GITNUX REPORT 2024

Global E-Commerce Industry Statistics: Explosive Growth and Future Projections

Global E-Commerce: $6.3 trillion sales, 2.64 billion buyers, China leads, mobile dominates - crucial industry insights!

Author: Jannik Lindner

First published: 7/17/2024

Statistic 1

The global B2B e-commerce market size is expected to reach $20.9 trillion by 2027

Statistic 2

The number of digital buyers worldwide is projected to reach 2.64 billion by 2023

Statistic 3

The average global cart abandonment rate is 69.57%

Statistic 4

The average conversion rate for e-commerce websites globally is 2.86%

Statistic 5

The average order value for global e-commerce was $116.45 in Q3 2020

Statistic 6

The average customer acquisition cost for e-commerce businesses is $45

Statistic 7

The average e-commerce return rate is 20-30%

Statistic 8

The average e-commerce website conversion rate on desktop is 3.78%

Statistic 9

The average e-commerce customer retention rate is 28%

Statistic 10

The average e-commerce shopping cart abandonment rate on mobile is 85.65%

Statistic 11

The average e-commerce customer lifetime value is $168

Statistic 12

The average e-commerce email open rate is 15.68%

Statistic 13

The global cross-border B2C e-commerce market is expected to reach $1 trillion by 2022

Statistic 14

Voice commerce sales are projected to reach $40 billion by 2022

Statistic 15

Augmented reality in e-commerce is expected to generate $120 billion in revenue by 2022

Statistic 16

Blockchain in e-commerce is expected to reach $14.68 billion by 2027

Statistic 17

AI in e-commerce is expected to reach $16.8 billion by 2027

Statistic 18

The Internet of Things (IoT) in retail e-commerce is expected to reach $94.44 billion by 2025

Statistic 19

Virtual and augmented reality in e-commerce is expected to reach $17.8 billion by 2028

Statistic 20

Chatbots in e-commerce are expected to drive $112 billion in retail sales by 2023

Statistic 21

The global e-commerce payment market is expected to reach $64.69 billion by 2028

Statistic 22

The global dropshipping market is expected to reach $557.9 billion by 2025

Statistic 23

The global last-mile delivery market is expected to reach $200 billion by 2027

Statistic 24

The global warehouse automation market in e-commerce is expected to reach $41.7 billion by 2027

Statistic 25

The global same-day delivery market is expected to reach $20.36 billion by 2027

Statistic 26

The global reverse logistics market is expected to reach $603.9 billion by 2025

Statistic 27

The global e-commerce logistics market is expected to reach $524.1 billion by 2025

Statistic 28

The global e-commerce packaging market is expected to reach $61.55 billion by 2025

Statistic 29

The global e-commerce fulfillment services market is expected to reach $168.72 billion by 2028

Statistic 30

Amazon's net sales revenue reached $386 billion in 2020

Statistic 31

Alibaba's annual active consumers reached 779 million in 2020

Statistic 32

JD.com's annual active customer accounts reached 471.9 million in 2020

Statistic 33

Shopify's total revenue for 2020 was $2.93 billion, a 86% increase from 2019

Statistic 34

Walmart's e-commerce sales grew by 79% in 2020

Statistic 35

Pinduoduo's annual active buyers reached 788.4 million in 2020

Statistic 36

Etsy's annual revenue reached $1.7 billion in 2020, up 111% year-over-year

Statistic 37

MercadoLibre's net revenue reached $3.97 billion in 2020, up 73% year-over-year

Statistic 38

Wayfair's net revenue reached $14.1 billion in 2020, up 55% year-over-year

Statistic 39

Coupang's net revenue reached $12 billion in 2020, up 91% year-over-year

Statistic 40

Rakuten's e-commerce revenue reached $12.7 billion in 2020

Statistic 41

Global e-commerce sales are expected to reach $6.3 trillion in 2023

Statistic 42

E-commerce sales are expected to account for 22% of global retail sales by 2023

Statistic 43

Mobile e-commerce sales are expected to account for 72.9% of total e-commerce sales by 2021

Statistic 44

By 2024, consumer electronics are projected to be the largest product category in e-commerce

Statistic 45

The fashion category is expected to generate $759.5 billion in e-commerce revenue by 2021

Statistic 46

The food and personal care category in e-commerce is expected to grow at a CAGR of 25% from 2020 to 2025

Statistic 47

The toys, hobby & DIY category in e-commerce is expected to reach $590.7 billion in revenue by 2024

Statistic 48

The furniture and appliances e-commerce category is expected to reach $362.9 billion in revenue by 2024

Statistic 49

The media products e-commerce category is expected to reach $348.3 billion in revenue by 2024

Statistic 50

The beauty and personal care e-commerce category is expected to reach $175.2 billion in revenue by 2024

Statistic 51

The food and beverage e-commerce category is expected to reach $382.3 billion in revenue by 2024

Statistic 52

The electronics and media e-commerce category is expected to reach $542.3 billion in revenue by 2024

Statistic 53

The toys and hobby e-commerce category is expected to reach $121.8 billion in revenue by 2024

Statistic 54

China is the largest e-commerce market, with sales expected to reach $1.5 trillion in 2023

Statistic 55

The United States is expected to have 300 million online shoppers by 2023

Statistic 56

India's e-commerce market is expected to reach $200 billion by 2026

Statistic 57

Germany's e-commerce market is expected to reach $141.2 billion by 2024

Statistic 58

Brazil's e-commerce market is expected to reach $41.5 billion by 2024

Statistic 59

The UK's e-commerce market is expected to reach $314.5 billion by 2024

Statistic 60

Japan's e-commerce market is expected to reach $203.9 billion by 2024

Statistic 61

France's e-commerce market is expected to reach $127.3 billion by 2024

Statistic 62

Canada's e-commerce market is expected to reach $79.8 billion by 2024

Statistic 63

Australia's e-commerce market is expected to reach $47.7 billion by 2024

Statistic 64

South Korea's e-commerce market is expected to reach $130.9 billion by 2024

Statistic 65

Social commerce sales are projected to reach $604.5 billion by 2027

Statistic 66

The global subscription e-commerce market is expected to reach $478.2 billion by 2025

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Summary

  • Global e-commerce sales are expected to reach $6.3 trillion in 2023
  • The number of digital buyers worldwide is projected to reach 2.64 billion by 2023
  • Mobile e-commerce sales are expected to account for 72.9% of total e-commerce sales by 2021
  • China is the largest e-commerce market, with sales expected to reach $1.5 trillion in 2023
  • Amazon's net sales revenue reached $386 billion in 2020
  • The global cross-border B2C e-commerce market is expected to reach $1 trillion by 2022
  • E-commerce sales are expected to account for 22% of global retail sales by 2023
  • The average global cart abandonment rate is 69.57%
  • By 2024, consumer electronics are projected to be the largest product category in e-commerce
  • The United States is expected to have 300 million online shoppers by 2023
  • Alibaba's annual active consumers reached 779 million in 2020
  • The global B2B e-commerce market size is expected to reach $20.9 trillion by 2027
  • Social commerce sales are projected to reach $604.5 billion by 2027
  • The average conversion rate for e-commerce websites globally is 2.86%
  • The fashion category is expected to generate $759.5 billion in e-commerce revenue by 2021

Hold onto your shopping carts, because the global e-commerce industry is gearing up for a wild ride! With projections showing sky-high numbers like $6.3 trillion in sales by 2023 and 2.64 billion digital buyers worldwide, its clear that online shopping is here to stay. From the dominance of mobile e-commerce to the jaw-dropping figures from giants like Amazon and Alibaba, this blog post dives into a retail revolution that shows no signs of slowing down. So buckle up, fellow netizens, as we navigate through the world of virtual storefronts and digital deals that are reshaping the way we shop and sell.

B2B E-commerce

  • The global B2B e-commerce market size is expected to reach $20.9 trillion by 2027

Interpretation

With the global B2B e-commerce market poised to balloon to a staggering $20.9 trillion by 2027, it seems our commerce is now conducted at the speed of a click, with transactions skipping the small talk and diving straight into the digital dance of supply and demand. It's a brave new world where the business handshake has been replaced by the virtual nod, and where the currency of trust is now encrypted in lines of code. So, buckle up, dear entrepreneurs, as we ride this digital wave of opportunities that are as vast as the zeros and ones that power them.

Consumer Behavior

  • The number of digital buyers worldwide is projected to reach 2.64 billion by 2023
  • The average global cart abandonment rate is 69.57%
  • The average conversion rate for e-commerce websites globally is 2.86%
  • The average order value for global e-commerce was $116.45 in Q3 2020
  • The average customer acquisition cost for e-commerce businesses is $45
  • The average e-commerce return rate is 20-30%
  • The average e-commerce website conversion rate on desktop is 3.78%
  • The average e-commerce customer retention rate is 28%
  • The average e-commerce shopping cart abandonment rate on mobile is 85.65%
  • The average e-commerce customer lifetime value is $168
  • The average e-commerce email open rate is 15.68%

Interpretation

In the ever-expanding universe of e-commerce, where the digital buyers are projected to soon outnumber the total population of Earth, it seems we're all in on the online shopping game—until we reach the virtual checkout line and get cold feet. With a cart abandonment rate that could make commitment-phobes blush, it's clear that while we love browsing through endless virtual aisles, we're a bit hesitant to seal the deal. But fear not, for those brave enough to click "buy now," there's a global average order value waiting for them, a small victory in the vast sea of e-commerce data. So, as we navigate this wild digital frontier, let's remember that behind every statistic lies a real customer with a real shopping cart, just waiting for that perfect moment to hit "purchase."

Cross-border E-commerce

  • The global cross-border B2C e-commerce market is expected to reach $1 trillion by 2022

Interpretation

As global e-commerce continues to soar to new heights, with cross-border B2C transactions leading the way, the projected $1 trillion milestone by 2022 serves as a testament to the interconnected nature of our digitalized world. This isn't just a number on a screen; it represents a complex web of consumer behavior, technological advancements, and business strategies that are shaping the way we shop, sell, and interact across borders. So, whether you're a small business owner navigating international markets or a savvy shopper scrolling through endless online options, it's clear that the e-commerce landscape is both vast and lucrative, offering a glimpse into the future of retail that's as promising as it is challenging.

Emerging Technologies

  • Voice commerce sales are projected to reach $40 billion by 2022
  • Augmented reality in e-commerce is expected to generate $120 billion in revenue by 2022
  • Blockchain in e-commerce is expected to reach $14.68 billion by 2027
  • AI in e-commerce is expected to reach $16.8 billion by 2027
  • The Internet of Things (IoT) in retail e-commerce is expected to reach $94.44 billion by 2025
  • Virtual and augmented reality in e-commerce is expected to reach $17.8 billion by 2028
  • Chatbots in e-commerce are expected to drive $112 billion in retail sales by 2023
  • The global e-commerce payment market is expected to reach $64.69 billion by 2028

Interpretation

In the wild world of e-commerce, it seems the future is shaping up to be a battle of the bots and a playground of virtual realities. With voice commerce, augmented reality, blockchain, AI, IoT, and chatbots all vying for their share of the pie, it's like a high stakes poker game where technology holds all the cards. From transactions whispered through devices to virtual fitting rooms and blockchain-secured purchases, it's clear that the e-commerce landscape is set to be a digital carnival where innovation rules and traditional shopping carts are so last decade. So, buckle up shoppers, because the ride into the future of retail is bound to be a mind-bending, wallet-lightening experience.

Fulfillment Models

  • The global dropshipping market is expected to reach $557.9 billion by 2025
  • The global last-mile delivery market is expected to reach $200 billion by 2027
  • The global warehouse automation market in e-commerce is expected to reach $41.7 billion by 2027
  • The global same-day delivery market is expected to reach $20.36 billion by 2027
  • The global reverse logistics market is expected to reach $603.9 billion by 2025
  • The global e-commerce logistics market is expected to reach $524.1 billion by 2025
  • The global e-commerce packaging market is expected to reach $61.55 billion by 2025
  • The global e-commerce fulfillment services market is expected to reach $168.72 billion by 2028

Interpretation

As the numbers in the global E-commerce industry continue to skyrocket, it seems like the only thing dropping faster than your items from a dropshipping service is the jaw-dropping revenue projections. With warehouses automating faster than you can say "1-hour delivery," the race to the finish line in the last-mile delivery market is heating up. Reverse logistics is shaping up to be the new black hole of the industry, swallowing a whopping $603.9 billion by 2025. So, buckle up, fellow online shoppers, because the e-commerce world is evolving at the speed of your next same-day delivery order, and the numbers don't lie – this industry is on a bigger, faster, and more expensive roll than your last online shopping spree.

Major Players

  • Amazon's net sales revenue reached $386 billion in 2020
  • Alibaba's annual active consumers reached 779 million in 2020
  • JD.com's annual active customer accounts reached 471.9 million in 2020
  • Shopify's total revenue for 2020 was $2.93 billion, a 86% increase from 2019
  • Walmart's e-commerce sales grew by 79% in 2020
  • Pinduoduo's annual active buyers reached 788.4 million in 2020
  • Etsy's annual revenue reached $1.7 billion in 2020, up 111% year-over-year
  • MercadoLibre's net revenue reached $3.97 billion in 2020, up 73% year-over-year
  • Wayfair's net revenue reached $14.1 billion in 2020, up 55% year-over-year
  • Coupang's net revenue reached $12 billion in 2020, up 91% year-over-year
  • Rakuten's e-commerce revenue reached $12.7 billion in 2020

Interpretation

In the battle of the e-commerce giants, these titans of online retail have shown no mercy as they fiercely compete for our virtual shopping carts and attention. With mind-boggling figures like Amazon's hefty $386 billion in net sales revenue and Alibaba's impressive 779 million active consumers, it's clear that the online shopping landscape is not for the faint-hearted. From explosive growth rates to eye-popping revenues, these numbers paint a picture of a digital marketplace that is booming like never before, leaving traditional brick-and-mortar stores scrambling to keep up. In this wild west of cyberspace commerce, only the agile and innovative will survive the cutthroat competition, as consumers worldwide embrace the convenience and variety offered by these e-commerce juggernauts.

Market Size and Growth

  • Global e-commerce sales are expected to reach $6.3 trillion in 2023
  • E-commerce sales are expected to account for 22% of global retail sales by 2023

Interpretation

With global e-commerce sales projected to hit a whopping $6.3 trillion by 2023, it looks like the online shopping cart is gaining some serious weight. As e-commerce continues to flex its digital muscles, it's set to claim its stake with a hefty 22% slice of the global retail pie. The traditional brick-and-mortar stores might want to start hitting the gym to keep up with this virtual retail juggernaut!

Mobile Commerce

  • Mobile e-commerce sales are expected to account for 72.9% of total e-commerce sales by 2021

Interpretation

In the world of online shopping, it seems that fingers are doing the walking more than feet these days, as mobile e-commerce sales are set to reign supreme by 2021, occupying a whopping 72.9% slice of the digital retail pie. It appears that our thumbs are becoming the new cash cows, swiping and tapping their way to business success. So, get ready to bid farewell to the days of clicking on a desktop, and say hello to the era of add-to-cart on the go. The future of e-commerce is at our fingertips - quite literally.

Product Categories

  • By 2024, consumer electronics are projected to be the largest product category in e-commerce
  • The fashion category is expected to generate $759.5 billion in e-commerce revenue by 2021
  • The food and personal care category in e-commerce is expected to grow at a CAGR of 25% from 2020 to 2025
  • The toys, hobby & DIY category in e-commerce is expected to reach $590.7 billion in revenue by 2024
  • The furniture and appliances e-commerce category is expected to reach $362.9 billion in revenue by 2024
  • The media products e-commerce category is expected to reach $348.3 billion in revenue by 2024
  • The beauty and personal care e-commerce category is expected to reach $175.2 billion in revenue by 2024
  • The food and beverage e-commerce category is expected to reach $382.3 billion in revenue by 2024
  • The electronics and media e-commerce category is expected to reach $542.3 billion in revenue by 2024
  • The toys and hobby e-commerce category is expected to reach $121.8 billion in revenue by 2024

Interpretation

In the jungle of e-commerce, where consumer appetites are as diverse as a buffet on a cruise ship, statistics paint a vivid picture of the global shopping landscape. From gadgets to garments, and snacks to skincare, the virtual shelves are increasingly becoming the go-to destination for today's savvy shoppers. As the numbers reveal a booming market for everything from electronic marvels to vintage toys, it's clear that the online marketplace is not just a trend but a seismic shift in how we buy and sell. So, buckle up, fellow netizens, because the e-commerce rollercoaster is picking up speed, and there's no telling what delightful surprises are around the next digital corner.

Regional Markets

  • China is the largest e-commerce market, with sales expected to reach $1.5 trillion in 2023
  • The United States is expected to have 300 million online shoppers by 2023
  • India's e-commerce market is expected to reach $200 billion by 2026
  • Germany's e-commerce market is expected to reach $141.2 billion by 2024
  • Brazil's e-commerce market is expected to reach $41.5 billion by 2024
  • The UK's e-commerce market is expected to reach $314.5 billion by 2024
  • Japan's e-commerce market is expected to reach $203.9 billion by 2024
  • France's e-commerce market is expected to reach $127.3 billion by 2024
  • Canada's e-commerce market is expected to reach $79.8 billion by 2024
  • Australia's e-commerce market is expected to reach $47.7 billion by 2024
  • South Korea's e-commerce market is expected to reach $130.9 billion by 2024

Interpretation

In this global game of e-commerce market domination, it seems like every country is vying for the top spot in online sales. With China leading the pack with a whopping $1.5 trillion in sales expected in 2023, the United States isn't far behind with its 300 million online shoppers. Meanwhile, India, Germany, Brazil, the UK, Japan, France, Canada, Australia, and South Korea are all placing their bets on the future, each expecting their e-commerce markets to reach impressive billions by the mid-2020s. It's a digital arms race where the only currency that matters is online sales, and these statistics are the scorecards for the world's online shopping champions.

Social Commerce

  • Social commerce sales are projected to reach $604.5 billion by 2027

Interpretation

In a world where "adding to cart" has become as commonplace as saying "hello," the staggering projection of $604.5 billion in social commerce sales by 2027 is a testament to the relentless growth of the online marketplace. As virtual storefronts increasingly merge with social media platforms, the line between shopping and scrolling becomes blurrier by the day. So, brace yourselves, dear consumers, and may your wallets be as resilient as your scrolling thumbs in this brave new world of e-commerce evolution.

Subscription E-commerce

  • The global subscription e-commerce market is expected to reach $478.2 billion by 2025

Interpretation

In a world where convenience is king and patience is a rare commodity, the global subscription e-commerce market is poised to reign supreme with a projected value of $478.2 billion by 2025. Customers no longer want to browse, they want to subscribe and forget - with their favorite products magically appearing at their doorsteps like clockwork. It seems the future of shopping is less about the thrill of the hunt and more about the thrill of the delivery notification. Welcome to the era of lazy consumerism, where the only lifting required is swiping your credit card.

References