Facebook Video Duration Statistics

In this post, we examine a comprehensive set of statistics relating to Facebook video content. From engagement rates to viewing habits, these data points shed light on the trends that define video consumption on the platform. Whether it’s the duration of videos, user preferences for sound, or the impact of autoplay features, these statistics offer valuable insights for content creators looking to optimize their Facebook video strategy.

Statistic 1

"Facebook videos that last up to 60 seconds are the ones that engage the most with the audiences."

Statistic 2

"Videos uploaded directly to Facebook get 478% more shares than YouTube embedded videos."

Statistic 3

"Facebook Video Posts have more than 135% greater organic reach than photo posts."

Statistic 4

"85% of Facebook videos are watched without sound, which profoundly impacts their duration."

Statistic 5

"Native Facebook videos have a higher engagement rate, it can reach 13.9% on average."

Statistic 6

"Over 1.25 billion people visit Facebook Watch every month to view video content."

Statistic 7

"Over the past year the total time users spend watching videos in the Facebook Watch platform has increased by 14x."

Statistic 8

"Square videos (1:1) take up 78% more real estate in a person’s mobile newsfeed than does landscape video."

Statistic 9

"About two-thirds of Facebook users watch videos on Facebook at least once a week"

Statistic 10

"More than 500 million Facebook users watch video on the platform daily."

Statistic 11

"In the first quarter of 2020, there were 1.73 billion daily active users on Facebook worldwide."

Statistic 12

"Almost 75% of all videos posted to Facebook are under 2 minutes in length."

Statistic 13

"Shorter videos are likely to receive a higher percentage of likes and shares."

Statistic 14

"The most popular video length for Facebook is between 30-60 seconds."

Statistic 15

"Facebook users are likely to watch a video on the platform until completion if it's under 21 seconds long."

Statistic 16

"Autoplay videos in the Facebook news feed start at silent mode; 80% of users react negatively toward autoplay sound."

Statistic 17

"Top performing Facebook videos are in under 60 seconds."

In conclusion, the statistics presented highlight the significant impact of video content on engagement and reach within the Facebook platform. Shorter videos, particularly those under 60 seconds and optimized for silent viewing, tend to perform best, garnering higher shares, organic reach, and engagement rates. Native Facebook videos outperform YouTube embeds, with square videos proving to be more attention-grabbing on mobile newsfeeds. The trend towards consuming video content on Facebook is evident by the increasing number of users visiting Facebook Watch and the growing time spent on the platform. As the majority of users watch videos weekly and daily, the data underscores the importance of crafting concise, visually compelling videos to effectively capture and retain audience interest on this social media platform.