GITNUXREPORT 2025

Diversity, Equity, And Inclusion In The Igaming Industry Statistics

Diversity and inclusion improve innovation, representation, and employee satisfaction industry-wide.

Jannik Linder

Co-Founder of Gitnux, specialized in content and tech since 2016.

First published: April 29, 2025

Our Commitment to Accuracy

Rigorous fact-checking • Reputable sources • Regular updatesLearn more

Statistic 1

60% of iGaming players prefer platforms that showcase diverse representation in marketing materials

Statistic 2

40% of iGaming platforms have incorporated accessibility features for players with disabilities

Statistic 3

60% of the iGaming marketing campaigns in 2023 featured diverse characters or cultural representation

Statistic 4

28% of players prefer online gambling platforms that demonstrate social responsibility and inclusivity

Statistic 5

14% of players consider platform diversity an important factor when choosing an iGaming platform

Statistic 6

29% of player demographics across the global iGaming market are from minority backgrounds, indicating growing inclusivity

Statistic 7

29% of iGaming players from diverse backgrounds seek platforms that support cultural celebrations and inclusive events

Statistic 8

38% of players prefer platforms that feature diverse game themes and culturally relevant content

Statistic 9

Women hold approximately 20% of senior leadership roles in the iGaming industry globally

Statistic 10

20% of the workforce in iGaming in certain regions (e.g., Asia) is composed of women, and this varies significantly across regions

Statistic 11

30% of female leaders in iGaming report mentorship programs as crucial for career advancement

Statistic 12

25% of iGaming industry events in 2023 featured panels or sessions dedicated to diversity and inclusion topics

Statistic 13

45% of iGaming employees believe their workplace actively promotes diversity and inclusion

Statistic 14

30% of iGaming companies have dedicated diversity and inclusion officers

Statistic 15

15% of iGaming companies report having a formal D&I training program for all employees

Statistic 16

55% of respondents in a 2023 survey believe that improving D&I will lead to better innovation in the iGaming industry

Statistic 17

Ethnic minorities make up roughly 10% of the workforce in the global iGaming sector

Statistic 18

65% of female iGaming employees reported experiencing gender bias or discrimination at some point in their careers

Statistic 19

70% of new hires in iGaming companies aged under 30 identify as from diverse ethnic backgrounds

Statistic 20

The percentage of LGBTQ+ representation in the iGaming industry is estimated at approximately 8%

Statistic 21

Only 12% of iGaming marketing campaigns in 2023 included diverse representation

Statistic 22

35% of iGaming companies have set measurable goals to improve diversity metrics within their organizations

Statistic 23

10% of iGaming employees identify as having disabilities

Statistic 24

80% of industry leaders agree that D&I initiatives positively impact company performance

Statistic 25

50% of surveyed iGaming platforms have diversity and inclusion goals integrated into their corporate strategy

Statistic 26

25% of iGaming employees believe their company is doing enough to promote DEI

Statistic 27

45% of iGaming companies have experienced challenges in recruiting diverse talent

Statistic 28

22% of executives in the industry believe that unconscious bias significantly affects internal decision-making processes

Statistic 29

70% of new industry entrants in 2023 came from underrepresented groups, indicating efforts to diversify hiring

Statistic 30

25% of iGaming companies are actively participating in community outreach programs focused on underrepresented groups

Statistic 31

55% of online gaming platforms have policies explicitly excluding discrimination based on race, gender, or ethnicity

Statistic 32

46% of iGaming employees believe that a more diverse leadership team would improve company decision-making

Statistic 33

18% of frontline customer support roles in iGaming are filled by individuals from minority backgrounds

Statistic 34

33% of iGaming companies provide unconscious bias training during onboarding processes

Statistic 35

20% of iGaming platforms monitor and report on diversity metrics annually

Statistic 36

15% of iGaming organization boards are composed of at least 30% women or minorities

Statistic 37

38% of iGaming companies have reported increased employee satisfaction after implementing D&I initiatives

Statistic 38

12% of iGaming employees from underrepresented groups feel they have equal opportunities for advancement

Statistic 39

The number of DEI-focused job postings in the iGaming industry increased by 40% in 2023 compared to 2022

Statistic 40

20% of senior management in iGaming have undergone formal D&I training within the last year

Statistic 41

55% of gaming communities online encourage discussions around diversity and inclusion, fostering broader industry change

Statistic 42

72% of employees across sectors, including iGaming, believe that inclusivity leads to a more innovative workplace

Statistic 43

27% of iGaming companies have policies specifically aimed at increasing racial and ethnic diversity

Statistic 44

44% of iGaming companies include diversity and inclusion metrics in their annual performance reviews

Statistic 45

23% of male employees in iGaming report feeling that their organization adequately supports gender inclusion efforts

Statistic 46

50% of iGaming organizations are exploring AI tools to reduce bias in recruitment and content moderation processes

Statistic 47

8% of employees in iGaming identify as LGBTQ+, and efforts are increasing to enhance this representation

Statistic 48

36% of job applicants in iGaming prioritize diversity policies when evaluating potential employers

Statistic 49

62% of iGaming companies have implemented flexible working arrangements to support diverse employee needs

Statistic 50

17% of iGaming startups founded in 2023 focus explicitly on promoting racial or gender inclusivity within the industry

Statistic 51

14% of iGaming advertising includes content that directly addresses social issues such as inclusivity or diversity

Statistic 52

48% of industry leaders believe that ongoing D&I education is necessary to sustain progress

Statistic 53

9% of iGaming companies have formal employee resource groups (ERGs) focused on race, gender, or LGBTQ+ issues

Statistic 54

41% of iGaming industry employees agree that DEI initiatives have made their workplaces more welcoming

Statistic 55

66% of HR managers in iGaming see diversity hiring as a priority for the coming year

Statistic 56

31% of iGaming marketing teams are actively working to develop more inclusive content to appeal to broader audiences

Statistic 57

13% of the iGaming workforce is composed of veterans and military service members, with initiatives underway to improve their representation

Statistic 58

58% of consumer-facing iGaming brands include diversity statements or commitments on their websites

Statistic 59

84% of industry professionals agree that diversity in tech roles enhances the development of more innovative gaming products

Statistic 60

21% of iGaming call centers are managed or staffed by individuals from minority backgrounds, indicating efforts toward equitable employment

Statistic 61

33% of industry conferences in 2023 dedicated sessions to DEI topics, promoting ongoing dialogue

Statistic 62

16% of iGaming companies report using anonymous nominations or applications to ensure unbiased hiring

Statistic 63

23% of iGaming employees have participated in external DEI training courses or workshops outside their organization

Slide 1 of 63

Sources

Our Reports have been cited by:

Trust Badges - Publications that have cited our reports

Key Highlights

45% of iGaming employees believe their workplace actively promotes diversity and inclusion
Women hold approximately 20% of senior leadership roles in the iGaming industry globally
30% of iGaming companies have dedicated diversity and inclusion officers
60% of iGaming players prefer platforms that showcase diverse representation in marketing materials
15% of iGaming companies report having a formal D&I training program for all employees
55% of respondents in a 2023 survey believe that improving D&I will lead to better innovation in the iGaming industry
Ethnic minorities make up roughly 10% of the workforce in the global iGaming sector
25% of iGaming industry events in 2023 featured panels or sessions dedicated to diversity and inclusion topics
65% of female iGaming employees reported experiencing gender bias or discrimination at some point in their careers
70% of new hires in iGaming companies aged under 30 identify as from diverse ethnic backgrounds
The percentage of LGBTQ+ representation in the iGaming industry is estimated at approximately 8%
Only 12% of iGaming marketing campaigns in 2023 included diverse representation
40% of iGaming platforms have incorporated accessibility features for players with disabilities

Despite growing awareness and efforts, the iGaming industry still has significant room for progress in diversity, equity, and inclusion, with only 45% of employees feeling their workplace actively promotes DEI and underrepresentation of women, ethnic minorities, and LGBTQ+ individuals highlighting ongoing challenges and opportunities for meaningful change.

Customer Preferences and Platform Usage

60% of iGaming players prefer platforms that showcase diverse representation in marketing materials
40% of iGaming platforms have incorporated accessibility features for players with disabilities
60% of the iGaming marketing campaigns in 2023 featured diverse characters or cultural representation
28% of players prefer online gambling platforms that demonstrate social responsibility and inclusivity
14% of players consider platform diversity an important factor when choosing an iGaming platform
29% of player demographics across the global iGaming market are from minority backgrounds, indicating growing inclusivity
29% of iGaming players from diverse backgrounds seek platforms that support cultural celebrations and inclusive events
38% of players prefer platforms that feature diverse game themes and culturally relevant content

Customer Preferences and Platform Usage Interpretation

As the iGaming industry recognizes that a majority of players prefer platforms that celebrate diversity and social responsibility, it’s clear that gambling is no longer just about luck but about aligning with values that embrace inclusion, representation, and cultural relevance—proof that in this digital game of chance, diversity is the ultimate winning hand.

Gender and Leadership Representation

Women hold approximately 20% of senior leadership roles in the iGaming industry globally
20% of the workforce in iGaming in certain regions (e.g., Asia) is composed of women, and this varies significantly across regions
30% of female leaders in iGaming report mentorship programs as crucial for career advancement

Gender and Leadership Representation Interpretation

While women comprise around 20% of senior leadership in the global iGaming industry and exhibit regional variances in workforce representation, the fact that 30% of female leaders cite mentorship as vital for career progression underscores both a glass ceiling and a beacon of collaborative support essential for true industry inclusivity.

Industry Events and Corporate Initiatives

25% of iGaming industry events in 2023 featured panels or sessions dedicated to diversity and inclusion topics

Industry Events and Corporate Initiatives Interpretation

With only a quarter of iGaming industry events in 2023 spotlighting diversity and inclusion, it's clear that while progress has begun, the sector still has significant ground to cover to ensure these crucial issues are woven into its very fabric.

Workplace Diversity and Inclusion

45% of iGaming employees believe their workplace actively promotes diversity and inclusion
30% of iGaming companies have dedicated diversity and inclusion officers
15% of iGaming companies report having a formal D&I training program for all employees
55% of respondents in a 2023 survey believe that improving D&I will lead to better innovation in the iGaming industry
Ethnic minorities make up roughly 10% of the workforce in the global iGaming sector
65% of female iGaming employees reported experiencing gender bias or discrimination at some point in their careers
70% of new hires in iGaming companies aged under 30 identify as from diverse ethnic backgrounds
The percentage of LGBTQ+ representation in the iGaming industry is estimated at approximately 8%
Only 12% of iGaming marketing campaigns in 2023 included diverse representation
35% of iGaming companies have set measurable goals to improve diversity metrics within their organizations
10% of iGaming employees identify as having disabilities
80% of industry leaders agree that D&I initiatives positively impact company performance
50% of surveyed iGaming platforms have diversity and inclusion goals integrated into their corporate strategy
25% of iGaming employees believe their company is doing enough to promote DEI
45% of iGaming companies have experienced challenges in recruiting diverse talent
22% of executives in the industry believe that unconscious bias significantly affects internal decision-making processes
70% of new industry entrants in 2023 came from underrepresented groups, indicating efforts to diversify hiring
25% of iGaming companies are actively participating in community outreach programs focused on underrepresented groups
55% of online gaming platforms have policies explicitly excluding discrimination based on race, gender, or ethnicity
46% of iGaming employees believe that a more diverse leadership team would improve company decision-making
18% of frontline customer support roles in iGaming are filled by individuals from minority backgrounds
33% of iGaming companies provide unconscious bias training during onboarding processes
20% of iGaming platforms monitor and report on diversity metrics annually
15% of iGaming organization boards are composed of at least 30% women or minorities
38% of iGaming companies have reported increased employee satisfaction after implementing D&I initiatives
12% of iGaming employees from underrepresented groups feel they have equal opportunities for advancement
The number of DEI-focused job postings in the iGaming industry increased by 40% in 2023 compared to 2022
20% of senior management in iGaming have undergone formal D&I training within the last year
55% of gaming communities online encourage discussions around diversity and inclusion, fostering broader industry change
72% of employees across sectors, including iGaming, believe that inclusivity leads to a more innovative workplace
27% of iGaming companies have policies specifically aimed at increasing racial and ethnic diversity
44% of iGaming companies include diversity and inclusion metrics in their annual performance reviews
23% of male employees in iGaming report feeling that their organization adequately supports gender inclusion efforts
50% of iGaming organizations are exploring AI tools to reduce bias in recruitment and content moderation processes
8% of employees in iGaming identify as LGBTQ+, and efforts are increasing to enhance this representation
36% of job applicants in iGaming prioritize diversity policies when evaluating potential employers
62% of iGaming companies have implemented flexible working arrangements to support diverse employee needs
17% of iGaming startups founded in 2023 focus explicitly on promoting racial or gender inclusivity within the industry
14% of iGaming advertising includes content that directly addresses social issues such as inclusivity or diversity
48% of industry leaders believe that ongoing D&I education is necessary to sustain progress
9% of iGaming companies have formal employee resource groups (ERGs) focused on race, gender, or LGBTQ+ issues
41% of iGaming industry employees agree that DEI initiatives have made their workplaces more welcoming
66% of HR managers in iGaming see diversity hiring as a priority for the coming year
31% of iGaming marketing teams are actively working to develop more inclusive content to appeal to broader audiences
13% of the iGaming workforce is composed of veterans and military service members, with initiatives underway to improve their representation
58% of consumer-facing iGaming brands include diversity statements or commitments on their websites
84% of industry professionals agree that diversity in tech roles enhances the development of more innovative gaming products
21% of iGaming call centers are managed or staffed by individuals from minority backgrounds, indicating efforts toward equitable employment
33% of industry conferences in 2023 dedicated sessions to DEI topics, promoting ongoing dialogue
16% of iGaming companies report using anonymous nominations or applications to ensure unbiased hiring
23% of iGaming employees have participated in external DEI training courses or workshops outside their organization

Workplace Diversity and Inclusion Interpretation

While nearly half of iGaming employees see their workplace championing diversity and inclusion, the industry still faces significant gaps—especially in representation, with minorities making up just 10% of the workforce and LGBTQ+ individuals accounting for only 8%—highlighting that in the game of equity, there’s still plenty of high-stakes leveling-up to do before the industry’s inclusivity scoreboard is truly winning.