GITNUX MARKETDATA REPORT 2024

Diversity In The Personal Care Industry Statistics

Statistics show that diversity in the personal care industry is lacking, with women and people of color being underrepresented in leadership positions.

Highlights: Diversity In The Personal Care Industry Statistics

  • The personal care industry is expected to grow by 5.9% annually from 2021 to 2028.
  • About 70% of African American consumers feel underserved by the personal care industry.
  • Only 22.4% of chemists in the beauty industry are Black or Hispanic.
  • In the US, 56% of cosmetics products are worn by women of color, underscoring their role in the market.
  • Asian consumers will account for more than half of global cosmetics sales by 2024.
  • Latino consumers in the United States, currently 18% of the population, tend to spend 50% more than non-Latinos on personal grooming items.
  • 51% of personal care products are used by the under-30 age group, pointing towards a youthful market demographic.
  • 34% of companies in the beauty and personal care industry say they have specific programs in place to attract diverse talent.
  • The global vegan cosmetics market size was valued at USD 14.3 billion in 2019 and is expected to grow at a compound annual growth rate (CAGR) of 6.3% from 2020 to 2027.
  • About 62% of African American people in the U.S. say it's important to purchase natural skincare products.
  • By 2027, multicultural beauty product consumers are expected to spend $4.2 trillion.
  • Around 85% of female Australians aged 14+ purchased skincare products in 2020, indicating diversity in usage of personal care items.
  • National brands are capturing 84% of multicultural dollar volume, compared to 16% for store brands.
  • A 2016 survey found that men's grooming in India is a Rs 5,000 crore industry and growing at about 45 percent annually.
  • A report predicts the global halal cosmetics market will be worth $52.39 billion by 2025.
  • By 2025, the male grooming product market is set to be worth $81.2 billion, showing increased diversity.
  • Market for organic personal care products is expected to reach $25.11 billion by 2025, driven by diversity in health and environmental consciousness.

Table of Contents

The Latest Diversity In The Personal Care Industry Statistics Explained

The personal care industry is expected to grow by 5.9% annually from 2021 to 2028.

The statistic “The personal care industry is expected to grow by 5.9% annually from 2021 to 2028” suggests that the sector is projected to experience steady and consistent growth over the specified timeframe. This growth rate indicates that the personal care industry is anticipated to expand by approximately 5.9% of its current size each year. Such growth can be influenced by factors such as increasing consumer demand for personal care products, innovative product developments, changing demographics, and evolving consumer preferences. This statistic provides valuable insight into the anticipated trajectory of the personal care industry and can be used by stakeholders to make informed decisions regarding investments, market strategies, and business opportunities within this sector.

About 70% of African American consumers feel underserved by the personal care industry.

The statistic “About 70% of African American consumers feel underserved by the personal care industry” indicates that a significant majority of African American consumers believe that the personal care industry is not effectively meeting their needs. This suggests that there may be disparities in the availability of products that cater to the specific needs and preferences of African American consumers, such as skin and hair care products. This statistic highlights a potential issue in the industry that could have implications for consumer satisfaction and loyalty among African American consumers. Addressing this perceived lack of representation and product offerings for this demographic could be important for companies in the personal care industry looking to better serve their diverse customer base and improve customer relationships.

Only 22.4% of chemists in the beauty industry are Black or Hispanic.

The statistic that only 22.4% of chemists in the beauty industry are Black or Hispanic suggests a lack of racial diversity within this specific field. This finding highlights a potential underrepresentation of Black and Hispanic individuals in a key sector that plays a significant role in the development and innovation of beauty products. The statistic may point to systemic barriers or disparities that hinder the ability of individuals from underrepresented racial groups to enter, advance, or succeed in the field of chemistry within the beauty industry. Increasing diversity and creating opportunities for a more inclusive workforce can lead to a broader range of perspectives, ideas, and insights that can ultimately benefit the industry as a whole.

In the US, 56% of cosmetics products are worn by women of color, underscoring their role in the market.

The statistic that 56% of cosmetics products in the US are worn by women of color highlights the significant presence and influence of women of color in the cosmetics market. This data suggests that women of color are actively engaged in purchasing and using cosmetics, demonstrating their importance as consumers within the industry. The statistic underscores the diversity and inclusivity within the market, indicating that cosmetic brands need to cater to the specific needs and preferences of women of color to effectively tap into this large segment of consumers. It also signals the potential for growth and opportunities for targeted marketing strategies to better serve this demographic and enhance their representation within the cosmetics industry.

Asian consumers will account for more than half of global cosmetics sales by 2024.

This statistic suggests that by the year 2024, more than 50% of all cosmetics sales worldwide are projected to be contributed by Asian consumers. This indicates a significant shift in the cosmetics market, with Asian consumers playing a dominant role in driving sales and shaping trends in the industry. Factors such as growing middle-class populations, increased spending power, changing beauty standards, and the influence of social media are likely contributing to this trend. Companies in the cosmetics industry may need to adapt their marketing strategies, product offerings, and distribution channels to cater to the specific preferences and needs of the Asian consumer market in order to capitalize on this growing segment and remain competitive globally.

Latino consumers in the United States, currently 18% of the population, tend to spend 50% more than non-Latinos on personal grooming items.

The statistic suggests that Latino consumers in the United States, making up 18% of the population, exhibit a notable trend of spending 50% more than non-Latinos on personal grooming items. This implies that within the personal grooming product market, Latino consumers are a key demographic, contributing significantly to overall sales. The increased spending by Latinos on grooming items may be influenced by cultural preferences, emphasis on appearance, or targeted marketing strategies by companies. Understanding and catering to the unique preferences and behaviors of Latino consumers can be a valuable insight for businesses looking to tap into this demographic and optimize their marketing and product offerings.

51% of personal care products are used by the under-30 age group, pointing towards a youthful market demographic.

The statistic that 51% of personal care products are used by the under-30 age group suggests a strong association between this demographic and the consumption of such products. This data points towards a youthful market demographic for personal care products, indicating that a significant portion of the target market consists of individuals under the age of 30. This information can be valuable for marketers and businesses in understanding their target audience and tailoring their marketing strategies and product offerings to cater to the preferences and needs of younger consumers. Furthermore, it highlights the importance of appealing to this age group through targeted advertising campaigns and product development to effectively capture a sizable share of the market.

34% of companies in the beauty and personal care industry say they have specific programs in place to attract diverse talent.

The statistic indicates that 34% of companies within the beauty and personal care industry have implemented specific programs with the purpose of attracting diverse talent. This suggests that a relatively small proportion of companies in this sector have taken deliberate steps to promote inclusivity and diversity within their workforce. The presence of these programs could signify a commitment to creating a more diverse and representative workplace, which can offer benefits such as increased innovation, broader perspectives, and improved employee satisfaction. However, the fact that only a third of companies have such programs in place also highlights the potential for greater efforts to be made in fostering diversity and inclusion within this industry.

The global vegan cosmetics market size was valued at USD 14.3 billion in 2019 and is expected to grow at a compound annual growth rate (CAGR) of 6.3% from 2020 to 2027.

This statistic indicates that the global vegan cosmetics market was worth USD 14.3 billion in 2019 and is projected to experience a steady growth rate of 6.3% annually from 2020 to 2027. This means that the market is expected to expand consistently over the forecast period. The CAGR of 6.3% reflects the compound annual growth rate of the market, representing the average annual growth rate that will lead to a significant increase in market size by 2027. This suggests a growing consumer demand for vegan cosmetics products worldwide, as more individuals are opting for ethical and sustainable beauty choices.

About 62% of African American people in the U.S. say it’s important to purchase natural skincare products.

The statistic indicates that a significant portion of African American people in the U.S., specifically around 62%, prioritize buying natural skincare products. This finding suggests a strong emphasis on the use of organic or naturally derived ingredients among this demographic group, possibly driven by concerns over skin health, environmental sustainability, or other personal preferences. Understanding this consumer behavior can be valuable for skincare companies, marketing professionals, and beauty industry stakeholders aiming to cater to the preferences and needs of African American consumers in the market for skincare products.

By 2027, multicultural beauty product consumers are expected to spend $4.2 trillion.

The statistic that by 2027, multicultural beauty product consumers are expected to spend $4.2 trillion indicates a significant and growing market within the beauty industry. This projection suggests that consumers from diverse backgrounds and cultures will play a crucial role in shaping the future of the beauty market, as their purchasing power is expected to increase substantially in the coming years. The figure highlights the importance for beauty brands and companies to cater to the needs and preferences of multicultural consumers, recognizing the diversity within their customer base and adapting their product offerings and marketing strategies accordingly to tap into this lucrative market segment.

Around 85% of female Australians aged 14+ purchased skincare products in 2020, indicating diversity in usage of personal care items.

The statistic that around 85% of female Australians aged 14 and above purchased skincare products in 2020 highlights a significant trend towards the diversity of personal care items usage. This suggests that a large majority of women in Australia prioritize skincare, reflecting a strong consumer interest in maintaining and improving their skin health and appearance. The high percentage also indicates that the skincare industry in Australia is thriving and that there is a variety of products available to cater to different needs and preferences. Overall, this statistic underscores the importance placed on skincare among Australian women, showcasing a commitment to self-care and well-being through the use of skincare products.

National brands are capturing 84% of multicultural dollar volume, compared to 16% for store brands.

The statistic indicates that national brands, referring to products produced by well-known, large corporations, account for 84% of the total money spent by multicultural consumers on products, while store brands, which are private-label products associated with specific retailers, only capture 16% of this spending. This suggests that multicultural consumers tend to prefer and trust national brands over store brands when making purchasing decisions. The dominance of national brands in capturing multicultural dollar volume may be attributed to factors such as brand reputation, marketing strategies, product quality, and overall brand recognition among diverse consumer groups. Additionally, it implies that there is a significant opportunity for store brands to enhance their strategies to attract multicultural consumers and increase their market share in this segment.

A 2016 survey found that men’s grooming in India is a Rs 5,000 crore industry and growing at about 45 percent annually.

The statistic states that in 2016, men’s grooming in India was a Rs 5,000 crore industry and that it was experiencing significant growth at a rate of about 45 percent annually. This implies that there has been a substantial increase in the consumption and demand for grooming products and services targeted at men in India. The growing market size and the rapid annual growth rate suggest that there is a significant opportunity for businesses operating in the men’s grooming industry to capitalize on this trend by expanding their offerings and reaching a larger consumer base. Additionally, this statistic may also reflect changing societal norms and an increasing focus on personal grooming and wellness among men in India.

A report predicts the global halal cosmetics market will be worth $52.39 billion by 2025.

The statistic stating that the global halal cosmetics market is projected to reach $52.39 billion by 2025 reflects an estimate of the total value of halal cosmetics products expected to be sold worldwide by the specified year. This prediction is based on the anticipated growth and demand for halal cosmetics, which are products that adhere to Islamic law and principles. Various factors such as an increasing Muslim population, rising awareness of halal products, and changing consumer preferences towards ethical and sustainable beauty choices likely contribute to this market projection. The statistic serves as an indicator of the potential size and significance of the halal cosmetics industry in the near future, highlighting the opportunities and trends within this specific market segment.

By 2025, the male grooming product market is set to be worth $81.2 billion, showing increased diversity.

The statistic that the male grooming product market is projected to be worth $81.2 billion by 2025 reflects a significant growth in demand and consumption of products geared towards enhancing men’s personal care and grooming routines. This market expansion indicates a cultural shift towards increased acceptance and adoption of grooming products beyond traditional norms, with diverse options catering to various preferences and needs. The staggering market value also signifies the potential economic opportunities for businesses and investors in the male grooming industry, as well as the growing importance of male grooming as a significant segment within the broader beauty and personal care market.

Market for organic personal care products is expected to reach $25.11 billion by 2025, driven by diversity in health and environmental consciousness.

The statistic suggests that the market for organic personal care products is rapidly growing and is forecasted to reach $25.11 billion by the year 2025. This growth is primarily attributed to the increasing diversity in health and environmental consciousness among consumers, leading to a higher demand for products that are perceived as safer, healthier, and more sustainable. The trend towards organic personal care products reflects a shift in consumer preferences towards natural and eco-friendly options, driven by concerns about the potential health risks associated with conventional products and a growing awareness of environmental sustainability. This projected market growth indicates a significant opportunity for businesses operating in the organic personal care industry to capitalize on the rising demand and cater to the evolving preferences of their target market.

References

0. – https://www.www.roymorgan.com

1. – https://www.www.businessofbusiness.com

2. – https://www.www.grandviewresearch.com

3. – https://www.www.premiumbeautynews.com

4. – https://www.www.statista.com

5. – https://www.www.gcimagazine.com

6. – https://www.www.nielsen.com

7. – https://www.www.consumergoods.com

8. – https://www.www.business-standard.com

9. – https://www.www.beautypackaging.com

How we write our statistic reports:

We have not conducted any studies ourselves. Our article provides a summary of all the statistics and studies available at the time of writing. We are solely presenting a summary, not expressing our own opinion. We have collected all statistics within our internal database. In some cases, we use Artificial Intelligence for formulating the statistics. The articles are updated regularly.

See our Editorial Process.

Table of Contents

... Before You Leave, Catch This! 🔥

Your next business insight is just a subscription away. Our newsletter The Week in Data delivers the freshest statistics and trends directly to you. Stay informed, stay ahead—subscribe now.

Sign up for our newsletter and become the navigator of tomorrow's trends. Equip your strategy with unparalleled insights!