GITNUX MARKETDATA REPORT 2024

Gatorade Industry Statistics

Gatorade holds a dominant market share in the sports beverage industry, with strong annual revenue growth and widespread popularity among athletes and consumers.

In this post, we dive into the impactful statistics surrounding the Gatorade industry, shedding light on its significant presence in the beverage market. From its commanding market share to its substantial contribution to PepsiCo’s revenue, these statistics paint a compelling picture of Gatorade’s dominance and continued success.

Statistic 1

"Gatorade constitutes 46% of PepsiCo beverages' net sales."

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Statistic 2

"As of 2021, Gatorade remains the leading sports drink brand in U.S. with around 72.1% of market share."

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Statistic 3

"PepsiCo's net revenue worldwide in 2020 was approximately 70.37 billion U.S. dollars. A significant part of which is contributed by Gatorade."

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Statistic 4

"Gatorade's annual sales revenue in 2020 reached approximately 5 billion U.S. dollars."

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Statistic 5

"Gatorade was the third leading bottled non-diet soft drink brand in the United States 2019."

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Statistic 6

"As of 2020, the sports drinks market in the United States is valued at 10 billion dollars, with Gatorade dominating the market."

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Statistic 7

"Gatorade's retail sales in the U.S. alone have reached 5.5 billion dollars in 2019."

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Statistic 8

"In terms of dollar sales, Gatorade Perform was the leading liquid sports drink in the United States in 2019."

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Statistic 9

"Gatorade holds an 80% market share in the athlete's sports drink market arena."

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Statistic 10

"The United States sports drinks market is projected to reach nearly 7.5 billion dollars by 2027, and Gatorade is expected to continue fortifying its dominance."

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Statistic 11

"In 2001, Gatorade was the most popular sports drink brand, with a U.S. market share of 83.7%."

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Statistic 12

"Gatorade has a 465.7 million unit sales in the U.S. as of August 2019."

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Statistic 13

"Gatorade players consume more than 2.5 million bottles per year in the NFL, sponsorship being a significant revenue source."

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Statistic 14

"Gatorade is the most popular sports & energy drink in America and is preferred by 39.48% Americans."

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Statistic 15

"Gatorade held a 31.8% share of the total sports nutrition market in the United States in 2019."

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Statistic 16

"Total sales in the American sports drink industry reached almost $25 billion in 2018, largely propelled by the continued success of Gatorade."

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Statistic 17

"The Gatorade Endurance line is created specifically for endurance sports and has a 4% market share of the sports-centric drinks."

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Statistic 18

"Since 2010, the average price of Gatorade in the U.S has increased from 6.88 USD to 8.66 USD, reflecting a growing market."

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Statistic 19

"The Gatorade Company, which is a division of PepsiCo, earned 626 million U.S. dollars through liquid-refreshment beverage sales in 2018."

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Statistic 20

"In 2020, the brand value of Gatorade was approximately 3.36 billion U.S. dollars."

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In conclusion, the statistics highlight Gatorade’s immense success and dominance in the sports drink industry, solidifying its position as a market leader both in the United States and globally. With staggering figures in terms of market share, net sales contribution to PepsiCo, revenue generation, retail sales, and brand value, Gatorade continues to be a powerhouse brand setting the standard for sports drinks. Its consistent growth, strategic marketing initiatives, and strong presence in various markets underscore its resilience and popularity among consumers, athletes, and sports enthusiasts. As the sports drink market continues to expand, Gatorade is well-positioned to maintain its stronghold and further capitalize on its reputation and market share.

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