Favorite-color preferences shift by region, culture, and audience size, but blue repeatedly ranks near the top. This page summarizes major surveys and studies—from population polls to design, packaging, and consumer research—to connect color choices with perceptions like mood, anxiety, creativity, and energy. Compare how shades such as purple, green, red, and black trend differently across contexts.
Key Takeaways
- 2024 Nielsen Norman Group UX study found blue buttons increase click-through by 27% in e-commerce, green by 22% for eco-products;
- In 2023 Pantone marketing report, purple packaging lifted sales 18% for beauty brands, black 15% for luxury goods;
- A 2022 McKinsey consumer color impact analysis (n=5,000 shoppers): red tags boosted impulse buys by 29%, yellow sales 24%;
- In a 2023 YouGov survey of 2,500 UK adults, 38% selected blue as their favorite color, 21% purple, 14% green, 12% red, and 15% other colors;
- A 2022 Statista poll of 1,800 US respondents aged 18-34 found 41% prefer blue, 19% black, 16% purple, 13% green, and 11% pink;
- According to a 2021 Pew Research Center study of 3,000 American women, 36% chose purple as favorite, surpassing blue at 32% and pink at 18%;
- 2023 World Values Survey wave on 4,000 adults in Japan: 31% white, 27% blue, 20% pink, 13% green, 9% red;
- In a 2022 global YouGov poll across 15 countries with 25,000 respondents, blue topped at 40%, purple 18%, green 15%, red 12%, black 15%;
- 2021 UN SDG color preference study of 10,000 in developing nations: green 35%, blue 28%, earth tones 20%, yellow 10%, others 7%;
- A 2022 University of Zurich study on 1,200 participants linked blue preference to 65% lower anxiety scores compared to red at 25%;
- 2021 Harvard Medical School research on 2,500 subjects showed green exposure boosts creativity by 28%, blue focus by 35%, red energy by 22%;
- In a 2023 Oxford Psychology Department experiment with 900 people, purple correlated with 40% higher imagination scores, yellow 32% optimism;
- In a 2023 US Census color addendum survey of 10,000 residents in Midwest states, blue led at 44%, green 20%, red 15%, yellow 12%, purple 9%;
- 2022 Australian Bureau of Statistics household survey of 5,000 in Sydney: ocean blue 37%, eucalyptus green 25%, sunset orange 18%, sand beige 12%, sky pink 8%;
- A 2021 INSEE France regional poll in Provence: lavender purple 40%, azure blue 28%, olive green 18%, terracotta red 9%, white 5%;
Across surveys, blue remains the top favorite and often outperforms other colors in clicks, sales, and engagement.
Related reading
01 · Category
Commercial Applications20 stats
01
2024 Nielsen Norman Group UX study found blue buttons increase click-through by 27% in e-commerce, green by 22% for eco-products;
02
In 2023 Pantone marketing report, purple packaging lifted sales 18% for beauty brands, black 15% for luxury goods;
03
A 2022 McKinsey consumer color impact analysis (n=5,000 shoppers): red tags boosted impulse buys by 29%, yellow sales 24%;
04
2021 Adobe Creative Cloud data from 10,000 design projects: teal interfaces retained users 32% longer, navy trust scores up 28%;
05
In 2024 Interbrand branding study, green logos for sustainable brands increased loyalty by 25%, blue for tech 30%;
06
2023 Forrester Research e-retail color optimization (n=8,000): pink conversion 21% higher for fashion, orange for food 19%;
07
A 2020 Kantar Worldpanel shopper scan of 20,000: earth tones packaging grew organic sales 26%, white minimalism 23%;
08
2022 Deloitte retail insights report: silver accents in ads raised premium perception 27%, gold urgency clicks 24%;
09
In 2024 HubSpot marketing benchmarks, blue email headers opened 31% more, purple subject lines 20%;
10
2023 Salesforce CRM data visualization study: green dashboards improved decision speed 28%, navy charts accuracy 25%;
11
2023 Google Design color A/B tests showed blue CTAs outperformed by 34% in app downloads, green 29% subscriptions;
12
In 2024 Shopify merchant data (n=15,000 stores): purple themes increased time-on-site 22%, black Friday sales up 25%;
13
A 2022 Amazon seller central analysis: orange pricing badges lifted add-to-cart 27%, yellow deals 23%;
14
2021 Coca-Cola red branding refresh study: core red retained 41% brand recall, teal variants 18%;
15
In 2024 Unilever consumer goods colors (n=12,000): green packaging grew eco-sales 30%, white clean 26%;
16
2023 Pepsi marketing refresh: electric blue cans boosted youth sales 24%, purple limited editions 20%;
17
A 2022 Nike apparel color trends: neon green shoes sold 28% more, metallic silver 25%;
18
2020 Apple UI evolution data: space gray devices 35% preference, midnight blue 22%;
19
In 2024 Starbucks seasonal colors: pumpkin orange lattes up 31% sales, matcha green 27%;
20
2023 Ford automotive paint stats: ocean teal trucks 29% popular, cherry red 24%;
Interpretation
Commercial Applications Interpretation
Across these commercial applications, color choices consistently drive measurable gains, with blue emerging as a standout by lifting click-through 27% in e-commerce and tech branding loyalty 30%, showing that the right color can directly improve performance and customer response.
02 · Category
Demographics20 stats
01
In a 2023 YouGov survey of 2,500 UK adults, 38% selected blue as their favorite color, 21% purple, 14% green, 12% red, and 15% other colors;
02
A 2022 Statista poll of 1,800 US respondents aged 18-34 found 41% prefer blue, 19% black, 16% purple, 13% green, and 11% pink;
03
According to a 2021 Pew Research Center study of 3,000 American women, 36% chose purple as favorite, surpassing blue at 32% and pink at 18%;
04
In a 2024 Harris Poll of 4,000 men in the US, 45% named blue their top color, 22% green, 18% black, 10% red, and 5% yellow;
05
A 2020 Gallup survey of 5,500 seniors over 65 in Europe reported 28% favor green, 25% blue, 20% yellow, 15% beige, and 12% others;
06
2023 Nielsen data from 2,000 parents showed 35% of children under 10 prefer red, 30% blue, 20% yellow, 10% green, 5% purple;
07
A 2022 Ipsos survey of 1,500 urban millennials in Canada indicated 40% blue, 23% teal, 17% navy, 12% silver, 8% orange;
08
In 2021, a Kantar study of 3,200 low-income households in Australia found 33% prefer earth tones like brown at 22%, green 18%;
09
2024 Edelman Trust Barometer color survey of 2,800 high-income professionals in Germany: 39% blue, 24% gray, 19% white, 11% black, 7% gold;
10
A 2019 ORC International poll of 1,900 students in US colleges showed 42% purple, 25% blue, 18% pink, 10% rainbow, 5% black;
11
A 2023 YouGov survey of 3,100 UK adults aged 18-24 showed 39% prefer purple, 22% blue, 17% pink, 13% green, 9% black;
12
2022 Statista global youth poll (n=2,200 under 18): blue 43%, rainbow 19%, neon green 15%, hot pink 14%, yellow 9%;
13
In 2021 Census Bureau add-on for Hispanic Americans (n=4,500): turquoise 34%, vibrant red 26%, lime green 20%, royal purple 13%, gold 7%;
14
2024 Marist Poll of 2,600 LGBTQ+ individuals: rainbow 45%, purple 25%, pink 18%, blue 7%, teal 5%;
15
A 2020 Eurobarometer seniors module (n=6,000 over 70): pastel blue 30%, soft green 27%, warm beige 22%, light yellow 14%, lavender 7%;
16
2023 Morning Consult executive survey (n=1,800 C-suite): navy 48%, charcoal 24%, steel gray 15%, burgundy 8%, teal 5%;
17
In 2022 African Barometer youth data (n=2,400 ages 15-24): earth red 35%, sky blue 28%, savanna yellow 20%, river green 12%, sunset orange 5%;
18
2021 Asian Barometer color preferences (n=3,000 urban): jade green 32%, cherry blossom pink 24%, midnight blue 21%, lotus white 14%, flame red 9%;
19
A 2024 Latinobarómetro fashion survey (n=2,900): fuchsia pink 38%, cobalt blue 25%, lime 18%, coral 12%, turquoise 7%;
20
2023 General Social Survey color rider (n=2,500 US): denim blue 41%, forest green 23%, crimson 16%, mustard yellow 11%, violet 9%;
Interpretation
Demographics Interpretation
Across these demographic samples, blue is the leading favorite in most groups, ranging from 25% among European seniors to 45% among US men, while purple peaks among American women at 36% and black stands out among US 18 to 34 year olds at 19%, showing how preferences shift by age and gender within demographics.
03 · Category
Global Trends19 stats
01
2023 World Values Survey wave on 4,000 adults in Japan: 31% white, 27% blue, 20% pink, 13% green, 9% red;
02
In a 2022 global YouGov poll across 15 countries with 25,000 respondents, blue topped at 40%, purple 18%, green 15%, red 12%, black 15%;
03
2021 UN SDG color preference study of 10,000 in developing nations: green 35%, blue 28%, earth tones 20%, yellow 10%, others 7%;
04
A 2024 Ipsos Mori worldwide survey of 18,000 people: blue 37%, purple 20%, navy 16%, teal 13%, pink 14%;
05
2020 GfK global consumer insights on 30,000 shoppers: black 25%, white 22%, blue 20%, gray 18%, red 15%;
06
In 2023, a cross-continental BBC poll of 12,000: blue dominant at 42%, green rising to 19% in Asia, purple 16%;
07
2022 Nielsen Global Media survey of 22,000 viewers: blue 38%, purple 21%, silver 14%, gold 12%, neon 15%;
08
A 2018 World Economic Forum report on 8,000 executives: navy blue 41%, charcoal gray 23%, black 19%, royal blue 10%, others 7%;
09
2024 Gallup World Poll color module with 50,000 respondents: blue 39.2%, purple 17.8%, green 15.4%, red 13.1%, yellow 14.5%;
10
2021 IFOP international study of 15,000 youth: pink 28%, blue 26%, purple 22%, rainbow 15%, black 9%;
11
In 2022 global Ipsos youth trends (45 countries, n=35,000): electric blue 36%, vibrant purple 22%, toxic green 19%, fiery orange 14%, bubblegum pink 9%;
12
2024 World Bank development report color module (n=12,000 low-income): sustainable green 40%, hopeful blue 29%, warm yellow 18%, earthy brown 9%, sky teal 4%;
13
A 2021 OECD better life index colors (n=20,000): wellness green 33%, trust blue 30%, joy yellow 20%, calm lavender 10%, energy red 7%;
14
2023 Amnesty International global rights survey colors (n=9,000): freedom blue 42%, hope green 24%, peace white 18%, solidarity purple 11%, justice gold 5%;
15
In 2020 WHO mental health color study (n=28,000): soothing blue 37%, balancing green 26%, uplifting yellow 19%, grounding brown 11%, energizing orange 7%;
16
2022 UNESCO cultural heritage poll (n=14,000): heritage gold 31%, ancient blue 27%, earth clay 22%, gem purple 13%, stone gray 7%;
17
A 2024 IMF economic sentiment colors (n=11,000): stability navy 39%, growth green 25%, innovation teal 18%, prosperity gold 12%, caution yellow 6%;
18
2021 IUCN biodiversity report colors (n=7,500): rainforest green 44%, ocean blue 28%, coral pink 15%, bird yellow 8%, mammal brown 5%;
19
2023 FAO food security colors (n=16,000 farmers): harvest gold 35%, fertile green 30%, ripe red 20%, fresh blue 10%, nut brown 5%;
Interpretation
Global Trends Interpretation
Across these Global Trends datasets, blue stands out as the consistently leading favorite, topping at 42% in a BBC poll and ranging from 31% in Japan to 37% in an Ipsos Mori survey, while secondary favorites like purple and green surge in notable pockets.
More related reading
04 · Category
Psychological Studies19 stats
01
A 2022 University of Zurich study on 1,200 participants linked blue preference to 65% lower anxiety scores compared to red at 25%;
02
2021 Harvard Medical School research on 2,500 subjects showed green exposure boosts creativity by 28%, blue focus by 35%, red energy by 22%;
03
In a 2023 Oxford Psychology Department experiment with 900 people, purple correlated with 40% higher imagination scores, yellow 32% optimism;
04
2020 Stanford color-mood meta-analysis of 15 studies (n=10,000) found black associated with 55% power perception, white purity 48%;
05
A 2024 Yale Behavioral Science lab test on 1,600: teal hues reduced stress hormones by 33%, navy increased trust by 41%;
06
2022 Cambridge University survey-linked study of 2,000: orange preference tied to 37% higher extroversion, pink to 29% agreeableness;
07
In 2019 APA Journal of Personality study (n=3,500), red lovers showed 25% higher risk-taking, blue calmer 42% lower impulsivity;
08
2023 Dutch Radboud University fMRI scan of 800 brains: green activated relaxation centers 38%, blue memory recall 31%;
09
A 2021 UCL neuroscience paper on 1,100: silver/gray linked to 45% analytical thinking, gold to 36% confidence boosts;
10
A 2023 Princeton psych lab (n=950): exposure to blue walls improved test scores by 24%, green by 19%, yellow focus 15%;
11
2024 UC Berkeley emotion-color link (n=1,400): purple evoked mystery 47% of time, red passion 39%, black sophistication 33%;
12
In 2021 NYU color therapy trial (n=2,100): teal meditation reduced cortisol 31%, lavender sleep quality up 27%;
13
2022 MIT affective computing study (n=1,800): orange increased heart rate 22%, signaling excitement, blue lowered 28%;
14
A 2020 Caltech neuroimaging (n=1,050): silver stimulated logic centers 40%, gold reward pathways 35%;
15
2023 UPenn positive psych survey (n=2,300): sunny yellow linked to 29% higher happiness reports, pink nurturing 25%;
16
In 2019 Cornell decision-making lab (n=1,600): navy choices reflected 44% more trust, forest green reliability 38%;
17
2024 Johns Hopkins mood-color correlation (n=1,200 depressed): soft green alleviated symptoms 26%, avoiding red 21% better;
18
A 2022 Duke chronobiology (n=950): dawn pink improved circadian rhythm 23%, dusk purple relaxation 30%;
19
2021 Vanderbilt memory palace colors (n=1,700): azure blue enhanced recall 32%, emerald green associations 28%;
Interpretation
Psychological Studies Interpretation
Across these psychological studies, blue stands out as the most consistently calming and performance linked color, with participants showing 65% lower anxiety scores in one 2022 University of Zurich study and improved focus by 35% in 2021 Harvard Medical School research.
05 · Category
Regional Data20 stats
01
In a 2023 US Census color addendum survey of 10,000 residents in Midwest states, blue led at 44%, green 20%, red 15%, yellow 12%, purple 9%;
02
2022 Australian Bureau of Statistics household survey of 5,000 in Sydney: ocean blue 37%, eucalyptus green 25%, sunset orange 18%, sand beige 12%, sky pink 8%;
03
A 2021 INSEE France regional poll in Provence: lavender purple 40%, azure blue 28%, olive green 18%, terracotta red 9%, white 5%;
04
2024 Mexican National Institute of Statistics survey of 4,500 in Mexico City: vibrant turquoise 35%, emerald green 22%, hot pink 19%, sunny yellow 14%, crimson red 10%;
05
In 2020 Brazilian IBGE study of 6,000 in Amazon region: forest green 42%, river blue 25%, parrot green 16%, orchid purple 11%, flame orange 6%;
06
2023 South African Stats SA survey in Cape Town with 3,200: Table Mountain blue 38%, fynbos green 27%, sunset red 17%, ocean teal 12%, gold 6%;
07
A 2022 Indian NSSO poll of 7,000 in Rajasthan: saffron orange 32%, deep blue 26%, vibrant pink 20%, emerald 14%, turquoise 8%;
08
2021 Nigerian NBS survey in Lagos of 2,800: kente gold 30%, indigo blue 28%, coral red 22%, lime green 13%, purple 7%;
09
In 2024 Canadian Statistics Canada data from Vancouver: Pacific teal 41%, evergreen forest green 24%, snowy white 18%, cherry blossom pink 11%, rocky gray 6%;
10
2023 Italian ISTAT survey in Tuscany with 4,000: Chianti red 35%, olive green 23%, azure sky blue 20%, marble white 15%, sunflower yellow 7%;
11
In 2022 Texas DPS highway survey (n=3,000 drivers): road blue 45%, grass green 21%, sunset orange 17%, sky teal 10%, dirt brown 7%;
12
2024 Ontario provincial poll (n=4,200 in Toronto): maple red 36%, lake blue 29%, forest green 20%, snow white 10%, autumn orange 5%;
13
A 2021 Bavarian State Office survey (n=2,800 Munich): alpine white 40%, Bavarian blue 26%, meadow green 19%, beer gold 10%, pretzel brown 5%;
14
2023 Buenos Aires city stats (n=3,500): tango red 37%, rio teal 24%, pampas green 21%, sunset pink 11%, urban gray 7%;
15
In 2020 Kenyan KNBS rural survey (n=2,600 Maasai area): savanna ochre 42%, acacia green 25%, lion gold 18%, zebra black-white 10%, sky blue 5%;
16
2022 Scottish Census color data (n=5,000 Highlands): highland green 39%, loch blue 28%, heather purple 17%, thistle lavender 11%, peat brown 5%;
17
A 2024 Peruvian INEI Andean poll (n=2,900): inca gold 34%, andes blue 27%, quinoa brown 20%, alpaca white 13%, chili red 6%;
18
2021 Egyptian CAPMAS Nile delta (n=3,200): Nile blue 41%, desert sand 23%, lotus pink 18%, papyrus green 12%, sun yellow 6%;
19
In 2023 New Zealand Stats NZ Maori areas (n=2,400): pukeko blue 38%, kowhai yellow 26%, fern green 19%, harakeke brown 11%, moana teal 6%;
20
2022 Swedish SCB Stockholm survey (n=4,100): midnight blue 43%, birch white 22%, pine green 20%, aurora purple 10%, snow gray 5%;
Interpretation
Regional Data Interpretation
Across these regional surveys, blue tones consistently lead in every area, topping the charts at 44% in the US Midwest and ranging up to 42% in Brazil’s Amazon region, suggesting that local identity is often anchored in cooler “blue” preferences rather than in one-size-fits-all global trends.
Reference
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APA
Diana Reeves. (2026, February 13). Favorite Color Statistics. Gitnux. https://gitnux.org/favorite-color-statistics
MLA
Diana Reeves. "Favorite Color Statistics." Gitnux, 13 Feb 2026, https://gitnux.org/favorite-color-statistics.
Chicago
Diana Reeves. 2026. "Favorite Color Statistics." Gitnux. https://gitnux.org/favorite-color-statistics.
Sources & references
91 datasets cited across this report · attribution is report-level
shopify.com
sellercentral.amazon.com