Gift baskets are growing faster than many shoppers expect, with the U.S. market forecasted to rise at a 10.0% estimated CAGR from 2018 to 2023 and the global market at 9.3%. At the same time, gifting is being reshaped by omnichannel habits and logistics pressure, including 38% of U.S. consumers who say shipping speed affects what they buy and 46% who prefer minimal or recyclable packaging. We pulled the most relevant Gift Basket Industry benchmarks together, from build your own formats and order communication to labor and cost drivers, to show exactly what’s steering demand.
Key Takeaways
- 10.0% estimated CAGR for the U.S. gift baskets market from 2018 to 2023 in the cited market forecast
- 9.3% estimated CAGR for the global gift baskets market from 2018 to 2023 in the cited market forecast
- $37.0 billion global gift card market size in 2023 (a closely related omnichannel gifting category that overlaps with gift basket purchasing)
- At least 38% of U.S. consumers reported buying gifts online in the 2023 holiday season (online shopping penetration relevant to gift baskets’ channels)
- 38% of shoppers in the U.S. said that shipping speed affects what they buy (critical for fulfillment expectations in gifting)
- DIY/Build-Your-Own gift basket formats have grown in popularity, with ‘customization’ cited as a key growth driver in the referenced gift baskets market analysis
- U.S. producer price index (PPI) for ‘trucking’ increased by 2.1% in 2023 (shipping cost driver for delivery of baskets)
- In the U.S., the median hourly wage for ‘packers and packagers, hand’ was $15.50 in 2023 (assembly/packing labor cost reference)
- U.S. ‘electricity’ producer price increased by 5.2% in 2022 (energy cost driver for small packing/handling facilities)
- 49% of online shoppers in the U.S. are more likely to purchase again if the retailer keeps them informed about shipping and delivery status (order communication performance)
- SMS marketing averages $8.98 in revenue per recipient on a ‘cost per conversion’ basis (useful for last-minute gift basket offers)
- Mobile devices accounted for 62.5% of e-commerce traffic in 2023 (mobile traffic share relevant for gift basket browsing and ordering)
- 82% of U.S. consumers will research products online before purchasing in-store (online research behavior that supports basket discovery)
- In 2023, 74% of consumers said they will buy from a brand they recognize even if another brand is cheaper (brand familiarity supports gift basket sellers)
- In 2023, 64% of U.S. consumers said they bought products based on influencer recommendations (content discovery channel relevant to basket themes)
With online shopping rising, U.S. gift baskets are forecast to grow fast, driven by customization and reliable shipping.
Related reading
01 · Category
Market Size5 stats
01
10.0% estimated CAGR for the U.S. gift baskets market from 2018 to 2023 in the cited market forecasthttps://www.globenewswire.com/en/news-release/2020/10/05/2100008/0/en/Gift-Baskets-Market-Size-Worth-25-0-Billion-by-2023-Using-Growth-Forecast-2020-2025.html
02
9.3% estimated CAGR for the global gift baskets market from 2018 to 2023 in the cited market forecasthttps://www.globenewswire.com/en/news-release/2020/10/05/2099981/0/en/Gift-Baskets-Market-Size-Worth-39-2-Billion-by-2023-Using-Growth-Forecast-2020-2025.html
03
$37.0 billion global gift card market size in 2023 (a closely related omnichannel gifting category that overlaps with gift basket purchasing)https://www.fortunebusinessinsights.com/gift-cards-market-104186
04
The average U.S. card transaction amount was $107in 2023 for gift cards (gift-card spending benchmark that influences basket add-ons)https://www.federalreserve.gov/releases/g19/current/
05
In 2023, U.S. retail spending on food at home totaled $2.66 trillion (supporting food-item content in baskets)https://www.ers.usda.gov/data-products/food-expenditure-series/
Interpretation
Market Size Interpretation
The gift basket market is growing quickly with a projected 9.3% global CAGR from 2018 to 2023, and in the U.S. the 10.0% CAGR signals strong momentum supported by a $37.0 billion 2023 global gift card market and a $107 average U.S. gift card transaction plus a $2.66 trillion U.S. retail food-at-home spend that helps sustain demand for basket add-on content.
02 · Category
Industry Trends5 stats
01
At least 38% of U.S. consumers reported buying gifts online in the 2023 holiday season (online shopping penetration relevant to gift baskets’ channels)https://www.census.gov/retail/mrts/www/data/pdf/ec_current.pdf
02
38% of shoppers in the U.S. said that shipping speed affects what they buy (critical for fulfillment expectations in gifting)https://www.gartner.com/en/newsroom/press-releases/2023-11-01-gartner-reveals-the-top-consumer-expectations-for-2024
03
DIY/Build-Your-Own gift basket formats have grown in popularity, with ‘customization’ cited as a key growth driver in the referenced gift baskets market analysishttps://www.imarcgroup.com/gift-baskets-market
04
In 2023, 46% of consumers said they prefer products with minimal or recyclable packaging (packaging choices affect basket materials)https://www.worldwildlife.org/publications/consumer-demand-for-sustainable-packaging
05
U.S. waste and recycling diversion initiatives reached a national recycling rate of 32.1% in 2018 (context for packaging material choices used in gift baskets)https://www.epa.gov/facts-and-figures-about-materials-waste-and-recycling
Interpretation
Industry Trends Interpretation
As the industry trends show, with 38% of U.S. consumers buying gifts online in the 2023 holiday season and 38% saying shipping speed affects what they purchase, gift baskets are increasingly winning through fast, convenient fulfillment that also reflects the move toward greener packaging, where 46% prefer minimal or recyclable options.
03 · Category
Cost Analysis6 stats
01
U.S. producer price index (PPI) for ‘trucking’ increased by 2.1% in 2023 (shipping cost driver for delivery of baskets)https://www.bls.gov/ppi/tables/industry-transportation-services.htm
02
In the U.S., the median hourly wage for ‘packers and packagers, hand’ was $15.50in 2023 (assembly/packing labor cost reference)https://www.bls.gov/oes/current/oes533031.htm
03
U.S. ‘electricity’ producer price increased by 5.2% in 2022 (energy cost driver for small packing/handling facilities)https://www.bls.gov/ppi/tables/industry-utilities.htm
04
U.S. median hourly wage for ‘sewing machine operators’ was $16.15in 2023 (relevant to some gift basket textile/assembly work)https://www.bls.gov/oes/current/oes518011.htm
05
U.S. unemployment rate was 3.8% in April 2024 (tight labor market pressure on packing/fulfillment staffing)https://www.bls.gov/news.release/empsit.t01.htm
06
U.S. Bureau of Labor Statistics shows the ‘parcel delivery’ PPI increased from 2022 to 2023 (shipping services cost trend)https://www.bls.gov/ppi/tables/commodity-by-industry.htm
Interpretation
Cost Analysis Interpretation
For cost analysis in the gift basket industry, delivery and packing expenses are being pushed up by a 2.1% rise in trucking PPI in 2023 alongside a tighter labor market, with packers and packagers earning a median $15.50 per hour in 2023 and unemployment at 3.8% in April 2024, making fulfillment costs harder to control.
More related reading
04 · Category
Performance Metrics5 stats
01
49% of online shoppers in the U.S. are more likely to purchase again if the retailer keeps them informed about shipping and delivery status (order communication performance)https://www.salesforce.com/resources/research-reports/state-of-commerce/
02
SMS marketing averages $8.98in revenue per recipient on a ‘cost per conversion’ basis (useful for last-minute gift basket offers)https://www.omnisend.com/blog/sms-marketing-statistics/
03
Mobile devices accounted for 62.5% of e-commerce traffic in 2023 (mobile traffic share relevant for gift basket browsing and ordering)https://www.globenewswire.com/news-release/2023/12/19/2784261/0/en/Adobe-Digital-Economy-Index-Online-and-Mobile-Shopping-Account-For-More-Than-Half-Of-Total-Retail-Sales.html
04
Delays caused 55% of consumers to lose confidence in brands (delivery reliability performance relevance)https://www.ups.com/gb/en/supporting-information/real-time-tracking-impact.page
05
72% of consumers say customer reviews strongly influence what they purchase online (social proof affects gift basket conversion)https://www.brightlocal.com/research/local-consumer-review-survey/
Interpretation
Performance Metrics Interpretation
Performance metrics show that fast and reliable order communication and delivery matter as 55% of consumers lose confidence when delays happen, while strong social proof drives conversions since 72% of shoppers say customer reviews strongly influence what they buy online.
05 · Category
User Adoption4 stats
01
82% of U.S. consumers will research products online before purchasing in-store (online research behavior that supports basket discovery)https://www.pewresearch.org/internet/2019/11/20/fact-sheet-internet-browsing-and-shopping/
02
In 2023, 74% of consumers said they will buy from a brand they recognize even if another brand is cheaper (brand familiarity supports gift basket sellers)https://www.thinkwithgoogle.com/marketing-strategies/customer-insights/brand-familiarity-and-shopping/
03
In 2023, 64% of U.S. consumers said they bought products based on influencer recommendations (content discovery channel relevant to basket themes)https://www.marketingcharts.com/digital/most-consumers-are-following-influencers-when-shopping-looks-like-2023-2024-120901
04
In 2023, 54% of consumers said they use social media to look for products to buy (gift basket discovery and inspiration)https://www.pewresearch.org/internet/2023/04/06/social-media-use-in-2023/
Interpretation
User Adoption Interpretation
For User Adoption, gift basket brands are set up to win because 82% of U.S. shoppers research online before buying in-store and 54% use social media to find products, with influencer recommendations also driving 64% of purchases and 74% of consumers sticking with brands they recognize.
Reference
Cite This Report
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APA
Priyanka Sharma. (2026, February 13). Gift Basket Industry Statistics. Gitnux. https://gitnux.org/gift-basket-industry-statistics
MLA
Priyanka Sharma. "Gift Basket Industry Statistics." Gitnux, 13 Feb 2026, https://gitnux.org/gift-basket-industry-statistics.
Chicago
Priyanka Sharma. 2026. "Gift Basket Industry Statistics." Gitnux. https://gitnux.org/gift-basket-industry-statistics.
Sources & references
25 datasets cited across this report
+8 additional datasets cited (not shown individually)