GITNUXREPORT 2025

Everyday Statistics

Social media influences 60% of global population's daily online behavior.

Jannik Linder

Co-Founder of Gitnux, specialized in content and tech since 2016.

First published: April 29, 2025

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Statistic 1

The average length of a YouTube video is approximately 4 minutes and 20 seconds

Statistic 2

65% of consumers find personalized content more relevant

Statistic 3

E-learning market revenue worldwide is expected to reach $457 billion in 2026

Statistic 4

65% of consumers prefer brands that are environmentally responsible

Statistic 5

52% of video content consumed online is viewed on mobile devices

Statistic 6

65% of users prefer video over text content when engaging with brands

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Content with images gets 94% more views than content without images

Statistic 8

Podcasts have a listener base of over 464 million globally

Statistic 9

The total number of blog posts published worldwide exceeds 1.7 billion each year

Statistic 10

Nearly 85% of US adults use YouTube

Statistic 11

About 90% of email traffic is spam

Statistic 12

Social media advertising revenue worldwide reached $133 billion in 2023

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The average cost per click (CPC) in Google Ads across all industries is roughly $2.69

Statistic 14

The average click-through rate on Facebook ads is around 0.9%

Statistic 15

The global digital advertising market is projected to grow to $1 trillion by 2027

Statistic 16

The median engagement rate for Instagram influencer posts is around 1.7%

Statistic 17

The average click-to-open rate (CTOR) for email marketing campaigns is about 15-20%

Statistic 18

65% of consumers trust peer reviews over brand advertisements

Statistic 19

40% of internet users worldwide use ad-blockers to avoid online ads

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76% of consumers are more likely to trust brands that are active on social media

Statistic 21

In 2023, over 4.7 billion people around the world use social media

Statistic 22

Over 90% of web traffic now comes from search engines, social media, or direct visits

Statistic 23

80% of Instagram users follow at least one business account

Statistic 24

Over 80% of WhatsApp users check the app daily

Statistic 25

The average person receives about 121 emails per day

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51% of companies worldwide use social media to recruit talent

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Nearly 65% of all data is stored in cloud data centers

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78% of consumers globally say they are more likely to buy from a brand that supports social causes

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The number of daily active users on TikTok exceeded 1 billion in 2023

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90% of the total time spent on social media platforms is spent on the top three: Facebook, YouTube, and WhatsApp

Statistic 31

Over 40% of consumers make a purchase after viewing a branded video online

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The average time spent on social media per user per day is about 2 hours and 24 minutes

Statistic 33

67% of consumers say social media influences their purchasing decisions

Statistic 34

58% of consumers are more willing to buy from a brand they follow on social media

Statistic 35

The global online gaming market is worth over $45 billion in 2023

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82% of customers feel more positive about a brand after engaging with its social media posts

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71% of consumers make a purchase decision based on social media recommendations

Statistic 38

The global e-commerce sales amount to over $5.2 trillion in 2023

Statistic 39

65% of consumers prefer to shop online

Statistic 40

88% of retail shoppers research products online before buying in-store

Statistic 41

The average website conversion rate across all industries is about 2.35%

Statistic 42

About 30% of internet users globally have made an online purchase in the last month

Statistic 43

Nearly 70% of shoppers abandon their shopping carts online

Statistic 44

89% of consumers start their shopping journey on a search engine

Statistic 45

63% of internet users prefer to shop online rather than in physical stores

Statistic 46

70% of consumers have abandoned a shopping cart due to high shipping costs

Statistic 47

Over 90% of mobile app users have used at least one shopping app

Statistic 48

Over 80% of internet users own a smartphone

Statistic 49

70% of Americans start their day by checking their phones

Statistic 50

Nearly 50% of all website traffic comes from mobile devices

Statistic 51

45% of all emails are opened on a mobile device

Statistic 52

The number of active internet users worldwide has exceeded 4.9 billion

Statistic 53

The number of voice assistants active worldwide is projected to reach 8 billion by 2024

Statistic 54

55% of all internet traffic in 2023 is generated from mobile apps

Statistic 55

About 72% of mobile searches lead to action within an hour

Statistic 56

The average person checks their smartphone around 58 times a day

Statistic 57

75% of people watch videos on their mobile devices daily

Statistic 58

The average size of a downloaded app is approximately 50 MB

Statistic 59

Approximately 60% of the world's population uses social media daily

Statistic 60

The average person spends about 2 hours and 24 minutes on social media each day

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Sources

Our Reports have been cited by:

Trust Badges - Publications that have cited our reports

Key Highlights

Approximately 60% of the world's population uses social media daily
The average person spends about 2 hours and 24 minutes on social media each day
Over 80% of internet users own a smartphone
About 90% of email traffic is spam
70% of Americans start their day by checking their phones
The global e-commerce sales amount to over $5.2 trillion in 2023
65% of consumers prefer to shop online
88% of retail shoppers research products online before buying in-store
Nearly 50% of all website traffic comes from mobile devices
The average website conversion rate across all industries is about 2.35%
45% of all emails are opened on a mobile device
The number of active internet users worldwide has exceeded 4.9 billion
Social media advertising revenue worldwide reached $133 billion in 2023

In a world where over 4.9 billion people connect, shop, and share daily through social media and digital platforms, understanding these everyday digital behaviors is key to navigating the modern landscape.

Content Consumption and Media Preferences

The average length of a YouTube video is approximately 4 minutes and 20 seconds
65% of consumers find personalized content more relevant
E-learning market revenue worldwide is expected to reach $457 billion in 2026
65% of consumers prefer brands that are environmentally responsible
52% of video content consumed online is viewed on mobile devices
65% of users prefer video over text content when engaging with brands
Content with images gets 94% more views than content without images
Podcasts have a listener base of over 464 million globally
The total number of blog posts published worldwide exceeds 1.7 billion each year
Nearly 85% of US adults use YouTube

Content Consumption and Media Preferences Interpretation

With over 1.7 billion blog posts paving the digital landscape, nearly 85% of US adults tuning into YouTube, and 52% of content consumed on mobile, it's clear that personalized, visual, and mobile-friendly content—especially when environmentally conscious—becomes the trifecta shaping consumer engagement in the booming $457 billion e-learning and multimedia world.

Digital Advertising and Marketing Metrics

About 90% of email traffic is spam
Social media advertising revenue worldwide reached $133 billion in 2023
The average cost per click (CPC) in Google Ads across all industries is roughly $2.69
The average click-through rate on Facebook ads is around 0.9%
The global digital advertising market is projected to grow to $1 trillion by 2027
The median engagement rate for Instagram influencer posts is around 1.7%
The average click-to-open rate (CTOR) for email marketing campaigns is about 15-20%
65% of consumers trust peer reviews over brand advertisements
40% of internet users worldwide use ad-blockers to avoid online ads

Digital Advertising and Marketing Metrics Interpretation

As digital advertising surges toward a trillion-dollar future amid pervasive spam and ad-blocker use, savvy marketers must navigate a landscape where consumer trust is earned, not bought, and the click remains both elusive and expensive.

Digital Engagement and Social Media Usage

76% of consumers are more likely to trust brands that are active on social media
In 2023, over 4.7 billion people around the world use social media
Over 90% of web traffic now comes from search engines, social media, or direct visits
80% of Instagram users follow at least one business account
Over 80% of WhatsApp users check the app daily
The average person receives about 121 emails per day
51% of companies worldwide use social media to recruit talent
Nearly 65% of all data is stored in cloud data centers
78% of consumers globally say they are more likely to buy from a brand that supports social causes
The number of daily active users on TikTok exceeded 1 billion in 2023
90% of the total time spent on social media platforms is spent on the top three: Facebook, YouTube, and WhatsApp
Over 40% of consumers make a purchase after viewing a branded video online
The average time spent on social media per user per day is about 2 hours and 24 minutes
67% of consumers say social media influences their purchasing decisions
58% of consumers are more willing to buy from a brand they follow on social media
The global online gaming market is worth over $45 billion in 2023
82% of customers feel more positive about a brand after engaging with its social media posts
71% of consumers make a purchase decision based on social media recommendations

Digital Engagement and Social Media Usage Interpretation

In an era where over 4.7 billion people scroll daily, brands that actively engage on social media not only earn trust—garnering 76% of consumers’ confidence—but also influence nearly two-thirds of purchasing decisions, proving that in today's digital jungle, being social isn't optional; it's essential for survival.

E-commerce and Online Shopping Trends

The global e-commerce sales amount to over $5.2 trillion in 2023
65% of consumers prefer to shop online
88% of retail shoppers research products online before buying in-store
The average website conversion rate across all industries is about 2.35%
About 30% of internet users globally have made an online purchase in the last month
Nearly 70% of shoppers abandon their shopping carts online
89% of consumers start their shopping journey on a search engine
63% of internet users prefer to shop online rather than in physical stores
70% of consumers have abandoned a shopping cart due to high shipping costs
Over 90% of mobile app users have used at least one shopping app

E-commerce and Online Shopping Trends Interpretation

With over $5.2 trillion in global e-commerce sales and consumer behavior shifting increasingly online—driven by nearly 90% of shoppers researching via search engines and 70% abandoning carts over shipping costs—retailers must navigate a digital landscape where just 2.35% conversion rates underscore the urgency of optimizing every click in a game where 63% prefer shopping from home rather than the mall.

Mobile Internet and Device Usage

Over 80% of internet users own a smartphone
70% of Americans start their day by checking their phones
Nearly 50% of all website traffic comes from mobile devices
45% of all emails are opened on a mobile device
The number of active internet users worldwide has exceeded 4.9 billion
The number of voice assistants active worldwide is projected to reach 8 billion by 2024
55% of all internet traffic in 2023 is generated from mobile apps
About 72% of mobile searches lead to action within an hour
The average person checks their smartphone around 58 times a day
75% of people watch videos on their mobile devices daily
The average size of a downloaded app is approximately 50 MB

Mobile Internet and Device Usage Interpretation

As our digital lives expand with over 4.9 billion internet users and 80% owning smartphones, it's clear that in 2023, mobile devices are not just tools but the heartbeat of connectivity—driving most web traffic, instant actions, and daily media consumption—making us virtually inseparable from our screens even as we wrestle with the yoke of constant connectivity.

Social Media Usage

Approximately 60% of the world's population uses social media daily
The average person spends about 2 hours and 24 minutes on social media each day

Social Media Usage Interpretation

With roughly 60% of humanity glued to their screens for over two hours daily, social media has become both our digital playground and the modern echo chamber, commanding more of our time than some global commutes or meals.