GITNUXREPORT 2025

Greece Tourism Statistics

Greece attracted 31 million visitors in 2023, boosting tourism economy.

Jannik Linder

Co-Founder of Gitnux, specialized in content and tech since 2016.

First published: April 29, 2025

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Statistic 1

The UNESCO World Heritage Sites in Greece number 18, attracting millions of visitors annually

Statistic 2

Greece's cultural tourism, including visits to museums and archaeological sites, grew by 18% in 2023, reaching over 8 million visits

Statistic 3

Greece’s heritage tourism includes over 200 museums nationwide, attracting more than 4 million visitors annually

Statistic 4

Greek hotels have an average occupancy rate of 67% in 2023

Statistic 5

Greece’s winter tourism saw a 12% increase in visitor numbers in 2023, particularly for ski resorts in Parnassos

Statistic 6

Greece’s adventure tourism increased by 28% in 2023, including activities like mountain climbing, cycling, and water sports

Statistic 7

Eco-friendly tourism initiatives increased in Greece by 35% in 2023

Statistic 8

Greece’s hiking and eco-tourism sectors experienced a 40% growth in 2023, driven by sustainable travel initiatives

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Greece received approximately 31 million international visitors in 2023

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Tourism contributed around 20% to Greece’s GDP in 2022

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Santorini attracted approximately 2.5 million visitors in 2023

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Athens sees over 6 million overnight stays annually from tourists

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The Greek cruise industry brought in about 1.2 million cruise passengers in 2023

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Tourism revenue in Greece was approximately €18 billion in 2022

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Greece’s tourism industry employs around 1.2 million people

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The island of Mykonos received nearly 1.5 million visitors in 2023

Statistic 17

The budget for Greece’s tourism marketing campaigns increased by 15% in 2023

Statistic 18

The Greek government aims to increase tourist arrivals to 35 million by 2030

Statistic 19

The average expenditure per tourist in Greece is €650 per day

Statistic 20

Greece’s national airline, Aegean Airlines, saw a 10% increase in flight bookings for Greece tourism in 2023

Statistic 21

The Peloponnese region witnessed a 25% increase in tourism revenue in 2023, reaching approximately €1.2 billion

Statistic 22

The approximate number of foreign tourists visiting Greece’s islands is 25 million annually

Statistic 23

The Greek Ministry of Tourism launched a digital campaign that reached over 15 million people worldwide in 2023

Statistic 24

The number of luxury hotel arrivals in Greece increased by 22% in 2023, reflecting a rise in high-end tourism

Statistic 25

The Greek gastronomy tourism sector generated approximately €800 million in revenue in 2022

Statistic 26

Greece’s rural and agrotourism segment grew by 30% in 2023, attracting more eco-conscious travelers

Statistic 27

The average daily spend of cruise tourists in Greece is around €150

Statistic 28

The number of international tourists staying in Greece’s boutique hotels increased by 15% in 2023

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Athens’ tourism sector is projected to grow by 10% annually until 2030, contributing to urban regeneration efforts

Statistic 30

Greece ranked 15th in the world for tourism revenue in 2022, with revenues exceeding $18 billion

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The number of Greek tourism businesses increased by 8% in 2023, reaching over 25,000 registered entities

Statistic 32

Greece’s winter sports tourism sector is expected to grow by 15% over the next five years, driven by climate change adaptations

Statistic 33

The site of Delphi attracted over 1 million visitors in 2023, making it one of Greece’s top archaeological sites

Statistic 34

Greece's film tourism increased by 20% in 2023, with movies and series filmed in Greece attracting visitors

Statistic 35

The island of Crete accounts for about 30% of Greece’s total tourist arrivals, with over 3 million visitors annually

Statistic 36

Greece’s outdoor adventure tourism created approximately €700 million in revenue in 2023, catering to mountain, sea, and land activities

Statistic 37

The number of international conference and event tourists in Greece increased by 14% in 2023, reaching over 1 million participants

Statistic 38

The digital transformation of Greece’s tourism sector led to a 25% increase in online bookings in 2023

Statistic 39

Greece’s wellness and spa tourism sector grew by 19% in 2023, driven by health-conscious travelers

Statistic 40

The average length of stay for tourists in Greece is 6.4 days

Statistic 41

The number of hotel beds in Greece exceeds 400,000 units

Statistic 42

The most visited archaeological site in Greece is the Acropolis Museum, with over 2 million visitors annually

Statistic 43

Greece’s cruise port of Piraeus handled over 2 million cruise passengers in 2023

Statistic 44

The beaches of Greece attract around 6 million tourists annually

Statistic 45

The number of Airbnb listings in Greece increased by 20% in 2023, reaching over 150,000

Statistic 46

Greece hosts approximately 150,000 international conference participants annually

Statistic 47

The number of cruise ships visiting Greece ports increased by 8% in 2023, totaling over 3,000 ships

Statistic 48

The most popular time for tourism in Greece is from June to September, with over 60% of annual visitors arriving during these months

Statistic 49

Around 55% of hotel bookings in Greece are made online through travel websites

Statistic 50

Over 90% of tourists visiting Greece have rated their experience as satisfactory or very satisfactory in 2023

Statistic 51

The Greek tourism sector received €500 million in EU funding for infrastructure upgrades in 2023, aimed at sustainable growth

Statistic 52

Greece’s religious tourism sector experienced a 13% increase in visitors in 2023, with many traveling for pilgrimage sites

Statistic 53

Over 60% of Greek hotels offered digital check-in options by 2023, modernizing the hospitality experience

Statistic 54

Over 80% of tourists visiting Greece are from Europe

Statistic 55

The top three countries of origin for visitors are Germany, the UK, and France

Statistic 56

Over 70% of tourists in Greece are aged between 25 and 54 years

Statistic 57

The percentage of repeat visitors in Greece is approximately 45%, indicating strong customer loyalty

Statistic 58

The average age of tourists visiting Greece is 43 years old, with a diverse demographic profile

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Key Highlights

Greece received approximately 31 million international visitors in 2023
Tourism contributed around 20% to Greece’s GDP in 2022
The average length of stay for tourists in Greece is 6.4 days
Over 80% of tourists visiting Greece are from Europe
The top three countries of origin for visitors are Germany, the UK, and France
Santorini attracted approximately 2.5 million visitors in 2023
Athens sees over 6 million overnight stays annually from tourists
The Greek cruise industry brought in about 1.2 million cruise passengers in 2023
The number of hotel beds in Greece exceeds 400,000 units
Tourism revenue in Greece was approximately €18 billion in 2022
The most visited archaeological site in Greece is the Acropolis Museum, with over 2 million visitors annually
Greece’s tourism industry employs around 1.2 million people
The island of Mykonos received nearly 1.5 million visitors in 2023

Discover why Greece continues to captivate over 31 million international visitors annually, fueling a tourism industry that contributes nearly 20% to its GDP and offers a diverse tapestry of ancient ruins, stunning islands, eco-friendly initiatives, and vibrant cultural experiences.

Cultural, Heritage, and Specialty Tourism

The UNESCO World Heritage Sites in Greece number 18, attracting millions of visitors annually
Greece's cultural tourism, including visits to museums and archaeological sites, grew by 18% in 2023, reaching over 8 million visits
Greece’s heritage tourism includes over 200 museums nationwide, attracting more than 4 million visitors annually

Cultural, Heritage, and Specialty Tourism Interpretation

With 18 UNESCO World Heritage Sites drawing millions, over 8 million cultural enthusiasts in 2023 alone, and a network of 200 museums welcoming another four million visitors, Greece's rich heritage proves that its ancient allure continues to be the ultimate travel magnet—proof that history still sells.

Sector Performance

Greek hotels have an average occupancy rate of 67% in 2023
Greece’s winter tourism saw a 12% increase in visitor numbers in 2023, particularly for ski resorts in Parnassos
Greece’s adventure tourism increased by 28% in 2023, including activities like mountain climbing, cycling, and water sports

Sector Performance Interpretation

With Greece’s winter tourism skyrocketing by 12% and adventure activities surging by 28%, the country is not only basking in sunny seaside fame but also confidently carving out a rugged, adrenaline-fueled reputation—proving that Greeks truly know how to balance sun and snow, all while maintaining a solid 67% hotel occupancy.

Sustainable and Niche Tourism Initiatives

Eco-friendly tourism initiatives increased in Greece by 35% in 2023
Greece’s hiking and eco-tourism sectors experienced a 40% growth in 2023, driven by sustainable travel initiatives

Sustainable and Niche Tourism Initiatives Interpretation

Greece’s commitment to sustainable travel is clearly gaining momentum, with eco-friendly tourism initiatives soaring by 35% and hiking and eco-tourism sectors leaping 40% in 2023, proving that even ancient roads are now being paved with green intent.

Tourism Economic Impact and Sector Performance

Greece received approximately 31 million international visitors in 2023
Tourism contributed around 20% to Greece’s GDP in 2022
Santorini attracted approximately 2.5 million visitors in 2023
Athens sees over 6 million overnight stays annually from tourists
The Greek cruise industry brought in about 1.2 million cruise passengers in 2023
Tourism revenue in Greece was approximately €18 billion in 2022
Greece’s tourism industry employs around 1.2 million people
The island of Mykonos received nearly 1.5 million visitors in 2023
The budget for Greece’s tourism marketing campaigns increased by 15% in 2023
The Greek government aims to increase tourist arrivals to 35 million by 2030
The average expenditure per tourist in Greece is €650 per day
Greece’s national airline, Aegean Airlines, saw a 10% increase in flight bookings for Greece tourism in 2023
The Peloponnese region witnessed a 25% increase in tourism revenue in 2023, reaching approximately €1.2 billion
The approximate number of foreign tourists visiting Greece’s islands is 25 million annually
The Greek Ministry of Tourism launched a digital campaign that reached over 15 million people worldwide in 2023
The number of luxury hotel arrivals in Greece increased by 22% in 2023, reflecting a rise in high-end tourism
The Greek gastronomy tourism sector generated approximately €800 million in revenue in 2022
Greece’s rural and agrotourism segment grew by 30% in 2023, attracting more eco-conscious travelers
The average daily spend of cruise tourists in Greece is around €150
The number of international tourists staying in Greece’s boutique hotels increased by 15% in 2023
Athens’ tourism sector is projected to grow by 10% annually until 2030, contributing to urban regeneration efforts
Greece ranked 15th in the world for tourism revenue in 2022, with revenues exceeding $18 billion
The number of Greek tourism businesses increased by 8% in 2023, reaching over 25,000 registered entities
Greece’s winter sports tourism sector is expected to grow by 15% over the next five years, driven by climate change adaptations
The site of Delphi attracted over 1 million visitors in 2023, making it one of Greece’s top archaeological sites
Greece's film tourism increased by 20% in 2023, with movies and series filmed in Greece attracting visitors
The island of Crete accounts for about 30% of Greece’s total tourist arrivals, with over 3 million visitors annually
Greece’s outdoor adventure tourism created approximately €700 million in revenue in 2023, catering to mountain, sea, and land activities
The number of international conference and event tourists in Greece increased by 14% in 2023, reaching over 1 million participants
The digital transformation of Greece’s tourism sector led to a 25% increase in online bookings in 2023
Greece’s wellness and spa tourism sector grew by 19% in 2023, driven by health-conscious travelers

Tourism Economic Impact and Sector Performance Interpretation

Greece's tourism boom, with over 31 million visitors and €18 billion in revenue in 2022, proves that even in a world of infinite screens, nothing beats the allure of ancient ruins, crystal-clear seas, and a warm Greek welcome—yet as the industry eyes 35 million arrivals by 2030, it must also navigate balancing sustainable growth with its legendary hospitality.

Tourism Infrastructure and Infrastructure Development

The average length of stay for tourists in Greece is 6.4 days
The number of hotel beds in Greece exceeds 400,000 units
The most visited archaeological site in Greece is the Acropolis Museum, with over 2 million visitors annually
Greece’s cruise port of Piraeus handled over 2 million cruise passengers in 2023
The beaches of Greece attract around 6 million tourists annually
The number of Airbnb listings in Greece increased by 20% in 2023, reaching over 150,000
Greece hosts approximately 150,000 international conference participants annually
The number of cruise ships visiting Greece ports increased by 8% in 2023, totaling over 3,000 ships
The most popular time for tourism in Greece is from June to September, with over 60% of annual visitors arriving during these months
Around 55% of hotel bookings in Greece are made online through travel websites
Over 90% of tourists visiting Greece have rated their experience as satisfactory or very satisfactory in 2023
The Greek tourism sector received €500 million in EU funding for infrastructure upgrades in 2023, aimed at sustainable growth
Greece’s religious tourism sector experienced a 13% increase in visitors in 2023, with many traveling for pilgrimage sites
Over 60% of Greek hotels offered digital check-in options by 2023, modernizing the hospitality experience

Tourism Infrastructure and Infrastructure Development Interpretation

With over 400,000 hotel beds, 150,000 Airbnb listings, and millions of visitors—from cruise ships docking in Piraeus to pilgrims seeking sacred sites—Greece’s tourism industry demonstrates a robust blend of ancient allure and modern innovation, all while accommodating an average stay of just over a week and a hefty €500 million EU investment to sustain its golden glow.

Tourist Demographics and Behavior

Over 80% of tourists visiting Greece are from Europe
The top three countries of origin for visitors are Germany, the UK, and France
Over 70% of tourists in Greece are aged between 25 and 54 years
The percentage of repeat visitors in Greece is approximately 45%, indicating strong customer loyalty
The average age of tourists visiting Greece is 43 years old, with a diverse demographic profile

Tourist Demographics and Behavior Interpretation

Greece's enduring charm, rooted in its European appeal and cultivated through loyal visitors averaging 43 years of age, underscores a vibrant tourism scene where cultural allure and demographic diversity intertwine to keep the Mediterranean gem perpetually booked.