GITNUXREPORT 2025

Images Statistics

Visual content boosts engagement, sharing, and conversions significantly across platforms.

Jannik Linder

Co-Founder of Gitnux, specialized in content and tech since 2016.

First published: April 29, 2025

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Statistic 1

The human brain processes images 60,000 times faster than text

Statistic 2

Visual content is 40 times more likely to be shared on social media than other types of content

Statistic 3

Articles with images get 94% more views

Statistic 4

Including images boosts engagement on social media posts by up to 180%

Statistic 5

70% of small businesses use visual content in their marketing strategies

Statistic 6

32% more customers will Je browsing product images over reading descriptions

Statistic 7

Webpages with images load 2 seconds faster with optimized images

Statistic 8

The average user spends 2.5x more time on pages with relevant images

Statistic 9

60% of consumers say they feel more positive about a brand after viewing custom images

Statistic 10

77% of marketers say visual assets are critical to their content marketing success

Statistic 11

Facebook posts with images see 2.3 times more engagement than those without images

Statistic 12

67% of website buyers say the quality of a product image influences their decision

Statistic 13

Visual content is 2.3 times more effective at converting than other types of content

Statistic 14

Posts with images produce 650% higher engagement than text-only posts

Statistic 15

51% of marketers name visual marketing as their top content type

Statistic 16

43% of people want to see more images and videos from marketers

Statistic 17

50% of consumers say that watching a product video makes them more confident in their purchase

Statistic 18

71% of marketers consider visual marketing essential to their overall strategy

Statistic 19

Including a relevant image with an article can increase its shares by 80%

Statistic 20

Visual content causes 94% more views when used in email marketing campaigns

Statistic 21

63% of marketers use visuals in their blogs to increase readability

Statistic 22

89% of marketers say that the quality of visual content directly impacts their conversion rates

Statistic 23

Pins with images are 3 times more likely to be repinned on Pinterest

Statistic 24

The use of augmented reality (AR) images can increase customer engagement by up to 70%

Statistic 25

55% of marketers state that visual storytelling significantly improves customer engagement

Statistic 26

Image-based content receives 94% more views than plain text

Statistic 27

Ads with visual elements have a 33% higher click-through rate than those without

Statistic 28

78% of consumers say that user-generated images impact their purchasing decisions

Statistic 29

The average attention span for images is about 8 seconds, shorter than for text, which averages around 20 seconds

Statistic 30

61% of marketers claim social media images are their most valuable content asset

Statistic 31

37% of website visitors are more likely to purchase after engaging with a product image

Statistic 32

83% of marketers report that visual content has improved their social media engagement

Statistic 33

50% of marketers plan to increase their investment in visual content over the next year

Statistic 34

70% of marketers say that visual content helps generate more leads

Statistic 35

Infographics are liked and shared on social media 3 times more than any other type of content

Statistic 36

The average click-through rate for image-based ads is 7.2%, higher than text ads

Statistic 37

72% of marketers say they have seen an increase in engagement after adding images to their campaigns

Statistic 38

85% of video viewers report that product videos help them make buying decisions

Statistic 39

Websites with a balanced mix of text and images are 44% more likely to generate leads

Statistic 40

The use of infographics has increased by over 800% in the last 5 years

Statistic 41

Videos are expected to make up 82% of all consumer internet traffic by 2022

Statistic 42

Google Image Search accounts for 22% of overall Google search traffic

Statistic 43

The global image market is projected to reach $150 billion by 2025

Statistic 44

The use of 3D images in marketing increased by 150% in the last three years

Statistic 45

67% of consumers say the quality of a visual image is “very important” in selecting and purchasing a product

Statistic 46

72% of consumers say they prefer to learn about a product or service through video

Statistic 47

58% of B2B marketers say visual content is critical for brand awareness

Statistic 48

92% of visitors trust user-generated visual content more than brand-created images

Statistic 49

Facebook’s algorithm favors content with images, resulting in 70% more visibility

Statistic 50

The number of images uploaded online every day exceeds 1.8 billion

Statistic 51

65% of people are visual learners

Statistic 52

80% of users recall what they see better than what they read

Statistic 53

90% of information transmitted to the brain is visual

Statistic 54

45% of consumers say they are more likely to buy a product after seeing a compelling image

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Sources

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Key Highlights

65% of people are visual learners
80% of users recall what they see better than what they read
Visual content is 40 times more likely to be shared on social media than other types of content
Articles with images get 94% more views
Including images boosts engagement on social media posts by up to 180%
67% of consumers say the quality of a visual image is “very important” in selecting and purchasing a product
70% of small businesses use visual content in their marketing strategies
32% more customers will Je browsing product images over reading descriptions
Webpages with images load 2 seconds faster with optimized images
The average user spends 2.5x more time on pages with relevant images
60% of consumers say they feel more positive about a brand after viewing custom images
77% of marketers say visual assets are critical to their content marketing success
90% of information transmitted to the brain is visual

Did you know that incorporating compelling images into your content can boost engagement by up to 180% and make your brand 94% more likely to be viewed and remembered?

Cognitive Processing

The human brain processes images 60,000 times faster than text

Cognitive Processing Interpretation

This dazzling statistic reminds us that in a world overflowing with words, a single image can speak volumes in the blink of an eye, making visuals the ultimate language of understanding.

Content Engagement and Effectiveness

Visual content is 40 times more likely to be shared on social media than other types of content
Articles with images get 94% more views
Including images boosts engagement on social media posts by up to 180%
70% of small businesses use visual content in their marketing strategies
32% more customers will Je browsing product images over reading descriptions
Webpages with images load 2 seconds faster with optimized images
The average user spends 2.5x more time on pages with relevant images
60% of consumers say they feel more positive about a brand after viewing custom images
77% of marketers say visual assets are critical to their content marketing success
Facebook posts with images see 2.3 times more engagement than those without images
67% of website buyers say the quality of a product image influences their decision
Visual content is 2.3 times more effective at converting than other types of content
Posts with images produce 650% higher engagement than text-only posts
51% of marketers name visual marketing as their top content type
43% of people want to see more images and videos from marketers
50% of consumers say that watching a product video makes them more confident in their purchase
71% of marketers consider visual marketing essential to their overall strategy
Including a relevant image with an article can increase its shares by 80%
Visual content causes 94% more views when used in email marketing campaigns
63% of marketers use visuals in their blogs to increase readability
89% of marketers say that the quality of visual content directly impacts their conversion rates
Pins with images are 3 times more likely to be repinned on Pinterest
The use of augmented reality (AR) images can increase customer engagement by up to 70%
55% of marketers state that visual storytelling significantly improves customer engagement
Image-based content receives 94% more views than plain text
Ads with visual elements have a 33% higher click-through rate than those without
78% of consumers say that user-generated images impact their purchasing decisions
The average attention span for images is about 8 seconds, shorter than for text, which averages around 20 seconds
61% of marketers claim social media images are their most valuable content asset
37% of website visitors are more likely to purchase after engaging with a product image
83% of marketers report that visual content has improved their social media engagement
50% of marketers plan to increase their investment in visual content over the next year
70% of marketers say that visual content helps generate more leads
Infographics are liked and shared on social media 3 times more than any other type of content
The average click-through rate for image-based ads is 7.2%, higher than text ads
72% of marketers say they have seen an increase in engagement after adding images to their campaigns
85% of video viewers report that product videos help them make buying decisions
Websites with a balanced mix of text and images are 44% more likely to generate leads

Content Engagement and Effectiveness Interpretation

In an era where images speak volumes and boost engagement exponentially, it’s clear that visual content isn't just a marketing accessory but the secret sauce for capturing, converting, and convincing audiences—proving that in the digital landscape, a picture is truly worth more than a thousand words.

Market Trends and Technological Innovations

The use of infographics has increased by over 800% in the last 5 years
Videos are expected to make up 82% of all consumer internet traffic by 2022
Google Image Search accounts for 22% of overall Google search traffic
The global image market is projected to reach $150 billion by 2025
The use of 3D images in marketing increased by 150% in the last three years

Market Trends and Technological Innovations Interpretation

These skyrocketing statistics reveal that in the digital age, visuals aren't just supplementary—they're the language through which consumers, marketers, and search engines increasingly communicate, strategize, and dominate online landscapes.

Marketing Strategies and Consumer Preferences

67% of consumers say the quality of a visual image is “very important” in selecting and purchasing a product
72% of consumers say they prefer to learn about a product or service through video
58% of B2B marketers say visual content is critical for brand awareness
92% of visitors trust user-generated visual content more than brand-created images

Marketing Strategies and Consumer Preferences Interpretation

In an era where image is everything, the data screams that high-quality visuals and authentic user-generated content not only sway consumer choices and trust but are also indispensable tools for brands seeking to elevate awareness and credibility.

Social Media and Digital Visibility

Facebook’s algorithm favors content with images, resulting in 70% more visibility
The number of images uploaded online every day exceeds 1.8 billion

Social Media and Digital Visibility Interpretation

With Facebook's algorithm playing favorites — boosting image content by 70% — and over 1.8 billion images uploaded daily, it's clear that in today's digital landscape, visual storytelling isn't just preferred; it's paramount.

Visual Learning and Cognitive Processing

65% of people are visual learners
80% of users recall what they see better than what they read
90% of information transmitted to the brain is visual
45% of consumers say they are more likely to buy a product after seeing a compelling image

Visual Learning and Cognitive Processing Interpretation

With nearly two-thirds of us being visual learners and the vast majority recalling images better than text, it’s clear that in marketing—if your message isn’t picture-perfect, you’re practically invisible to the modern consumer.