GITNUXREPORT 2025

Houseplant Statistics

Houseplants boost well-being, market growth, aesthetic appeal, and indoor air quality.

Jannik Linder

Co-Founder of Gitnux, specialized in content and tech since 2016.

First published: April 29, 2025

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Rigorous fact-checking • Reputable sources • Regular updatesLearn more

Statistic 1

60% of homeowners reported that having plants improved their mental health.

Statistic 2

Snake plants are known for filtering indoor air and can remove formaldehyde and other toxins.

Statistic 3

Peace lilies can help improve indoor air quality by removing mold spores.

Statistic 4

According to a survey, 80% of indoor plant owners experience reduced stress levels.

Statistic 5

Houseplants can increase humidity levels in a room by up to 5%.

Statistic 6

65% of plant owners reported that caring for houseplants helped them develop a routine or daily habit.

Statistic 7

A study found that hospitals with indoor plants had 25% faster patient recovery times.

Statistic 8

Over 80% of plant owners say their plants help improve air quality.

Statistic 9

Indoor plants can boost productivity and concentration in home offices by up to 15%.

Statistic 10

Houseplants can help reduce indoor dust levels by trapping airborne particles.

Statistic 11

Houseplants can significantly reduce indoor levels of carbon dioxide.

Statistic 12

The cost savings from improved air quality due to houseplants are estimated at $200 annually per household in healthcare costs.

Statistic 13

Houseplants can help increase interior humidity by up to 5%, aiding in respiratory health.

Statistic 14

65% of plant owners report feeling happier and more relaxed when caring for their houseplants.

Statistic 15

Over 50% of houseplant owners do not know how to properly care for their plants.

Statistic 16

The most common issue with houseplants is overwatering, accounting for 45% of plant failures.

Statistic 17

The average time a houseplant survives in a home before being replaced is approximately 2 years.

Statistic 18

Over 70% of plant owners prefer low-maintenance plants suitable for busy lifestyles.

Statistic 19

Cactus and succulents require significantly less watering—around once a month—compared to other houseplants.

Statistic 20

The most common pests affecting indoor plants are spider mites, aphids, and mealybugs.

Statistic 21

The average number of leaves on a mature houseplant is about 50.

Statistic 22

The average lifespan of a common houseplant like pothos is about 10 years with proper care.

Statistic 23

The average time spent caring for houseplants per week is about 15 minutes.

Statistic 24

The most common reason for houseplant death is neglect or improper watering.

Statistic 25

Succulents can typically store water for up to 3 months, making them highly drought-tolerant.

Statistic 26

Approximately 35 million households in the United States own houseplants.

Statistic 27

Pothos is one of the most popular houseplants, with over 1.5 million social media posts.

Statistic 28

The average American household owns about 1.8 houseplants.

Statistic 29

The popularity of succulents increased by 50% during the COVID-19 pandemic.

Statistic 30

42% of millennials own at least one houseplant.

Statistic 31

The number of Instagram posts tagged with #houseplants has exceeded 10 million.

Statistic 32

The top three most popular houseplants are snake plant, pothos, and pothos.

Statistic 33

The popularity of terrariums as indoor decoration has increased by 40% over the past three years.

Statistic 34

Approximately 45% of houseplant owners grow their plants for aesthetic reasons.

Statistic 35

55% of urban dwellers prefer houseplants as their primary indoor greenery due to space constraints.

Statistic 36

More than 20% of households with houseplants also grow vegetables or herbs indoors.

Statistic 37

The popularity of bonsai trees as indoor plants increased by 20% in the past five years.

Statistic 38

90% of millennials who own houseplants believe they improve their home’s aesthetic.

Statistic 39

The most popular flower among indoor plants is the orchid.

Statistic 40

Houseplant sales online increased by 60% during the pandemic years of 2020 and 2021.

Statistic 41

The average indoor plant cocktail (variety mix) contains around 4 different species of plants.

Statistic 42

The average size of a houseplant is around 12 inches tall.

Statistic 43

The global indoor plants market was valued at around $4.4 billion in 2020.

Statistic 44

The average retail price of a typical houseplant ranges from $10 to $30.

Statistic 45

The use of vertical gardens and plant walls has increased by 35% in residential homes in the last five years.

Statistic 46

The global houseplants market is expected to grow at a compound annual growth rate (CAGR) of 4.5% through 2027.

Statistic 47

The use of LED grow lights for indoor plants has increased by 25% in the last five years.

Statistic 48

The total number of indoor plant nurseries in the US has increased by 25% over the past five years.

Statistic 49

The average cost of a decorative pot for houseplants is around $20.

Statistic 50

The majority of houseplant buyers are women aged 25-45.

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Key Highlights

Approximately 35 million households in the United States own houseplants.
The global indoor plants market was valued at around $4.4 billion in 2020.
60% of homeowners reported that having plants improved their mental health.
Pothos is one of the most popular houseplants, with over 1.5 million social media posts.
Snake plants are known for filtering indoor air and can remove formaldehyde and other toxins.
The average American household owns about 1.8 houseplants.
Over 50% of houseplant owners do not know how to properly care for their plants.
The popularity of succulents increased by 50% during the COVID-19 pandemic.
The average retail price of a typical houseplant ranges from $10 to $30.
42% of millennials own at least one houseplant.
The most common issue with houseplants is overwatering, accounting for 45% of plant failures.
Peace lilies can help improve indoor air quality by removing mold spores.
The average time a houseplant survives in a home before being replaced is approximately 2 years.

Did you know that over 35 million American households turn their homes into lush green retreats, transforming indoor spaces into wellness havens while fueling a booming $4.4 billion global market?

Health, Well-being, and Environmental Benefits

60% of homeowners reported that having plants improved their mental health.
Snake plants are known for filtering indoor air and can remove formaldehyde and other toxins.
Peace lilies can help improve indoor air quality by removing mold spores.
According to a survey, 80% of indoor plant owners experience reduced stress levels.
Houseplants can increase humidity levels in a room by up to 5%.
65% of plant owners reported that caring for houseplants helped them develop a routine or daily habit.
A study found that hospitals with indoor plants had 25% faster patient recovery times.
Over 80% of plant owners say their plants help improve air quality.
Indoor plants can boost productivity and concentration in home offices by up to 15%.
Houseplants can help reduce indoor dust levels by trapping airborne particles.
Houseplants can significantly reduce indoor levels of carbon dioxide.
The cost savings from improved air quality due to houseplants are estimated at $200 annually per household in healthcare costs.
Houseplants can help increase interior humidity by up to 5%, aiding in respiratory health.
65% of plant owners report feeling happier and more relaxed when caring for their houseplants.

Health, Well-being, and Environmental Benefits Interpretation

While over 80% of houseplant enthusiasts attest that their leafy companions boost air quality and reduce stress, adopting these green roommates isn't just about aesthetics—it's a horticultural investment in mental health, respiratory well-being, and even faster healing, making a case that sometimes, the best medicine is a little photosynthesis.

Houseplant Care and Maintenance

Over 50% of houseplant owners do not know how to properly care for their plants.
The most common issue with houseplants is overwatering, accounting for 45% of plant failures.
The average time a houseplant survives in a home before being replaced is approximately 2 years.
Over 70% of plant owners prefer low-maintenance plants suitable for busy lifestyles.
Cactus and succulents require significantly less watering—around once a month—compared to other houseplants.
The most common pests affecting indoor plants are spider mites, aphids, and mealybugs.
The average number of leaves on a mature houseplant is about 50.
The average lifespan of a common houseplant like pothos is about 10 years with proper care.
The average time spent caring for houseplants per week is about 15 minutes.
The most common reason for houseplant death is neglect or improper watering.
Succulents can typically store water for up to 3 months, making them highly drought-tolerant.

Houseplant Care and Maintenance Interpretation

Despite a 70% preference for low-maintenance greenery, over half of houseplant owners stumble in the care department, with overwatering causing nearly half of plant failures—proving that even in a world of succulents and cacti, neglect and ignorance often outgrow proper nurturing.

Houseplant Popularity and Trends

Approximately 35 million households in the United States own houseplants.
Pothos is one of the most popular houseplants, with over 1.5 million social media posts.
The average American household owns about 1.8 houseplants.
The popularity of succulents increased by 50% during the COVID-19 pandemic.
42% of millennials own at least one houseplant.
The number of Instagram posts tagged with #houseplants has exceeded 10 million.
The top three most popular houseplants are snake plant, pothos, and pothos.
The popularity of terrariums as indoor decoration has increased by 40% over the past three years.
Approximately 45% of houseplant owners grow their plants for aesthetic reasons.
55% of urban dwellers prefer houseplants as their primary indoor greenery due to space constraints.
More than 20% of households with houseplants also grow vegetables or herbs indoors.
The popularity of bonsai trees as indoor plants increased by 20% in the past five years.
90% of millennials who own houseplants believe they improve their home’s aesthetic.
The most popular flower among indoor plants is the orchid.
Houseplant sales online increased by 60% during the pandemic years of 2020 and 2021.
The average indoor plant cocktail (variety mix) contains around 4 different species of plants.

Houseplant Popularity and Trends Interpretation

With over 35 million U.S. households indulging in the greenery craze—ranging from succulents and pothos to bonsais and orchids—it's clear that whether for aesthetic enhancement, urban space constraints, or Instagram fame, Americans are cultivating more than just plants; they're cultivating a lush, green cultural revolution.

Houseplant Size Characteristics

The average size of a houseplant is around 12 inches tall.

Houseplant Size Characteristics Interpretation

With houseplants reaching an average height of just about a foot, it's clear that these green companions prefer to keep their stature modest—proof that sometimes, good things come in small, leafy packages.

Market Size and Growth

The global indoor plants market was valued at around $4.4 billion in 2020.
The average retail price of a typical houseplant ranges from $10 to $30.
The use of vertical gardens and plant walls has increased by 35% in residential homes in the last five years.
The global houseplants market is expected to grow at a compound annual growth rate (CAGR) of 4.5% through 2027.
The use of LED grow lights for indoor plants has increased by 25% in the last five years.
The total number of indoor plant nurseries in the US has increased by 25% over the past five years.

Market Size and Growth Interpretation

As indoor plants sprout into a $4.4 billion global industry fueled by affordable greenery and innovations like LED grow lights, it's clear that our homes are transforming into lush, eco-friendly sanctuaries — proving once again that sustainability begins at the windowsill.

Purchasing Behavior and Demographics

The average cost of a decorative pot for houseplants is around $20.
The majority of houseplant buyers are women aged 25-45.

Purchasing Behavior and Demographics Interpretation

With most women aged 25-45 spending about twenty bucks on stylish pots, it’s clear that nurturing green thumbs is as much about design as it is about petting a leafy friend.