Electric Toothbrush Industry Statistics

In this post, we explore the dynamic landscape of the electric toothbrush industry, backed by a wealth of statistics that reveal key market trends, growth projections, and consumer preferences. From the global market size to regional market dynamics and brand popularity, these statistics shed light on the evolving nature of oral care habits and the rapid adoption of electric toothbrushes across different markets worldwide.

Statistic 1

"As of 2020, the global electric toothbrush market size was valued at USD 2.5 billion."

Statistic 2

"The electric toothbrush market is expected to grow at a CAGR of 5.8% over the forecast period of 2021 to 2028."

Statistic 3

"North America accounted for the largest share in the global electric toothbrush market in 2020."

Statistic 4

"Europe is expected to see substantial growth in the electric toothbrush market, due to consumer preference for premium dental products."

Statistic 5

"More than 30% of people in the United States use an electric toothbrush."

Statistic 6

"Online sales of electric toothbrushes are expected to grow with a CAGR of 6.1% between 2021 and 2028."

Statistic 7

"Rotational electric toothbrushes hold a larger market share due to their efficiency in plaque removal."

Statistic 8

"The Asia-Pacific market is expected to showcase the fastest CAGR of 8.6% from 2021 to 2028."

Statistic 9

"The adult end-user segment generated the highest revenue in 2020, accounting for nearly three-fourths of the global electric toothbrush market."

Statistic 10

"The global sales of electric toothbrushes reached almost 400 million units in 2020."

Statistic 11

"Braun Oral-B was the most popular electric toothbrush brand in the UK in 2020."

Statistic 12

"In 2019, electric toothbrushes made up around 23% of total toothbrush sales worldwide."

Statistic 13

"The worldwide sales of electric toothbrushes amounted to around 9 billion U.S. dollars in 2019."

Statistic 14

"Philips Sonicare held almost 44% of the U.S. electric toothbrush market share in 2020."

Statistic 15

"The UK saw that powered toothbrush sales accounted for 48% of value sales of oral care products in 2019."

Statistic 16

"In a survey in the U.S., 51% of respondents mentioned that they used rechargeable electric toothbrushes in 2020."

Statistic 17

"As of 2020, China had the largest number of users (28.9 million) of electric toothbrushes in the Asia Pacific region."

Statistic 18

"The total number of electric toothbrush users in Canada is projected to grow to 3.87 million by 2025."

Statistic 19

"The U.S. electric toothbrush market is predicted to surpass USD 928.1 million by the end of 2025."

Statistic 20

"Electric toothbrush adoption rates are anticipated to increase rapidly in developing nations, with India's market expected to grow at a CAGR of 10.8% between 2020 and 2027."

The global electric toothbrush market is thriving, with significant growth expected in various regions and segments. The market size reached USD 2.5 billion in 2020 and is projected to continue expanding at a CAGR of 5.8% through 2028. North America led the market in 2020, with Europe poised for substantial growth due to consumer preferences. The adult end-user segment dominated revenue generation, while online sales are expected to rise steadily. Asia-Pacific is anticipated to have the fastest growth rate, particularly in China and India. These trends indicate a promising future for the electric toothbrush industry, with increasing adoption rates and market value across the globe.