GITNUX MARKETDATA REPORT 2024

Hair Color Statistics: Market Report & Data

Highlights: The Most Important Hair Color Statistics

  • Only 2% of people worldwide have natural blonde hair.
  • Around 1% of the population has red hair, making it the rarest hair color in the world.
  • About 75-85% of American women dye their hair.
  • The global hair color market was valued at USD 23.7 billion in 2019.
  • Men's hair color market in the US reached $113.5 million in 2019.
  • Women in their 50s who dye their hair spend an average of $430 per month.
  • 71% of women feel more confident when their hair is at its best.
  • Italy is the country with the highest number of blondes produced by hair coloring products.
  • Hair salons represent an industry with annual revenues of $47 billion in the U.S. alone, a significant portion of which includes hair color services.
  • Brown is the second most common hair color in the world, after black, accounting for roughly 25% of people.
  • Approximately 87% of women change their hair color at least once a year.
  • The most popular at-home hair color brand in the United States is Clairol with a 35.7% market share.
  • Semi-permanent hair dye accounts for approximately 37% of the hair color market in the U.S.
  • There are more than 50 shades of natural red hair reported in Scotland, the largest number worldwide.
  • 33% of women started coloring their hair by the age of 18.
  • The age group most likely to dye their hair in the U.S. is 25-44-year-olds, with 69% of females in this group admitting to coloring their hair.
  • Asia-Pacific region is projected to register the fastest CAGR of 4.6% in the global hair color market from 2020 to 2027.
  • The natural segment of hair color market is anticipated to lead in terms of revenue through 2027, contributing around three-fifths of the global hair color market.

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Welcome to our deep dive into the fascinating realm of Hair Color Statistics. This blog will shed light on intriguing findings and patterns about hair color, both natural and dyed, across varied populations around the globe. We’ll explore the prevalence of certain hair colors, their demographics, genetic patterns, and some unexpected statistics that challenge common assumptions. Anything you’ve ever wanted to know about the statistical world of hair color, we’ll untangle it for you right here.

The Latest Hair Color Statistics Unveiled

Only 2% of people worldwide have natural blonde hair.

In the kaleidoscope of human hair colors, the occurrence of natural blondes, standing at a minuscule 2% globally, holds a remarkable significance in our exploration of Hair Color Statistics. This datum paints a unique picture of the rare biological interplay of genetics and light pigmentation that unfurls on the global human tapestry. Augmenting our understanding of hair color diversity and prevalence worldwide, it sparks a vivid insight into the underlying genetic factors and migratory patterns that shape these intriguing phenotypical variations. Ultimately, unveiling the rarity of this enchanting auric hue enhances the allure and appreciation of our collective human palette.

Around 1% of the population has red hair, making it the rarest hair color in the world.

Drizzling a vibrant shade of rarity on our Hair Color Statistics, the red-haired individuals form just a droplet in the ocean of humanity, constituting a mere 1% splash of the global population. Embodying the world’s rarest hair hue, they symbolize an exquisite diversity that is as uncommon as it is captivating. Painting a figure not just of appearance but also of genetics, this 1% spirals into a whole new perspective, enriching the hair color depiction globally, and underlining the eclectic strands that pull together in the woven tapestry of human variance.

About 75-85% of American women dye their hair.

Zooming in on the heart of the American hair industry, a startling figure unfolds- approximately 75-85% of women in the states opt to change their natural hair color. This phenomenal trend paints a vivid image of the magnitude of hair dye usage and its enormous influence on beauty routines, shaping hair-care business strategies. Equally important, it sparks conversation about societal beauty standards, personal identity, and the chemistry of hair dye products, stirring the interest of hair enthusiasts, industry marketers, and safety regulators alike. This bold statistic is a resolute shade in the vivid palette of Hair Color Statistics, aptly conveying just how integral hair dye has become to American beauty culture.

The global hair color market was valued at USD 23.7 billion in 2019.

In painting the panorama of the hair color industry, the staggering evaluation of the global hair color market at USD 23.7 billion in 2019 underscores the magnitude and impact of this sector. This valuation indicates not just the vast consumer interest and demand in this market, but also the intense competition and innovation taking place among brands. Moreover, it illustrates the substantial economic footprint the hair color industry holds, further suggesting the scope for future growth and potential investment opportunities. This certainly adds weight to any industry trends or consumer behavior discussed within a blog post about hair color statistics.

Men’s hair color market in the US reached $113.5 million in 2019.

Delving into the realm of hair color dynamics, the intriguing revelation of a $113.5 million worth of the men’s hair color market in the US in 2019 is a testament to shifting societal trends and growing consumer interest. This figure not only punctuates the increasing acceptance of men’s grooming as a significant part of market dynamics but also showcases the broadening horizons of ethnicity and age demographics contributing to this change. Above all, it signifies a remarkable potential for growth and innovation in the hair color industry, tearing down traditional notions of beauty and style, while emphasizing the fundamental truth of ever-changing consumer behavior.

Women in their 50s who dye their hair spend an average of $430 per month.

Unveiling the vibrant hues mundane decisions can paint in the context of monetary commitments, this statistic epitomizes the consumer behavior of a distinctive demographic. Women in their 50s, who color their hair, amplify their monthly expenditure by approximately $430 devoted solely to this beautifying endeavor. Strategically anchoring this fact in a blog post about Hair Color Statistics not only highlights the substantial size of the hair dye market, but it also indicates the steady investment pattern irrespective of the customer’s age, underlining the constancy and importance of personal image in our society.

71% of women feel more confident when their hair is at its best.

Emphasizing the allure of a vibrant mane, the compelling statistic, ‘71% of women feel more confident when their hair is at its best’, enhances the narrative of a blog post about Hair Color Statistics. It beautifully intertwines emotion and aesthetics, reinforcing the pivotal role hair color plays in shaping a woman’s self-esteem. This information can transform how hairstylists, product manufacturers, and indeed, women themselves approach hair color, embedding a deeper significance beyond mere aesthetic changes. It’s not just about the hue – it’s about fostering confidence, improving mood, and enhancing self-perception, endorsing the magnificence that comes with the right hair color.

Italy is the country with the highest number of blondes produced by hair coloring products.

In the beautiful landscape of hair color statistics, the jewel in the crown is Italy, widely known for their dark-haired population, surprisingly holding the honor of having the highest count of bottle-blondes. This unexpected fact provides a fascinating twist showing the personal style options many Italians choose, reflecting the popularity and versatility of blonde hair color products. Additionally, it unveils crucial market insights for beauty and hair care industries, pointing towards a potential honey pot of business opportunities in Italy. Undeniably, these figures illustrate the impact of personal choices and the beauty industry on hair color distribution worldwide, reshaping our traditional stereotypes.

Hair salons represent an industry with annual revenues of $47 billion in the U.S. alone, a significant portion of which includes hair color services.

Peeling back the curtain on the prosperous world of hair-related services reveals an astonishing $47 billion annual revenue generated in the U.S., a formidable slice of which emerges from hair color treatments. Placing this at the forefront of our discussion gives our hair color statistics a defining context, ingeniously exposing how the subtle shifts in hair color trends can justifiably steer such a substantial prosperity ship. Notably, it paints a vibrant portrait of the economic implications and the sheer scale of the hair salon industry, testifying to the influential role hair color plays in shaping this dynamic market.

Brown is the second most common hair color in the world, after black, accounting for roughly 25% of people.

Illuminating the global palette of hair shades, the prevalence of brown hair heightens our understanding of human diversity and genetic traits worldwide – a crucial aspect in our web of hair color statistics. Accounting for approximately 25% of the world’s population, brunettes hold second place in the worldwide hair color hierarchy, shadowed only by black-haired individuals. This sheds light on potential genetic determinants shaping populations and encourages further exploration of other hair color percentages, contributing to a vibrant, detailed picture of our global human landscape ascribed to hair pigmentation.

Approximately 87% of women change their hair color at least once a year.

Shining a spotlight on the vibrant world of hair color trends, the intriguing data point that reveals approximately 87% of women rework their hair color at least annually serves as a fascinating underpinning subject for our blog post. It highlights women’s evolving expressiveness, adventurous spirit, and the relentless pursuit of individuality through the dynamic medium of hair color. This exemplary percentage also underscores the continuous demand and relentless evolution in the hair coloring industry, fueling its growth and dictating trends that shape the fashion and beauty landscape. It further propels discussion about continuous consumer behavior shifts, the role of hair color in personal transformation and self-perception, and provides discerning insights for our readership, product developers, stylists, and colorists.

The most popular at-home hair color brand in the United States is Clairol with a 35.7% market share.

In the highly competitive realm of at-home hair color solutions, the laurel for market dominance in the United States indisputably belongs to Clairol, whose clasp on a market share of 35.7% is nothing short of remarkable. This towering number is a testament to Clairol’s resonant success in satisfying the aesthetic aspirations of millions of Americans, demonstrating a commanding stride ahead of other brands in the hair color industry. A deeper dive into this statistic, within the context of a blog post about Hair Color Statistics, puts a spotlit focus on consumer preferences, brand loyalty, and market strategies in the personal care sector, illuminating fascinating facets of the beauty industry that often remain out of plain sight.

Semi-permanent hair dye accounts for approximately 37% of the hair color market in the U.S.

Highlighting the prominence of semi-permanent hair dye within the hair color industry serves as a valuable metric within our Hair Color Statistics blog post. With a massive 37% market share in the US, this underlines the importance and popularity of semi-permanent solutions among consumers, reflecting its relative stability, potentially lower risk, or flexibility in hair color choices. As such, this statistic is indispensable in guiding readers through consumer preferences and industry trends, steering manufacturers, beauty bloggers, and salon owners towards understanding and adapting to market demands.

There are more than 50 shades of natural red hair reported in Scotland, the largest number worldwide.

Diving into the intriguing world of hair color statistics, the fact that Scotland boasts of more than 50 shades of natural red hair – the largest number worldwide – weaves a fascinating narrative. This not only underlines the genetic diversity and unique hereditary traits evident in Scots but also provides an invaluable insight into the distinctive chromatic spectrum within this single color category that is red hair. Moreover, it underscores the prominence of red hair within Scotland’s population, giving context to discussions about the rate of global occurrence and cultural interpretations of this rare hair shade. As such, this statistic is a vibrant strand in the global tapestry of hair color distribution and variation.

33% of women started coloring their hair by the age of 18.

Diving into the realm of vibrant hues and dipping into the dye, it’s intriguing to note that a significant 33% of women ignite their hair color journey by the tender age of 18. The importance of this statistic in the context of a blog post on Hair Color Statistics illuminates the enthusiasm and trend-awareness of younger women leading the color revolution. It paint a vivid portrait of consumer behaviors, reflecting not only the rising popularity and acceptance of hair coloring among this demographic, but also indicating the potential market size for industry professionals and companies to target, cultivate, and innovate upon.

The age group most likely to dye their hair in the U.S. is 25-44-year-olds, with 69% of females in this group admitting to coloring their hair.

Diving into the chromatic world of hair color, we uncover an intriguing statistic – the zenith of hair dye use resides among the age group of 25-44-year-olds. It is indeed these defiant trendsetters, 69% of females to be exact, who boldly embrace color transformations, leading the reinvention of hair aesthetics. In the grand tapestry of hair color statistics, this piece of data not only paints a portrait of hair dye predilections, but also contributes to the understanding of consumer behavior. This, in turn, shapes the direction of marketing and product development within the hair color industry, making it indispensable for both haircare brands and curious readers alike.

Asia-Pacific region is projected to register the fastest CAGR of 4.6% in the global hair color market from 2020 to 2027.

Leaning into the trajectory of the future, the projected 4.6% Compounded Annual Growth Rate (CAGR) in the Asia-Pacific region for the global hair color market between 2020 and 2027 sparkles as a gem of an insight in the landscape of Hair Color Statistics. Such a pace-setting growth rate presages not only the rise of this region as a potent market force but further delineates the ever-changing cultural and consumer trends. This vibrant trend paints a vivid picture of the boundless opportunities for industry stakeholders, narrating a story of potential prosperity and evolution in the hair color market set against the dynamic backdrop of the Asia-Pacific. Divinging into this statistic, the industry could be influenced to tap into and invest, innovating even further to cater to such escalating demands.

The natural segment of hair color market is anticipated to lead in terms of revenue through 2027, contributing around three-fifths of the global hair color market.

The projected dominance of the natural segment of the hair color market through 2027, claiming nearly three-fifths of global revenue, underlines a potent trend within the realm of hair aesthetics. It highlights consumer preferences evolving towards a more organic, authentic look, eschewing overt artifice for subtle enhancement. This aligns with the broader movement towards natural beauty products, which is driven by growing consumer awareness about potentially harmful synthetic chemicals. Additionally, such statistical revelations could prove invaluable for companies within the hair color domain, guiding future investments, product developments, and marketing strategies. Therefore, it delineates a significant shift in the hair color industry and the beauty market overall.

Conclusion

The detailed analysis of hair color statistics vividly demonstrates the wide-ranging diversity of hair colors across the globe. It not only highlights the predominance of black hair, but also pinpoints the relative rarity of natural blondes and redheads. These statistics give us fascinating insights into genetic variations and prove pivotal in diverse fields, from forensic science to marketing strategies targeting specific demographic groups. Importantly, they reveal the dynamics of humanity’s biological palette and remind us that every hair color contributes to the colorful spectrum of human diversity.

References

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FAQs

What is the most common hair color in the world?

The most common hair color in the world is black.

Which hair color is the rarest?

Red is the rarest natural hair color. Only about 1-2% of the world's population has naturally red hair.

What percentage of the world's population has brown hair?

About 11% of the world's population has brown hair, although this can vary based on geographic location and genetics.

Does hair color distribution vary by continent?

Yes, it does. For instance, blonde hair is considerably more common in Europe, especially in countries such as Sweden and Norway, while black hair is more prevalent in Asia, and brown hair is common in North and South America.

Does hair color link to certain genetic traits or diseases?

Yes, certain hair colors can be linked to specific genetic traits or conditions. For example, red hair is often associated with a higher pain threshold and susceptibility to skin conditions like melanoma. However, these associations might be influenced by many other genetic and environmental factors.

How we write our statistic reports:

We have not conducted any studies ourselves. Our article provides a summary of all the statistics and studies available at the time of writing. We are solely presenting a summary, not expressing our own opinion. We have collected all statistics within our internal database. In some cases, we use Artificial Intelligence for formulating the statistics. The articles are updated regularly.

See our Editorial Process.

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