GITNUXREPORT 2025

Diversity, Equity, And Inclusion In The Wedding Industry Statistics

Wedding industry increasingly embraces diversity, but progress remains limited and vital.

Jannik Linder

Co-Founder of Gitnux, specialized in content and tech since 2016.

First published: April 29, 2025

Our Commitment to Accuracy

Rigorous fact-checking • Reputable sources • Regular updatesLearn more

Statistic 1

Only 20% of wedding planners identify as diverse or belong to minority groups

Statistic 2

LGBTQ+ couples account for approximately 10-15% of the U.S. wedding market

Statistic 3

Only 22% of wedding advertisements showcase diversity in ethnicity, gender, or body types

Statistic 4

The number of wedding venues with inclusive policies increased by 33% from 2019 to 2022

Statistic 5

80% of minority couples want to see more cultural representation in wedding media

Statistic 6

Only 8% of wedding magazines feature stories on diversity and inclusion

Statistic 7

25% of wedding social media content features diverse couples or cultural traditions

Statistic 8

Only 13% of wedding advertisements feature interracial or intercultural couples

Statistic 9

22% of wedding blogs regularly feature content on cultural inclusivity

Statistic 10

Only 12% of wedding industry sellers prioritize diversity and inclusion training

Statistic 11

The percentage of wedding venues offering culturally diverse wedding packages increased by 25% in the last five years

Statistic 12

45% of wedding dresses purchased by non-white brides feature non-traditional styles

Statistic 13

30% of wedding couples believe that the wedding industry needs to do more to promote racial and cultural inclusivity

Statistic 14

35% of wedding vendors stated they had made changes to be more inclusive after community feedback

Statistic 15

55% of wedding planning apps now include options for diverse family structures and cultural traditions

Statistic 16

60% of respondents believe that the wedding industry should actively seek to include more racial and cultural representation

Statistic 17

42% of wedding photographers have taken diversity and inclusion training

Statistic 18

15% of wedding vendors are actively certified as LGBTQ+ friendly

Statistic 19

50% of wedding venues have now adopted policies to support diverse couples, up from 28% in 2018

Statistic 20

66% of wedding industry professionals believe expanding cultural education would improve inclusivity

Statistic 21

38% of wedding catering services now include culturally specific menu options

Statistic 22

The percentage of wedding industry events focused on diversity and inclusion increased by 50% between 2019 and 2023

Statistic 23

70% of wedding industry professionals believe that DEI initiatives will positively impact business growth

Statistic 24

18% of wedding venues offer bilingual or multilingual services to accommodate diverse clients

Statistic 25

65% of wedding industry employees express a desire for more diversity and inclusion training

Statistic 26

25% of wedding vendors have been certified as inclusive by third-party organizations

Statistic 27

45% of couples of color feel their cultural traditions are undervalued in the industry

Statistic 28

80% of wedding vendors believe that promoting diversity can expand their customer base

Statistic 29

55% of wedding planners actively seek diverse vendor partnerships

Statistic 30

35% of wedding brands now incorporate multicultural themes into their branding and marketing

Statistic 31

28% of wedding photographers have attended diversity and sensitivity workshops

Statistic 32

65% of same-sex couples report difficulty finding LGBTQ+-friendly vendors

Statistic 33

78% of minority couples feel underserved by the wedding industry

Statistic 34

70% of minority couples say they have had to compromise on cultural traditions due to vendor availability

Statistic 35

10% of wedding vendors have faced complaints regarding lack of cultural sensitivity

Statistic 36

60% of minority couples have experienced dismissal or bias from potential wedding service providers

Statistic 37

50% of LGBTQ+ couples report difficulty in finding vendors who understand their unique needs

Statistic 38

40% of wedding industry professionals report that inclusion initiatives have led to increased client satisfaction

Statistic 39

Minority-owned wedding businesses grew by 40% in the past decade

Statistic 40

LGBTQ+ weddings are predicted to generate over $2 billion annually, representing a significant market segment

Statistic 41

Ethnic and cultural wedding attire sales increased by 18% in the last year

Statistic 42

The number of LGBTQ+ wedding venues increased by 60% in five years

Slide 1 of 42

Sources

Our Reports have been cited by:

Trust Badges - Publications that have cited our reports

Key Highlights

Only 20% of wedding planners identify as diverse or belong to minority groups
LGBTQ+ couples account for approximately 10-15% of the U.S. wedding market
65% of same-sex couples report difficulty finding LGBTQ+-friendly vendors
78% of minority couples feel underserved by the wedding industry
Only 12% of wedding industry sellers prioritize diversity and inclusion training
The percentage of wedding venues offering culturally diverse wedding packages increased by 25% in the last five years
45% of wedding dresses purchased by non-white brides feature non-traditional styles
30% of wedding couples believe that the wedding industry needs to do more to promote racial and cultural inclusivity
35% of wedding vendors stated they had made changes to be more inclusive after community feedback
Minority-owned wedding businesses grew by 40% in the past decade
LGBTQ+ weddings are predicted to generate over $2 billion annually, representing a significant market segment
55% of wedding planning apps now include options for diverse family structures and cultural traditions
Only 22% of wedding advertisements showcase diversity in ethnicity, gender, or body types

Despite a growing demand for inclusivity, the wedding industry continues to lag in serving diverse couples, with only 20% of wedding planners identifying as minority or LGBTQ+ themselves—highlighting both progress and the urgent need for more equitable representation.

Demographic Representation and Inclusivity

Only 20% of wedding planners identify as diverse or belong to minority groups
LGBTQ+ couples account for approximately 10-15% of the U.S. wedding market
Only 22% of wedding advertisements showcase diversity in ethnicity, gender, or body types
The number of wedding venues with inclusive policies increased by 33% from 2019 to 2022
80% of minority couples want to see more cultural representation in wedding media
Only 8% of wedding magazines feature stories on diversity and inclusion
25% of wedding social media content features diverse couples or cultural traditions
Only 13% of wedding advertisements feature interracial or intercultural couples
22% of wedding blogs regularly feature content on cultural inclusivity

Demographic Representation and Inclusivity Interpretation

Despite a growing demand for diversity, with 80% of minority couples craving more cultural representation, the wedding industry's commitment remains notably unbalanced, as only 8% of magazines highlight inclusion and a mere 13% feature interracial couples, revealing that celebratory traditions often outpace their portrayal in the media—highlighting the urgent need for the industry to walk the aisle toward genuine inclusivity.

Diversity and Cultural Competence Initiatives

Only 12% of wedding industry sellers prioritize diversity and inclusion training
The percentage of wedding venues offering culturally diverse wedding packages increased by 25% in the last five years
45% of wedding dresses purchased by non-white brides feature non-traditional styles
30% of wedding couples believe that the wedding industry needs to do more to promote racial and cultural inclusivity
35% of wedding vendors stated they had made changes to be more inclusive after community feedback
55% of wedding planning apps now include options for diverse family structures and cultural traditions
60% of respondents believe that the wedding industry should actively seek to include more racial and cultural representation
42% of wedding photographers have taken diversity and inclusion training
15% of wedding vendors are actively certified as LGBTQ+ friendly
50% of wedding venues have now adopted policies to support diverse couples, up from 28% in 2018
66% of wedding industry professionals believe expanding cultural education would improve inclusivity
38% of wedding catering services now include culturally specific menu options
The percentage of wedding industry events focused on diversity and inclusion increased by 50% between 2019 and 2023
70% of wedding industry professionals believe that DEI initiatives will positively impact business growth
18% of wedding venues offer bilingual or multilingual services to accommodate diverse clients
65% of wedding industry employees express a desire for more diversity and inclusion training
25% of wedding vendors have been certified as inclusive by third-party organizations
45% of couples of color feel their cultural traditions are undervalued in the industry
80% of wedding vendors believe that promoting diversity can expand their customer base
55% of wedding planners actively seek diverse vendor partnerships
35% of wedding brands now incorporate multicultural themes into their branding and marketing
28% of wedding photographers have attended diversity and sensitivity workshops

Diversity and Cultural Competence Initiatives Interpretation

While over half of wedding vendors recognize that embracing diversity can boost their business, only a modest 12% prioritize ongoing diversity and inclusion training, revealing that wedding industry progress toward true cultural competency still has a long way to go amidst rising demand for inclusive packages and representations.

Industry Challenges and Customer Satisfaction

65% of same-sex couples report difficulty finding LGBTQ+-friendly vendors
78% of minority couples feel underserved by the wedding industry
70% of minority couples say they have had to compromise on cultural traditions due to vendor availability
10% of wedding vendors have faced complaints regarding lack of cultural sensitivity
60% of minority couples have experienced dismissal or bias from potential wedding service providers
50% of LGBTQ+ couples report difficulty in finding vendors who understand their unique needs
40% of wedding industry professionals report that inclusion initiatives have led to increased client satisfaction

Industry Challenges and Customer Satisfaction Interpretation

Despite growing awareness, the wedding industry still struggles to fully embrace diversity, as a stark majority of minority and LGBTQ+ couples face vendor bias, cultural compromises, and overlooked needs—reminding us that commitment to inclusion is more than a buzzword, it’s a necessary blueprint for genuine celebration.

Market Growth and Economic Impact

Minority-owned wedding businesses grew by 40% in the past decade
LGBTQ+ weddings are predicted to generate over $2 billion annually, representing a significant market segment
Ethnic and cultural wedding attire sales increased by 18% in the last year
The number of LGBTQ+ wedding venues increased by 60% in five years

Market Growth and Economic Impact Interpretation

These statistics collectively reveal a transformative trend: as the wedding industry diversifies and embraces inclusivity, it not only reflects societal shifts but also unlocks significant economic opportunities for all couples and entrepreneurs alike.