Gitnux/Report 2026

Fashion Tech Industry Statistics

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Fashion Tech Industry Statistics
Samuel NorbergWritten by Samuel Norberg·Fact-checked by Maya Johansson
Published
How this report is researched
01Editorial Scope

Before any source is gathered, an editor locks the question, what qualifies, and how the piece will be judged.

02Source Research

Search agents collect the source set and pull each data point out with its provenance attached.

Read our full methodology →

Search agents attach provenance to every extracted figure.

Next review: within 31 days

01 Industry overview

The fashion tech industry at a glance

Fashion technology is a $269.4 billion global market in 2026, expanding as AI, wearable technology, digital commerce and traceability tools become embedded across fashion design, retail and supply chains.

$269.4B[77]
Global market size, 2026
6.3%[77]
Forecast CAGR, 2025–2030
33.9%[77]
North America share, 2024
71,200[78]
U.S. apparel jobs, October 2026
Market size
The global fashion technology market was valued at $239.6 billion in 2024 and is estimated at $269.4 billion in 2026. The market definition covers smart apparel, smart footwear and technologies including wearables, artificial intelligence, the Internet of Things and blockchain.[77]
Forecast & CAGR
Grand View Research forecasts the market to reach $345.4 billion by 2030, representing a 6.3% compound annual growth rate from 2025 to 2030. Artificial intelligence, virtual try-on, smart fabrics and digital commerce are identified as major growth contributors.[77]
Market share & regions
North America held the largest regional share at 33.9% of fashion technology revenue in 2024. Asia-Pacific is forecast to be the fastest-growing region through 2030, while the United States is projected to grow at a 4.5% CAGR over 2025–2030.[77]
Segmentation
Smart apparel represented more than 28% of product revenue in 2024, and wearable technology accounted for more than 26% by technology type. Retail and e-commerce was the largest end-use segment, with more than 32% of revenue.[77]
Key players & concentration
The market spans fashion brands, e-commerce platforms, software vendors, wearable-device companies and materials businesses rather than a single concentrated supplier group. Public market data identify North America as the leading region, but do not provide a reliable global concentration ratio for the full fashion technology market.[77]
Pricing
Reliable industry-wide pricing data for fashion technology products and services were not identified. Available evidence indicates a wide pricing range because the category includes consumer smart apparel and footwear as well as enterprise AI, digital-product-creation, e-commerce and traceability systems.[77]
Trends, drivers & challenges
AI is moving from a competitive advantage toward a business necessity in fashion, while tariffs, volatile input costs, supply-chain disruption and slow growth remain major constraints in 2026. McKinsey reports that shopping-related searches on generative-AI platforms grew 4,700% between 2024 and 2025, highlighting the speed of digital change.[1]
Consumer behavior & competition
In McKinsey's 2026 fashion research, 53% of U.S. consumers who used generative AI for search in the second quarter of 2025 also used it for shopping; 41% trusted generative-AI search results more than traditional advertising, and 85% reported greater satisfaction with AI-assisted shopping journeys. In the United States, e-commerce accounted for 16.4% of total retail sales in 2025, providing an important competitive channel for fashion businesses.[1][79]
M&A
Technology consolidation continued in 2025 and 2026: Browzwear acquired AI-generated fashion-model company Lalaland.ai in 2025, while Italian fashion traceability company Temera acquired digital-production and AI specialist Stride in February 2026. These transactions indicate growing integration between digital product creation, AI content and product traceability.[80][25]
Regulation
The European Union has designated textile apparel as a priority product group for ecodesign requirements and Digital Product Passports. The European Commission indicates that textiles are scheduled for the 2027 Digital Product Passport wave, while the revised Waste Framework Directive introduces common extended-producer-responsibility rules for textiles.[81][82]
Latest news
The latest industry developments include the European Commission's 2026 harmonised-standards decision supporting Digital Product Passports and continued AI adoption across fashion operations. McKinsey's 2026 industry outlook describes AI as shifting from an optional advantage to a business necessity, while Temera's February 2026 acquisition of Stride expanded its AI and digital-production capabilities.[81][1][25]

02 Ranking

Top 6 Companies in the Fashion Tech Industry

The leading companies in the fashion tech industry, ranked on market impact, performance, momentum, innovation and brand popularity.

Updated November 11, 2026 · Next review December 11, 2026

Verdict

Myant stands out thanks to connected textiles that sense and react to the human body, whereas AiQ Smart Clothing stands out thanks to integration of conductive fibers, sensors and electronics into smart clothing.

Ranked by Overall score · How we score ↓

Editor's top 3 picks

Where to start, by need.

  1. #1 Overall · Leader in connected textile sensing

    Myant

    CA

    Ranked #1 · 9.4 · Connected textile sensing

    Why we picked it: Its connected textiles focus on sensing and reaction to the human body for smart apparel use cases.

    See in ranking ↓Visit myant.ca ↗

  2. Leader in smart clothing systems

    AiQ Smart Clothing

    TW

    Ranked #2 · 8.9 · Smart clothing systems

    Why we picked it: Its smart clothing embeds conductive textile systems, tying sensors and electronics directly into garments.

    See in ranking ↓Visit aiqsmartclothing.com ↗

  3. Leader in sensor-infused garments

    Sensoria Health

    US

    Ranked #3 · 8.9 · Sensor-infused garments

    Why we picked it: Its product line spans garments and footwear and includes rehabilitation wearables for health-adjacent use.

    See in ranking ↓Visit sensoriahealth.com ↗

Pick 1 is the #1 company overall. Picks 2 and 3 are the highest-ranked companies in the top 5 that add a new segment.

Full ranking

Sort by
Top 6 companies in the fashion tech industry, 2026 – Gitnux ranking
#CompanyOverall ↓Company snapshot
1

Myant

Connected textile sensing · CA

9.4
2

AiQ Smart Clothing

Smart clothing systems · TW

8.9
3

Sensoria Health

Sensor-infused garments · US

8.9
4

TEIJIN

Smart textile materials · JP

8.8
5

Toray Industries

Smart textile materials · JP

8.2
6

Tribute Brand

Connected physical and digital fashion · HR

8.2

How we score

  • Impact (30%): scale and weight in the market (revenue, market share, employees, market position).
  • Performance (20%): recent revenue growth and operating margin; an analyst assessment where a company does not publish them.
  • Momentum (20%): growth trajectory and future potential.
  • Innovation (15%): R&D intensity and how technologically advanced the company is.

Popularity (brand search demand, 15%) counts toward Overall but is not published as a column. Overall leaves out what is not known.

Scale Scores are shown on a 7–10 scale with one decimal; bars start at 7.0.

Cadence Recalculated when new figures are published; next review December 11, 2026.

Independence. Rankings are editorially independent. Scores, ranks, picks and the verdict follow the method above; no company can pay to change them.

Cite this ranking

APA

Samuel Norberg. (2026, November 11). Top 6 companies in the fashion tech industry. In Fashion Tech Industry Statistics. Gitnux. https://gitnux.org/fashion-tech-industry-statistics/#top-companies

report visual · Projection

Venture-capital investment in digital-transition-related young textile companies (European Union)

Venture-capital investment in digital-transition-related young textile companies fell from €373.2M in 2018 to €62.8M in 2023.

373.2M EUR
Start
-29.98%
CAGR · 5y
62.8M EUR
Projected
20182023
source-verifiedmonitor-industrial-ecosystems.ec.europa.eu2023

04 Statistics

Technology & Innovation

AI use is still broadening toward execution: 33% of apparel organizations were already using AI in 2024, while 38% were implementing it and 27% were investigating it.

AI in the fashion tech industry

  • 34% of fashion executives identified marketing copywriting as a generative-AI use case, followed by 28% for design and product development in 2023.[1]
  • 33% of apparel organizations were already using AI in 2024, while 38% were implementing it and 27% were investigating it, according to a global apparel survey.[2]
  • 53% of U.S. consumers who used generative AI for search in the second quarter of 2025 also used it to help shop for fashion or other products.[1]
  • 75% of fashion executives were prioritizing AI for demand forecasting, inventory optimization and cost control in 2025.[1]
  • 28% of fashion companies were already trying AI in creative-design workflows by 2024, according to the IMD fashion-industry assessment.[3]
  • 37% of fashion executives were experimenting with generative AI in 2023, while 21% used it occasionally and 4% used it regularly.[1]

Digital Transformation in the software and IT services sector (sector benchmark)

  • 72% of digital leaders globally expected to increase technology spending in 2024, compared with 50% of digital laggards, according to a survey of 855 technology and business decision-makers.[4]
  • 45% of North American technology and business decision-makers planned to adopt AI and machine learning to improve business within 12 to 24 months.[4]
  • 75% of digital leaders globally planned to increase AI-related business expenditure in 2024.[4]
  • 54.8% of surveyed organizations reported having a chief digital officer or another executive responsible for digital transformation.[5]
  • 34% of surveyed organizations globally identified replacing or upgrading legacy technology as a top digital-transformation goal in 2024.[4]

Technology Adoption in the software and IT services sector (sector benchmark)

  • More than 50% of surveyed global IT decision-makers were exploring AI use cases or piloting AI technologies in 2024.[4]
  • 51.8% of surveyed organizations reported that AI solutions were somewhat or extremely rare in 2024.[5]
  • 57.7% of surveyed organizations reported having a chief information security officer or equivalent in 2024.[5]
  • 67.6% of IT services were delivered through cloud infrastructure among surveyed organizations in 2024.[5]

Cloud Computing in the software and IT services sector (sector benchmark)

  • 65.5% of EU enterprises using paid cloud services used them for security software applications in 2025.[6]
  • 52.7% of EU enterprises with at least 10 employees used paid cloud-computing services in 2025.[6]
  • 71.5% of EU enterprises using paid cloud services used them for file storage in 2025.[6]
  • 85.2% of EU enterprises using paid cloud services used them for email in 2025.[6]
  • 71.7% of EU enterprises using paid cloud services used them for office software in 2025.[6]
  • 26.1% of EU enterprises using paid cloud services used computing platforms for application development, testing or deployment in 2025.[6]

Big Data in the software and IT services sector (sector benchmark)

  • 14% of enterprises with at least 10 employees across the OECD used big-data analytics on average, based on 2022 data or the latest available year.[7]
  • 3% was the lowest reported enterprise adoption rate for big-data analytics across OECD countries in the latest available data through 2023.[7]
  • 40% was the highest reported enterprise adoption rate for big-data analytics across OECD countries in the latest available data through 2023.[7]
  • Big-data analytics adoption averaged 14% among OECD enterprises with at least 10 employees, compared with 49% for cloud computing in the latest comparable data.[7]

IoT in the software and IT services sector (sector benchmark)

  • 53% was the highest reported enterprise adoption rate for IoT technologies across OECD countries in the latest available data through 2023.[7]
  • 27% of enterprises with at least 10 employees across the OECD used Internet of Things technologies on average, based on 2023 or the latest available data.[7]
  • 27% of OECD enterprises used IoT technologies on average, compared with 49% using cloud computing in the latest comparable data.[7]
  • 6% was the lowest reported enterprise adoption rate for IoT technologies across OECD countries in the latest available data through 2023.[7]

Innovation in the fashion tech industry

  • $2.9 billion was the estimated size of the global AI-in-fashion market in 2025, according to a fashion-technology market analysis.[8]

05 Statistics

Data & Analytics

Data quality and governance lag behind adoption. In 2025, 95% of enterprise data leaders and practitioners reported a data-quality issue with impact on business outcomes.

Business intelligence in the fashion tech industry

  • 24% of North American apparel manufacturers reported KPI improvements in business intelligence and analytics from digital transformation in 2023.[2]
  • 37% of apparel and fashion organizations reported improvements in analytics and business intelligence from digital transformation in 2023.[2]
  • 26% of North American apparel manufacturers reported KPI improvements in inventory turns and warehousing efficiency from digital transformation in 2023.[2]
  • 18% of North American apparel manufacturers reported KPI improvements in procurement efficiency and reliability from digital transformation in 2023.[2]
  • 27% of apparel organizations with revenue of $10 million to $19 million reported gathering data automatically or digitally for business insights in 2023.[2]
  • 36% of apparel organizations identified increased visibility, accuracy and rapid access to data as a core business strategy in 2023.[2]

Data analytics in the fashion tech industry

  • 27% of fashion shoppers in an ACI Worldwide survey wanted similar-product suggestions or alternatives in retail apps.[9]
  • 59% of global consumers who had used generative AI sought recommendations aligned with their personality in 2024, including fashion-related recommendations.[10]
  • 66% of global consumers who had used generative AI welcomed product recommendations from generative AI in 2024.[10]
  • 17% of fashion shoppers in an ACI Worldwide survey wanted artificial-intelligence help with returns in retail apps.[9]
  • 17% of fashion shoppers in an ACI Worldwide survey wanted personalized product suggestions in retail apps.[9]
  • 58% of global consumers who had used generative AI wanted it to recognize brand and product loyalty when making recommendations in 2024.[10]

Data Quality in the software and IT services sector (sector benchmark)

  • In 2025, 34% of organizations globally rated their data excellent for relevance and suitability, across surveyed technology and business organizations.[11]
  • In 2024, 95% of enterprise data leaders and practitioners reported a data-quality issue with a direct impact on business outcomes, across companies with at least $1 billion in revenue.[12]
  • In 2025, 35% of organizations globally rated their data excellent for consistency and standardization, across surveyed technology and business organizations.[11]
  • In 2025, 43% of organizations globally rated their data excellent for quality and completeness, across surveyed technology and business organizations.[11]
  • In 2025, 46% of organizations globally rated their data excellent for accuracy and integrity, across surveyed technology and business organizations.[11]
  • In 2025, 46% of organizations globally said they were fully confident in their data quality, across surveyed technology and business organizations.[11]

Data Governance in the software and IT services sector (sector benchmark)

  • In 2024, 35% of U.S. technology executives prioritized data governance among their data-management areas for the next 12 months.[13]
  • In 2026, 76% of global data leaders said their company’s AI governance did not completely keep pace with employee use of AI technology.[14]
  • In 2024, 61% of supply-management organizations reported having a dedicated data-governance function, based on an Institute for Supply Management survey.[15]
  • In 2024, 32% of global technology leaders prioritized data governance among their data-management areas for the next 12 months.[13]
  • In 2024, 81.7% of organizations reported having no data-governance or catalog solution as part of their governance program, according to a global governance study.[14]
  • In 2024, 18.3% of organizations reported having a data-governance or catalog solution as part of their governance program, according to a global governance study.[14]

KPIs in the fashion tech industry

  • 39% of apparel organizations reported sales and customer-service on-time-in-full KPI improvements from digital transformation in 2023.[2]
  • 13% was the year-over-year improvement in sales and customer-service on-time-in-full KPI performance reported by apparel organizations in 2023.[2]
  • 22% was the year-over-year improvement in procurement KPI performance reported by apparel organizations in 2023.[2]
  • 41% of apparel organizations reported e-commerce and direct-to-consumer KPI improvements from digital transformation in 2023.[2]
  • 9% was the year-over-year improvement in inventory and warehousing KPI performance reported by apparel organizations in 2023.[2]
  • 35% of apparel organizations reported inventory and warehousing KPI improvements from digital transformation in 2023.[2]

06 Statistics

Strategy & Growth

Conversion paths are shifting toward virtual try-on and AI shopping. In 2024, 49% of consumers said they would purchase more clothing if a superior virtual try-on experience were available.

Growth in the fashion tech industry

  • 49% of consumers said better virtual try-on would make them buy more clothing in the 2024 fashion technology survey.[16]
  • $7.5 million was raised by virtual try-on company Veesual in a 2024 seed financing round supporting U.S. expansion.[17]
  • 50% higher purchase likelihood was associated with AI virtual try-on engagement in DressX’s reported intelligence findings.[18]
  • 0.4% year-on-year growth was recorded for worldwide fashion and apparel web traffic in 2024.[19]
  • 4.7% year-on-year growth was recorded for U.S. fashion and apparel web traffic in 2024.[19]

Differentiation in the fashion tech industry

  • 52% of consumers were at least somewhat likely to use a tool recommending products based on preferences, mood, space or body.[16]
  • 77% of online shoppers wanted retailers to offer virtual try-on technology in Capital One Shopping’s 2026 research.[20]
  • 38% of consumers were at least somewhat likely to use a virtual personal assistant for fashion shopping in 2024.[16]
  • 48% of consumers were at least somewhat likely to receive suggested fashion items through an always-available shopping assistant.[16]
  • 4% of 55-to-65-year-old retail-app users perceived personalization as a benefit in ACI’s fashion consumer research.[9]
  • 49% of consumers said they would purchase more clothing if a superior virtual try-on experience were available in 2024.[16]

Mergers and acquisitions in the fashion tech industry

  • $500 million in capital accompanied Coupang’s 2024 acquisition of Farfetch’s assets.[21]
  • 80.1% of the Farfetch acquisition partnership was owned by Coupang after the transaction.[22]
  • Coupang completed its acquisition of Farfetch’s assets on January 31, 2024.[21]
  • Farfetch UK Limited became a wholly owned subsidiary of Farfetch.com Limited under Coupang’s ownership at December 31, 2024.[23]
  • 19.9% of the Farfetch acquisition partnership was owned by Greenoaks-affiliated funds after the transaction.[22]
  • The Tapestry-Capri merger was terminated in November 2024 after the companies concluded antitrust clearance was unlikely within an acceptable timeframe.[24]

Strategic partnerships in the fashion tech industry

  • Temera and Zakeke formed a strategic partnership in 2024 to combine traceability, 3D catalogues, augmented reality and virtual try-on technology.[25]
  • 19.9% of the Farfetch acquisition partnership was held by Greenoaks-affiliated funds in 2024.[22]
  • More than 4 million Farfetch customers worldwide were included in the platform’s partner ecosystem when Coupang completed the transaction in 2024.[21]
  • 80.1% of the Farfetch acquisition partnership was held by Coupang in 2024.[22]
  • Veesual announced a partnership with EILEEN FISHER while expanding its fashion virtual try-on platform into the United States in 2024.[17]

07 Statistics

People & Workforce

Workforce demand aligns with compliance and sustainability needs. Data scientists, compliance specialists and sustainability professionals were identified as the three highest-demand roles in U.S. fashion for 2026–2031.

Hiring in the fashion tech industry

  • Data scientists, compliance specialists and sustainability professionals were identified as the three highest-demand roles in U.S. fashion for 2026–2031.[26]
  • 53% of current fashion workers viewed increasing AI use in their industry positively or very positively in the 2026 fashion-and-beauty workforce survey.[18]
  • 81.4% of advertised fashion and textile jobs in Australia were filled in 2024, according to an industry occupation-shortage survey.[27]
  • 87% of U.S. fashion companies surveyed expected to increase hiring over the five years to 2031.[26]

Remote Work in the software and IT services sector (sector benchmark)

  • 6% of global respondents worked fully remotely in 2025, defined as spending less than one day per week in the office.[28]
  • 48% of U.S. software and IT professionals surveyed worked remotely in 2026, compared with 21% in France.[29]
  • 10% of technology-services respondents worked under fully flexible arrangements in 2025, allowing employees substantial control over remote work.[28]
  • 84% of technology-services employers agreed in 2025 that the ability to work remotely is important for employee retention.[28]
  • 34.8% of global software and IT services respondents worked remotely in 2026, according to the Stack Overflow Developer Survey.[29]

Hybrid Work in the software and IT services sector (sector benchmark)

  • 52% of U.S. employees with remote-capable jobs worked in hybrid arrangements in May 2026, according to Gallup.[30]
  • 56% of IT employees worked in hybrid arrangements in 2025, while 31% were fully remote and 13% attended the office daily.[31]
  • 61% of U.S. employees with remote-capable jobs preferred hybrid work in November 2025, compared with 33% preferring fully remote work.[30]
  • 55% of technology-services respondents worked in a hybrid arrangement in 2025, the highest share among industries measured by Cisco.[28]
  • 47% of global respondents worked in hybrid arrangements in 2025, down from 63% in Cisco’s 2022 study.[28]

Upskilling in the fashion tech industry

  • 40% of surveyed European textile and fashion companies were engaged in green-skills development activities.[32]
  • 1.42% of LinkedIn-registered professionals in Europe’s textile industrial ecosystem reported advanced digital skills in 2022.[32]
  • 61% of surveyed European textile and fashion companies were already implementing upskilling or reskilling activities, according to an industry-skills survey.[32]
  • 1.61% of LinkedIn-registered professionals in Europe’s textile industrial ecosystem reported skills related to the green transformation in 2022.[32]

Employee Engagement in the software and IT services sector (sector benchmark)

  • 22.2% of global software and IT respondents were happy with their current professional role in 2026, while 32.6% were unhappy.[29]
  • 92% of employees ranked collaboration and community as very important aspects of office culture in Cisco’s 2025 global study.[28]
  • 74% of respondents approved of fully flexible hybrid policies in 2025, the highest positive sentiment among the policy types Cisco measured.[28]
  • 54% of exclusively remote U.S. employees were thriving in May 2026, compared with 52% of hybrid employees and 49% of on-site employees with remote-capable jobs.[30]
  • 37% of exclusively remote U.S. employees were engaged in May 2026, compared with 34% of hybrid employees and 29% of on-site employees with remote-capable jobs.[30]

DEI in the fashion tech industry

  • More than 70% of European fashion companies had a formal strategy to improve inclusion and minority representation in 2023.[33]
  • 9% of executive roles in the British fashion industry were held by people of colour in the inaugural UK Fashion DEI Report.[34]

Change Management in the software and IT services sector (sector benchmark)

  • 44% of SAP change-management respondents identified requirements gathering as a challenge in 2025.[35]
  • 87% of SAP change-management respondents believed AI would influence change management during the five years following the 2025 survey.[35]
  • 86% of SAP change managers said in 2025 that change management gives their business a competitive advantage.[35]
  • 48% of SAP change-management respondents faced pressure in 2025 to implement changes more quickly.[35]
  • 59% of SAP change-management respondents expected AI to automate manual processes in change management, according to the 2025 survey.[35]

08 Statistics

Customer & Sales

Returns and trust still shape purchase behavior. Fast refunds drive repeat purchases: 68% of U.S. online shoppers said so in a 2026 survey.

Customer experience in the fashion tech industry

  • More than 50% of fashion and luxury consumers were dissatisfied with online experiences in 2024, compared with stronger offline experiences.[36]
  • 51% of online shoppers rated order-status or delivery tracking among the most important ecommerce account features in 2026 fashion-commerce research.[37]
  • 17% was the potential increase in average order value associated with improved sizing technology in fashion ecommerce in 2024.[36]
  • 45% was the reported maximum reduction in return abuse achievable through smart return policies and item-level verification in fashion and luxury in 2024.[36]
  • 44% of surveyed online shoppers reported returning no items during the previous year in Baymard’s latest 2026 data, up from 26% in 2024.[37]

Customer retention in the fashion tech industry

  • 68% of U.S. online shoppers said fast refunds drive repeat purchases in a 2026 fashion-related delivery and returns survey.[38]
  • 48% of U.S. shoppers abandoned carts because of unexpected fees during the first three months of 2024, threatening fashion customer retention.[1]
  • 50% of fashion executives identified customer retention as a top priority for 2026.[1]
  • 3.4 was the 2023 fashion-and-apparel customer-lifetime-value-to-acquisition-cost ratio reported by Decile.[39]
  • 23% was the fashion-and-apparel retention rate reported for 2023 buyers who purchased again in 2024 in Decile’s ecommerce benchmark.[39]

Customer acquisition in the fashion tech industry

  • 5x was the increase in Princess Polly purchase frequency after targeted search on TikTok Shop.[1]
  • 38% of fashion customers used social media for brand discovery in 2025, approximately matching the 37% using search engines.[1]
  • 24% was the increase in Meta’s cost to reach 1,000 users from July 2023 to June 2024 for fashion marketplaces.[1]
  • 30 percentage points was the increase from 2020 to 2022 in U.S. apparel shoppers uncertain which brands to choose when starting to shop.[1]
  • 60% of Princess Polly’s customers were new to the brand after targeted search on TikTok Shop, according to McKinsey’s 2025 fashion analysis.[1]

Customer loyalty in the fashion tech industry

  • 72% of fashion consumers identified memorable advertising campaigns as a driver of emotional brand connection in 2026.[1]
  • 68% of fashion consumers identified engaging and creative social-media content as a driver of emotional brand connection in 2026.[1]
  • 50% of fashion executives named customer retention a top priority for 2026, reflecting loyalty concerns amid easier product comparison.[1]
  • 67% of fashion consumers identified influencer endorsements as a driver of emotional brand connection in 2026.[1]
  • 89% of fashion consumers said belonging to a like-minded brand community strengthens brand connection more than other engagement tactics in 2026.[1]

Lead generation in the fashion tech industry

  • 43% of TikTok Shop users were estimated to purchase through the platform by 2027 in fashion-commerce analysis.[1]
  • 37% of fashion customers used search engines for brand discovery in 2025, nearly matching social-media discovery.[1]
  • 300% more engagement was generated by Pinterest posts with shoppable products than by comparable non-shoppable posts in the cited fashion analysis.[1]
  • 256% was the growth in Douyin’s total transaction volume in 2023, strengthening its role as a fashion prospect channel.[1]
  • 15% was Douyin’s ecommerce market share in China in 2023, supported by short-video-led product discovery.[1]

09 Statistics

Marketing & Brand

Media impact concentrates on social placements during fashion moments. Launchmetrics reports 70% of total Media Impact Value at major fashion-industry moments was driven by the Media Voice.

Marketing in the fashion tech industry

  • 1.3 billion dollars in Media Impact Value was generated by the 2025 Met Gala during its first 48 hours, up 19% from 2024.[40]
  • 64.3 billion dollars was the fashion industry’s Media Impact Value in 2023, up 24% from 2022.[40]
  • 547% more value was delivered by social placements than online content in Launchmetrics’ fashion-media analysis.[40]
  • 70% of total Media Impact Value at major fashion-industry moments was driven by the Media Voice, according to Launchmetrics.[40]
  • 45% of fashion executives saw AI-driven marketing as a major value driver in 2025.[1]

Digital marketing in the fashion tech industry

  • 54.5% of New York Fashion Week’s total Media Impact Value came from Instagram in the SS24 analysis.[40]
  • 57.3% of Milan Fashion Week’s total Media Impact Value came from Instagram in the SS24 analysis.[40]
  • 18% was Instagram’s year-over-year Media Impact Value growth in 2024 in the cited fashion and beauty analysis.[40]
  • 122% was TikTok’s year-over-year Media Impact Value growth in 2024 across the cited fashion and beauty analysis.[40]
  • 24% of global consumers bought apparel or accessories eight or more times through social media in 2024.[40]

Branding in the fashion tech industry

  • 67% of fashion consumers cited influencer endorsements as a driver of emotional brand connection in 2026.[1]
  • 60% of Princess Polly’s TikTok Shop customers were new to the brand after targeted search, according to McKinsey’s fashion analysis.[1]
  • 43% of consumers reported an emotional connection with the fashion brands they bought from most in 2026.[1]
  • 89% of fashion consumers said a like-minded brand community strengthens brand connection in 2026.[1]
  • 72% of fashion consumers cited memorable advertising campaigns as a driver of emotional brand connection in 2026.[1]

Social media in the fashion tech industry

  • 15% was Douyin’s ecommerce market share in China in 2023.[1]
  • 33 million U.S. users were on TikTok Shop in 2023, according to McKinsey’s fashion-commerce analysis.[1]
  • 300% more engagement was generated by Pinterest posts with shoppable products in the cited fashion analysis.[1]
  • 38% of fashion customers used social media for brand discovery in 2025.[1]
  • 37% of fashion customers used search engines for brand discovery in 2025, nearly matching social media.[1]

Influencer Marketing in the software and IT services sector (sector benchmark)

  • Across B2B companies, 43% of marketers reported outstanding results from their influencer programs in the 2025 B2B Influencer Marketing Report.[41]
  • Across technology companies, 27% of marketers reported dedicated but flat budgets for creator or influencer marketing in 2026, according to Nielsen’s global marketing survey.[42]
  • Across B2B companies, 55% of marketing organizations were using influencers in 2025, based on an Ipsos survey of 1,500 marketing leaders.[43]
  • Across B2B companies, another 29% of marketing organizations planned to adopt influencer marketing within the next year in 2025, based on an Ipsos survey of 1,500 marketing leaders.[43]
  • Across B2B companies, 58% of marketing teams reported using an always-on influencer marketing approach in the 2025 B2B Influencer Marketing Report.[41]

10 Statistics

Operations & Execution

Generative-AI is pushing automation across core functions. In U.S. apparel, fashion and luxury companies using accelerated generative-AI adoption, 42% of work in manufacturing is projected to be automated by 2030.

Process optimization in the fashion tech industry

  • 42% of work in manufacturing is projected to be automated by 2030 in US apparel, fashion and luxury companies using accelerated generative-AI adoption.[1]
  • 35% of fashion and luxury executives reported using generative AI in functions such as online customer service, image creation, copywriting, search or product discovery.[1]
  • 38% of work in procurement is projected to be automated by 2030 in US apparel, fashion and luxury companies using accelerated generative-AI adoption.[1]
  • 42% of work in finance is projected to be automated by 2030 in US apparel, fashion and luxury companies using accelerated generative-AI adoption.[1]

Operational efficiency in the fashion tech industry

  • 26% of North American apparel manufacturers reported improved sales or customer-service on-time-in-full performance after digital-transformation initiatives.[2]
  • 26% of North American apparel manufacturers reported improved inventory and warehousing performance after digital-transformation initiatives.[2]
  • 34% of North American apparel manufacturers reported improved production overall equipment effectiveness after digital-transformation initiatives.[2]
  • 30% of North American apparel manufacturers reported improved logistics efficiency after digital-transformation initiatives.[2]
  • 44% of apparel businesses said automation could improve productivity and efficiency by saving time on tasks.[2]

Supply chain in the fashion tech industry

  • Almost 33% of US and UK fashion retailers described their supply chains as highly problematic with regular disruptions.[44]
  • 36 to 40 weeks was the average product lead time for traditional fashion retailers in a technology-sector analysis.[45]
  • 25% of US and UK apparel retailers reported limited or no item-level stock visibility.[44]
  • 48% of North American apparel manufacturers reported improved supply-chain operations after digital-transformation initiatives.[2]
  • 39% of fashion brands and retailers used country or factory capacity-planning tools in the 2022 Fashion in Focus survey.[46]

Outsourcing / Offshoring in the software and IT services sector (sector benchmark)

  • Across German digital-experience service providers, 7.6% of services for customer projects were delivered offshore in 2024.[47]
  • Across EU enterprises sourcing business functions internationally during 2021–2023, 28.7% moved information and communication technology services abroad.[6]
  • Among German IT-service generalists, 10.2% of digital-experience services for customer projects were delivered offshore in 2024.[47]
  • Among German IT-service generalists, 19.5% of digital-experience services for customer projects were delivered nearshore in 2024.[47]
  • Across German digital-experience service providers, 13.2% of services for customer projects were delivered nearshore in 2024.[47]

11 Statistics

Finance & Pricing

Pricing and returns economics remain measurable constraints. Estimated processing costs for online fashion returns are estimated at 55% to 75% of a product’s retail price.

Pricing strategy in the fashion tech industry

  • 38% of apparel returns were attributed to size or fit problems in an apparel e-commerce report.[48]
  • 23 A/B tests across 12 markets were used to validate an algorithmic pricing tool during Zalando fashion sales campaigns.[49]
  • 31% of consumers said real-life customer photos would make them less likely to return an apparel product.[50]
  • 55% to 75% of a product’s retail price was estimated as the cost of processing an online fashion return.[51]
  • 6% higher profit was achieved by a forecast-then-optimize pricing system in fashion e-commerce experiments while maintaining equivalent sales and revenue.[49]

Cost reduction in the fashion tech industry

  • 14% higher days inventory outstanding in 2024 than the 2020–2023 average was reported across fashion companies in the McKinsey Global Fashion Index.[1]
  • 45% of apparel organizations with revenue above 100 million US dollars identified automation implementation as their greatest pressure.[2]
  • 31% of fashion and apparel brands identified automation as a way to reduce operational costs.[2]
  • 38% of fashion and apparel organizations identified operational costs as a priority in automation investment decisions.[2]
  • 25.1 billion US dollars was the estimated online apparel and footwear returns-processing cost in 2023.[52]

Profitability in the fashion tech industry

  • 251.1 million euros was Zalando’s net income in fiscal 2024.[53]
  • 511.1 million euros was Zalando’s adjusted group EBIT in fiscal 2024.[53]
  • 57.3% was a.k.a. Brands’ gross margin for the year ended January 31, 2026.[54]
  • 43.2% was Lulu’s Fashion Lounge’s gross margin for the year ended December 28, 2025.[54]
  • 43.7% was Stitch Fix’s gross margin for the year ended August 1, 2026.[54]

Financial planning in the fashion tech industry

  • 51.8 million was Zalando’s number of active customers over the last 12 months in fiscal 2024.[53]
  • 269.3 million euros was Zalando’s negative net working capital in fiscal 2024.[53]
  • 952.6 million euros was Zalando’s B2B revenue in fiscal 2024.[53]
  • 10,572.5 million euros was Zalando’s group revenue in fiscal 2024.[53]
  • 60.9 euros was Zalando’s average basket size over the last 12 months in fiscal 2024.[53]

12 Statistics

Product & Service

Authentication and care instructions map directly to digital product passports. In 2025 surveys, 67% valued authentication or verification and 49% valued care instructions.

Product development in the fashion tech industry

  • 48% of fashion brands report using AI or machine learning for at least one design function, according to a 2026 industry survey.[8]
  • 32% of North American apparel manufacturers reported KPI improvements in e-commerce or direct-to-consumer operations from digital transformation initiatives in 2023.[2]
  • 75% of apparel brands were already on a digital-transformation journey and reporting positive results in 2023.[2]
  • 48% of North American apparel manufacturers reported KPI improvements in supply-chain operations from digital transformation initiatives in 2023.[2]
  • 38% of fashion and apparel manufacturers were already using artificial intelligence in 2023.[2]

Product lifecycle in the fashion tech industry

  • 67% of surveyed fashion consumers said authentication or verification was a valuable digital-product-passport attribute when selling products in 2025.[55]
  • 49% of surveyed fashion consumers said care instructions were a valuable digital-product-passport attribute when buying products in 2025.[55]
  • 15% of 20 fashion brands reviewed by Renoon reported that digital product passports were already live on products in 2025.[56]
  • 64% of surveyed fashion consumers said product specifications were a valuable digital-product-passport attribute when selling products in 2025.[55]
  • 68% of surveyed fashion consumers said product specifications were a valuable digital-product-passport attribute when buying products in 2025.[55]

After-sales in the fashion tech industry

  • 91% of apparel and footwear retailers offered refunds or exchanges before inspecting returned items in 2025.[57]
  • 71% of U.S. consumers said a poor returns experience would make them less likely to shop with a retailer again in 2025.[58]
  • 53% of apparel and footwear brands managed returns in-house in 2025.[57]
  • 65% of apparel and footwear brands identified customer-service costs as a driver of return costs in 2025.[57]
  • 85% of surveyed retailers used artificial intelligence or machine learning in returns processes to identify or combat fraud in 2025.[59]

Value proposition in the fashion tech industry

  • 41% of apparel shoppers preferred a personalized experience from brands or retailers in a 2024 consumer survey.[60]
  • 66% of surveyed resale consumers said resale enabled them to discover or buy a brand for the first time in 2025.[61]
  • 59% of surveyed resale consumers said resale enabled them to discover or buy a brand for the first time in 2022.[55]
  • 57% of global consumers who had used generative AI positively anticipated customized fashion recommendations in 2024.[10]
  • 28% of wardrobes consisted of secondhand fashion in the 2025 BCG and Vestiaire Collective survey.[55]

13 Statistics

Sustainability & Ethics

Regulatory and reporting gaps remain visible. Nearly 25% of the largest fashion brands disclosed nothing on decarbonization in 2024.

Sustainability in the fashion tech industry

  • 41% was the reduction in H&M Group’s Scope 1 and 2 greenhouse-gas emissions from its 2019 baseline in 2024.[62]
  • 29.5% of H&M Group’s commercial-product materials came from recycled sources in 2024, globally.[62]
  • 63% of fashion companies remained behind their sustainability commitments in the 2025 industry assessment.[1]
  • 89% of H&M Group’s commercial-product materials were recycled or sustainably sourced in 2024, globally.[62]
  • 18% of fashion executives ranked sustainability among their top three growth risks for 2025, down from 29% for 2024.[1]

ESG in the fashion tech industry

  • 47% of major fashion brands disclosed a science-based target covering their entire value chain in 2024.[63]
  • 42 of 107 fashion brands disclosing target progress reported increased Scope 3 emissions against their baselines in 2024.[63]
  • 44% of major fashion brands were transparent about operational energy procurement in 2024.[63]
  • 57% of major fashion brands had unclear progress against climate targets in the 2024 assessment.[63]
  • 94% of major fashion brands lacked a public renewable-energy target for their supply chains in 2024.[63]

Ethics in the fashion tech industry

  • 10% of major fashion brands disclosed the percentage of supply-chain workers covered by collective-bargaining agreements in 2022.[63]
  • 99% of major fashion brands did not disclose the number of supply-chain workers paid a living wage in 2023.[63]
  • 52% of 250 major fashion brands published first-tier supplier lists in 2023.[63]
  • 3% of major fashion brands disclosed annual ethnicity pay gaps in their own operations in 2022.[63]
  • 18% of major fashion brands disclosed the share of executive pay linked to sustainability targets in 2023.[63]

CSR in the fashion tech industry

  • 11 Better Work assessments were conducted for adidas manufacturing partners in 2024.[64]
  • 73 Social and Labor Convergence Program assessments were used by adidas in 2024.[64]
  • 85% of adidas’ direct and licensee facilities were audited in 2024.[64]
  • 388 independent supplier facilities worked with adidas in 2024 across 39 countries, supporting its responsible-sourcing programme.[64]
  • 94% was the audit coverage for adidas facilities in high-risk Asian locations in 2024.[64]

Circular economy in the fashion tech industry

  • 7.2% was the fashion industry’s circularity rate in 2023, down from 9.1% in 2018.[65]
  • 90% of fashion materials were globally wasted or unused in 2023.[65]
  • 71% of Global Fashion Agenda survey respondents set targets for textile-to-textile recycling of post-industrial and post-use waste by 2030.[65]
  • 1.5 million pairs of redesigned jeans entered the market between 2021 and 2023 through fashion circular-design efforts.[65]
  • Less than 1% of textile waste was recycled into new fibres globally in the 2023 circularity assessment.[65]

Carbon footprint in the fashion tech industry

  • More than 50% of respondents to the 2024 fashion-industry survey set new targets for circular-consumer marketing, supporting lower-impact use models.[65]
  • 40% of fashion brands had increased emissions after making sustainability commitments, according to the cited industry analysis.[1]
  • 42 of 107 brands reporting climate-target progress disclosed Scope 3 emissions increases against their baselines in 2024.[63]
  • 750,000 tonnes of carbon emissions were associated with 23 million garments landfilled or incinerated annually in the United Kingdom.[65]
  • Nearly 25% of the largest fashion brands disclosed nothing on decarbonization in 2024.[63]

15 Statistics

Globalization & Expansion

Cross-border e-commerce and traceability drive scaling needs. In Oritain’s 2026 report, 34% of fashion businesses identified real-time supplier mapping as a leading traceability innovation.

Globalization in the fashion tech industry

  • 12.1 million followers across Instagram and TikTok supported REVOLVE, FWRD and owned brands at December 31, 2024.[22]
  • 1.3 billion average monthly visits were recorded for fashion and apparel websites worldwide in Similarweb’s 2024 benchmark.[19]
  • 0.4% year-on-year growth was recorded for the worldwide fashion and apparel web category in 2024.[19]
  • 4.7% year-on-year growth was recorded for fashion and apparel web traffic in the United States in 2024.[19]
  • REVOLVE sold through Tmall Global, RED and Douyin in China and Nykaa Fashion in India in 2024.[22]

Cultural adaptation in the fashion tech industry

  • 55% of UK fashion social-commerce shoppers bought through Facebook in the 2024 UK fashion report.[70]
  • 55% of Gen Z in Brazil used TikTok for fashion inspiration, according to 2024 fashion-commerce reporting.[70]
  • 41.2% of fashion shoppers used YouTube for fashion discovery in the cited fashion-commerce dataset.[70]
  • 40% of U.S. consumers had bought from Shein or Temu during the prior 12 months in the 2024 State of Fashion research.[71]
  • $297.8 billion was the estimated 2026 fashion e-commerce revenue for China, according to Capital One Shopping’s global fashion data.[20]

Supplier management in the fashion tech industry

  • One in four U.S. and UK fashion retailers experienced supply-chain visibility problems in Avery Dennison’s 2025 study.[44]
  • 31% of fashion businesses identified legislation as a leading traceability innovation in Oritain’s 2026 report.[72]
  • 34% of fashion businesses identified real-time supplier mapping as a leading traceability innovation in Oritain’s 2026 report.[72]
  • No company in Remake’s 2024 Fashion Accountability Report published a complete Tier 3 or Tier 4 supplier list.[73]
  • 61% of smaller fashion companies reported full supply-chain visibility in Avery Dennison’s 2025 study.[44]

Stakeholder management in the fashion tech industry

  • 88% of fashion-sector senior executives sought stronger supplier relationships in the 2024 CGS supply-chain survey.[74]
  • 80.1% of the Farfetch acquisition partnership was owned by Coupang, with 19.9% owned by Greenoaks funds.[22]
  • 49% of consumers said they would buy more clothing if a superior virtual try-on experience were available in the 2024 fashion technology survey.[16]
  • More than 4 million customers and brand and boutique partners were affected by Farfetch’s 2024 acquisition by Coupang.[21]
  • 61% of smaller fashion companies reported full visibility, linking supplier information with partner and customer trust objectives in Avery Dennison’s 2025 study.[44]

Distribution channels in the fashion tech industry

  • 68% of U.S. and UK fashion and sportswear shoppers bought online for home delivery in ACI’s 2026 survey.[9]
  • 48% of fashion and apparel website traffic came directly from users in Similarweb’s 2024 benchmark.[19]
  • 15% of fashion and apparel website traffic came from paid search in Similarweb’s 2024 benchmark.[19]
  • 26% of social-media sales were apparel purchases in 2023, according to the cited global fashion e-commerce report.[75]
  • 38.5% of U.S. clothing buyers discovered brands or products in-store and later purchased them in 2024.[76]

Key questions about the fashion tech industry

How big is the fashion technology market in 2026?
The global fashion technology market is $269.4B in 2026.
What growth rate does the market forecast for 2025–2030?
Grand View Research forecasts a 6.3% CAGR from 2025 to 2030, reaching $345.4B by 2030.
Which companies lead the fashion tech industry?
Myant stands out thanks to connected textiles that sense and react to the human body, whereas AiQ Smart Clothing stands out thanks to integration of conductive fibers, sensors and electronics into smart clothing.
What technology shifts matter most in 2026 execution?
AI is moving from pilot to production, while virtual try-on trends toward conversion and traceability becomes a market requirement.
How is the market structured across end uses and product types?
Smart apparel is more than 28% of product revenue in 2024, wearable technology is more than 26% by technology type, and retail and e-commerce is the largest end-use segment with more than 32% of revenue.
What signals show how quickly digital shopping behavior is changing?
McKinsey reports shopping-related searches on generative-AI platforms grew 4,700% between 2024 and 2025.
Reference

Cite This Report

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APA
Samuel Norberg. (2026, November 11). Fashion Tech Industry Statistics. Gitnux. https://gitnux.org/fashion-tech-industry-statistics
MLA
Samuel Norberg. "Fashion Tech Industry Statistics." Gitnux, 11 Nov 2026, https://gitnux.org/fashion-tech-industry-statistics.
Chicago
Samuel Norberg. 2026. "Fashion Tech Industry Statistics." Gitnux. https://gitnux.org/fashion-tech-industry-statistics.

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