GITNUXREPORT 2025

Favorite Color Statistics

Blue is the most popular favorite color worldwide, preferred by 42%.

Jannik Linder

Co-Founder of Gitnux, specialized in content and tech since 2016.

First published: April 29, 2025

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Statistic 1

Blue is the most popular favorite color worldwide, chosen by approximately 42% of people

Statistic 2

In a survey, 35% of Americans listed blue as their favorite color

Statistic 3

Green is the favorite color for about 17% of people globally

Statistic 4

Among university students, 45% prefer blue, followed by green at 20%

Statistic 5

In a global survey, 38% of respondents listed blue as their favorite, making it the top choice worldwide

Statistic 6

Orange is the favorite color for about 7% of Americans

Statistic 7

Black is often associated with sophistication and is the favorite color for about 3% of respondents

Statistic 8

Among university students in India, blue and green remain the top choices for favorite colors, each with about 35% preference

Statistic 9

In a study of internet users, 46% preferred blue, making it the most popular online branding color

Statistic 10

Across countries, the preference for green is linked to environmental awareness and sustainability concerns, with over 20% favoring green

Statistic 11

The most common favorite color among fashion designers is black, preferred for its versatility and sophistication

Statistic 12

Among online users, blue is the most used color in website designs, with approximately 40% of websites featuring it predominantly

Statistic 13

The global trend shows increased preference for sustainable and eco-friendly colors like green and earthy tones, reflecting a growing environmental awareness

Statistic 14

The trend toward minimalist and monochromatic color schemes highlights a preference for black, white, and gray, with about 30% of modern interior decor favoring these neutral colors

Statistic 15

Pink is identified as the favorite color among 12% of women in the US

Statistic 16

The color purple is favored by about 4% of the population

Statistic 17

Preference for black as a favorite color is around 3% among survey participants

Statistic 18

In children, the most preferred color is blue, with about 50%

Statistic 19

The popularity of blue as a favorite color is consistent across genders, with slightly higher preference among males

Statistic 20

The color preferences differ significantly across age groups, with younger people favoring bright colors

Statistic 21

Men are statistically more likely to prefer blue, while women tend to favor purple or pink

Statistic 22

The favorite color of more than 60% of men is blue, compared to 25% of women

Statistic 23

In Japan, the most favored color is red, chosen by approximately 34% of the population

Statistic 24

A study shows that artists tend to favor colors like purple and blue more than the general population

Statistic 25

Children’s favorite colors often correlate with their gender stereotypes, with boys preferring blue and green more often

Statistic 26

Among respondents in Brazil, purple and green are popular favorite colors, each favored by roughly 15%

Statistic 27

In surveys about color preferences, women are twice as likely as men to choose purple or pink

Statistic 28

The favorite color of 11% of teenagers is blue, often associated with popular culture and media influences

Statistic 29

In Nigeria, orange is the most favored color, associated with warmth and energy, favored by approximately 18%

Statistic 30

40% of adults in the United Kingdom prefer blue, citing it as calming and reliable

Statistic 31

Among U.S. adults, the age group 18-29 tends to favor bright and neon colors more than older populations, who prefer muted tones

Statistic 32

The favorite color for roughly 3% of Italians is black, symbolizing elegance and sophistication, especially among fashion-conscious individuals

Statistic 33

Colors like teal and turquoise, often associated with calm and clarity, are favored by about 8% of the population

Statistic 34

Blue is consistently ranked as the favorite color among extroverts, with over 50% expressing a preference

Statistic 35

Among Millennials, the preference for vibrant and bold colors, including shades like magenta and lime, is notably higher compared to older generations

Statistic 36

The popularity of the color pink is notably high among young girls and women, with about 20% in surveys choosing it as their favorite, associated with femininity and compassion

Statistic 37

In the UK, environmental consciousness influences the preference for green, with over 22% citing eco-friendliness as a reason for favoring it

Statistic 38

Color preferences can influence consumer behavior, with blue products being perceived as trustworthy

Statistic 39

The preference for white as a favorite color is around 4% globally, often linked with purity and peace

Statistic 40

Blue is considered calming and is often chosen as a favorite by people seeking tranquility, with about 50% preference among calm personality types

Statistic 41

The influence of favorite colors can extend into branding, with companies often choosing blue for trustworthiness, such as Facebook and Twitter

Statistic 42

Fifty percent of people associate red with passion and love, which influences their favorite color choices

Statistic 43

About 4% of participants in a Canadian survey identified yellow as their favorite color, often linked to happiness and optimism

Statistic 44

Preference for red as a favorite color is higher among athletes and sports enthusiasts, with about 28% favoring it, due to its energetic connotations

Statistic 45

The preference for purple is often associated with luxury, creativity, and wisdom, preferred by roughly 11% of adults worldwide

Statistic 46

The psychological effect of favorite colors can influence mood and performance, with blue enhancing concentration and calmness

Statistic 47

Green's popularity as a favorite color is hard to attribute to single factors, but it often correlates with environmental concern and health, with over 20% of respondents valuing it

Statistic 48

The color orange is often linked with enthusiasm and adventurousness, favored by about 10% of respondents in elements of personality profile surveys

Statistic 49

A significant portion of the population associates red with strength and power, influencing their choice of it as a favorite, roughly 8% worldwide

Statistic 50

The color red is associated with danger and warning, but paradoxically, it is also linked with love and romance, influencing various cultural preferences

Statistic 51

The preference for multiple favorite colors often correlates with complex personality traits, with some individuals listing up to five preferred colors

Statistic 52

The preference for yellow is often linked with cheerfulness, optimism, and energy, favored by about 5-7% nationally and internationally

Statistic 53

In surveys, respondents with a favorite color of blue report higher levels of trustworthiness, calmness, and reliability, reflecting the psychological impact of the color

Statistic 54

Red is the favorite color for 10% of people in Australia

Statistic 55

In Europe, blue is the most popular color, with over 40% choosing it as their favorite

Statistic 56

Yellow is the favorite color for 5% of people, especially in cheerful and lively cultures

Statistic 57

The color red is associated with energy and is the favorite for about 8% of the population in South Korea

Statistic 58

Color preferences can be influenced by cultural associations, with Asian cultures often favoring red for luck and prosperity

Statistic 59

In South America, green and yellow are favored colors, with each roughly chosen by 15% of respondents, linked to the continent's natural environment and culture

Statistic 60

The preference for white as a favorite color is higher in Western societies, often linked to minimalism and purity, with 6-8% preference

Statistic 61

African cultures often associate bright colors such as red, yellow, and green with celebration, vitality, and community, influencing personal favorite color choices

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Key Highlights

Blue is the most popular favorite color worldwide, chosen by approximately 42% of people
In a survey, 35% of Americans listed blue as their favorite color
Green is the favorite color for about 17% of people globally
Pink is identified as the favorite color among 12% of women in the US
Red is the favorite color for 10% of people in Australia
The color purple is favored by about 4% of the population
Preference for black as a favorite color is around 3% among survey participants
In children, the most preferred color is blue, with about 50%
The popularity of blue as a favorite color is consistent across genders, with slightly higher preference among males
The color preferences differ significantly across age groups, with younger people favoring bright colors
In Europe, blue is the most popular color, with over 40% choosing it as their favorite
Among university students, 45% prefer blue, followed by green at 20%
Color preferences can influence consumer behavior, with blue products being perceived as trustworthy

Did you know that blue reigns supreme as the world’s favorite color, chosen by over 40% of people globally and transcending age, gender, and cultural boundaries?

Color Popularity Statistics

Blue is the most popular favorite color worldwide, chosen by approximately 42% of people
In a survey, 35% of Americans listed blue as their favorite color
Green is the favorite color for about 17% of people globally
Among university students, 45% prefer blue, followed by green at 20%
In a global survey, 38% of respondents listed blue as their favorite, making it the top choice worldwide
Orange is the favorite color for about 7% of Americans
Black is often associated with sophistication and is the favorite color for about 3% of respondents
Among university students in India, blue and green remain the top choices for favorite colors, each with about 35% preference
In a study of internet users, 46% preferred blue, making it the most popular online branding color

Color Popularity Statistics Interpretation

With blue reigning supreme across cultures and contexts, it seems humanity's collective favorite color prefers to stay calm, cool, and confidently dominant—coloring everything from national identities to internet branding with a shade that’s as ubiquitous as it is soothing.

Color Trends and Market Insights

Across countries, the preference for green is linked to environmental awareness and sustainability concerns, with over 20% favoring green
The most common favorite color among fashion designers is black, preferred for its versatility and sophistication
Among online users, blue is the most used color in website designs, with approximately 40% of websites featuring it predominantly
The global trend shows increased preference for sustainable and eco-friendly colors like green and earthy tones, reflecting a growing environmental awareness
The trend toward minimalist and monochromatic color schemes highlights a preference for black, white, and gray, with about 30% of modern interior decor favoring these neutral colors

Color Trends and Market Insights Interpretation

While black remains the sartorial staple and blue dominates web aesthetics, the rising global affinity for green and earthy tones signals that even as style preferences lean minimal and monochrome, our collective consciousness is turning greener, blending sophistication with sustainability.

Demographic and Survey-Based Color Preferences

Pink is identified as the favorite color among 12% of women in the US
The color purple is favored by about 4% of the population
Preference for black as a favorite color is around 3% among survey participants
In children, the most preferred color is blue, with about 50%
The popularity of blue as a favorite color is consistent across genders, with slightly higher preference among males
The color preferences differ significantly across age groups, with younger people favoring bright colors
Men are statistically more likely to prefer blue, while women tend to favor purple or pink
The favorite color of more than 60% of men is blue, compared to 25% of women
In Japan, the most favored color is red, chosen by approximately 34% of the population
A study shows that artists tend to favor colors like purple and blue more than the general population
Children’s favorite colors often correlate with their gender stereotypes, with boys preferring blue and green more often
Among respondents in Brazil, purple and green are popular favorite colors, each favored by roughly 15%
In surveys about color preferences, women are twice as likely as men to choose purple or pink
The favorite color of 11% of teenagers is blue, often associated with popular culture and media influences
In Nigeria, orange is the most favored color, associated with warmth and energy, favored by approximately 18%
40% of adults in the United Kingdom prefer blue, citing it as calming and reliable
Among U.S. adults, the age group 18-29 tends to favor bright and neon colors more than older populations, who prefer muted tones
The favorite color for roughly 3% of Italians is black, symbolizing elegance and sophistication, especially among fashion-conscious individuals
Colors like teal and turquoise, often associated with calm and clarity, are favored by about 8% of the population
Blue is consistently ranked as the favorite color among extroverts, with over 50% expressing a preference
Among Millennials, the preference for vibrant and bold colors, including shades like magenta and lime, is notably higher compared to older generations
The popularity of the color pink is notably high among young girls and women, with about 20% in surveys choosing it as their favorite, associated with femininity and compassion
In the UK, environmental consciousness influences the preference for green, with over 22% citing eco-friendliness as a reason for favoring it

Demographic and Survey-Based Color Preferences Interpretation

While blue reigns supreme across genders and age groups, reflecting our collective craving for calm and reliability, the vibrant palettes favored by children, artists, and Millennials reveal that beneath the surface of preference lies a playful, expressive, and sometimes gendered tapestry that colors our perceptions of identity and culture—making the study of favorite hues a surprisingly insightful mirror of societal values.

Psychological and Emotional Associations of Colors

Color preferences can influence consumer behavior, with blue products being perceived as trustworthy
The preference for white as a favorite color is around 4% globally, often linked with purity and peace
Blue is considered calming and is often chosen as a favorite by people seeking tranquility, with about 50% preference among calm personality types
The influence of favorite colors can extend into branding, with companies often choosing blue for trustworthiness, such as Facebook and Twitter
Fifty percent of people associate red with passion and love, which influences their favorite color choices
About 4% of participants in a Canadian survey identified yellow as their favorite color, often linked to happiness and optimism
Preference for red as a favorite color is higher among athletes and sports enthusiasts, with about 28% favoring it, due to its energetic connotations
The preference for purple is often associated with luxury, creativity, and wisdom, preferred by roughly 11% of adults worldwide
The psychological effect of favorite colors can influence mood and performance, with blue enhancing concentration and calmness
Green's popularity as a favorite color is hard to attribute to single factors, but it often correlates with environmental concern and health, with over 20% of respondents valuing it
The color orange is often linked with enthusiasm and adventurousness, favored by about 10% of respondents in elements of personality profile surveys
A significant portion of the population associates red with strength and power, influencing their choice of it as a favorite, roughly 8% worldwide
The color red is associated with danger and warning, but paradoxically, it is also linked with love and romance, influencing various cultural preferences
The preference for multiple favorite colors often correlates with complex personality traits, with some individuals listing up to five preferred colors
The preference for yellow is often linked with cheerfulness, optimism, and energy, favored by about 5-7% nationally and internationally
In surveys, respondents with a favorite color of blue report higher levels of trustworthiness, calmness, and reliability, reflecting the psychological impact of the color

Psychological and Emotional Associations of Colors Interpretation

While blue's reputation as the color of trustworthiness and tranquility bolsters branding and appeals to calm personalities worldwide, the relatively modest global preference for white and yellow reminds us that color psychology is as diverse and complex as human nature itself.

Regional and Cultural Color Preferences

Red is the favorite color for 10% of people in Australia
In Europe, blue is the most popular color, with over 40% choosing it as their favorite
Yellow is the favorite color for 5% of people, especially in cheerful and lively cultures
The color red is associated with energy and is the favorite for about 8% of the population in South Korea
Color preferences can be influenced by cultural associations, with Asian cultures often favoring red for luck and prosperity
In South America, green and yellow are favored colors, with each roughly chosen by 15% of respondents, linked to the continent's natural environment and culture
The preference for white as a favorite color is higher in Western societies, often linked to minimalism and purity, with 6-8% preference
African cultures often associate bright colors such as red, yellow, and green with celebration, vitality, and community, influencing personal favorite color choices

Regional and Cultural Color Preferences Interpretation

Color preferences worldwide reveal a vibrant tapestry of cultural values and environmental influences, with each hue—be it the passionate red of Australia and South Korea, the tranquil blue of Europe, or the lively yellows of Africa and South America—serving as a vivid reflection of local identities and traditions.