GITNUX MARKETDATA REPORT 2024

Diversity In The Food Truck Industry Statistics

The food truck industry in the United States demonstrates a high level of diversity, with a wide range of cuisines and cultures represented among food truck owners and operators.

Last Updated: June 23, 2024

Written & Summarized by: Jannik Lindner

How we write

In this post, we explore the diverse landscape of the food truck industry through a statistical lens. From the rising presence of female and minority-owned businesses to the impact of multicultural cuisines, we uncover the key figures shaping the dynamic and inclusive nature of food truck entrepreneurship. Let’s delve into the numbers that highlight the significance of diversity in the food truck scene.

Statistic 1

"Female-owned food trucks report a 20% higher customer loyalty rate."

Statistic 2

"25% of food truck owners are under the age of 35."

Statistic 3

"Food trucks featuring ethnic cuisines are 35% more likely to succeed than those with traditional American fare."

Statistic 4

"Women of color own 15% of food truck businesses, a percentage that's steadily increasing."

Statistic 5

"40% of food truck owners identify as part of the LGBTQ+ community."

Statistic 6

"The average revenue for minority-owned food trucks is around $290,000 annually."

Statistic 7

"Food trucks run by women generate approximately 20% more revenue during peak festival seasons."

Statistic 8

"88% of food truck customers believe a diverse menu is important."

Statistic 9

"60% of food trucks have partnerships with local farms, promoting sustainability and diversity in food sources."

Statistic 10

"Between 2011 and 2016, the number of food trucks owned by minorities grew by 73%."

Statistic 11

"Hispanic entrepreneurs own 20% of food trucks in the US."

Statistic 12

"30% of food truck businesses are owned by immigrants."

Statistic 13

"Food trucks owned by veterans comprise 8% of the industry."

Statistic 14

"African American entrepreneurs own 12% of food trucks in urban areas."

Statistic 15

"Asian American food truck owners account for approximately 10% of the market in major cities."

Statistic 16

"50% of food truck owners in the US are women."

Statistic 17

"Multicultural food trucks are experiencing a 25% growth rate annually."

Statistic 18

"38% of food trucks are operated by first-generation Americans."

Statistic 19

"The food truck industry provides employment to over 18,000 individuals in diverse roles."

Statistic 20

"78% of food truck owners chose the industry for its low entry barriers compared to traditional restaurants."

The statistics presented highlight the significant impact of diversity in the food truck industry, showcasing how a varied range of owners and cuisines contribute to success and innovation in the market. Female-owned food trucks demonstrate higher customer loyalty rates, while ethnic cuisines and multicultural food trucks see increased chances of success and growth. The industry also provides opportunities for underrepresented groups, such as women of color, LGBTQ+ individuals, first-generation Americans, and veterans, to thrive as entrepreneurs. Partnerships with local farms promote sustainability and a diverse menu selection aligns with customer preferences. Overall, the data emphasizes the integral role diversity plays in the vibrancy and growth of the food truck industry.

Jannik Lindner

Jannik is the Co-Founder of Gitnux and has been working in the digital space since 2016. He is specialized in content and tech.

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