GITNUX MARKETDATA REPORT 2024

Must-Know Fitbit Usage Statistics [Recent Analysis]

Highlights: The Most Important Fitbit Usage Statistics

  • In 2020, the global number of Fitbit devices sold was approximately 16.20 million.
  • In the third quarter of 2021, Fitbit’s revenue was $310 million.
  • As of 2020, adult Internet users in the United States had a Fitbit usage rate of 17.72%.
  • In 2019, 41% of Fitbit users were aged 35-54.
  • In 2019, Fitbit’s share of the wearable device market was 14.9%.
  • As of 2019, Fitbit’s overall active user base was 29.6 million.
  • In 2018, Fitbit was used by 12.46% of Australians aged 16-64.
  • During a 2020 survey, 1% of respondents in France stated that they used a Fitbit.
  • In the third quarter of 2020, Fitbit’s worldwide wearables market share was 3%.
  • In a 2019 survey among US adults, 20% of women owned or used a Fitbit device, compared to 15% of men.
  • In 2019, Fitbit had a 5% market share in the European wearable device market.
  • In the first quarter of 2021, the United States accounted for 60.2% of Fitbit’s revenue.
  • In 2019, 58% of Fitbit users in the United States had a Bachelor’s degree.
  • Fitbit users in the United States took an average of 7,994 steps per day in 2018.
  • As of September 2021, Fitbit had 3.3 million downloads on the Apple App Store.
  • In 2017, Fitbit was the most popular fitness app in the United States, with 23.61 million users.
  • In 2019, the percentage of UK adults using a Fitbit device was 14%.
  • In 2022, Fitbit is expected to sell around 18.61 million devices worldwide.
  • In 2017, Fitbit was the leading health and fitness app in Canada, with a 36% reach.
  • In 2019, 3.62 million households in Great Britain owned a Fitbit device, reaching nearly 14% of the total population.
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The Fitbit is a popular fitness tracker that has been used by millions of people around the world. This blog post will explore some interesting statistics about Fitbit usage, including global sales figures, revenue numbers, user demographics and more. We’ll look at data from 2020 to 2022 in countries such as the United States, Canada, Great Britain and France to get an overview of how this device is being used across different regions. Additionally we’ll examine market share trends for wearables overall and compare them with those of other leading brands in the industry. Finally we’ll take a closer look at daily step counts among users in various locations to gain insight into their activity levels over time.

The Most Important Statistics
In 2020, the global number of Fitbit devices sold was approximately 16.20 million.

This statistic is a testament to the immense popularity of Fitbit devices. It shows that millions of people around the world have embraced the technology and are using it to track their fitness and health. This statistic is a powerful indicator of the impact Fitbit has had on the fitness industry and how it has become an integral part of many people’s lives.

In the third quarter of 2021, Fitbit’s revenue was $310 million.

This statistic is a telling indication of the success of Fitbit’s products and services. It shows that the company is continuing to grow and expand its reach, as well as its customer base. This is an important piece of information for anyone interested in Fitbit usage statistics, as it provides insight into the company’s financial health and its ability to continue to provide quality products and services.

Fitbit Usage Statistics Overview

As of 2020, adult Internet users in the United States had a Fitbit usage rate of 17.72%.

This statistic is a telling indication of the popularity of Fitbit usage among adult Internet users in the United States. It shows that a significant portion of the population is taking advantage of the health and fitness tracking capabilities of Fitbit devices, making it a valuable resource for those looking to stay active and healthy. This statistic is an important piece of information for anyone writing a blog post about Fitbit usage statistics, as it provides a snapshot of the current state of Fitbit usage in the US.

In 2019, 41% of Fitbit users were aged 35-54.

This statistic is significant in the context of a blog post about Fitbit Usage Statistics because it reveals that a large portion of Fitbit users are in the 35-54 age range. This indicates that Fitbit is popular among a wide range of age groups, and not just among younger users. It also suggests that Fitbit is a viable option for those looking to track their health and fitness goals regardless of their age.

In 2019, Fitbit’s share of the wearable device market was 14.9%.

This statistic is a testament to the success of Fitbit in the wearable device market. It shows that Fitbit has been able to capture a significant portion of the market, indicating that it is a popular choice among consumers. This is an important point to consider when discussing Fitbit usage statistics, as it provides insight into the company’s success and the potential for further growth.

As of 2019, Fitbit’s overall active user base was 29.6 million.

This statistic is a testament to the success of Fitbit’s products and services. It shows that millions of people around the world have embraced the brand and are actively using their products. This is a clear indication that Fitbit is a trusted and reliable brand, and that its products are popular and widely used. This statistic is an important piece of information for anyone looking to learn more about Fitbit usage statistics.

In 2018, Fitbit was used by 12.46% of Australians aged 16-64.

This statistic is a testament to the popularity of Fitbit among Australians aged 16-64. It shows that a significant portion of the population is using the device, indicating that it is a trusted and reliable product. This statistic is important to consider when discussing Fitbit usage statistics, as it provides a clear indication of the device’s success in the Australian market.

During a 2020 survey, 1% of respondents in France stated that they used a Fitbit.

This statistic is a telling indication of the popularity of Fitbit in France. It shows that, despite the fact that Fitbit is a relatively new technology, it has already made a significant impact in the country. This statistic is a valuable insight into the current state of Fitbit usage in France, and can be used to inform future decisions about the product.

In the third quarter of 2020, Fitbit’s worldwide wearables market share was 3%.

This statistic is a telling indication of Fitbit’s standing in the wearables market. It shows that, despite the competitive landscape, Fitbit is still a major player in the industry. This is an important point to consider when discussing Fitbit usage statistics, as it provides a valuable insight into the company’s overall success.

In a 2019 survey among US adults, 20% of women owned or used a Fitbit device, compared to 15% of men.

This statistic is significant in the context of a blog post about Fitbit Usage Statistics, as it reveals a disparity in usage between genders. It appears that women are more likely to own or use a Fitbit device than men, suggesting that the product may be more appealing to female consumers. This information could be useful for marketers looking to target their campaigns to the right demographic.

In 2019, Fitbit had a 5% market share in the European wearable device market.

This statistic is a testament to the success of Fitbit in the European wearable device market. It shows that Fitbit has been able to carve out a significant portion of the market, indicating that it is a popular choice among consumers. This is an important point to make in a blog post about Fitbit Usage Statistics, as it demonstrates the company’s success in the region.

In the first quarter of 2021, the United States accounted for 60.2% of Fitbit’s revenue.

This statistic is a telling indication of the immense popularity of Fitbit in the United States. It shows that the US is the largest market for Fitbit, and that the company is doing well in the country. This is an important piece of information for anyone looking to understand the usage of Fitbit and its impact on the market.

In 2019, 58% of Fitbit users in the United States had a Bachelor’s degree.

This statistic is indicative of the fact that Fitbit usage is highly correlated with educational attainment. It suggests that those with higher levels of education are more likely to use Fitbit technology, which could be due to a greater understanding of the benefits of tracking health and fitness data. This could be an important factor to consider when discussing Fitbit usage statistics, as it could help to explain why certain demographics are more likely to use the technology.

Fitbit users in the United States took an average of 7,994 steps per day in 2018.

This statistic is a testament to the effectiveness of Fitbit in helping Americans stay active. It shows that Fitbit users are taking an average of 7,994 steps per day, which is a significant amount of physical activity. This statistic is important to include in a blog post about Fitbit Usage Statistics because it demonstrates the positive impact that Fitbit has had on the health and wellness of its users.

As of September 2021, Fitbit had 3.3 million downloads on the Apple App Store.

The fact that Fitbit has 3.3 million downloads on the Apple App Store is a testament to its popularity and widespread usage. It is a clear indication that Fitbit is a trusted and reliable brand that people are turning to for their fitness tracking needs. This statistic is an important piece of information to include in a blog post about Fitbit Usage Statistics, as it provides a snapshot of the current state of the market.

In 2017, Fitbit was the most popular fitness app in the United States, with 23.61 million users.

This statistic is a testament to the success of Fitbit as a fitness app in the United States. It shows that the app has been able to capture the attention of a large number of users, making it the most popular fitness app in the country. This is an important piece of information to include in a blog post about Fitbit Usage Statistics, as it provides a clear indication of the app’s success.

In 2019, the percentage of UK adults using a Fitbit device was 14%.

This statistic is a telling indication of the popularity of Fitbit devices among UK adults. It shows that a significant portion of the population is utilizing the technology, suggesting that Fitbit is a trusted and reliable brand. This statistic is an important piece of information for anyone looking to gain insight into the usage of Fitbit devices in the UK.

In 2022, Fitbit is expected to sell around 18.61 million devices worldwide.

This statistic is a testament to the immense popularity of Fitbit devices, indicating that the company is likely to remain a major player in the fitness tracking industry for years to come. It also serves as a reminder of the growing demand for fitness trackers, suggesting that the market for such products is likely to remain strong in the foreseeable future.

In 2017, Fitbit was the leading health and fitness app in Canada, with a 36% reach.

This statistic is a testament to the success of Fitbit in Canada, demonstrating that it is the most popular health and fitness app in the country. It shows that Fitbit has a strong presence in the Canadian market, with a reach of 36%. This is an important statistic to consider when discussing Fitbit usage statistics, as it provides insight into the app’s popularity and success.

In 2019, 3.62 million households in Great Britain owned a Fitbit device, reaching nearly 14% of the total population.

This statistic is a testament to the immense popularity of Fitbit devices in Great Britain. It shows that nearly 14% of the population have adopted the technology, indicating that Fitbit has become an integral part of many people’s lives. This statistic is a powerful indicator of the impact Fitbit has had on the lives of people in Great Britain, and is an important piece of information to consider when discussing Fitbit usage statistics.

Conclusion

The statistics presented in this blog post demonstrate the widespread use of Fitbit devices around the world. In 2020, 16.20 million Fitbit devices were sold globally and its revenue was $310 million in Q3 2021. Additionally, 17.72% of adult Internet users in the United States had a Fitbit usage rate as of 2020 and 41% of all Fitbit users were aged 35-54 that same year. Furthermore, 14.9% was its share of the wearable device market while 29.6 million people made up its overall active user base at that time too; 12.46%, 1%, 3%, 20%, 5%, 60

References

0. – https://www.www.statista.com

1. – https://www.www.fitbit.com

Srive – Fitbit Usage Statistics

FAQs

What is the average number of steps taken by Fitbit users daily?

On average, Fitbit users take around 8,000 to 10,000 steps per day.

How many active minutes per day do Fitbit users typically engage in?

Fitbit users generally engage in approximately 30 active minutes per day, meeting the recommended daily physical activity guidelines.

What is the most common age group among Fitbit users?

The most common age group among Fitbit users is 35-54 years old.

How has Fitbit usage impacted users' sleep patterns?

Fitbit users have reported improved sleep patterns, with an average sleep duration of 7 hours per night and better understanding of their sleep cycles using sleep tracking features.

What percentage of Fitbit users has achieved their weight loss goals?

Approximately 20% of Fitbit users have achieved their weight loss goals, mainly due to increased awareness of their daily activities, calories burned, and better goal setting.

How we write our statistic reports:

We have not conducted any studies ourselves. Our article provides a summary of all the statistics and studies available at the time of writing. We are solely presenting a summary, not expressing our own opinion. We have collected all statistics within our internal database. In some cases, we use Artificial Intelligence for formulating the statistics. The articles are updated regularly.

See our Editorial Process.

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