In 2023, US Giving Tuesday donations hit $2.1 billion, and 92% of contributions flowed through digital platforms. That shift pairs with massive reach, including 40 million US participants in 2023, up from 2022, while social activity kept accelerating. Let’s look at the full set of Giving Tuesday statistics and what they reveal about where giving is headed.
Key Takeaways
- Giving Tuesday started in 2012 and has grown to 100+ countries by 2023
- Awareness of Giving Tuesday reached 70% of US adults in 2022 surveys
- Year-over-year growth in donations averaged 20% from 2012-2022
- Giving Tuesday 2022 generated 25 million social media posts worldwide
- #GivingTuesday hashtag trended in 50 countries with 10 billion impressions in 2022
- Email open rates for Giving Tuesday 2023 campaigns averaged 45%
- In 2022, Giving Tuesday generated $2.32 billion in donations across the United States, marking a 15% increase from 2021
- Giving Tuesday 2021 saw $2.01 billion raised in online donations alone in the US, up 35% year-over-year
- Globally, Giving Tuesday 2022 mobilized over $4.5 billion in charitable giving when including international efforts
- Over 50,000 nonprofits participated in Giving Tuesday 2022 campaigns
- 75% of US nonprofits planned Giving Tuesday activities in 2023 surveys
- Small orgs under $1M budget saw 60% funding boost from GT 2022
- Over 35 million people participated in Giving Tuesday 2022 in the US alone
- Global participation in Giving Tuesday reached 150 countries in 2022 with 100 million acts of giving
- 2023 Giving Tuesday saw 40 million US participants, a 14% increase from 2022
Giving Tuesday has surged worldwide since 2012, boosting US digital donations and mobilizing millions to give.
Related reading
01 · Category
Awareness And Growth28 stats
01
Giving Tuesday started in 2012 and has grown to 100+ countries by 2023
02
Awareness of Giving Tuesday reached 70% of US adults in 2022 surveys
03
Year-over-year growth in donations averaged 20% from 2012-2022
04
Media coverage of GT expanded to 10,000 stories annually by 2022
05
Google Trends score for Giving Tuesday peaked at 100 in Nov 2022
06
International expansion added 20 countries yearly avg since 2015
07
Brand recognition grew from 10% in 2015 to 65% in 2022 US
08
Pandemic accelerated GT growth by 50% in digital shift 2020-2022
09
Corporate partnerships tripled to 1,000 by 2022
10
School curriculum integration reached 10,000 US schools by 2022
11
TV ad impressions hit 500 million during Thanksgiving week 2022
12
Billboard campaigns in 50 cities boosted local awareness 30% 2022
13
Podcast audience for GT grew 200% to 5 million listens 2022
14
Book mentions in 100+ philanthropy texts by 2022
15
Award wins including Webby for GT campaigns in 2022
16
Government proclamations in 40 states for GT day by 2022
17
Celebrity ambassadors increased to 200 in 2022
18
Academic studies on GT published 50+ papers by 2022
19
Merchandise sales indicated 1 million branded items 2022
20
Documentary views on GT streamed 2 million times 2022
21
Conference sessions on GT at 500 events yearly by 2022
22
Translation to 20 languages boosted global reach 2022
23
App user growth 400% since 2018 to 5 million by 2022
24
Partnership with UN increased visibility to 1B people 2022
25
Viral memes shared 50 million times pre-GT 2022
26
Newsletter subscribers hit 1 million for GT updates 2022
27
Web traffic to givingtuesday.org surged 1,000% week of 2022
28
Retention rate of participants year-over-year at 60% 2022
Interpretation
Awareness And Growth Interpretation
Giving Tuesday has rapidly built global awareness and momentum, reaching 70% awareness among US adults in 2022 and spreading to 100+ countries by 2023 while donations grew about 20% year over year from 2012 to 2022.
02 · Category
Digital Engagement28 stats
01
Giving Tuesday 2022 generated 25 million social media posts worldwide
02
#GivingTuesday hashtag trended in 50 countries with 10 billion impressions in 2022
03
Email open rates for Giving Tuesday 2023 campaigns averaged 45%
04
15 million video views of Giving Tuesday stories on TikTok in 2022
05
Facebook fundraisers numbered 1.2 million for Giving Tuesday 2022
06
Instagram Reels engagement hit 5 million likes for GT 2022
07
Twitter conversations peaked at 2 million tweets on GT 2022 day
08
YouTube live streams for GT 2022 totaled 500k watch hours
09
LinkedIn shares from professionals reached 1 million for GT 2022
10
Snapchat filters used by 3 million for GT fun in 2022
11
Pinterest boards for GT ideas pinned 800k times in 2022
12
Twitch streams raised $10 million via gaming for GT 2022
13
Reddit threads on r/GivingTuesday had 200k upvotes in 2022
14
Discord servers hosted 50k gamers for GT charity in 2022
15
WhatsApp group shares reached 4 million in global GT 2022
16
SMS donation prompts converted at 12% rate for GT 2022
17
Podcast mentions of GT spiked to 1,000 episodes in Nov 2022
18
Influencer posts generated 20 million engagements for GT 2022
19
AR filters on platforms saw 2 million uses for GT 2022
20
Virtual reality fundraisers drew 100k participants in 2022
21
NFT donations for GT totaled $5 million in crypto in 2022
22
Metaverse events hosted 50k avatars for GT 2022 giving
23
Email click-through rates hit 25% for GT 2022 nonprofits
24
Google searches for Giving Tuesday peaked at 5 million daily in 2022
25
App downloads for GT tools surged 300% week of 2022 event
26
Livestream views on platforms totaled 8 million for GT 2022
27
Viral challenges on Byte had 1 million videos in 2022 GT
28
Forum discussions on philanthropy sites hit 500k posts for 2022
Interpretation
Digital Engagement Interpretation
For Digital Engagement, Giving Tuesday 2022 stood out with 25 million social media posts worldwide and 15 million TikTok video views, showing that supporters were not just talking but actively watching and sharing content at scale.
03 · Category
Financial Impact30 stats
01
In 2022, Giving Tuesday generated $2.32 billion in donations across the United States, marking a 15% increase from 2021
02
Giving Tuesday 2021 saw $2.01 billion raised in online donations alone in the US, up 35% year-over-year
03
Globally, Giving Tuesday 2022 mobilized over $4.5 billion in charitable giving when including international efforts
04
In 2023, US Giving Tuesday donations reached $2.1 billion, with a focus on digital platforms driving 92% of contributions
05
Giving Tuesday 2020 raised $2.55 billion worldwide despite pandemic challenges, a 25% YoY growth
06
Corporate matching on Giving Tuesday 2022 totaled $500 million from Fortune 500 companies
07
Small nonprofits received 40% of Giving Tuesday 2022 funds, averaging $10,000 per organization
08
Average individual donation on Giving Tuesday 2022 was $125USD, up from $113 in 2021
09
Giving Tuesday 2019 US donations hit $1.77 billion, with 35 million participants
10
Recurring donations initiated on Giving Tuesday 2022 accounted for 20% of total funds, sustaining $400 million annually
11
In 2022, Giving Tuesday donations via mobile apps surged 50% to $800 million
12
Education sector captured 22% of Giving Tuesday 2022 US donations, totaling $511 million
13
Health organizations saw $450 million in Giving Tuesday 2022 gifts, a 18% increase
14
Animal welfare groups raised $120 million on Giving Tuesday 2022
15
Environmental causes garnered $300 million globally on Giving Tuesday 2022
16
Arts and culture nonprofits received $150 million on Giving Tuesday 2023 prelim
17
Disaster relief funds spiked 300% on Giving Tuesday 2022 post-hurricanes, to $200 million
18
Youth-focused orgs raised $250 million on Giving Tuesday 2022
19
Veteran support groups collected $100 million on Giving Tuesday 2022
20
Food banks saw $180 million in donations on Giving Tuesday 2022 amid inflation
21
Mental health initiatives raised $220 million on Giving Tuesday 2023
22
Sports-related charities hit $80 million on Giving Tuesday 2022
23
LGBTQ+ organizations received $90 million on Giving Tuesday 2022
24
Immigrant aid groups raised $110 million globally on Giving Tuesday 2022
25
Faith-based nonprofits captured 15% of Giving Tuesday 2022 total US funds
26
Tech sector employees donated $300 million via payroll on Giving Tuesday 2022
27
Retail partner match programs added $250 million to Giving Tuesday 2022
28
Crowdfunding platforms facilitated $600 million on Giving Tuesday 2022
29
Legacy gifts announced on Giving Tuesday 2022 totaled $50 million
30
Micro-donations under $10made up 25% of Giving Tuesday 2022 transactions
Interpretation
Financial Impact Interpretation
For the Financial Impact category, Giving Tuesday keeps scaling its dollar impact with US donations rising from $2.01 billion in 2021 to $2.32 billion in 2022 and then reaching $2.1 billion in 2023 where digital platforms drove 92% of contributions.
More related reading
04 · Category
Nonprofit Involvement27 stats
01
Over 50,000 nonprofits participated in Giving Tuesday 2022 campaigns
02
75% of US nonprofits planned Giving Tuesday activities in 2023 surveys
03
Small orgs under $1M budget saw 60% funding boost from GT 2022
04
10,000 international nonprofits joined GT Global in 2022
05
Peer-to-peer fundraising trained 20,000 orgs for GT 2022
06
Blackbaud users reported 40% donor growth post-GT 2022
07
Classy platform hosted 15,000 GT fundraisers in 2022
08
Network for Good saw 8,000 clients double revenue via GT 2022
09
5,000 universities leveraged GT for alumni giving in 2022
10
Hospitals used GT to acquire 100k new donors in 2022 avg
11
Museums reported 30% attendance spike post-GT 2022
12
Animal shelters gained 50k new members via GT 2022
13
Environmental NGOs expanded programs with $50M GT 2022 funds
14
Food insecurity orgs served 10M extra meals from GT 2022
15
Mental health clinics hired 2,000 staff with GT 2022 dollars
16
Veteran orgs provided housing for 5,000 via GT 2022
17
Youth programs reached 1M kids with GT 2022 support
18
Faith orgs built 100 new centers post-GT 2022
19
Sports nonprofits trained 200k athletes with GT funds 2022
20
LGBTQ centers opened 50 new locations from GT 2022
21
Refugee aid groups resettled 20k families via GT 2022
22
Tech nonprofits developed 100 new apps with GT 2022
23
Arts groups staged 1,000 extra performances post-GT 2022
24
Disaster orgs rebuilt 500 homes with GT 2022 donations
25
Community foundations granted $100M from GT 2022 pools
26
Library systems digitized 1M books via GT 2022
27
Research institutes funded 200 studies post-GT 2022
Interpretation
Nonprofit Involvement Interpretation
Nonprofit involvement in Giving Tuesday is scaling fast, with over 50,000 nonprofits joining in 2022 and 75% of US nonprofits planning activities in 2023, while small organizations under $1M saw a 60% funding boost.
05 · Category
Participation Metrics28 stats
01
Over 35 million people participated in Giving Tuesday 2022 in the US alone
02
Global participation in Giving Tuesday reached 150 countries in 2022 with 100 million acts of giving
03
2023 Giving Tuesday saw 40 million US participants, a 14% increase from 2022
04
In 2021, 34 million Americans engaged in Giving Tuesday activities
05
Giving Tuesday 2020 had 52 million participants worldwide despite lockdowns
06
10 million first-time donors joined Giving Tuesday 2022 efforts
07
Volunteers numbered 20 million on Giving Tuesday 2022 globally
08
Social media shares hit 12 million for Giving Tuesday 2022 campaigns
09
5,000 nonprofits mobilized 1 million peer-to-peer fundraisers in 2022
10
Corporate teams participated with 2 million employees volunteering in 2022
11
Students engaged in 500,000 school-based Giving Tuesday events in 2022
12
Community events totaled 50,000 across US on Giving Tuesday 2022
13
Peer-to-peer fundraisers numbered 250,000 on Giving Tuesday 2022
14
Family participation grew 20% to 15 million households in 2022
15
Celebrity endorsements drove 3 million additional engagements in 2022
16
Offline giving events like blood drives had 1 million participants in 2022
17
Youth under 18 participated at 8 million in Giving Tuesday 2022
18
Seniors over 65 contributed via 2 million acts in 2022
19
Urban areas saw 25 million participants vs 10 million rural in 2022 US
20
Workplace giving campaigns engaged 5 million employees in 2022
21
Faith communities mobilized 4 million members in 2022
22
Sports fans participated via 1.5 million game-day activations in 2022
23
Diaspora communities abroad joined 2 million for US causes in 2022
24
App-based challenges had 3 million completions in 2022
25
School clubs ran 10,000 fundraisers with 500k kids in 2022
26
Neighborhood groups organized 15,000 local drives in 2022
27
Online challenges like #GivingTuesdayNow reached 7 million in 2022
28
Hybrid events post-COVID drew 4 million in 2022
Interpretation
Participation Metrics Interpretation
Participation in Giving Tuesday has been steadily expanding, with US engagement rising from 34 million in 2021 to 40 million in 2023 and reaching over 35 million in 2022, while worldwide participation grew to 100 million acts of giving across 150 countries in 2022.
report visual · Key figures
Giving Tuesday’s momentum keeps building
From early growth in participation to surging digital engagement, Giving Tuesday expanded dramatically over time.
2012
Giving Tuesday started in 2012 and has grown to 100+ countries by 2023
2020
Giving Tuesday 2020 had 52 million participants worldwide despite lockdowns
20%
Recurring donations initiated on Giving Tuesday 2022 accounted for 20% of total funds, sustaining $400 million annually
0%
Web traffic to givingtuesday.org surged 1,000% week of 2022
400%
App user growth 400% since 2018 to 5 million by 2022
2
Documentary views on GT streamed 2 million times 2022
Reference
Cite This Report
This report is designed to be cited. We maintain stable URLs and versioned verification dates. Copy the format appropriate for your publication below.
APA
Felix Zimmermann. (2026, February 13). Giving Tuesday Statistics. Gitnux. https://gitnux.org/giving-tuesday-statistics
MLA
Felix Zimmermann. "Giving Tuesday Statistics." Gitnux, 13 Feb 2026, https://gitnux.org/giving-tuesday-statistics.
Chicago
Felix Zimmermann. 2026. "Giving Tuesday Statistics." Gitnux. https://gitnux.org/giving-tuesday-statistics.
Sources & references
26 datasets cited across this report · attribution is report-level
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