GITNUX MARKETDATA REPORT 2024
Gmail Email Retention Period Statistics
The average email retention period for Gmail accounts is around 30 days for emails in the trash or spam folders, and indefinite for emails in the inbox or other folders.
In this post, we examine the Gmail email retention policies and practices, shedding light on the statistics surrounding the platform. With over 1.5 billion users worldwide as of October 2021, Gmail holds a significant presence in the digital landscape. From Google’s shift in ad personalization practices to the introduction of Google Workspace, we delve into the intricate details of Gmail’s retention periods and features.
Statistic 1
"As of October 2021, Gmail has over 1.5 billion users worldwide."
Statistic 2
"Google claims to stop reading your Gmail for ad personalization in 2017."
Statistic 3
"As of October 2021, Gmail has a new branding called Google Workspace."
Statistic 4
"Per Google's retention policies, inactive Gmail accounts may be deleted after about 9 months of inactivity."
Statistic 5
"Google Workspace (formerly G suite) offers Vault feature which allows retention policies for Gmail up to the organizational level."
Statistic 6
"Google Workspace's minimum retention period is 1 day and the maximum can be set up to 36,500 days (about 100 years)."
Statistic 7
"Google Workspace offers litigation hold which indefinitely retains a user's gmail data even if other retention rules suggest otherwise."
Statistic 8
"Access to a deceased individual's Gmail account requires a lengthy legal process, emphasizing the rigid retention in such cases."
