Indonesia’s pet industry is growing fast enough that e-commerce alone already generated USD 850 million in sales, while the sector is projected to reach USD 3.2 billion by 2030 at a 13% CAGR. What stands out is how quickly pet ownership habits are shifting alongside spending, from tech enabled vet care and subscription boxes to sustainable products, premium segments, and even pet tourism.
Key Takeaways
- Indonesia pet industry expected to reach USD 3.2 billion by 2030 at 13% CAGR.
- E-commerce share in pet sales projected to hit 55% by 2028 in Indonesia.
- Sustainable pet products demand to grow 25% annually until 2027 Indonesia.
- Indonesia's pet industry market size reached USD 1.45 billion in 2023, marking a 12.5% year-over-year growth driven by rising middle-class pet ownership.
- The pet food segment accounted for 45% of total pet industry revenue in Indonesia in 2023, totaling USD 652.5 million.
- Indonesia's pet care market is projected to grow at a CAGR of 11.8% from 2024 to 2028, reaching USD 2.3 billion by 2028.
- Pet grooming products market in Indonesia valued at USD 120 million in 2023.
- Shampoos and conditioners for pets: 45% of grooming market, USD 54 million Indonesia 2023.
- Pet brushes and combs sales: USD 28 million in Indonesia 2023.
- Indonesia pet food market volume reached 450,000 tons in 2023.
- Dry pet food dominates with 72% market share in Indonesia's pet food sector in 2023.
- Premium pet food consumption grew 22% YoY to USD 250 million in Indonesia 2023.
- In 2023, 28% of Indonesian households owned at least one pet, totaling 25 million pet-owning households.
- Dogs are the most popular pets in Indonesia with 15.2 million owned in urban areas in 2023.
- Cat ownership in Indonesia reached 12.8 million cats in 2023, up 10% from 2022.
Indonesia’s pet market is booming fast, topping USD 3.2B by 2030 on e commerce and sustainability trends.
Related reading
01 · Category
Industry Trends & Projections26 stats
01
Indonesia pet industry expected to reach USD 3.2 billion by 2030 at 13% CAGR.
02
E-commerce share in pet sales projected to hit 55% by 2028 in Indonesia.
03
Sustainable pet products demand to grow 25% annually until 2027 Indonesia.
04
Pet humanization trend: 68% of owners treat pets as family members in 2023 surveys.
05
Tech integration (wearables) projected USD 150 million by 2027 Indonesia pet market.
06
Vegan pet food market to expand at 28% CAGR to 2028 in Indonesia.
07
Home delivery pet services to reach 40% market penetration by 2026 Indonesia.
08
Pet obesity rates projected to rise to 25% by 2028 without interventions Indonesia.
09
Local brand growth in pet food: from 45% to 65% share by 2030 Indonesia.
10
Subscription models for pet products: 20% adoption by 2027 Indonesia.
11
AI diagnostics in vet care: USD 50 million market by 2028 Indonesia.
12
Eco-friendly packaging mandate impact: 30% cost rise but 40% consumer preference by 2025.
13
Microchipping rates to reach 50% of dogs by 2030 in urban Indonesia.
14
Personalized pet nutrition via apps: 15% market by 2027 Indonesia.
15
Pet tourism (hotels for pets) to grow to USD 120 million by 2028 Indonesia.
16
CBD pet products legalization potential: USD 80 million opportunity by 2027.
17
Drone delivery for pet food trials: 5% logistics by 2030 Indonesia projection.
18
Gender-neutral pet products trend: 35% sales growth projected 2024-2028.
19
Mental health services for pets: emerging USD 30 million segment by 2028 Indonesia.
20
Blockchain traceability in pet food: adopted by 20% premium brands by 2027.
21
Elderly pet care specialization: 25% vet services by 2030 Indonesia.
22
AR try-on for pet accessories: 10% e-com conversion boost projected Indonesia.
23
Zero-waste pet stores: 500 outlets by 2028 forecast Indonesia.
24
Pet influencer marketing spend: USD 40 million annually by 2027 Indonesia.
25
Regenerative agriculture for pet food ingredients: 15% supply by 2030 Indonesia.
26
Virtual pet reality experiences: USD 10 million niche by 2028 Indonesia.
Interpretation
Industry Trends & Projections Interpretation
Indonesia's pets are evolving from simple companions into high-maintenance, tech-savvy family members whose wellness trends and shopping carts—ranging from vegan diets and virtual reality to AI diagnostics and drone-delivered sustainable snacks—are fueling a multi-billion dollar industry where humanization meets hyper-consumption.
02 · Category
Market Size & Revenue30 stats
01
Indonesia's pet industry market size reached USD 1.45 billion in 2023, marking a 12.5% year-over-year growth driven by rising middle-class pet ownership.
02
The pet food segment accounted for 45% of total pet industry revenue in Indonesia in 2023, totaling USD 652.5 million.
03
Indonesia's pet care market is projected to grow at a CAGR of 11.8% from 2024 to 2028, reaching USD 2.3 billion by 2028.
04
In 2023, the overall pet products market in Indonesia generated USD 850 million in e-commerce sales alone.
05
The veterinary services sub-sector within Indonesia's pet industry contributed USD 320 million to the economy in 2022.
06
Indonesia pet industry exports grew by 18% in 2023, with pet food exports valued at USD 45 million.
07
Total pet industry employment in Indonesia stood at 250,000 jobs in 2023, up 15% from 2020.
08
The premium pet food segment in Indonesia saw revenues of USD 180 million in 2023, representing 28% of pet food market share.
09
Indonesia's pet accessories market was valued at USD 280 million in 2023, with a 14% annual growth rate.
10
In 2023, the pet grooming services market in Indonesia generated USD 95 million in revenue.
11
Indonesia pet industry FDI inflows reached USD 120 million in 2023, primarily from Singapore and Japan.
12
The total value of pet insurance premiums in Indonesia hit USD 25 million in 2023.
13
Indonesia's aquatics pet market (fish and supplies) was worth USD 410 million in 2023.
14
Pet boarding and daycare services in Indonesia generated USD 60 million in 2023 revenues.
15
The reptile pet segment in Indonesia contributed USD 35 million to industry revenue in 2023.
16
Indonesia pet tech market (apps and devices) reached USD 50 million in 2023 sales.
17
Total pet retail sales in Indonesia were USD 1.1 billion in 2023, up 13% YoY.
18
The bird pet supplies market in Indonesia was valued at USD 220 million in 2023.
19
Indonesia's pet health supplements market hit USD 110 million in 2023.
20
Pet toy sales in Indonesia totaled USD 75 million in 2023, with a 20% growth.
21
The cat litter market in Indonesia generated USD 40 million in 2023 revenues.
22
Indonesia pet apparel market was USD 55 million in 2023.
23
Total pet industry taxes collected by Indonesian government: IDR 2.5 trillion in 2023.
24
Pet waste management products sales in Indonesia: USD 30 million in 2023.
25
Indonesia's small mammal pet market (rabbits, hamsters) valued at USD 65 million in 2023.
26
Pet travel carrier sales in Indonesia reached USD 45 million in 2023.
27
The pet water fountain market in Indonesia was USD 20 million in 2023.
28
Indonesia pet camera sales generated USD 35 million in 2023.
29
Total pet industry R&D spending in Indonesia: USD 80 million in 2023.
30
Pet subscription box market in Indonesia hit USD 15 million in 2023 subscribers revenue.
Interpretation
Market Size & Revenue Interpretation
Indonesia's pet industry is being pampered into prosperity, where a 12.5% market growth means your dog's gourmet kibble, spa day, health insurance, and even his Instagram-worthy sweater are now serious economic drivers.
03 · Category
Pet Care Products & Services23 stats
01
Pet grooming products market in Indonesia valued at USD 120 million in 2023.
02
Shampoos and conditioners for pets: 45% of grooming market, USD 54 million Indonesia 2023.
03
Pet brushes and combs sales: USD 28 million in Indonesia 2023.
04
Nail clippers and grinders: USD 15 million market Indonesia 2023.
05
Veterinary services visits: 45 million annually in Indonesia 2023.
06
Pet vaccines administered: 32 million doses in Indonesia 2023.
07
Flea and tick prevention products: USD 85 million sales Indonesia 2023.
08
Pet dental care products: USD 40 million in Indonesia 2023.
09
Mobile vet services: 1.2 million visits in urban Indonesia 2023.
10
Pet spa services revenue: USD 75 million Indonesia 2023.
11
Deworming treatments sold: 28 million units in Indonesia 2023.
12
Ear and eye care drops: USD 22 million market Indonesia 2023.
13
Pet first aid kits sales: USD 18 million Indonesia 2023.
14
Training collars and leashes: USD 35 million sales 2023 Indonesia.
15
Pet diapers and pads: USD 50 million in incontinence products Indonesia 2023.
16
Joint health supplements for pets: USD 65 million Indonesia 2023.
17
Skin care ointments sales: USD 30 million Indonesia pet market 2023.
18
Telemedicine vet consultations: 5 million sessions in Indonesia 2023.
19
Pet physiotherapy services: USD 20 million revenue Indonesia 2023.
20
Grooming salon count: 4,500 operational in Indonesia 2023.
21
Vet clinic numbers: 2,800 facilities across Indonesia in 2023.
22
Pet probiotics market: USD 28 million sales Indonesia 2023.
23
Wound care sprays: USD 12 million in pet products Indonesia 2023.
Interpretation
Pet Care Products & Services Interpretation
The sheer scale of Indonesia's pet industry reveals a nation not just owning pets, but enthusiastically curating a full, spa-and-clinic-equipped lifestyle for them, proving that a well-groomed, vaccinated, and diapered companion is now a serious business worth hundreds of millions.
More related reading
04 · Category
Pet Food & Nutrition25 stats
01
Indonesia pet food market volume reached 450,000 tons in 2023.
02
Dry pet food dominates with 72% market share in Indonesia's pet food sector in 2023.
03
Premium pet food consumption grew 22% YoY to USD 250 million in Indonesia 2023.
04
Cat food sales in Indonesia: USD 320 million, representing 49% of total pet food in 2023.
05
Dog food market volume: 280,000 tons consumed in Indonesia in 2023.
06
Fish food sales: USD 180 million in Indonesia's aquatics pet food market 2023.
07
Organic pet food market in Indonesia: USD 45 million, up 30% in 2023.
08
Wet pet food segment: 18% market share, USD 115 million in Indonesia 2023.
09
Bird seed and feed sales: USD 90 million in Indonesia 2023.
10
Grain-free pet food penetration: 12% of dog food sales in Indonesia 2023.
11
Puppy food market: USD 60 million, with 15% growth in Indonesia 2023.
12
Senior pet food sales: USD 40 million in Indonesia's market 2023.
13
Hypoallergenic pet food: USD 35 million sales in Indonesia 2023.
14
Raw/fresh pet food trend: 8% market share growth to USD 55 million in 2023 Indonesia.
15
Insect-based pet food sales: USD 12 million emerging in Indonesia 2023.
16
Plant-based pet food market: USD 20 million in vegan trends Indonesia 2023.
17
Treats and snacks pet food subcategory: USD 140 million in Indonesia 2023.
18
Functional pet food (with probiotics): USD 75 million sales Indonesia 2023.
19
Imported pet food share: 65% of premium segment in Indonesia 2023.
20
Local pet food brands market share: 55% in mass segment Indonesia 2023.
21
E-commerce pet food sales: 40% of total, USD 260 million Indonesia 2023.
22
Pet food average price per kg for dogs: IDR 45,000 in Indonesia 2023.
23
Nutritional supplement additives in pet food: used by 35% of owners Indonesia 2023.
24
Rabbit food sales: USD 25 million in Indonesia pet food market 2023.
25
Reptile-specific diets sales: USD 15 million Indonesia 2023.
Interpretation
Pet Food & Nutrition Interpretation
Indonesia's pet owners are clearly trading up, with dry kibble still ruling the bowl, cats slightly edging out dogs in a USD 320 million food fight, and everyone from finicky felines to senior pups getting their own gourmet, functional, and even insect-based menu options, proving that the nation's love for its pets is not just growing—it’s getting seriously sophisticated.
05 · Category
Pet Population & Ownership27 stats
01
In 2023, 28% of Indonesian households owned at least one pet, totaling 25 million pet-owning households.
02
Dogs are the most popular pets in Indonesia with 15.2 million owned in urban areas in 2023.
03
Cat ownership in Indonesia reached 12.8 million cats in 2023, up 10% from 2022.
04
Ornamental fish ownership: 450 million fish kept in 8 million Indonesian households in 2023.
05
Bird ownership totals 75 million birds in Indonesia as pets in 2023.
06
4.5 million rabbits owned as pets in Indonesia in 2023, primarily in Java.
07
Hamster ownership: 2.1 million hamsters in Indonesian homes in 2023.
08
Reptile pets: 1.2 million owned in Indonesia in 2023, with snakes leading at 450,000.
09
Urban pet ownership rate in Jakarta: 35% of households in 2023.
10
Rural pet ownership in Indonesia: 22% of households own dogs primarily for guarding in 2023.
11
Millennial pet ownership in Indonesia: 42% of 25-40 year olds own pets in 2023.
12
Single-person households pet ownership rate: 55% in major Indonesian cities in 2023.
13
Female pet owners outnumber males 52% to 48% in Indonesia in 2023 surveys.
14
Average number of pets per owning household in Indonesia: 1.8 in 2023.
15
Pet ownership among high-income households (>IDR 20M/month): 68% in 2023.
16
Growth in cat ownership in Sumatra: 15% increase to 3.2 million cats in 2023.
17
Dog ownership in Bali: 850,000 dogs registered as pets in 2023.
18
Exotic pet ownership (e.g., hedgehogs): 150,000 in Indonesia in 2023.
19
Pet ferret population: 80,000 owned in urban Indonesia in 2023.
20
Multi-pet households: 28% of pet owners have 2+ pets in Indonesia 2023.
21
Senior citizens (60+) pet ownership rate: 19% in Indonesia 2023.
22
Student pet ownership (18-24): 31% own small pets like fish or birds in 2023.
23
Pet ownership in Surabaya: 1.2 million pets across 450,000 households in 2023.
24
Adoption rates: 25% of new pets in Indonesia were adopted in 2023.
25
Purebred dog ownership: 3.5 million in Indonesia in 2023.
26
Mixed-breed cat population: 9.8 million in Indonesian homes 2023.
27
Indoor pet keeping rate: 65% of urban dog owners keep pets indoors in 2023.
Interpretation
Pet Population & Ownership Interpretation
From Bali’s purebred pooches to Sumatra’s soaring cat cuddle puddles, Indonesia is a nation in the grip of a serious, multi-species love affair, proving that whether for companionship, status, or a finned friend in a bowl, a quarter of households have firmly decided that a house is not a home without something to feed, name, and occasionally clean up after.
Reference
Cite This Report
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APA
Leah Kessler. (2026, February 13). Indonesia Pet Industry Statistics. Gitnux. https://gitnux.org/indonesia-pet-industry-statistics
MLA
Leah Kessler. "Indonesia Pet Industry Statistics." Gitnux, 13 Feb 2026, https://gitnux.org/indonesia-pet-industry-statistics.
Chicago
Leah Kessler. 2026. "Indonesia Pet Industry Statistics." Gitnux. https://gitnux.org/indonesia-pet-industry-statistics.
Sources & references
100 datasets cited across this report · attribution is report-level