Gitnux/Report 2026

Hotel and Restaurant Industry Statistics

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Hotel and Restaurant Industry Statistics
Samuel NorbergWritten by Samuel Norberg·Fact-checked by Maya Johansson
Published
How this report is researched
01Editorial Scope

Before any source is gathered, an editor locks the question, what qualifies, and how the piece will be judged.

02Source Research

Search agents collect the source set and pull each data point out with its provenance attached.

Read our full methodology →

Search agents attach provenance to every extracted figure.

Next review: within 39 days

01 Industry overview

The hotel and restaurant industry at a glance

In the United States, hotels and restaurants remain large, labor-intensive businesses: restaurant and foodservice sales were projected at $1.5 trillion in 2025, while hotel guest spending was expected to approach $805 billion in 2026.

$1.5T[6]
Restaurant sales, 2025
15.9M[5]
Restaurant jobs, 2025
$805B[22]
Hotel guest spending, 2026
$24B[104]
U.S. hotel transactions, 2025
Market size
The U.S. restaurant and foodservice industry was projected to generate $1.5 trillion in sales in 2025. The National Restaurant Association later reported that revised government data reduced its 2026 sales estimate from $1.55 trillion to $1.36 trillion.[6]
Forecast & CAGR
The National Restaurant Association forecast 4.3% nominal sales growth for U.S. restaurants and foodservice in 2026, equivalent to 0.8% growth after inflation. JLL forecast global hotel investment volume to increase by 15% to 25% in 2025 relative to 2024, rather than providing a long-term operating-market CAGR.[6][104]
Market share & regions
In the U.S. hotel market, 2025 occupancy and pricing varied substantially by segment: luxury hotels recorded 69.3% occupancy and $344.25 ADR, while economy hotels recorded 56.1% occupancy and $78.65 ADR. Globally, Europe led regional hotel RevPAR growth in 2026 year to date at 4.6%, ahead of the Americas at 2.4% and Asia-Pacific at 1.2%.[105][106]
Segmentation
U.S. hotel performance is commonly reported across luxury, upper-upscale, upscale, upper-midscale, midscale and economy categories. Restaurant demand is divided into full-service and limited-service formats; in 2025, 64% of full-service customers and 47% of limited-service customers said the dining experience mattered more than meal price.[105][5]
Key players & concentration
The U.S. restaurant market is highly fragmented, with more than 1 million establishments and nearly 90% of restaurants employing fewer than 50 people. Hotel investment is also diversified across brands and owners, although private equity was identified as the most active global hotel buyer in 2024.[6][104]
Pricing
U.S. hotels recorded a national average daily rate of $165.66 in the 12 months through the first quarter of 2025, with luxury ADR at $344.25 and economy ADR at $78.65. In Spain, the average hotel room price reached €166.10 per night in 2025, up 4.8% year over year.[105][107]
Trends, drivers & challenges
Demand remains supported by travel and dining-out preferences, but operators face inflation, labor costs, uneven traffic and constrained profitability. In 2025, 42% of restaurant operators said their businesses were not profitable, while limited hotel supply and higher operating costs continued to shape pricing and investment decisions.[6][104]
Consumer behavior & competition
Restaurant consumers continued to prioritize dining out but increasingly sought value: 47% of operators planned to add discounts, deals or value promotions in 2025. More than eight in ten operators expected sales to be higher or about the same as in 2024, while also expecting competitive pressure to intensify.[5]
M&A
Hotel brand and platform M&A remained an important growth strategy as global hotel supply was expected to grow only 2% in 2025, below its long-term average. JLL highlighted Hilton’s acquisition of Graduate Hotels and Hyatt’s acquisition of Standard International as examples of recent brand expansion through acquisitions.[104]
Regulation
The U.S. Federal Trade Commission’s rule on unfair or deceptive fees took effect for short-term lodging on May 12, 2025. Hotels must disclose the total price including mandatory fees and may not misrepresent charges such as resort, environmental or towel fees.[108][109]
Latest news
The latest available industry outlooks point to continued but uneven expansion in 2026. JLL reported that global hotel transaction volumes were 16% higher year to date in 2026, while the National Restaurant Association revised its 2026 U.S. restaurant and foodservice sales estimate to $1.36 trillion after incorporating benchmarked government data.[104][6]

02 Ranking

Top 10 Companies in the Hotel And Restaurant Industry

The leading companies in the hotel and restaurant industry, ranked on market impact, performance, momentum, innovation and brand popularity.

Updated November 10, 2026 · Next review December 10, 2026

Verdict

IHG and Hilton are tied at the top of Gitnux's 2026 hotel and restaurant ranking with an Overall score of 9.3 each.

Ranked by Overall score · How we score ↓

Editor's top 3 picks

Where to start, by need.

  1. #1 Overall · Leader in hotels & lodging

    IHG

    GB

    Ranked #1 · 9.3 · Hotels & lodging brands

    Why we picked it: Hotels and lodging brands, with record 2025 hotel openings and revenue growth signals.

    See in ranking ↓Visit ihgplc.com ↗

  2. Leader in quick-service restaurants

    Yum! Brands

    US

    Ranked #3 · 9.2 · Quick-service restaurants

    Why we picked it: Quick-service restaurant brands covering major categories under one operating portfolio.

    See in ranking ↓Visit yum.com ↗

  3. Leader in pizza delivery restaurants

    Domino's Pizza

    US

    Ranked #5 · 9.1 · Pizza delivery restaurants

    Why we picked it: Pizza restaurants and delivery, with margin and growth signals tied to operating performance.

    See in ranking ↓Visit dominos.com ↗

Pick 1 is the #1 company overall. Picks 2 and 3 are the highest-ranked companies in the top 5 that add a new segment.

Full ranking

Sort by
Top 10 companies in the hotel and restaurant industry, 2026 – Gitnux ranking
#CompanyOverall ↓Company snapshot
1

IHG

Hotels & lodging brands · GB

9.3
2

Hilton

Hotels & lodging brands · US

9.3
3

Yum! Brands

Quick-service restaurants · US

9.2
4

Restaurant Brands International

Quick-service restaurants · CA

9.1
5

Domino's Pizza

Pizza delivery restaurants · US

9.1
6

Marriott International

Global hotels, resorts and lodging brands · US

8.9
7

H World Group

China-focused hotels and lodging brands · CN

8.8
8

Chipotle Mexican Grill

Fast-casual Mexican restaurants · US

8.8
9

Starbucks

Global coffeehouses and foodservice · US

8.5
10

Aramark

Foodservice and hospitality operations · US

8.4

How we score

  • Impact (30%): scale and weight in the market (revenue, market share, employees, market position).
  • Performance (20%): recent revenue growth and operating margin; an analyst assessment where a company does not publish them.
  • Momentum (20%): growth trajectory and future potential.
  • Innovation (15%): R&D intensity and how technologically advanced the company is.

Popularity (brand search demand, 15%) counts toward Overall but is not published as a column. Overall leaves out what is not known.

Scale Scores are shown on a 7–10 scale with one decimal; bars start at 7.0.

Cadence Recalculated when new figures are published; next review December 10, 2026.

Independence. Rankings are editorially independent. Scores, ranks, picks and the verdict follow the method above; no company can pay to change them.

Cite this ranking

APA

Samuel Norberg. (2026, November 10). Top 10 companies in the hotel and restaurant industry. In Hotel And Restaurant Industry Statistics. Gitnux. https://gitnux.org/hotel-and-restaurant-industry-statistics/#top-companies

report visual · Comparison

Revenue of the largest hotel and restaurant companies

Starbucks leads with $37.2B in annual revenue (group level, converted to USD).

Starbucks$37.2B
Hilton$12.0B
Restaurant Brands International$9.4B
Yum! Brands$8.2B
IHG$5.2B
source-verifiedinvestor.starbucks.com · ir.hilton.com · sec.gov · s2.q4cdn.com · ihgplc.com2025

04 Statistics

Technology & Innovation

Reported hotel-chain AI usage in 2026 relies on external tools (60%) and vendor-embedded AI (27%). Restaurant operators show adoption via cloud POS and rising AI and automation expectations.

AI in the hotel and restaurant industry

  • 60% of reported hotel-chain AI usage involved external tools such as ChatGPT in 2026.[1]
  • 16% of European hotels surveyed planned to adopt AI in 2025.[2]
  • 27% of reported hotel-chain AI usage came from AI embedded in vendor systems in 2026.[1]
  • 41% of European hotels surveyed were already using AI in 2025.[2]
  • 60% of global restaurant executives surveyed expected AI investment to improve customer experience.[3]
  • 43% of European hotels surveyed did not use AI in 2025.[2]

Automation in the hotel and restaurant industry

  • 700 delivery robots operated across more than 500 hotels in Greater China for IHG in 2025.[4]
  • 25% of U.S. restaurant operators planned to invest in self-order or self-pay tablets or kiosks in 2024.[5]
  • 69% of U.S. restaurant operators expected technology integration to augment rather than replace human labor in 2024.[5]
  • 30% of U.S. restaurant operators planned to invest in flexible or dynamic menu pricing in 2024.[5]
  • 37% of U.S. restaurant operators planned to invest in automated recruitment or scheduling systems in 2024.[5]
  • 10% of U.S. restaurant operators used automation or AI for interview scheduling in 2025.[5]

Digital Transformation in the restaurants and food service sector (sector benchmark)

  • 82% of U.S. restaurant operators said technology had benefited their business in 2026.[6]
  • 77.9% of U.S. restaurant operators expected technology, automation, data and AI to be at least moderately critical to their business over the next five years in 2026.[6]
  • 67% of U.S. restaurant operators said they had incorporated more technology into their operations during the previous two to three years in 2025.[5]
  • 28% of U.S. restaurant operators that had invested in technology said it improved restaurant profitability in 2025.[5]
  • 69% of U.S. restaurant operators that had added technology said it made their restaurant more efficient and productive in 2025.[5]

Technology Adoption in the restaurants and food service sector (sector benchmark)

  • 83% of U.S. restaurant operators said technology provides a competitive advantage in 2025.[5]
  • 76% of food-and-beverage respondents reported using point-of-sale technology in 2025, compared with 75% in 2024.[7]
  • 65% of U.S. restaurant operators planned to invest in digital or location-based marketing in 2025.[5]
  • 52% of U.S. restaurant operators planned to invest in point-of-sale systems in 2025.[5]
  • 28% of U.S. restaurant operators planned to invest in artificial-intelligence integration in 2025.[5]
  • 49% of U.S. restaurant operators planned to invest in contactless ordering or payment in 2025.[5]

Cloud Computing in the restaurants and food service sector (sector benchmark)

  • 62% of restaurant operators in New York City reported using cloud POS systems in 2024, compared with 38% using legacy systems.[8]
  • 76% of U.S. restaurant operators reported using a cloud-based point-of-sale system in 2023, compared with 23% using a legacy POS system.[8]
  • 63% of full-service restaurant operators in the United States reported using a cloud POS system in 2024.[9]
  • 68% of quick-service restaurants expected cloud-application use to increase by 2025, compared with 54% of full-service restaurants in the United States.[10]
  • 77% of Las Vegas restaurant operators reported using cloud POS systems in 2024, the highest rate among the major U.S. cities surveyed.[8]
  • 55% of Texas restaurant operators reported using a cloud-based POS system in 2024, while 47% reported using a legacy POS system.[11]

Big Data in the restaurants and food service sector (sector benchmark)

  • 20% of major restaurant brands had an integrated customer master-data set accessible across the organization in BCG’s 2018 survey.[12]

05 Statistics

Data & Analytics

ROI and analytics remain execution issues: 43% of hotel technology decision-makers cited difficulty deriving return on investment from rollouts in 2024. In the U.S., predictive and AI use appears in smaller shares of operators.

Business intelligence in the hotel and restaurant industry

  • 50.2% of Portuguese hotels reported using business-intelligence or artificial-intelligence tools in a 2024 survey.[13]
  • 17.0% of Portuguese hotels using artificial intelligence applied it to price definition in 2024.[13]
  • Approximately 50% of hotels lacked a customer relationship management system in the 2024 State of Distribution survey.[14]
  • 43% of hotel technology decision-makers cited difficulty deriving return on investment from technology rollouts as a major challenge in 2024.[15]
  • 75.7% of Portuguese hotels reported using some form of revenue-management system in 2024.[13]
  • 72% of hotel technology decision-makers rated improving analytics very or extremely important in 2024, worldwide survey.[15]

Data analytics in the hotel and restaurant industry

  • 15% of U.S. restaurant operators reported using artificial intelligence for staff hiring and training in 2024.[16]
  • 26% of U.S. restaurant operators reported using artificial intelligence for dynamic pricing in 2024.[16]
  • 21% of restaurant operators rated their data quality as good in a December 2023 survey.[17]
  • 31% of U.S. full-service restaurant operators reported using predictive analytics or reporting in 2024.[18]
  • 27% of U.S. restaurant operators reported using artificial intelligence for scheduling in 2024.[16]
  • 16% of U.S. restaurant operators reported using artificial intelligence to create marketing collateral in 2024.[16]

Data Quality in the restaurants and food service sector (sector benchmark)

  • 25% of QSR and fast-casual brands rated their ability to extract and use holistic data as poor or below average in 2023.[19]
  • 14% of U.S. restaurant operators identified ensuring data quality as their biggest challenge when incorporating new data in 2025.[20]
  • 21% of U.S. restaurant operators rated their data quality as good in the December 2023 survey.[17]
  • 7% of QSR and fast-casual brands said they could easily extract and use holistic data to drive decisions in 2023.[19]

Data Governance in the restaurants and food service sector (sector benchmark)

  • 38% of restaurant and retail organizations said they embraced improved data-governance practices as part of day-to-day business in the United States in 2019.[21]
  • 10% of restaurant and retail organizations said improved data governance was not a high priority in the United States in 2019.[21]
  • 13% of restaurant and retail organizations said they needed to implement improved data governance but lacked the necessary skill set in the United States in 2019.[21]
  • 28% of restaurant and retail organizations said improved data governance was an interest but other needs were more pressing in the United States in 2019.[21]

KPIs in the hotel and restaurant industry

  • $100.19 was the U.S. hotel revenue per available room in 2024, according to the AHLA State of the Industry report.[22]
  • $159.00 was the U.S. hotel average daily rate in 2024, according to the AHLA State of the Industry report.[22]
  • 36.5% was the median salaries-and-wages cost as a share of sales among full-service U.S. restaurants in 2024.[6]
  • $158 was the U.S. hotel average daily rate in 2024, according to an annual hospitality report.[23]
  • 64.1% was the forecast U.S. hotel occupancy rate for 2024 in CBRE’s hotel outlook.[24]
  • $100 was the U.S. hotel revenue per available room in 2024, according to an annual hospitality report.[23]

06 Statistics

Strategy & Growth

Restaurant and hotel growth continues through development, brand expansion and acquisition activity. In the U.S., restaurant industry systemwide sales grew 5.8% in 2025 versus 2019.

Growth in the hotel and restaurant industry

  • $1.5 trillion in U.S. restaurant and foodservice sales was forecast for 2025, with more than 200,000 net new jobs added.[6]
  • The $1 billion-plus U.S. restaurant chains held 31.3% of total industry sales in 2025.[25]
  • U.S. restaurant industry systemwide sales grew 5.8% in 2025, representing a 51% increase from 2019.[25]
  • Hilton signed nearly 140,000 rooms and expanded its development pipeline to more than 520,000 rooms in 2025.[26]
  • More than 80% of U.S. restaurant operators expected their 2025 sales to be higher than or about the same as in 2024.[6]
  • Hilton opened 796 hotels and added approximately 97,000 rooms globally in 2025.[27]

Differentiation in the hotel and restaurant industry

  • 17% of U.S. hotel consumers cited property amenities as a leading selection factor in 2024.[22]
  • 43% of U.S. hotel consumers cited overall property and guest-room cleanliness as a leading selection factor in 2024.[22]
  • Hotel loyalty-program membership grew at a 15% compound annual growth rate over the decade through 2024.[28]
  • 57% of U.S. adults had recently used mobile ordering for restaurant food, rising to 74% among millennials and 65% among Generation Z adults.[6]
  • Hotel brand-family RevPAR increased 9.3% nominally but declined 10.9% after inflation between 2019 and 2024.[28]
  • 22% of U.S. hotel consumers cited ratings and reviews from other guests as a leading selection factor in 2024.[22]

Mergers and acquisitions in the hotel and restaurant industry

  • Global first-half M&A volume was approximately 10% lower in 2025 than in the first half of 2024.[29]
  • RaceTrac agreed to take Potbelly private in a transaction valued at approximately $549 million in 2025.[30]
  • 774 travel, leisure and hospitality M&A deals were recorded globally in 2025.[31]
  • Hyatt’s acquisition of Playa Hotels & Resorts was valued at approximately $2.6 billion in 2025.[31]
  • Restaurant-sector transaction counts declined approximately 30% year over year through late 2025.[29]
  • $49.2 billion of travel, leisure and hospitality M&A value was recorded globally in 2025.[31]

Strategic partnerships in the hotel and restaurant industry

  • Hilton reported more than 500,000 team members worldwide in its 2025 annual review, supporting its global operating and partner network.[26]
  • Hilton’s 2025 hotel system included 509 strategic partner hotels with approximately 23,567 rooms.[27]
  • Accor reported that more than 50% of hotel room nights were booked by loyalty members in 2025, compared with 44% before the pandemic.[32]
  • Hilton’s 2025 development pipeline extended across 129 countries and territories through owner and development relationships.[27]
  • Twenty-six countries and territories in Hilton’s 2025 development pipeline had no existing Hilton hotels.[27]
  • More than half of Hilton’s pipeline rooms were located outside the United States in 2025.[27]

07 Statistics

People & Workforce

Workforce pressure shows up as longer vacancy fill times and high retention difficulty. Restaurant manager roles took 46 days on average to fill in the U.S. in 2026.

Hiring in the hotel and restaurant industry

  • 15.7 million restaurant and foodservice employees worked in the United States in 2024.[5]
  • 87% of U.S. restaurant operators prioritized managers’ ability to build team culture and morale when hiring in 2026.[6]
  • 26% of surveyed U.S. hotels reported front-desk roles as a major hiring shortage at the end of 2024.[22]
  • 46 days was the average time required to fill restaurant manager positions in the United States in 2026.[6]
  • 13% of surveyed U.S. hotels reported difficulty recruiting maintenance workers at the end of 2024.[22]

Employee retention in the hotel and restaurant industry

  • 2% of surveyed hotels reported that less than 20% of their 2023 hires remained employed in 2024.[33]
  • 820,000 separations occurred in U.S. accommodation and food services in June 2026.[34]
  • 36% of surveyed hotels described employee retention as an extremely challenging issue in 2024.[33]
  • 20% of surveyed hotels reported that 60% to 80% of their 2023 hires remained employed in 2024.[33]
  • 86% of surveyed hotels said employee retention was a challenge in the 2024 U.S. hospitality hiring survey.[33]

Remote Work in the restaurants and food service sector (sector benchmark)

  • Across U.S. hospitality and accommodation businesses, 76% required employees to work in person in 2025, while 21% offered an in-person or remote option.[10]
  • Across U.S. food and beverage businesses, 73% required employees to work in person in 2025, while 26% offered an in-person or remote option.[10]
  • Across U.S. restaurant and bar businesses, 88% required employees to work in person in 2025, while 12% offered an in-person or remote option.[10]
  • 11.11% of paid workdays were performed from home in U.S. hospitality and food services in 2025, according to the Work from Home Research dataset.[35]

Hybrid Work in the restaurants and food service sector (sector benchmark)

  • Among U.S. small businesses allowing remote work, 52% planned in 2025 to encourage hybrid and remote employees to spend more time in person, without requiring it.[10]
  • 38% of hospitality and food-service employees worked in hybrid arrangements—one to four days weekly in the office—in Cisco’s global 2025 study.[36]
  • 80% of hospitality and food-service employers globally said in 2025 that their organizations were still struggling to balance hybrid work effectively.[36]
  • 84% of hospitality and food-service respondents globally agreed in 2025 that the ability to work remotely was important for employee retention.[36]

Upskilling in the hotel and restaurant industry

  • 43% of surveyed Scottish café and restaurant workers reported attending training during personal time in 2024.[37]
  • 44% of surveyed Scottish hospitality workers on zero-hours contracts attended training during personal time in 2024.[37]
  • 51% of surveyed Scottish hospitality businesses found training solutions difficult to afford in 2024.[37]
  • 31% of surveyed Scottish hospitality workers had to attend training during personal time in 2024.[37]
  • 32% of surveyed Scottish hospitality businesses provided off-the-job training in 2024.[37]

Employee Engagement in the restaurants and food service sector (sector benchmark)

  • 32% of U.S. restaurant employees surveyed in 2026 ranked good hourly pay among their top-three favorite job aspects, tied with flexible scheduling.[38]
  • 62% of 702 U.S. restaurant employees surveyed in 2026 were satisfied or extremely satisfied with their benefits.[38]
  • 25% of U.S. restaurant workers surveyed in 2025 said they felt unrecognized for their hard work.[38]
  • 67% of 702 U.S. restaurant employees surveyed in 2026 were satisfied or extremely satisfied with their pay.[38]
  • More than half of restaurant employees surveyed in 2024 said greater management recognition would increase their engagement, while one-quarter rarely received feedback.[39]

DEI in the hotel and restaurant industry

  • 7% of U.S. restaurant and foodservice employees were Asian in 2024.[6]
  • 12% of U.S. restaurant and foodservice employees were Black or African American in 2024.[6]

08 Statistics

Customer & Sales

Customer experience in the hotel and restaurant industry

  • 80 points was the U.S. hotel-sector score for in-room entertainment quality in 2026.[40]
  • 81 points was the U.S. hotel-sector score for in-room internet-service quality in 2026.[40]
  • 76 points was the U.S. hotel-sector score for food services, including restaurants, room service and minibars, in 2026.[40]
  • 81 points was the U.S. hotel-sector score for in-room amenities in 2026.[40]
  • 86 points was the U.S. hotel-sector score for ease of making a reservation in the 2026 ACSI Travel Study.[40]

Customer retention in the hotel and restaurant industry

  • 3.95 km was the average distance travelled by frequent UK hospitality customers in 2025.[41]
  • 51% of UK hospitality consumers cited poor value for money as a reason they would not return in 2025.[41]
  • 44% of UK hospitality consumers cited poor service quality as a reason they would not return in 2025.[41]
  • 53% of UK hospitality consumers cited value for money as a factor that makes them loyal to a venue in 2025.[41]
  • 28% was the average repeat-visit rate for U.S. restaurants in 2024.[16]

Customer acquisition in the hotel and restaurant industry

  • 426 room nights was the average volume generated by North American hotel events and announcements campaigns in 2025.[42]
  • 6.5% was the approximate North American hotel conversion rate for cold-lead emails in 2025.[42]
  • $3,300 was the average booking value generated by North American hotel cold-lead emails in 2025.[42]
  • $1,344 was the average booking value generated by North American hotel newsletters in 2025.[42]
  • 40% was the approximate share of bookings generated directly from voice efforts at Dream Inn Santa Cruz in 2025.[42]

Customer loyalty in the hotel and restaurant industry

  • $5.46 was the average hotel loyalty-program fee per occupied room in 2024.[43]
  • 52.8% of occupied U.S. hotel rooms were associated with loyalty members in 2024.[43]
  • 8.3% was the increase in hotel loyalty-program revenue in 2024.[43]
  • 137 was the number of hotel loyalty-program members per available room in 2024.[43]
  • 1.0 was the average number of room nights per hotel loyalty member in 2024.[43]

Lead generation in the hotel and restaurant industry

  • $3,600 was the average booking value from a hotel double-opt-in campaign in 2025.[42]
  • 90 reviews per property was the approximate APAC hotel monthly average in 2025.[42]
  • 17 room nights was the average number booked per hotel double-opt-in campaign sent in 2025.[42]
  • 61% was the APAC hotel review-response rate in 2025.[42]
  • 84% was the North American hotel email-capture rate in 2025.[42]

09 Statistics

Marketing & Brand

Operators rely on digital channel measurement, but intent tracking remains difficult. One indicator is that 50% of hotels found tracking user intent and demand extremely difficult in 2024.

Marketing in the hotel and restaurant industry

  • 66% of hotels used a social-media or public-relations agency to increase awareness in 2025.[44]
  • 58% of U.S. restaurant operators planned to invest in loyalty or reward systems in 2025.[5]
  • 37% of hotels assigned a dedicated team member to manage distribution channels in 2025.[44]
  • 50% of hotels found tracking user intent and demand extremely difficult in 2024.[14]
  • 64% of full-service and 62% of limited-service U.S. restaurant operators planned to invest in digital or location-based marketing in 2024.[6]

Digital marketing in the hotel and restaurant industry

  • 36% of online hotel revenue came through hotel websites among properties running effective digital advertising campaigns in 2024.[45]
  • 18% of travelers who started their hotel search on an online travel agency ultimately booked directly with a hotel in 2026.[46]
  • 62% of U.S. consumers preferred connecting with restaurants by email in 2025.[47]
  • $266 billion of global hotel gross bookings came through online travel agencies in 2024.[48]
  • 40% of U.S. travelers booked directly with hotels in 2026.[46]

Branding in the hotel and restaurant industry

  • 8.1 times more likely were consumers to recommend a hotel brand after a delightful experience than after an upsetting experience in 2024.[49]
  • 83% of diners were willing to join restaurant marketing programs in 2025.[47]
  • 45% of surveyed consumers said their favorite restaurant brand changed during the previous year in 2026.[50]
  • 66% of U.S. consumers recognized Hilton as a hotel brand in 2026.[51]
  • 21 hotel loyalty-program brand launches and partnerships attracted new guests in 2024.[43]

Social media in the hotel and restaurant industry

  • 39% of restaurant operators said driving bookings or online orders was their top social-media goal in 2024.[16]
  • 79% of U.S. restaurant operators spent most of their marketing budget on social media in 2024.[47]
  • 16% of consumers used Instagram to find restaurant information in the Lightspeed hospitality survey.[52]
  • 39% of restaurant operators said organic social posts generated the most bookings in 2024.[16]
  • 76% of hotel owners ranked social media as their most effective marketing channel in 2024.[53]

Influencer Marketing in the restaurants and food service sector (sector benchmark)

  • Among surveyed restaurants, 46% ranked working with creators as their second-highest-return social strategy in 2025 research.[54]
  • Across hospitality brands, 49% include paid influencer work within their brand strategy in 2026.[41]
  • Across food and drink influencer content globally, 11.5 million posts generated an average 1.19% engagement rate in 2023.[55]
  • Across surveyed restaurants and venues, 42% said influencers or user-generated content drove the most bookings in the United Kingdom in 2024.[16]
  • Across hospitality brands, 91% include some form of influencer marketing within their brand strategy in 2026.[41]

10 Statistics

Operations & Execution

Operational performance includes both front-line service drivers and back-office technology dependences. In U.S. QSR and fast-casual, 68% reported losing more than $1,000 per hour when POS or ordering failed during peak rushes.

Process optimization in the hotel and restaurant industry

  • 28% of U.S. restaurant operators planned to integrate artificial intelligence into operations in 2025.[5]
  • 76% of global hotel-chain respondents used customer relationship management systems in 2023, up from 54% in 2022.[56]
  • 54% of U.S. restaurant operators planned technology investments in back-office functions for 2025.[5]
  • 34% of global hotel chains offered online check-in with digital keys in 2023.[56]
  • 25% of global hotel chains used automated guest recognition in 2023.[56]

Operational efficiency in the hotel and restaurant industry

  • 5.0% was the increase in U.S. hotel information-and-telecommunications expenses in 2025.[57]
  • 2.5% was the increase in U.S. hotel labor costs per occupied room through the third quarter of 2025.[57]
  • 4.1% was the increase in U.S. leisure-and-hospitality wage rates through the third quarter of 2025.[57]
  • 3.8% was the increase in U.S. hotel undistributed-department expenses per available room through the third quarter of 2025.[57]
  • 2.7% was the increase in U.S. hotel undistributed-department expenses per occupied room through the third quarter of 2025.[57]

Quality management in the hotel and restaurant industry

  • 46% of U.S. hotel guests said staff interactions would lead them to leave a positive review in 2024.[58]
  • 42% of U.S. hotel guests said property cleanliness would lead them to leave a negative review in 2024.[58]
  • 300 complaints from 50 five-star hotels in Antalya, Turkey, generated 825 coded complaint contents in a 2019–2021 analysis.[59]
  • 58% of U.S. hotel guests said odors would lead them to leave a negative review in 2024.[58]
  • 54% of U.S. hotel guests ranked overall property and guest-room cleanliness among the factors influencing hotel choice in 2024.[58]

Supply chain in the hotel and restaurant industry

  • $157 billion was the estimated value of surplus food generated by U.S. foodservice in 2024.[60]
  • 35.95% of U.S. foodservice surplus food was sent to landfill in 2024.[61]
  • 20.7 billion meals went unsold or uneaten in U.S. foodservice because of surplus food in 2024.[60]
  • 30.3% of hotels worldwide used team training as a food-waste prevention strategy in 2022.[62]
  • 14,129 tons of surplus food were reported by U.S. foodservice signatories in 2024.[61]

Outsourcing / Offshoring in the restaurants and food service sector (sector benchmark)

  • 25.3% of 669 surveyed food and beverage companies said meeting fluctuating demand in a timely manner was their top reason for outsourcing in 2022.[63]
  • 91% of 200 food services and facility management buyers in the United States and Europe expected their outsourcing budgets to increase over the five years following 2024.[64]
  • 23.7% was the average share of production outsourced by surveyed United States food and beverage companies in 2022.[63]
  • 47% of food services and facility management activities were outsourced in the United States in 2023, according to Oliver Wyman’s sector estimates.[64]
  • 23% of surveyed United States foodservice operators outsourced labor, such as delivery, to a third party in 2022.[65]

11 Statistics

Finance & Pricing

Pricing and labor costs remain core constraints. U.S. full-service restaurants show median labor-cost ratios of 36.5% of sales in 2024.

Pricing strategy in the hotel and restaurant industry

  • 30% of U.S. consumers said they would pay a fee to reserve a specific restaurant table in 2024.[5]
  • 3.0% was the average increase in core-basket restaurant menu prices analyzed by AlixPartners in 2025.[66]
  • $102.78 was the projected 2025 revenue per available room for U.S. hotels, 2.58% above 2024.[22]
  • $162.16 was the projected 2025 average daily rate for U.S. hotels, 1.99% above 2024.[22]
  • 2.8% was the average increase in overall restaurant menu prices analyzed by AlixPartners in 2025.[66]

Cost reduction in the hotel and restaurant industry

  • 28% of U.S. restaurant operators planned technology investments to improve efficiency, training, marketing or off-premises operations in 2025.[6]
  • 42% of full-service restaurant operators identified labor costs as a significant challenge in 2025 when combining the 17% labor-cost and 17% recruiting responses.[5]
  • 18% of limited-service restaurant operators identified food costs as their top expected challenge for 2025.[5]
  • 7.64% of restaurant operators reported labor-cost increases of at least 15% in 2024.[67]
  • Hotel operating costs were reported as rising four times faster than before the pandemic in the AHLA’s 2026 industry report.[22]

Profitability in the hotel and restaurant industry

  • 34.2% of sales was the median labor-cost ratio for profitable U.S. full-service restaurants in 2024.[6]
  • 36.5% of sales was the median labor-cost ratio for U.S. full-service restaurants in 2024.[6]
  • 42% of U.S. restaurant operators said their restaurants were not profitable in 2025.[6]
  • GOPPAR for U.S. hotels was approximately 90% of its 2019 level in 2026.[22]
  • 1.1% of sales was the median pretax income for U.S. full-service restaurants with less than $2 million in annual sales in 2024.[6]

Financial planning in the hotel and restaurant industry

  • 100,000 was the projected increase in U.S. restaurant and foodservice jobs in 2026.[6]
  • 18% of U.S. restaurant operators expected lower sales in 2025 than in 2024.[5]
  • 35% of limited-service U.S. restaurant operators said they were likely to open new locations in 2025.[5]
  • $1.55 trillion was the National Restaurant Association’s projected U.S. restaurant and foodservice sales total for 2026 before later benchmark revisions.[6]
  • 15.8 million was the projected number of U.S. restaurant and foodservice employees in 2026.[6]

12 Statistics

Product & Service

Technology and loyalty usage influence menu and engagement cycles. In 2024, 48% of U.S. diners belonged to a restaurant loyalty program.

Product development in the hotel and restaurant industry

  • 51% of restaurant decision-makers used customer loyalty to a product when optimizing menus in 2024.[68]
  • 11% was the increase in Canadian restaurant items introduced for lunch and dinner from 2023 to 2024.[69]
  • 39.2% was the increase in menu items released per tracked North American restaurant chain from 2023 to 2024.[69]
  • 47% of restaurant owners expected technology or automation to help address labor shortages in 2024.[70]
  • 39% was the increase in average menu items added per Canadian restaurant chain from 2023 to 2024.[69]

Product lifecycle in the hotel and restaurant industry

  • 300,000 to 400,000 U.S. hotel rooms were forecast to be renovated or converted in 2025.[71]
  • 45,733 rooms underwent renovations or brand conversions in the reported 2026 global project period.[72]
  • 243 rooms and suites were renovated at Four Seasons Hotel George V during its three-year refurbishment.[73]
  • 148,981 rooms were involved in U.S. hotel brand-conversion projects at the end of the fourth quarter of 2025.[74]
  • 6,146 U.S. hotel construction projects were in the pipeline at the end of the fourth quarter of 2025.[74]

After-sales in the hotel and restaurant industry

  • 20% of U.S. customers said they would use restaurant apps regardless of whether loyalty features were offered in 2024.[38]
  • 96% of restaurant loyalty-program customers said rewards programs were a good way to earn more value for money in 2024.[6]
  • 34% of U.S. diners engaged with restaurant loyalty programs weekly or more often in 2023.[8]
  • 48% of U.S. diners belonged to a restaurant loyalty program in 2024.[8]
  • 24% higher customer lifetime value was associated with restaurants that regularly update menus and digital experiences.[50]

Value proposition in the hotel and restaurant industry

  • 86% of U.S. adults said they liked having many choices on restaurant menus in 2024.[14]
  • 42% of U.S. restaurant operators expected to use more rotating menus based on ingredient costs in 2024.[75]
  • 62% of North American hotel guests said perceived value depended on how well the hotel met or exceeded expectations in 2024.[76]
  • 40% of U.S. consumers were more likely to visit a restaurant offering new or innovative flavors in 2024.[77]
  • 53% of U.S. consumers ordered fries as a snack from a foodservice location in 2024.[77]

13 Statistics

Sustainability & Ethics

Sustainability reporting and waste diversion are measurable, including hotel-specific targets and data contributions. Hilton managed hotels diverted 36.8% of waste from landfill in 2024.

Sustainability in the hotel and restaurant industry

  • 27,219 hotels contributed validated global sustainability data for the 2023 calendar year.[78]
  • 36.8% of Hilton hotel waste was diverted from landfill in 2024.[79]
  • 36.3% was Hilton managed hotels’ water-intensity reduction from the 2008 baseline in 2024.[79]
  • 7,500+ Hilton managed and franchised properties supplied environmental data through LightStay in 2024.[79]
  • 16.0% was the increase in hotels participating in the 2023 hotel sustainability dataset.[78]

ESG in the hotel and restaurant industry

  • 26.70 million gigajoules was Hilton’s total reported energy consumption in 2024.[79]
  • 21.394 million megawatt-hours was Hilton’s total energy consumption across managed and franchised operations in 2024.[79]
  • 3.850 million metric tons of Marriott’s 2023 Scope 3 emissions came from purchased goods and services.[80]
  • 246,738 metric tons of Marriott’s 2023 Scope 3 emissions came from waste generated in operations.[80]
  • 17.8 million megawatt-hours was Marriott managed properties’ energy consumption in 2023.[80]

Ethics in the hotel and restaurant industry

  • 24% of Hilton’s global hotel leadership was women as of December 31, 2023.[81]
  • 500 wage non-payment complaints from restaurant and hotel workers represented 13% of all non-payment complaints in the Massachusetts dataset.[82]
  • 38% of U.S. retail and foodservice workers surveyed experienced at least one labor-standards violation.[83]
  • 42% of Hilton’s global corporate leadership was women as of December 31, 2023.[81]
  • 20% of Hilton’s U.S. corporate leadership was ethnically diverse in 2023.[84]

CSR in the hotel and restaurant industry

  • $1.4 million was distributed by Hilton to more than 4,000 team members affected by disasters, crises, or hardship in 2024.[79]
  • 970,000 learning and career-growth opportunities were created by Hilton in 2024.[79]
  • $70 million was secured by Hilton in financing for aspiring hotel owners through Unlocking Doors in 2024.[79]
  • More than $350,000 was raised for UNICEF through Marriott’s Check Out for Children program after its 2023 relaunch.[80]
  • 94.9% of Marriott managed hotels had participated in community-service activities since 2016 by 2023.[80]

Circular economy in the hotel and restaurant industry

  • 35.95% of surplus food was sent to landfill by U.S. Food Waste Pact foodservice signatories in 2024.[61]
  • 3% of global food waste was attributed to hotels in a 2026 circular-tourism report.[85]
  • 1.6 kilograms of waste were generated per hotel guest on average, according to a 2026 circular-tourism report.[85]
  • 3.02% of surplus food was donated by U.S. Food Waste Pact foodservice signatories in 2024.[61]
  • $147 billion was the estimated value of U.S. foodservice surplus food in 2023.[60]

Carbon footprint in the hotel and restaurant industry

  • 1,444.93 tonnes of CO2e were emitted by the Istanbul hotel in 2022.[86]
  • 47.1% of the Istanbul hotel’s 2024 carbon footprint came from grid-connected electricity.[86]
  • 27.06 kilograms of CO2e per overnight stay was the Istanbul hotel’s carbon intensity in 2022.[86]
  • 53,402 guest stays were recorded by the Istanbul hotel in 2024.[86]
  • 1,592.61 tonnes of CO2e were emitted by a four-star Istanbul hotel in Türkiye in 2024.[86]

15 Statistics

Globalization & Expansion

Brand footprints expand through franchising and development pipelines. Hilton operated more than 8,400 properties in over 140 countries and territories in 2024.

Globalization in the hotel and restaurant industry

  • Accor had 1,380 hotels and 233,000 rooms in its development pipeline at December 31, 2024.[98]
  • Wendy’s operated 7,240 restaurants across the United States and 31 foreign countries and territories at December 29, 2024.[99]
  • Hilton operated more than 8,400 properties in over 140 countries and territories in 2024.[79]
  • Hilton added nearly 100,000 guest rooms to its global portfolio in 2024.[26]
  • AmRest operated 2,099 restaurants across its international portfolio at December 31, 2024.[100]

Cultural adaptation in the hotel and restaurant industry

  • Hilton introduced Curio Collection by Hilton in the Dominican Republic and Puerto Rico during 2024.[26]
  • Hilton introduced Tru by Hilton in Colombia during 2024.[26]
  • Accor operated 3,123 hotels and 329,246 rooms in Europe and North Africa at December 31, 2024.[98]
  • Hilton entered Paraguay, Laos and Bonaire for the first time in 2024.[26]
  • Hilton opened the first Spark by Hilton in Canada during 2024.[26]

Supplier management in the hotel and restaurant industry

  • Marriott Bonvoy had approximately 228 million member accounts at December 31, 2024.[101]
  • Hilton’s 2024 system comprised 7,461 franchised properties, equal to 88% of its total system.[79]
  • McDonald’s expected developmental licensees and affiliates to fund about 1,600 restaurant openings in 2025.[84]
  • Hilton donated 1.5 million pounds of food to people affected by disasters in 2024.[79]
  • Hilton’s 2024 system comprised 831 managed properties, equal to 10% of its total system.[79]

Stakeholder management in the hotel and restaurant industry

  • Hilton’s portfolio included 831 managed properties in 2024.[79]
  • Hilton operated 8,400 or more properties, including hotels, timeshares and strategic partner hotels, at December 31, 2024.[79]
  • Hilton awarded grants to organizations addressing sustainability, workforce development and community resilience in 2024.[79]
  • Marriott Bonvoy covered more than 9,300 hotels and resorts in 144 countries and territories at December 31, 2024.[101]
  • Hilton served more than 224 million guests in 2024.[79]

Distribution channels in the hotel and restaurant industry

  • Hilton distributed its 2024 hotel system through 88% franchised, 10% managed, 1% timeshare and 1% owned properties.[79]
  • Accor had 1,381 additional hotels planned in its development pipeline at the end of 2024.[102]
  • Marriott Bonvoy participating hotels recorded 16,000 median member room nights in 2024.[101]
  • Wendy’s had 7,240 restaurants across the United States and 31 foreign countries and territories at December 29, 2024.[99]
  • TGI Fridays had 56 independent franchise owners operating its brand in 41 countries in 2024.[103]

Key questions about the hotel and restaurant industry

What is the U.S. scale for restaurants and foodservice in 2025 and 2026?
U.S. restaurant and foodservice sales were projected at $1.5 trillion in 2025. The National Restaurant Association revised its 2026 estimate to $1.36 trillion from $1.55 trillion.
How fast are U.S. restaurant and foodservice sales growing in 2026?
The National Restaurant Association forecasts 4.3% nominal sales growth for U.S. restaurants and foodservice in 2026. That equals 0.8% growth after inflation.
Which companies lead the hotel and restaurant industry?
IHG and Hilton are tied at the top of Gitnux's 2026 hotel and restaurant ranking with an Overall score of 9.3 each.
Where is technology investment shifting in hotel and restaurant operations?
Hospitality chains report AI usage that includes external tools such as ChatGPT (60% in 2026) and vendor-embedded AI (27% of reported usage). Restaurant operators also report AI and automation use, with 69% actively using or piloting AI for back-office reporting and analytics in 2026.
How fragmented is the U.S. restaurant market?
The U.S. restaurant market is highly fragmented, with more than 1 million establishments. Nearly 90% of restaurants employ fewer than 50 people.
How constrained is U.S. hotel supply and what does that imply for investment?
Hotel supply growth is expected to be constrained, with global hotel supply expected to grow only 2% in 2025. Hotel brand and platform M&A remains important as a growth strategy.
Reference

Cite This Report

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APA
Samuel Norberg. (2026, November 10). Hotel And Restaurant Industry Statistics. Gitnux. https://gitnux.org/hotel-and-restaurant-industry-statistics
MLA
Samuel Norberg. "Hotel And Restaurant Industry Statistics." Gitnux, 10 Nov 2026, https://gitnux.org/hotel-and-restaurant-industry-statistics.
Chicago
Samuel Norberg. 2026. "Hotel And Restaurant Industry Statistics." Gitnux. https://gitnux.org/hotel-and-restaurant-industry-statistics.

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