GITNUXREPORT 2025

Diversity, Equity, And Inclusion In The Fmcg Industry Statistics

Diverse leadership boosts FMCG growth, consumer loyalty, innovation, and brand trust.

Jannik Linder

Co-Founder of Gitnux, specialized in content and tech since 2016.

First published: April 29, 2025

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Statistic 1

70% of consumers are more likely to buy from brands that demonstrate diversity and inclusion

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In the FMCG sector, companies with inclusive marketing see a 25% increase in customer engagement

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Millennials and Gen Z consumers are 60% more likely to support brands with diverse representation in advertising

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58% of FMCG consumers prefer products from brands that showcase diverse role models

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67% of FMCG marketing campaigns that incorporate DEI elements experience higher ROI

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55% of minority consumers say they are more loyal to brands that demonstrate cultural awareness

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76% of FMCG marketing executives believe that DEI is a critical component of brand trust

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48% of consumers say their purchasing decisions are influenced by a company's diversity initiatives

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65% of FMCG consumers want brands to actively support social justice issues

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34% of FMCG companies have experienced increased sales after implementing inclusive product lines

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60% of brands that prioritize DEI efforts see improved brand loyalty

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72% of FMCG consumers prefer to purchase from brands committed to environmental sustainability and social justice

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54% of minority consumers feel that FMCG brands do not adequately represent their cultures

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35% of FMCG brands have incorporated inclusive language into their branding and packaging

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60% of consumers would choose brands that actively promote racial and cultural inclusivity

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69% of FMCG consumers report that they are more loyal to brands that demonstrate social and cultural awareness

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59% of FMCG companies believe that improving DEI will help them better understand diverse customer segments

Statistic 18

44% of FMCG marketers believe that inclusive advertising increases brand trust among minority groups

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36% of FMCG companies report challenges in creating culturally relevant product offerings

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78% of FMCG firms recognize DEI as a strategic priority within their corporate social responsibility programs

Statistic 21

80% of FMCG companies rate DEI as a high priority in their corporate social responsibility initiatives

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83% of FMCG CSR initiatives involve community engagement focused on diversity and inclusion

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45% of FMCG companies have implemented DEI training programs

Statistic 24

Only 10% of FMCG corporations have set specific measurable DEI goals for their supply chain

Statistic 25

Only 13% of FMCG companies have comprehensive DEI metrics to evaluate progress

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39% of FMCG marketing campaigns lack diversity in casting and storytelling

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92% of FMCG firms report implementing unconscious bias training

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41% of FMCG companies track supplier diversity as part of their DEI efforts

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46% of FMCG companies report having a formal DEI strategy integrated into their corporate governance

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41% of FMCG companies report a need for more standardized DEI metrics to measure success

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55% of FMCG companies see increased profitability after deploying DEI initiatives

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29% of FMCG brands have faced criticism or backlash due to lack of cultural diversity in campaigns

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52% of FMCG companies have integrated DEI into their talent acquisition strategies

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54% of FMCG companies have employee resource groups dedicated to DEI

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Companies with diverse leadership are 33% more likely to outperform their competitors

Statistic 36

Women hold 42% of managerial roles in the FMCG industry globally

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Only 22% of FMCG executive leadership teams are women

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Companies with higher levels of ethnic and gender diversity see a 19% increase in innovation revenue

Statistic 39

Companies with diverse boards have 43% higher probability of entering new markets

Statistic 40

84% of organizations agree that fostering an inclusive environment leads to better employee performance

Statistic 41

Only 15% of senior leadership in FMCG has diversity and inclusion as their direct responsibility

Statistic 42

52% of FMCG marketers believe that diverse teams are more creative

Statistic 43

68% of FMCG companies have increased their investment in diversity and inclusion initiatives over the past two years

Statistic 44

21% of FMCG C-suite executives are visible minorities

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29% of FMCG companies have set specific targets for ethnic diversity in their workforce

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63% of FMCG industry leaders believe that increasing diversity will lead to better innovation

Statistic 47

84% of FMCG companies believe diversity enhances their ability to meet customer needs

Statistic 48

88% of FMCG companies express commitment to increasing ethnic and gender diversity at all organizational levels

Statistic 49

63% of FMCG companies provide diversity and inclusion training for middle management

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39% of FMCG marketing content features diverse talent and cultural representation

Statistic 51

27% of FMCG companies report difficulty in recruiting diverse talent

Statistic 52

74% of FMCG executives consider DEI a key driver of innovation and growth

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43% of minority employees in FMCG are underrepresented in leadership roles

Statistic 54

58% of FMCG industry leaders believe that integrating DEI into business strategy enhances financial performance

Statistic 55

Women are underrepresented in FMCG R&D roles, comprising only 28% of the workforce

Statistic 56

47% of minority employees in FMCG report feeling underrepresented or overlooked

Statistic 57

54% of FMCG employees say their company could do more to promote inclusivity in the workplace

Statistic 58

The global FMCG industry is 54% female-dominated in its workforce

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50% of FMCG employees agree that diversity and inclusion initiatives have positively impacted their workplace

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66% of FMCG companies have made public commitments to DEI goals

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82% of FMCG workers report that workplaces with inclusive cultures are more likely to retain employees

Statistic 62

76% of younger FMCG employees (Millennials and Gen Z) prefer workplaces with strong diversity and inclusion policies

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Sources

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Key Highlights

Companies with diverse leadership are 33% more likely to outperform their competitors
70% of consumers are more likely to buy from brands that demonstrate diversity and inclusion
In the FMCG sector, companies with inclusive marketing see a 25% increase in customer engagement
Women hold 42% of managerial roles in the FMCG industry globally
45% of FMCG companies have implemented DEI training programs
Millennials and Gen Z consumers are 60% more likely to support brands with diverse representation in advertising
Only 22% of FMCG executive leadership teams are women
58% of FMCG consumers prefer products from brands that showcase diverse role models
67% of FMCG marketing campaigns that incorporate DEI elements experience higher ROI
Only 10% of FMCG corporations have set specific measurable DEI goals for their supply chain
55% of minority consumers say they are more loyal to brands that demonstrate cultural awareness
Companies with higher levels of ethnic and gender diversity see a 19% increase in innovation revenue
76% of FMCG marketing executives believe that DEI is a critical component of brand trust

In an industry where diversity is proven to boost performance by 33% and foster consumer loyalty, FMCG companies are increasingly recognizing that embracing inclusion and equity is not just ethical—it’s essential for growth and innovation.

Consumer Attitudes and Behaviors

70% of consumers are more likely to buy from brands that demonstrate diversity and inclusion
In the FMCG sector, companies with inclusive marketing see a 25% increase in customer engagement
Millennials and Gen Z consumers are 60% more likely to support brands with diverse representation in advertising
58% of FMCG consumers prefer products from brands that showcase diverse role models
67% of FMCG marketing campaigns that incorporate DEI elements experience higher ROI
55% of minority consumers say they are more loyal to brands that demonstrate cultural awareness
76% of FMCG marketing executives believe that DEI is a critical component of brand trust
48% of consumers say their purchasing decisions are influenced by a company's diversity initiatives
65% of FMCG consumers want brands to actively support social justice issues
34% of FMCG companies have experienced increased sales after implementing inclusive product lines
60% of brands that prioritize DEI efforts see improved brand loyalty
72% of FMCG consumers prefer to purchase from brands committed to environmental sustainability and social justice
54% of minority consumers feel that FMCG brands do not adequately represent their cultures
35% of FMCG brands have incorporated inclusive language into their branding and packaging
60% of consumers would choose brands that actively promote racial and cultural inclusivity
69% of FMCG consumers report that they are more loyal to brands that demonstrate social and cultural awareness
59% of FMCG companies believe that improving DEI will help them better understand diverse customer segments
44% of FMCG marketers believe that inclusive advertising increases brand trust among minority groups
36% of FMCG companies report challenges in creating culturally relevant product offerings

Consumer Attitudes and Behaviors Interpretation

In an industry where 70% of consumers favor brands embracing diversity and inclusion, FMCG companies ignoring the power of DEI risk not just missing out on a 25% boost in engagement and significant loyalty gains but also falling behind in cultivating authentic trust amid a landscape where over two-thirds see DEI as essential to brand credibility—and yet, nearly half of consumers feel underrepresented—it's clear that weaving diversity into the fabric of marketing and product development isn't just ethical; it's essential for business resilience.

Corporate Social Responsibility and Community Engagement

78% of FMCG firms recognize DEI as a strategic priority within their corporate social responsibility programs
80% of FMCG companies rate DEI as a high priority in their corporate social responsibility initiatives
83% of FMCG CSR initiatives involve community engagement focused on diversity and inclusion

Corporate Social Responsibility and Community Engagement Interpretation

With nearly unanimous acknowledgment—78% to 83%—the FMCG industry is clearly racing to prove that diversity, equity, and inclusion are no longer just moral imperatives but strategic essentials woven into the fabric of their corporate social responsibility efforts.

DEI Implementation and Challenges in FMCG

45% of FMCG companies have implemented DEI training programs
Only 10% of FMCG corporations have set specific measurable DEI goals for their supply chain
Only 13% of FMCG companies have comprehensive DEI metrics to evaluate progress
39% of FMCG marketing campaigns lack diversity in casting and storytelling
92% of FMCG firms report implementing unconscious bias training
41% of FMCG companies track supplier diversity as part of their DEI efforts
46% of FMCG companies report having a formal DEI strategy integrated into their corporate governance
41% of FMCG companies report a need for more standardized DEI metrics to measure success
55% of FMCG companies see increased profitability after deploying DEI initiatives
29% of FMCG brands have faced criticism or backlash due to lack of cultural diversity in campaigns
52% of FMCG companies have integrated DEI into their talent acquisition strategies
54% of FMCG companies have employee resource groups dedicated to DEI

DEI Implementation and Challenges in FMCG Interpretation

While nearly half of FMCG companies have embraced DEI initiatives—some with profitability gains—the stark gaps in measurable goals, supply chain accountability, and authentic representation reveal that many are still sprinting toward superficial inclusion rather than truly integrating equity into their corporate DNA.

Diversity and Inclusion in Leadership

Companies with diverse leadership are 33% more likely to outperform their competitors
Women hold 42% of managerial roles in the FMCG industry globally
Only 22% of FMCG executive leadership teams are women
Companies with higher levels of ethnic and gender diversity see a 19% increase in innovation revenue
Companies with diverse boards have 43% higher probability of entering new markets
84% of organizations agree that fostering an inclusive environment leads to better employee performance
Only 15% of senior leadership in FMCG has diversity and inclusion as their direct responsibility
52% of FMCG marketers believe that diverse teams are more creative
68% of FMCG companies have increased their investment in diversity and inclusion initiatives over the past two years
21% of FMCG C-suite executives are visible minorities
29% of FMCG companies have set specific targets for ethnic diversity in their workforce
63% of FMCG industry leaders believe that increasing diversity will lead to better innovation
84% of FMCG companies believe diversity enhances their ability to meet customer needs
88% of FMCG companies express commitment to increasing ethnic and gender diversity at all organizational levels
63% of FMCG companies provide diversity and inclusion training for middle management
39% of FMCG marketing content features diverse talent and cultural representation
27% of FMCG companies report difficulty in recruiting diverse talent
74% of FMCG executives consider DEI a key driver of innovation and growth
43% of minority employees in FMCG are underrepresented in leadership roles
58% of FMCG industry leaders believe that integrating DEI into business strategy enhances financial performance

Diversity and Inclusion in Leadership Interpretation

While the FMCG industry recognizes that diversity fuels innovation and market expansion, the persistent underrepresentation of women and minorities in leadership roles suggests that corporate commitments to inclusion still have significant room for growth beyond rhetoric.

Workforce Demographics and Employee Engagement

Women are underrepresented in FMCG R&D roles, comprising only 28% of the workforce
47% of minority employees in FMCG report feeling underrepresented or overlooked
54% of FMCG employees say their company could do more to promote inclusivity in the workplace
The global FMCG industry is 54% female-dominated in its workforce
50% of FMCG employees agree that diversity and inclusion initiatives have positively impacted their workplace
66% of FMCG companies have made public commitments to DEI goals
82% of FMCG workers report that workplaces with inclusive cultures are more likely to retain employees
76% of younger FMCG employees (Millennials and Gen Z) prefer workplaces with strong diversity and inclusion policies

Workforce Demographics and Employee Engagement Interpretation

Despite a workforce that is over half female and a majority recognizing the benefits of inclusion, the FMCG industry still grapples with underrepresented women in R&D and feelings of overlooked minority employees, revealing that genuine diversity and inclusion remain a work-in-progress rather than a reality.