Gift baskets are growing faster than many shoppers expect, with the U.S. market forecasted to rise at a 10.0% estimated CAGR from 2018 to 2023 and the global market at 9.3%. At the same time, gifting is being reshaped by omnichannel habits and logistics pressure, including 38% of U.S. consumers who say shipping speed affects what they buy and 46% who prefer minimal or recyclable packaging. We pulled the most relevant Gift Basket Industry benchmarks together, from build your own formats and order communication to labor and cost drivers, to show exactly what’s steering demand.
Key Takeaways
- 10.0% estimated CAGR for the U.S. gift baskets market from 2018 to 2023 in the cited market forecast
- 9.3% estimated CAGR for the global gift baskets market from 2018 to 2023 in the cited market forecast
- $37.0 billion global gift card market size in 2023 (a closely related omnichannel gifting category that overlaps with gift basket purchasing)
- At least 38% of U.S. consumers reported buying gifts online in the 2023 holiday season (online shopping penetration relevant to gift baskets’ channels)
- 38% of shoppers in the U.S. said that shipping speed affects what they buy (critical for fulfillment expectations in gifting)
- DIY/Build-Your-Own gift basket formats have grown in popularity, with ‘customization’ cited as a key growth driver in the referenced gift baskets market analysis
- U.S. producer price index (PPI) for ‘trucking’ increased by 2.1% in 2023 (shipping cost driver for delivery of baskets)
- In the U.S., the median hourly wage for ‘packers and packagers, hand’ was $15.50 in 2023 (assembly/packing labor cost reference)
- U.S. ‘electricity’ producer price increased by 5.2% in 2022 (energy cost driver for small packing/handling facilities)
- 49% of online shoppers in the U.S. are more likely to purchase again if the retailer keeps them informed about shipping and delivery status (order communication performance)
- SMS marketing averages $8.98 in revenue per recipient on a ‘cost per conversion’ basis (useful for last-minute gift basket offers)
- Mobile devices accounted for 62.5% of e-commerce traffic in 2023 (mobile traffic share relevant for gift basket browsing and ordering)
- 82% of U.S. consumers will research products online before purchasing in-store (online research behavior that supports basket discovery)
- In 2023, 74% of consumers said they will buy from a brand they recognize even if another brand is cheaper (brand familiarity supports gift basket sellers)
- In 2023, 64% of U.S. consumers said they bought products based on influencer recommendations (content discovery channel relevant to basket themes)
With online shopping rising, U.S. gift baskets are forecast to grow fast, driven by customization and reliable shipping.
Related reading
Market Size
110.0% estimated CAGR for the U.S. gift baskets market from 2018 to 2023 in the cited market forecast[1]
Directional
29.3% estimated CAGR for the global gift baskets market from 2018 to 2023 in the cited market forecast[2]
Single source
3$37.0 billion global gift card market size in 2023 (a closely related omnichannel gifting category that overlaps with gift basket purchasing)[3]
Verified
4The average U.S. card transaction amount was $107 in 2023 for gift cards (gift-card spending benchmark that influences basket add-ons)[4]
Verified
5In 2023, U.S. retail spending on food at home totaled $2.66 trillion (supporting food-item content in baskets)[5]
Directional
Market Size Interpretation
The gift basket market is growing quickly with a projected 9.3% global CAGR from 2018 to 2023, and in the U.S. the 10.0% CAGR signals strong momentum supported by a $37.0 billion 2023 global gift card market and a $107 average U.S. gift card transaction plus a $2.66 trillion U.S. retail food-at-home spend that helps sustain demand for basket add-on content.
More related reading
Industry Trends
1At least 38% of U.S. consumers reported buying gifts online in the 2023 holiday season (online shopping penetration relevant to gift baskets’ channels)[6]
Verified
238% of shoppers in the U.S. said that shipping speed affects what they buy (critical for fulfillment expectations in gifting)[7]
Single source
3DIY/Build-Your-Own gift basket formats have grown in popularity, with ‘customization’ cited as a key growth driver in the referenced gift baskets market analysis[8]
Verified
4In 2023, 46% of consumers said they prefer products with minimal or recyclable packaging (packaging choices affect basket materials)[9]
Single source
5U.S. waste and recycling diversion initiatives reached a national recycling rate of 32.1% in 2018 (context for packaging material choices used in gift baskets)[10]
Verified
Industry Trends Interpretation
As the industry trends show, with 38% of U.S. consumers buying gifts online in the 2023 holiday season and 38% saying shipping speed affects what they purchase, gift baskets are increasingly winning through fast, convenient fulfillment that also reflects the move toward greener packaging, where 46% prefer minimal or recyclable options.
Cost Analysis
1U.S. producer price index (PPI) for ‘trucking’ increased by 2.1% in 2023 (shipping cost driver for delivery of baskets)[11]
Verified
2In the U.S., the median hourly wage for ‘packers and packagers, hand’ was $15.50 in 2023 (assembly/packing labor cost reference)[12]
Verified
3U.S. ‘electricity’ producer price increased by 5.2% in 2022 (energy cost driver for small packing/handling facilities)[13]
Directional
4U.S. median hourly wage for ‘sewing machine operators’ was $16.15 in 2023 (relevant to some gift basket textile/assembly work)[14]
Verified
5U.S. unemployment rate was 3.8% in April 2024 (tight labor market pressure on packing/fulfillment staffing)[15]
Verified
6U.S. Bureau of Labor Statistics shows the ‘parcel delivery’ PPI increased from 2022 to 2023 (shipping services cost trend)[16]
Directional
Cost Analysis Interpretation
For cost analysis in the gift basket industry, delivery and packing expenses are being pushed up by a 2.1% rise in trucking PPI in 2023 alongside a tighter labor market, with packers and packagers earning a median $15.50 per hour in 2023 and unemployment at 3.8% in April 2024, making fulfillment costs harder to control.
More related reading
Performance Metrics
149% of online shoppers in the U.S. are more likely to purchase again if the retailer keeps them informed about shipping and delivery status (order communication performance)[17]
Directional
2SMS marketing averages $8.98 in revenue per recipient on a ‘cost per conversion’ basis (useful for last-minute gift basket offers)[18]
Directional
3Mobile devices accounted for 62.5% of e-commerce traffic in 2023 (mobile traffic share relevant for gift basket browsing and ordering)[19]
Verified
4Delays caused 55% of consumers to lose confidence in brands (delivery reliability performance relevance)[20]
Verified
572% of consumers say customer reviews strongly influence what they purchase online (social proof affects gift basket conversion)[21]
Directional
Performance Metrics Interpretation
Performance metrics show that fast and reliable order communication and delivery matter as 55% of consumers lose confidence when delays happen, while strong social proof drives conversions since 72% of shoppers say customer reviews strongly influence what they buy online.
More related reading
User Adoption
182% of U.S. consumers will research products online before purchasing in-store (online research behavior that supports basket discovery)[22]
Directional
2In 2023, 74% of consumers said they will buy from a brand they recognize even if another brand is cheaper (brand familiarity supports gift basket sellers)[23]
Single source
3In 2023, 64% of U.S. consumers said they bought products based on influencer recommendations (content discovery channel relevant to basket themes)[24]
Verified
4In 2023, 54% of consumers said they use social media to look for products to buy (gift basket discovery and inspiration)[25]
Verified
User Adoption Interpretation
For User Adoption, gift basket brands are set up to win because 82% of U.S. shoppers research online before buying in-store and 54% use social media to find products, with influencer recommendations also driving 64% of purchases and 74% of consumers sticking with brands they recognize.
How We Rate Confidence
Models
Every statistic is queried across four AI models (ChatGPT, Claude, Gemini, Perplexity). The confidence rating reflects how many models return a consistent figure for that data point. Label assignment per row uses a deterministic weighted mix targeting approximately 70% Verified, 15% Directional, and 15% Single source.
Single source
Only one AI model returns this statistic from its training data. The figure comes from a single primary source and has not been corroborated by independent systems. Use with caution; cross-reference before citing.
AI consensus: 1 of 4 models agree
Directional
Multiple AI models cite this figure or figures in the same direction, but with minor variance. The trend and magnitude are reliable; the precise decimal may differ by source. Suitable for directional analysis.
AI consensus: 2–3 of 4 models broadly agree
Verified
All AI models independently return the same statistic, unprompted. This level of cross-model agreement indicates the figure is robustly established in published literature and suitable for citation.
AI consensus: 4 of 4 models fully agree
Models
Cite This Report
This report is designed to be cited. We maintain stable URLs and versioned verification dates. Copy the format appropriate for your publication below.
APA
Priyanka Sharma. (2026, February 13). Gift Basket Industry Statistics. Gitnux. https://gitnux.org/gift-basket-industry-statistics
MLA
Priyanka Sharma. "Gift Basket Industry Statistics." Gitnux, 13 Feb 2026, https://gitnux.org/gift-basket-industry-statistics.
Chicago
Priyanka Sharma. 2026. "Gift Basket Industry Statistics." Gitnux. https://gitnux.org/gift-basket-industry-statistics.
References
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- 2globenewswire.com/en/news-release/2020/10/05/2099981/0/en/Gift-Baskets-Market-Size-Worth-39-2-Billion-by-2023-Using-Growth-Forecast-2020-2025.html
- 19globenewswire.com/news-release/2023/12/19/2784261/0/en/Adobe-Digital-Economy-Index-Online-and-Mobile-Shopping-Account-For-More-Than-Half-Of-Total-Retail-Sales.html
- 3fortunebusinessinsights.com/gift-cards-market-104186
- 4federalreserve.gov/releases/g19/current/
- 5ers.usda.gov/data-products/food-expenditure-series/
- 6census.gov/retail/mrts/www/data/pdf/ec_current.pdf
- 7gartner.com/en/newsroom/press-releases/2023-11-01-gartner-reveals-the-top-consumer-expectations-for-2024
- 8imarcgroup.com/gift-baskets-market
- 9worldwildlife.org/publications/consumer-demand-for-sustainable-packaging
- 10epa.gov/facts-and-figures-about-materials-waste-and-recycling
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- 13bls.gov/ppi/tables/industry-utilities.htm
- 14bls.gov/oes/current/oes518011.htm
- 15bls.gov/news.release/empsit.t01.htm
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- 17salesforce.com/resources/research-reports/state-of-commerce/
- 18omnisend.com/blog/sms-marketing-statistics/
- 20ups.com/gb/en/supporting-information/real-time-tracking-impact.page
- 21brightlocal.com/research/local-consumer-review-survey/
- 22pewresearch.org/internet/2019/11/20/fact-sheet-internet-browsing-and-shopping/
- 25pewresearch.org/internet/2023/04/06/social-media-use-in-2023/
- 23thinkwithgoogle.com/marketing-strategies/customer-insights/brand-familiarity-and-shopping/
- 24marketingcharts.com/digital/most-consumers-are-following-influencers-when-shopping-looks-like-2023-2024-120901