GITNUX MARKETDATA REPORT 2024

Must-Know Gen Z Statistics [Recent Analysis]

In this post, we explore a series of compelling statistics that shed light on the unique characteristics and preferences of Generation Z. From their media consumption habits to their views on societal issues and learning preferences, these statistics paint a detailed picture of the generation set to make a significant impact on various aspects of society in the coming years.

Statistic 1

"70% watch more than two hours of YouTube content per day."

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Statistic 2

"Gen Z is 12% more frugal with their money compared to Millennials."

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Statistic 3

"60% of Gen Z prefers to communicate with friends via text message or instant messaging."

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Statistic 4

"Gen Z is the most ethnically diverse generation, with only 52% identifying as non-Hispanic white."

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Statistic 5

"68% of Gen Z expect brands to contribute to society."

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Statistic 6

"54% of Gen Z prefers real-life experiences over virtual ones."

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Statistic 7

"Gen Z spends an average of 3 hours daily on social media."

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Statistic 8

"Approximately 60% of Gen Z prefers YouTube for learning over reading books."

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Statistic 9

"Gen Z will make up 30% of the U.S. workforce by 2030."

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Statistic 10

"47% of Gen Z identifies mental health as the top issue to address in the U.S."

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Statistic 11

"63% of Gen Z volunteers their time to a cause they care about."

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Statistic 12

"66% of Gen Z believes the internet empowers political activism."

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Gen Z is a generation characterized by their heavy use of digital platforms, strong social consciousness, and diverse cultural backgrounds. They are avid consumers of online content, particularly favoring YouTube for both entertainment and educational purposes. This generation values real-life experiences and social connections, yet still spends a significant amount of time on social media. Gen Z’s attitudes towards money, society, and politics suggest a pragmatic and socially responsible cohort that is likely to have a significant impact on the workforce and societal issues in the coming years, with a particular focus on mental health and activism.

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