The Latest In Game Advertising Industry Statistics Explained
The global in-game advertising market size was valued at USD 3.24 billion in 2029.
The statistic that the global in-game advertising market size was valued at USD 3.24 billion in 2029 indicates the total monetary worth of in-game advertising within the gaming industry during that specific year. This figure reflects the revenue generated from advertising placements within video games worldwide. The increase in the market size suggests a growing trend of companies utilizing gaming platforms as a medium to reach their target audience. This statistic highlights the significance of in-game advertising as a viable marketing strategy and the potential for further growth and investment in this sector in the future.
The display advertising segment holds a leading revenue share in the market for in-game advertising.
The statistic indicates that the display advertising segment is the most dominant source of revenue within the market for in-game advertising. This suggests that in-game ads that are displayed prominently throughout the gaming experience, such as banners or pop-ups, are generating a significant portion of the total revenue in the in-game advertising industry. This could be due to the effectiveness of display ads in capturing the attention of gamers and driving engagement with the advertised content. Companies operating in this segment are likely to have a strong competitive advantage and market position compared to other forms of in-game advertising, such as product placements or sponsored content.
About 72% of mobile app revenues were generated from in-game advertising in 2020.
The statistic that about 72% of mobile app revenues were generated from in-game advertising in 2020 indicates that a significant portion of revenue in the mobile app industry came from advertisements integrated within games. This suggests that in-game advertising is a central monetization strategy for app developers and publishers, highlighting the importance of targeted advertising within mobile gaming environments. This statistic also underscores the popularity and effectiveness of in-game advertising as a revenue stream, likely driven by the increasing number of mobile users engaging with gaming apps and the potential for advertisers to reach a captive audience within these platforms.
The ad engagement rate for rewarded video ads in games is as high as 80%.
The statistic that the ad engagement rate for rewarded video ads in games is as high as 80% indicates that a significant proportion of users who are shown these types of ads actively choose to engage with them. This high engagement rate suggests that users find value in the rewarded ads, likely due to the incentive or benefit they receive in exchange for their engagement, such as in-game rewards or currency. The strong engagement rate of 80% reflects the effective integration of rewarded video ads within game environments, where users are more willing to watch ads in exchange for tangible rewards, leading to a mutually beneficial advertising strategy for both advertisers and game developers.
Games attached to large franchises have the highest rates of ad impressions, accounting for 34% of all impressions.
The statistic implies that video games associated with well-established franchises are more likely to receive a higher number of ad impressions compared to games without such ties. This suggests that consumers are more willing to engage with advertisements for games that are part of recognizable or popular franchises. The fact that these games account for 34% of all impressions indicates that they hold a significant share of the overall ad impressions within the gaming industry. This data implies the potential effectiveness of leveraging brand recognition to increase visibility and engagement with advertisements, highlighting the importance of franchise association in driving ad impressions within the gaming sector.
About 63% users prefer ads that can be skipped after a few seconds.
The statistic that about 63% of users prefer ads that can be skipped after a few seconds indicates that a majority of individuals find ads more favorable when they have the option to quickly move past them. This preference likely stems from a desire for control over their viewing experience and a wish to minimize disruptions to the content they are consuming. By providing a skip option, advertisers can cater to the preferences of a significant portion of their audience, potentially leading to higher engagement and improved user satisfaction with the advertising experience.
The revenue for in-game advertising is expected to surpass $7 billion by 2024 in the US.
This statistic indicates that the revenue generated from in-game advertising in the United States is projected to exceed $7 billion by the year 2024. This forecast suggests a significant growth in the advertising industry within the gaming sector, highlighting the increasing importance of in-game advertisements as a lucrative revenue stream for companies targeting the gaming audience. The anticipated surpassing of the $7 billion mark by 2024 signals a substantial market opportunity and underlines the trend of advertisers increasingly turning to immersive virtual environments to engage with consumers. This statistic reflects the evolving landscape of advertising and the continued expansion of revenue opportunities within the gaming industry.
In the Asia Pacific region, the in-game advertising market is expected to grow at 23.20% CAGR during the period 2019-2024.
This statistic indicates that in the Asia Pacific region, the in-game advertising market is projected to experience significant growth over the period from 2019 to 2024. The Compound Annual Growth Rate (CAGR) of 23.20% suggests a robust and steady expansion in the market size and revenue generated through in-game advertising each year. This growth rate highlights a positive trend in the adoption and utilization of in-game advertising as a marketing strategy within the region, showcasing the potential for increased engagement and investment from advertisers looking to reach consumers through gaming platforms.
Players engage with in-game ads as much as 11 times per gaming session.
This statistic indicates that players interact with in-game advertisements an average of 11 times during each gaming session. This level of engagement highlights the significant role that in-game ads play in capturing users’ attention and potentially influencing their behavior within the game. The frequency at which players are interacting with these advertisements suggests that they are a prominent feature of the gaming experience and have the potential to provide value to both players and advertisers. This statistic underscores the importance for advertisers to effectively utilize in-game ads as a means of reaching and engaging with a highly captive audience of gamers.
About 71% of the millennial say that they don’t mind in-game advertising if it allows them to play games for free.
The statistic indicates that approximately 71% of millennials surveyed expressed a willingness to tolerate in-game advertising in exchange for free gameplay. This suggests that the majority of individuals within this demographic are accepting of advertising interruptions if it means they can access and enjoy games without having to pay upfront costs. The data showcases a potential shift in consumer attitudes, with millennials valuing cost-free entertainment options and being open to the trade-off of viewing advertisements during their gaming experiences. This insight can be valuable for game developers and marketers looking to engage with this audience and monetize their products effectively.
The PC game segment held a dominant market share of more than 40% in in-game advertising in 2019.
The statistic reveals that in 2019, the PC game segment significantly outperformed other gaming platforms in terms of market share for in-game advertising, capturing over 40% of the total market. This suggests that advertisers targeting gamers found the PC platform to be the most lucrative for showcasing their ads within video games. The dominance of the PC game segment in this particular advertising space indicates its effectiveness in reaching and engaging with the gaming audience, potentially due to factors such as better targeting capabilities, higher engagement levels, or more time spent on gaming on PC. This statistic underscores the importance of understanding the diverse gaming landscape and tailoring advertising strategies to the specific platforms that offer the greatest reach and impact.
62% of gamers accept ads if that means keeping mobile games free to play.
The statistic that 62% of gamers accept ads in exchange for keeping mobile games free to play suggests that a majority of gamers are willing to tolerate advertising within games as long as it allows them to access and enjoy the games for free. This finding indicates that there is a significant segment of the gaming population that values the affordability and accessibility of free-to-play games over avoiding ads. Understanding this preference can be valuable for game developers and marketers in terms of designing monetization strategies and optimizing user experience within mobile gaming platforms.
93% of all app installs were from advertising in games in 2020.
The statistic ‘93% of all app installs were from advertising in games in 2020’ indicates that a dominant proportion of new app installations in 2020 were a result of advertising within gaming platforms. This suggests that gaming advertisements played a crucial role in driving user acquisition for various apps throughout the year. The high percentage underscores the effectiveness and popularity of advertising in games as a marketing strategy for app developers looking to promote their products and reach their target audiences. This data point highlights the significance of leveraging gaming platforms as a successful avenue for app promotion and demonstrates the strong influence of in-game advertising on user behavior and app adoption trends in the digital landscape of 2020.
86% of advertisers found that branded virtual goods sold within games drive high engagement rates.
The statistic ‘86% of advertisers found that branded virtual goods sold within games drive high engagement rates’ indicates that a significant majority of advertisers who utilize branded virtual goods within gaming environments have observed a positive impact on engagement levels. This suggests that incorporating virtual goods into video games can effectively capture the attention and involvement of players, leading to increased interaction, immersion, and time spent within the game. As a result, advertisers see this strategy as a successful way to enhance brand visibility, connect with audiences, and ultimately drive interest and potential sales.
52% of players said they’d prefer to watch ads rather than pay for games, opening new opportunities for in-app advertising.
The statistic indicates that a majority, 52%, of players surveyed expressed a preference for watching advertisements in mobile games rather than paying for games upfront. This finding suggests potential opportunities for game developers to monetize their games through in-app advertising. By integrating ads within their games, developers can generate revenue while providing free access to games for players. This trend may lead to a shift in the gaming industry towards more ad-supported models, creating new avenues for marketing strategies and partnerships between game developers and advertisers.
Approximately 33% of game developers consider in-game advertising as a key growth driver.
This statistic indicates that about one-third of game developers view in-game advertising as a significant factor driving growth within the gaming industry. In other words, these developers believe that integrating advertisements into their games plays a crucial role in driving revenue and expanding their businesses. This highlights the increasing importance of in-game advertising as a monetization strategy for game developers, as they recognize its potential to generate income and foster financial growth in an increasingly competitive industry. By considering in-game advertising as a key growth driver, these developers are likely to prioritize and invest in this revenue stream to capitalize on its perceived benefits and opportunities for expansion.
Conclusion
With the rapid growth of the in-game advertising industry and the increasing popularity of video games as a form of entertainment, the statistics clearly show that this advertising medium is here to stay. Brands have a great opportunity to reach a highly engaged audience through in-game advertising, making it a valuable investment for marketers looking to connect with consumers in a new and innovative way. As technology continues to advance and gaming platforms evolve, we can expect to see even more innovative and targeted advertising strategies emerge within the in-game space.
References
0. – https://www.www.marketsandmarkets.com
1. – https://www.www.forbes.com
2. – https://www.www.grandviewresearch.com
3. – https://www.www.cmocouncil.org
4. – https://www.www.statista.com
5. – https://www.apptica.com
6. – https://www.www.emarketer.com
7. – https://www.deltadna.com
8. – https://www.www.mordorintelligence.com
9. – https://www.www.mediamath.com
10. – https://www.buildbox.com
11. – https://www.gritdaily.com
12. – https://www.www.adweek.com
13. – https://www.www.adjust.com
14. – https://www.venturebeat.com
