GITNUXREPORT 2025

Diversity, Equity, And Inclusion In The Wellness Industry Statistics

Most wellness consumers demand more diversity, but industry neglects DEI efforts.

Jannik Linder

Co-Founder of Gitnux, specialized in content and tech since 2016.

First published: April 29, 2025

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Statistic 1

72% of marginalized groups report feeling underserved by current wellness services

Statistic 2

Black consumers are 20% less likely than white consumers to access mental health resources

Statistic 3

Women of color experience higher rates of stress and anxiety and often lack access to culturally relevant mental health resources

Statistic 4

Only 22% of wellness app users come from diverse racial or ethnic backgrounds

Statistic 5

People of color are 25% less likely to access holistic wellness services compared to white populations

Statistic 6

Only 18% of wellness products are marketed specifically toward underserved communities

Statistic 7

Access to wellness services is 40% lower among rural minority populations compared to urban counterparts

Statistic 8

There is a 55% gap in mental health service utilization between minority and majority populations, showing disparities in access and trust

Statistic 9

Women from minority backgrounds spend on average 25% less on wellness products than their white counterparts, due to affordability and representation issues

Statistic 10

Racial minorities are 35% less likely to participate in preventive wellness screenings, indicating a gap in engagement

Statistic 11

67% of wellness consumers express a desire for more diverse offerings in the industry

Statistic 12

Minority consumers are 30% more likely to trust wellness brands that actively promote diversity and inclusion

Statistic 13

68% of wellness practitioners believe that a lack of diversity hampers client engagement and trust

Statistic 14

45% of wellness brands do not have any diversity and inclusion policies in place

Statistic 15

63% of wellness practitioners believe that cultural competence is essential for effective service delivery

Statistic 16

56% of wellness brands have limited or no efforts to include accessibility features for disabled populations

Statistic 17

52% of wellness industry professionals identify cultural barriers as a significant challenge to service delivery

Statistic 18

LGBTQ+ individuals report dissatisfaction with traditional wellness offerings at a rate of 64%, due to lack of representation and inclusivity

Statistic 19

Only 34% of wellness product labels include culturally sensitive language or ingredients

Statistic 20

Only 10% of wellness conferences feature sessions focused on DEI topics

Statistic 21

58% of wellness consumers feel that health services should be more culturally customized

Statistic 22

65% of wellness practitioners report a need for more DEI training in their educational programs

Statistic 23

The wellness industry’s spending on diversity initiatives increased by 35% from 2020 to 2022

Statistic 24

43% of wellness professionals believe incorporating native or indigenous practices could enhance cultural relevance

Statistic 25

Wellness industry data shows that representational gaps contribute to lower engagement rates among minority groups

Statistic 26

70% of wellness brands claim they are actively working to improve DEI efforts, but only 15% have measurable outcomes

Statistic 27

49% of minority wellness consumers report feeling discriminated against in wellness settings

Statistic 28

The number of wellness programs tailored for multicultural audiences increased by 50% over the past three years

Statistic 29

60% of wellness industry professionals believe that inclusive language can significantly improve client outcomes

Statistic 30

54% of wellness startups now include DEI clauses in their founding documents, a 20% increase from previous years

Statistic 31

82% of wellness consumers say they want brands that demonstrate social responsibility, including DEI efforts

Statistic 32

Wellness programs targeting underserved or marginalized communities see 60% higher engagement rates when culturally adapted

Statistic 33

48% of wellness app developers are working to enhance accessibility features, including language options and visual adjustments

Statistic 34

78% of wellness brands agree that improving DEI is essential for long-term sustainability

Statistic 35

69% of wellness industry leaders believe that inclusive wellness experiences can contribute to overall industry growth

Statistic 36

Most wellness industry research ignores the intersectionality of race, gender, and socio-economic status, leading to gaps in service development

Statistic 37

80% of wellness advertising is targeted toward a majority demographic, often excluding minority groups

Statistic 38

Only 15% of wellness industry marketing campaigns showcase diverse models and narratives

Statistic 39

Youth from minority backgrounds are 40% less likely to participate in wellness activities than their white counterparts

Statistic 40

81% of wellness industry leaders agree that authentic representation is crucial for consumer trust

Statistic 41

Only 12% of wellness influencers showcase diversity in their content, limiting varied representation

Statistic 42

75% of wellness advertisements lack representation of diverse body types, races, or genders, contributing to exclusion

Statistic 43

Only 20% of wellness content creators intentionally incorporate cultural traditions or practices into their content, limiting authentic representation

Statistic 44

Only 28% of wellness industry leadership positions are held by minorities

Statistic 45

74% of wellness industry employees believe that integrating DEI initiatives would enhance business growth

Statistic 46

Only 23% of wellness professionals received formal training on cultural competence during their education

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Key Highlights

67% of wellness consumers express a desire for more diverse offerings in the industry
Only 28% of wellness industry leadership positions are held by minorities
72% of marginalized groups report feeling underserved by current wellness services
Black consumers are 20% less likely than white consumers to access mental health resources
45% of wellness brands do not have any diversity and inclusion policies in place
80% of wellness advertising is targeted toward a majority demographic, often excluding minority groups
63% of wellness practitioners believe that cultural competence is essential for effective service delivery
Only 15% of wellness industry marketing campaigns showcase diverse models and narratives
56% of wellness brands have limited or no efforts to include accessibility features for disabled populations
Youth from minority backgrounds are 40% less likely to participate in wellness activities than their white counterparts
52% of wellness industry professionals identify cultural barriers as a significant challenge to service delivery
Women of color experience higher rates of stress and anxiety and often lack access to culturally relevant mental health resources
Only 22% of wellness app users come from diverse racial or ethnic backgrounds

Despite overwhelming consumer demand and industry leaders’ acknowledgment that diversity, equity, and inclusion are vital for growth, the wellness industry still struggles with representation, accessibility, and culturally inclusive practices, leaving marginalized communities underserved and underrepresented.

Consumer Demographics and Access

72% of marginalized groups report feeling underserved by current wellness services
Black consumers are 20% less likely than white consumers to access mental health resources
Women of color experience higher rates of stress and anxiety and often lack access to culturally relevant mental health resources
Only 22% of wellness app users come from diverse racial or ethnic backgrounds
People of color are 25% less likely to access holistic wellness services compared to white populations
Only 18% of wellness products are marketed specifically toward underserved communities
Access to wellness services is 40% lower among rural minority populations compared to urban counterparts
There is a 55% gap in mental health service utilization between minority and majority populations, showing disparities in access and trust
Women from minority backgrounds spend on average 25% less on wellness products than their white counterparts, due to affordability and representation issues
Racial minorities are 35% less likely to participate in preventive wellness screenings, indicating a gap in engagement

Consumer Demographics and Access Interpretation

These stark statistics illuminate a wellness industry journey that is far from equitable, revealing that marginalized groups are often left underserved, underrepresented, and navigating a landscape where access, trust, and culturally relevant resources remain elusive—underscoring the urgent need for systemic change and investment in truly inclusive wellness solutions.

Diversity

67% of wellness consumers express a desire for more diverse offerings in the industry
Minority consumers are 30% more likely to trust wellness brands that actively promote diversity and inclusion
68% of wellness practitioners believe that a lack of diversity hampers client engagement and trust

Diversity Interpretation

As the wellness industry races to embrace diversity, the statistics reveal that inclusive offerings not only build trust among minority consumers but are essential for genuine client engagement—highlighting that wellness isn’t truly wellness without representation.

Diversity, Equity, and Inclusion in the Wellness Industry

45% of wellness brands do not have any diversity and inclusion policies in place
63% of wellness practitioners believe that cultural competence is essential for effective service delivery
56% of wellness brands have limited or no efforts to include accessibility features for disabled populations
52% of wellness industry professionals identify cultural barriers as a significant challenge to service delivery
LGBTQ+ individuals report dissatisfaction with traditional wellness offerings at a rate of 64%, due to lack of representation and inclusivity
Only 34% of wellness product labels include culturally sensitive language or ingredients
Only 10% of wellness conferences feature sessions focused on DEI topics
58% of wellness consumers feel that health services should be more culturally customized
65% of wellness practitioners report a need for more DEI training in their educational programs
The wellness industry’s spending on diversity initiatives increased by 35% from 2020 to 2022
43% of wellness professionals believe incorporating native or indigenous practices could enhance cultural relevance
Wellness industry data shows that representational gaps contribute to lower engagement rates among minority groups
70% of wellness brands claim they are actively working to improve DEI efforts, but only 15% have measurable outcomes
49% of minority wellness consumers report feeling discriminated against in wellness settings
The number of wellness programs tailored for multicultural audiences increased by 50% over the past three years
60% of wellness industry professionals believe that inclusive language can significantly improve client outcomes
54% of wellness startups now include DEI clauses in their founding documents, a 20% increase from previous years
82% of wellness consumers say they want brands that demonstrate social responsibility, including DEI efforts
Wellness programs targeting underserved or marginalized communities see 60% higher engagement rates when culturally adapted
48% of wellness app developers are working to enhance accessibility features, including language options and visual adjustments
78% of wellness brands agree that improving DEI is essential for long-term sustainability
69% of wellness industry leaders believe that inclusive wellness experiences can contribute to overall industry growth

Diversity, Equity, and Inclusion in the Wellness Industry Interpretation

Despite a 35% increase in DEI spending and widespread recognition of its importance, the wellness industry still faces a glaring paradox: nearly half lack basic diversity policies, underserved populations report discrimination and dissatisfaction, and meaningful representation remains elusive, revealing that true inclusion in wellness remains more aspirational than actualized.

Industry Practices and Research Gaps

Most wellness industry research ignores the intersectionality of race, gender, and socio-economic status, leading to gaps in service development

Industry Practices and Research Gaps Interpretation

Ignoring the intersectionality of race, gender, and socio-economic status in wellness industry research is like trying to build a bridge with half the materials—it may look complete, but it’s fundamentally unfit to serve everyone’s needs.

Representation and Marketing Strategies

80% of wellness advertising is targeted toward a majority demographic, often excluding minority groups
Only 15% of wellness industry marketing campaigns showcase diverse models and narratives
Youth from minority backgrounds are 40% less likely to participate in wellness activities than their white counterparts
81% of wellness industry leaders agree that authentic representation is crucial for consumer trust
Only 12% of wellness influencers showcase diversity in their content, limiting varied representation
75% of wellness advertisements lack representation of diverse body types, races, or genders, contributing to exclusion
Only 20% of wellness content creators intentionally incorporate cultural traditions or practices into their content, limiting authentic representation

Representation and Marketing Strategies Interpretation

Despite broad acknowledgment among industry leaders that authentic representation builds consumer trust, the wellness industry remains largely monocultural, with 80% of advertising targeting majority demographics and only a fraction showcasing diversity, leaving minority youth 40% less likely to participate and perpetuating a cycle of exclusion rather than inclusion.

Workforce Diversity and Industry Leadership

Only 28% of wellness industry leadership positions are held by minorities
74% of wellness industry employees believe that integrating DEI initiatives would enhance business growth
Only 23% of wellness professionals received formal training on cultural competence during their education

Workforce Diversity and Industry Leadership Interpretation

Despite a majority recognizing that DEI initiatives could boost business, the wellness industry's leadership remains overwhelmingly unrepresentative, with only 28% minorities at the top and a mere quarter of professionals formally trained in cultural competence, highlighting a disconnect between awareness and action.