, with subscription gross margin at 80% and services gross margin at 2%.[39]
  • 36.1% was Microsoft’s fiscal 2025 net-income margin, calculated from $101.832 billion net income and $281.724 billion revenue, globally.[15]
  • 36.1% was Microsoft’s fiscal 2025 operating margin, calculated from $128.528 billion operating income and $281.724 billion revenue, globally.[15]

Financial planning in the information and technology industry

  • 63% of organizations in the 2024 FP&A Trends survey could not make accurate forecasts more than six months ahead, globally.[64]
  • 6% was the approximate average planned technology-budget increase for manufacturing companies in Gartner’s 2026 CFO research, globally.[7]
  • 15% was the approximate average planned technology-budget increase for financial-services companies in Gartner’s 2026 CFO research, globally.[7]
  • 0.7% was the average planned budget growth in 2026 across the functions covered by Gartner’s 2026 budget benchmarks, globally.[7]
  • 2.4% was the average planned budget growth in 2025 across the functions covered by Gartner’s 2026 budget benchmarks, globally.[7]

12 Statistics

Product & Service

Product and service measures show rapid software category expansion, with generative-AI-model software markets growing 320.4% in 2024.

Product development in the information and technology industry

  • 320.4% was the 2024 growth rate for generative-AI-model software markets worldwide.[7]
  • 25,000 paid customers used Microsoft’s fastest-growing analytics product in fiscal 2025.[15]
  • 19.05% of EU enterprises using AI applied it to research and development or innovation activity in 2025.[1]
  • 60.1% of worldwide enterprise-software market revenue came from cloud subscriptions in 2024.[7]
  • $168.9 billion was Microsoft Cloud revenue in fiscal 2025, up 23% from fiscal 2024.[15]

Product lifecycle in the information and technology industry

  • 5.8 billion people subscribed to mobile services worldwide in 2024, equal to a 71% population penetration rate.[65]
  • 15% of EU people recycled an old desktop computer in 2024.[1]
  • 38% of the world’s population was in the mobile-internet usage gap at the end of 2024.[65]
  • 16% of mobile-internet subscribers globally still used a 3G smartphone or feature phone in 2024.[65]
  • 54% of the world’s population, or 4.4 billion people, used a smartphone to access mobile internet in 2024.[65]

After-sales in the information and technology industry

  • 2% was Microsoft enterprise and partner services revenue growth in fiscal 2025.[15]
  • 23% was Microsoft Cloud revenue growth in fiscal 2025.[15]
  • $7.76 billion was Microsoft enterprise and partner services revenue in fiscal 2025.[15]
  • $1.5 billion was IBM OpenShift annual recurring revenue in the first quarter of 2025.[66]
  • 11.5% was Adobe total annual recurring revenue growth in fiscal 2025.[67]

Value proposition in the information and technology industry

  • $7.6 trillion was the contribution of mobile technologies and services to global GDP in 2025.[65]
  • $640 billion was the mobile-operator contribution to the global economy in 2024.[65]
  • $6.5 trillion was the global economic value added by mobile technologies and services in 2024.[65]
  • $520 billion was the contribution of mobile infrastructure and equipment providers to the global economy in 2024.[65]
  • $390 billion was the contribution of mobile content and services providers to the global economy in 2024.[65]

13 Statistics

Sustainability & Ethics

Sustainability metrics link digital workloads to emissions, with 80% of smartphone greenhouse-gas emissions occurring during production.

Sustainability in the information and technology industry

  • 80% of smartphone greenhouse-gas emissions occur during production, according to a global digital-economy assessment.[68]
  • 97% of Microsoft’s potable water use in Quincy, Washington, was reduced through a water-reuse utility.[15]
  • 23% of information-technology companies discussed responsible AI use in 2024 sustainability reports.[69]
  • Global e-waste is projected to reach 82 billion kilograms by 2030 under current trends.[70]
  • 22.3% of global electronic waste was formally collected and recycled in 2022.[70]

ESG in the information and technology industry

  • 18% of surveyed companies assigned ESG oversight across multiple board committees.[69]
  • 16% of surveyed companies used a dedicated ESG or sustainability committee as the primary board oversight body.[69]
  • 43% of U.S. workers reported low confidence in commercial and government organizations to develop and use AI responsibly.[11]
  • 54% of U.S. survey participants said AI increased creativity, efficiency, work quality, and innovation.[11]
  • 7% of surveyed companies reported unclear primary board responsibility for ESG oversight.[69]

Ethics in the information and technology industry

  • 68% of U.S. adults said government bears at least some responsibility for reducing AI-related job displacement.[34]
  • 87% of surveyed organizations were increasing their use of generative AI.[62]
  • 46% of software developers said they did not trust AI output accuracy in the 2025 Stack Overflow Developer Survey.[71]
  • 55% of U.S. adults said they should take a lot of personal responsibility for using AI responsibly.[34]
  • 82% of U.S. adults said government bears at least some responsibility for reducing AI-related personal-data privacy violations.[34]

CSR in the information and technology industry

  • About 50% of U.S. Gen Z and millennial consumers said they use or experiment with generative AI.[62]
  • 2,600 adults across 12 countries participated in Cisco’s 2024 consumer privacy survey.[72]
  • 3,857 U.S. consumers participated in Deloitte’s 2024 Connected Consumer survey.[62]
  • 85% of surveyed U.S. consumers supported collaboration among businesses, regulators, and industry peers on generative-AI standards.[11]
  • 12% of surveyed British consumers said they were polite to AI in case of a future robot uprising.[61]

Circular economy in the information and technology industry

  • 22% of small IT and telecommunications equipment waste was formally collected and recycled in 2022.[70]
  • USD 16 billion was the estimated value of iron embedded in global electronic waste in 2022.[70]
  • 17.6 kilograms per person was Europe’s electronic-waste generation in 2022.[70]
  • 4.6 billion kilograms of small IT and telecommunications equipment waste were generated in 2022.[70]
  • USD 15 billion was the estimated value of gold embedded in global electronic waste in 2022.[70]

Carbon footprint in the information and technology industry

  • Approximately 1% was the decrease in ICT lifecycle greenhouse-gas emissions from 2023 to 2024.[73]
  • 82% was the increase in global electronic-waste generation from 2010 to 2022, increasing associated lifecycle emissions pressures.[70]
  • 1.2 trillion gallons of water were associated with energy production for AI systems in the cited global assessment.[20]
  • 3.4% of global greenhouse-gas emissions were attributed to the digital industry in 2023 by GreenIT.[74]
  • 750 million metric tons of CO2e represented the ICT sector’s estimated full lifecycle greenhouse-gas emissions in 2024.[73]

15 Statistics

Globalization & Expansion

Globalization indicators show cross-border digital reach, including 45% of EU businesses buying cloud-computing services in 2023.

Globalization in the information and technology industry

  • 21.4% of YouTube videos were estimated to be in English in 2022.[78]
  • 45% of EU businesses bought cloud-computing services in 2023.[1]
  • 12% or more of global merchandise exports consisted of ICT products in 2024.[68]
  • 19% of EU businesses’ turnover came from e-sales in 2024.[1]
  • 45% of the EU’s top 10 million websites used English content in 2025, indicating the dominant language position of English in global digital services.[78]

Cultural adaptation in the information and technology industry

  • 49.4% of websites were in English in February 2025, compared with 6.0% in Spanish and 5.6% in German.[79]
  • Over 120 languages were represented in Spotify’s more than 350,000 audiobook titles during its 2026 expansion.[80]
  • 180 markets were expected to offer Spotify audiobooks by the end of 2026, up from 22 markets.[80]
  • 31 languages, including five variants, were supported by Zendesk’s global product localization in 2026.[81]
  • 18.8% of the global population spoke Chinese as a first or second language in 2025, while Chinese accounted for 1.2% of websites.[79]

Supplier management in the information and technology industry

  • €16.2 billion was ASML’s total supplier spend in 2025.[82]
  • 45% of TSMC’s total net procurement came from suppliers outside its three largest suppliers in 2025.[58]
  • 1,350 ASML suppliers were located in North America in 2025.[82]
  • 19% of TSMC’s total net procurement came from its second-largest supplier in 2025.[58]
  • 47% of ASML suppliers by number were located in EMEA excluding the Netherlands in 2025.[82]

Stakeholder management in the information and technology industry

  • At least one stakeholder-engagement report was submitted to MediaTek’s board in 2025, as the board received its annual report on February 7, 2025.[83]
  • 41% of large EU businesses used AI technologies in 2024, compared with 13% of SMEs.[1]
  • 73% of EU small and medium-sized enterprises reached at least a basic level of digital intensity in 2024.[1]
  • 93% of SMEs in Finland reached at least a basic level of digital intensity in 2024.[1]
  • 13% of EU businesses used AI technologies in 2024, indicating the scale of technology adoption affecting employees, customers and regulators.[1]

Distribution channels in the information and technology industry

  • 19% of EU businesses’ total turnover came from e-sales in 2024.[1]
  • 30% of Danish businesses’ turnover came from e-sales in 2024, the highest share among EU countries.[1]
  • 12% of EU SMEs’ turnover came from e-sales in 2024.[1]
  • 24% of large EU businesses’ turnover came from e-sales in 2024.[1]
  • 78% of large EU businesses bought cloud-computing services in 2023, providing an important channel for distributing enterprise software and infrastructure.[1]

Key questions about the information and technology industry

How large is worldwide information and technology spending in 2026?
Worldwide IT spending is forecast at $6.15 trillion in 2026.
How fast is IT spending expected to grow in 2026?
Gartner forecasts worldwide IT spending growth of 10.8% in 2026.
Which companies lead the information and technology industry?
NVIDIA leads Gitnux's 2026 information and technology ranking with an Overall score of 9.5, with $215.9 billion in fiscal 2026 revenue, driven by AI and data-center computing. Microsoft is the highest-ranked cloud and enterprise software provider at 9.4, with $214.4B Microsoft Cloud revenue in fiscal 2026.
What technology shifts are driving the fastest expansion?
Artificial intelligence infrastructure drives the fastest expansion across data centers, software and cloud services.
How is IT spending segmented for 2026?
Gartner divides global IT spending into five segments: IT services at $1.87 trillion, software at $1.43 trillion, communications services at $1.37 trillion, devices at $836.4 billion and data-center systems at $653.4 billion.
What is the main operational issue for AI infrastructure capacity?
AI data centers intensify power bottlenecks, alongside cybersecurity exposure and energy requirements.
Reference

Cite This Report

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APA
Samuel Norberg. (2026, November 10). Information And Technology Industry Statistics. Gitnux. https://gitnux.org/information-and-technology-industry-statistics
MLA
Samuel Norberg. "Information And Technology Industry Statistics." Gitnux, 10 Nov 2026, https://gitnux.org/information-and-technology-industry-statistics.
Chicago
Samuel Norberg. 2026. "Information And Technology Industry Statistics." Gitnux. https://gitnux.org/information-and-technology-industry-statistics.

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