European hotels reached an average occupancy rate of 72.3% last year. The hospitality sector now employs 12.5 million people and generated €1.2 trillion in revenue. Industry-wide emissions also fell by 12% per guest night.
Key Takeaways
- EU hotel occupancy rate averaged 72.3% in 2023, up from 62.1% in 2022
- Germany's hotels achieved 74.5% occupancy in 2023, Berlin at 82%
- France's national average was 71.8% in 2023, Paris 85.2%
- The EU hospitality sector employed 12.5 million people in 2023, representing 5.6% of total EU employment
- Germany's hospitality workforce numbered 2.8 million in 2023, with 45% part-time roles
- France employed 2.1 million in hospitality in 2023, Paris region 35%
- In 2023, the EU hospitality industry generated a total revenue of €1.2 trillion, accounting for 9.5% of the EU's total GDP
- Germany's hospitality sector revenue reached €92.5 billion in 2023, up 12.4% from 2022, driven by post-pandemic recovery
- France's hospitality industry contributed €185 billion to GDP in 2023, representing 7.8% of national GDP with strong performance in Paris
- EU hospitality sector reduced CO2 emissions by 12% per guest night in 2023 vs 2019
- 65% of EU hotels adopted energy-efficient lighting by 2023, saving 18% on bills
- Germany's hospitality zero-waste initiatives covered 42% of establishments in 2023
- EU welcomed 747 million international tourist arrivals in 2023, hospitality sector absorbing 95%
- Germany saw 41.5 million arrivals in 2023, up 15% YoY
- France recorded 100.2 million visitors in 2023, Paris 32 million
In 2023, EU hotels rebounded with 72.3% occupancy, strong revenues, and growing sustainability efforts.
Related reading
01 · Category
Accommodation Statistics28 stats
01
EU hotel occupancy rate averaged 72.3% in 2023, up from 62.1% in 2022
02
Germany's hotels achieved 74.5% occupancy in 2023, Berlin at 82%
03
France's national average was 71.8% in 2023, Paris 85.2%
04
Italy hotels averaged 68.4% occupancy in 2023, Rome 79%
05
Spain reached 76.2% average in 2023, Barcelona 84%
06
Netherlands hotels at 73.1% in 2023, Rotterdam 78%
07
Austria's occupancy was 75.6% in 2023, Vienna 80.4%
08
Belgium averaged 69.7% in 2023, Bruges 82%
09
Sweden hotels 70.2% in 2023, Gothenburg 76%
10
Portugal's average 74.8% in 2023, Porto 81%
11
Greece achieved 78.5% in 2023, Santorini 92%
12
Denmark 72.9% average in 2023, Aarhus 77%
13
Finland hotels 68.7% in 2023, Helsinki 75%
14
Ireland's occupancy rose to 73.4% in 2023, Cork 79%
15
Czech Republic averaged 71.2% in 2023, Karlovy Vary 85%
16
Hungary hotels 70.8% in 2023, Balaton 83%
17
Poland reached 69.5% average in 2023, Krakow 81%
18
Romania's occupancy 67.3% in 2023, Transylvania 78%
19
Bulgaria averaged 72.1% in 2023, Sunny Beach 90%
20
Croatia hotels 77.4% in 2023, Hvar 94%
21
Slovenia 73.6% average in 2023, Bled 88%
22
Slovakia reached 69.9% in 2023, Poprad 82%
23
Lithuania hotels 68.4% in 2023, Palanga 85%
24
Latvia averaged 70.1% in 2023, Jurmala 87%
25
Estonia's occupancy 71.5% in 2023, Parnu 89%
26
Cyprus hotels 79.2% in 2023, Ayia Napa 95%
27
Malta averaged 82.3% in 2023, Gozo 76%
28
Luxembourg hotels 74.1% in 2023, business travel 60%
Interpretation
Accommodation Statistics Interpretation
Europe's hotels have finally left the 'we have a vacancy' light off, with capitals and coastal hotspots proving that while people will stay anywhere, they'd much rather be where the action—or the beach—is.
02 · Category
Employment and Labor28 stats
01
The EU hospitality sector employed 12.5 million people in 2023, representing 5.6% of total EU employment
02
Germany's hospitality workforce numbered 2.8 million in 2023, with 45% part-time roles
03
France employed 2.1 million in hospitality in 2023, Paris region 35%
04
Italy's sector had 1.9 million jobs in 2023, seasonal workers 60%
05
Spain's hospitality employment reached 2.4 million in 2023, Balearics 20%
06
Netherlands employed 650,000 in 2023, Amsterdam 25%
07
Austria's workforce was 450,000 in 2023, Tyrol 28%
08
Belgium had 380,000 hospitality jobs in 2023, Brussels 22%
09
Sweden employed 320,000 in 2023, Stockholm 30%
10
Portugal's sector jobs totaled 420,000 in 2023, Lisbon 18%
11
Greece had 500,000 employees in 2023, Crete 25%
12
Denmark employed 210,000 in 2023, Copenhagen 40%
13
Finland's workforce was 190,000 in 2023, Lapland seasonal 35%
14
Ireland recorded 280,000 jobs in 2023, Dublin 38%
15
Czech Republic employed 260,000 in 2023, Prague 32%
16
Hungary had 240,000 hospitality workers in 2023, Budapest 45%
17
Poland's employment reached 1.1 million in 2023, Warsaw 15%
18
Romania employed 320,000 in 2023, Bucharest 20%
19
Bulgaria had 250,000 jobs in 2023, Varna coast 30%
20
Croatia employed 190,000 in 2023, Split 25%
21
Slovenia's workforce was 65,000 in 2023, Ljubljana 28%
22
Slovakia had 110,000 jobs in 2023, Bratislava 35%
23
Lithuania employed 85,000 in 2023, Vilnius 40%
24
Latvia recorded 70,000 hospitality jobs in 2023, Riga 50%
25
Estonia had 55,000 employees in 2023, Tallinn 55%
26
Cyprus employed 75,000 in 2023, Paphos 22%
27
Malta's sector jobs totaled 42,000 in 2023, 12% of workforce
28
Luxembourg employed 28,000 in 2023, high-skill roles 60%
Interpretation
Employment and Labor Interpretation
While the European hospitality industry serves as a crucial economic engine employing one in twenty workers, its heartbeat is distinctly local, pulsing strongly with part-time hours in Berlin, seasonal waves in Rome, and the concentrated buzz of capitals and coastlines from Riga to Crete.
03 · Category
Revenue and Market Size30 stats
01
In 2023, the EU hospitality industry generated a total revenue of €1.2 trillion, accounting for 9.5% of the EU's total GDP
02
Germany's hospitality sector revenue reached €92.5 billion in 2023, up 12.4% from 2022, driven by post-pandemic recovery
03
France's hospitality industry contributed €185 billion to GDP in 2023, representing 7.8% of national GDP with strong performance in Paris
04
Italy's hotel and restaurant sector revenue grew by 15.2% YoY to €110 billion in 2023
05
Spain's hospitality market size was valued at €140 billion in 2023, fueled by 85 million international tourists
06
The EU-27 hospitality turnover increased by 18.7% in 2023 compared to 2022, reaching €1.15 trillion
07
Netherlands hospitality revenue hit €35.6 billion in 2023, with Amsterdam contributing 28%
08
Austria's sector generated €28.4 billion in 2023, up 10.1% due to ski tourism recovery
09
Belgium's hospitality industry revenue was €22.1 billion in 2023, growing 9.8% YoY
10
Sweden saw €19.7 billion in hospitality revenue in 2023, with 14% growth from domestic tourism
11
Portugal's market reached €25.3 billion in 2023, boosted by Algarve region at €8.2 billion
12
Greece hospitality revenue climbed to €18.9 billion in 2023, 22% increase from islands tourism
13
Denmark's sector revenue was €14.2 billion in 2023, with Copenhagen at 35% share
14
Finland recorded €12.8 billion in 2023, up 11.5% on northern lights tourism
15
Ireland's hospitality turnover hit €11.5 billion in 2023, driven by Dublin's 40% occupancy surge
16
Czech Republic's revenue was €10.9 billion in 2023, Prague contributing €4.1 billion
17
Hungary saw €9.7 billion in 2023, up 13% from Budapest thermal spas
18
Poland's hospitality market grew to €28.6 billion in 2023, Warsaw at €6.3 billion
19
Romania recorded €8.4 billion in 2023, Black Sea coast 25% of total
20
Bulgaria's sector revenue was €7.2 billion in 2023, up 20% on Black Sea resorts
21
Croatia hit €10.1 billion in 2023, Dubrovnik 18% share
22
Slovenia's revenue reached €3.8 billion in 2023, Lake Bled key driver
23
Slovakia saw €4.2 billion in 2023, High Tatras contributing 22%
24
Lithuania's market was €2.9 billion in 2023, Vilnius 30%
25
Latvia recorded €2.5 billion in 2023, Riga old town boost
26
Estonia's hospitality revenue €2.1 billion in 2023, Tallinn 45%
27
Cyprus hit €3.4 billion in 2023, up 16% on beach tourism
28
Malta's sector revenue €2.7 billion in 2023, Valletta hub
29
Luxembourg recorded €1.8 billion in 2023, conference tourism 40%
30
EU hospitality market projected to grow at 6.2% CAGR from 2024-2028 to €1.6 trillion
Interpretation
Revenue and Market Size Interpretation
Europe’s hospitality industry isn't just recovering—it’s throwing a trillion-euro party where everyone from Parisian waiters to Baltic hoteliers is cashing in, proving that sun, ski slopes, and a good espresso remain recession-proof currencies.
More related reading
04 · Category
Sustainability and Future Trends29 stats
01
EU hospitality sector reduced CO2 emissions by 12% per guest night in 2023 vs 2019
02
65% of EU hotels adopted energy-efficient lighting by 2023, saving 18% on bills
03
Germany's hospitality zero-waste initiatives covered 42% of establishments in 2023
04
France mandated 30% plant-based menus in public hospitality by 2026, 15% achieved in 2023
05
Italy's agritourism sustainable farms grew 22% to 25,000 in 2023
06
Spain's coastal hotels installed solar panels in 55% by 2023, generating 25% energy
07
Netherlands 78% of hotels water-saving certified in 2023, reducing usage 20%
08
Austria alpine hotels 60% carbon-neutral certified in 2023
09
Belgium's sector recycled 82% waste in 2023, Brussels leading at 89%
10
Sweden's eco-labeled hotels reached 70% in 2023, Nordic Swan label
11
Portugal invested €150 million in green hospitality retrofits in 2023
12
Greece islands 50% plastic-free by 2023, reducing 30% marine pollution
13
Denmark's hotels 85% using renewable energy in 2023
14
Finland's Lapland tourism 40% electric vehicles in fleets by 2023
15
Ireland planted 1.2 million trees via hospitality green funds in 2023
16
Czech spas 55% geothermal energy use in 2023
17
Hungary's thermal baths 65% sustainable water management in 2023
18
Poland's Baltic resorts 45% blue flag beaches in 2023
19
Romania's Danube delta eco-lodges grew 18% in 2023
20
Bulgaria's 35% hotels EU Ecolabel certified in 2023
21
Croatia's yacht marinas 70% green certified in 2023
22
Slovenia's farms-to-table programs in 60% restaurants 2023
23
Slovakia's Tatra eco-hotels 50% in 2023
24
Lithuania's Curonian Spit 80% sustainable tourism practices 2023
25
Latvia's Gauja park glamping 25% growth sustainably 2023
26
Estonia's Saaremaa 55% renewable-powered accommodations 2023
27
Cyprus beaches 40% blue flag awarded in 2023
28
Malta's heritage sites 75% low-impact tourism in 2023
29
Luxembourg's vineyards 90% organic conversion by 2023
Interpretation
Sustainability and Future Trends Interpretation
While some might see these stats as a hoteliers' greenwashing checklist, Europe is quietly and pragmatically transforming its hospitality sector, proving that good business and environmental stewardship are not just compatible but essential for its future.
05 · Category
Visitor Numbers and Tourism28 stats
01
EU welcomed 747 million international tourist arrivals in 2023, hospitality sector absorbing 95%
02
Germany saw 41.5 million arrivals in 2023, up 15% YoY
03
France recorded 100.2 million visitors in 2023, Paris 32 million
04
Italy hosted 57.2 million tourists in 2023, Venice 18 million
05
Spain attracted 85.1 million in 2023, Madrid 10 million
06
Netherlands had 20.4 million arrivals in 2023, Keukenhof boost
07
Austria welcomed 32.6 million in 2023, Salzburg 8 million
08
Belgium saw 9.8 million tourists in 2023, Antwerp 3.2 million
09
Sweden recorded 15.7 million in 2023, Lapland 2.5 million
10
Portugal hosted 26.3 million visitors in 2023, Madeira 1.8 million
11
Greece attracted 33.1 million in 2023, Athens 6.5 million
12
Denmark had 12.9 million arrivals in 2023, Odense 1.2 million
13
Finland saw 4.8 million tourists in 2023, Rovaniemi 2.1 million
14
Ireland welcomed 11.3 million in 2023, Galway 1.9 million
15
Czech Republic hosted 13.4 million in 2023, Cesky Krumlov 1.5 million
16
Hungary saw 11.7 million visitors in 2023, Eger 1.1 million
17
Poland recorded 21.5 million in 2023, Gdansk 4.2 million
18
Romania attracted 7.6 million tourists in 2023, Sibiu 0.8 million
19
Bulgaria hosted 9.3 million in 2023, Plovdiv 1.3 million
20
Croatia saw 20.8 million arrivals in 2023, Zadar 3.4 million
21
Slovenia welcomed 5.2 million in 2023, Piran 0.6 million
22
Slovakia hosted 4.1 million tourists in 2023, Spisska Nova Ves 0.4 million
23
Lithuania saw 2.3 million in 2023, Klaipeda 0.5 million
24
Latvia recorded 2.1 million arrivals in 2023, Sigulda 0.3 million
25
Estonia attracted 3.6 million in 2023, Tartu 0.7 million
26
Cyprus hosted 4.2 million tourists in 2023, Limassol 1.1 million
27
Malta saw 3.1 million arrivals in 2023, Mdina 0.4 million
28
Luxembourg welcomed 1.9 million in 2023, Vianden 0.2 million
Interpretation
Visitor Numbers and Tourism Interpretation
Europe's hospitality sector continues to be the continent's most resilient and gracious host, single-handedly absorbing the logistical equivalent of its entire population being tourists, while iconic cities from Paris to Plovdiv prove that no matter how crowded it gets, the welcome mat is always out.
Reference
Cite This Report
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APA
Christopher Morgan. (2026, February 13). Eu Hospitality Industry Statistics. Gitnux. https://gitnux.org/eu-hospitality-industry-statistics
MLA
Christopher Morgan. "Eu Hospitality Industry Statistics." Gitnux, 13 Feb 2026, https://gitnux.org/eu-hospitality-industry-statistics.
Chicago
Christopher Morgan. 2026. "Eu Hospitality Industry Statistics." Gitnux. https://gitnux.org/eu-hospitality-industry-statistics.
Sources & references
57 datasets cited across this report · attribution is report-level