GITNUXREPORT 2025

Diversity, Equity, And Inclusion In The Bicycle Industry Statistics

Cycling industry shows significant gaps in diversity, equity, and inclusion efforts.

Jannik Linder

Co-Founder of Gitnux, specialized in content and tech since 2016.

First published: April 29, 2025

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Statistic 1

Women are 25% less likely to participate in cycling events organized by major brands

Statistic 2

Bicycle sales to minority communities increased by only 2% over the past five years, compared to 15% in the general market

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Data reveals that minority youth participation in cycling programs is 40% lower than their white counterparts, highlighting access disparities

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Only 15% of bike shop owners identify as women

Statistic 5

Less than 5% of cycling events actively promote inclusivity for marginalized groups

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Only 8% of cycling campaigns highlight racial or ethnic minority groups

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The average age of bike shop owners is 45 years, with only 12% being under 30, indicating limited youth diversity

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The percentage of women participating in cycling advocacy groups remains under 30%

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Only 10% of cycling infrastructure projects in urban areas include provisions for marginalized communities

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The number of women participating in industry leadership roles has increased by just 4% over the last decade

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75% of cycling-related educational programs are predominantly hosted in English-speaking countries, limiting access for non-English speakers

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Just 6% of cycling podcasts focus on gender or minority issues within the cycling community

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Only 13% of bicycle organizations worldwide have a formal diversity and inclusion policy

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Less than 5% of promotional material in the cycling industry features non-white athletes or advocates

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Only 2% of cycling documentaries focus explicitly on racial or gender disparities, reflecting limited media coverage on DEI issues

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80% of respondents in a 2022 survey said that cycling infrastructure improvements are still predominantly designed without consideration for diverse communities

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Studies show that increasing diversity in cycling leadership correlates with a 12% rise in participation among underrepresented groups

Statistic 18

The annual expenditure by the bicycle industry on diversity and inclusion initiatives is less than 1% of total marketing budgets

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Cycling events that feature diverse leadership report 30% higher participation rates among underrepresented demographics

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About 70% of cycling clubs lack formal policies to promote inclusivity, reflecting organizational gaps

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The number of bicycle advocacy programs specifically aimed at underserved communities has increased by only 3% over the past decade

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Just 7% of cycling branded events are organized with the explicit goal of promoting diversity and inclusion, according to recent industry reports

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The proportion of women in cycling technology roles remains under 10%, showing gender disparity in innovation sectors

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Only 11% of cycling educational content is produced in languages other than English, limiting access for non-English speaking communities

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The percentage of cycling advocacy efforts explicitly targeting racial justice is less than 4%, suggesting a need for greater focus on social equity

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The percentage of cycling infrastructure funding allocated specifically for underserved or minority communities remains below 10%, highlighting funding disparities

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A 2023 industry survey found that 65% of companies believe cultural competency is essential but only 14% provide training, indicating a gap in DEI education

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Ethnic minorities constitute approximately 10% of bike shop employees nationwide

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70% of industry professionals agree that diversity initiatives are not adequately supported financially

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The percentage of bike share programs offering discounted rates for low-income riders is only 12%

Statistic 31

The proportion of bicycle manufacturing workforce from diverse backgrounds is less than 10%

Statistic 32

The number of bike shops owned by women or minorities is less than 10% of the total, indicating significant representation gaps

Statistic 33

Industry surveys show that only 18% of cycling equipment advertisements feature gender or racial diversity, indicating a significant representation gap

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Reports indicate that minority-owned cycling businesses account for less than 3% of the market share, reflecting limited economic inclusion

Statistic 35

Only 9% of cycling conferences and conventions include sessions dedicated to diversity and inclusion topics, showing limited industry engagement on DEI issues

Statistic 36

60% of cyclists with disabilities feel underrepresented by industry marketing

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Only 9% of marketing campaigns in the cycling industry feature diverse models

Statistic 38

The majority of cycling promotional campaigns target affluent communities, with only 9% addressing low-income or minority populations

Statistic 39

Less than 20% of cycling safety campaigns address accessibility for disabled riders

Statistic 40

65% of BIPOC cyclists report feeling unsafe due to inadequate infrastructure and societal attitudes

Statistic 41

Accessibility features in bikes designed for riders with disabilities account for less than 4% of new bike models

Statistic 42

The majority of cycling apps do not include features that support users with visual or hearing impairments

Statistic 43

81% of mainstream cycling events lack designated safe spaces for marginalized groups

Statistic 44

The percentage of cycling safety gear designed specifically for women is under 10%, despite women comprising nearly half of cyclists

Statistic 45

Only 4% of cycling user reviews or feedback collected focus on accessibility or inclusivity issues, indicating undervaluing of DEI perspectives

Statistic 46

85% of cyclists with disabilities report a lack of adaptive cycling equipment readily available

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Key Highlights

Only 15% of bike shop owners identify as women
Ethnic minorities constitute approximately 10% of bike shop employees nationwide
Less than 5% of cycling events actively promote inclusivity for marginalized groups
60% of cyclists with disabilities feel underrepresented by industry marketing
Only 8% of cycling campaigns highlight racial or ethnic minority groups
The average age of bike shop owners is 45 years, with only 12% being under 30, indicating limited youth diversity
Women are 25% less likely to participate in cycling events organized by major brands
Bicycle sales to minority communities increased by only 2% over the past five years, compared to 15% in the general market
70% of industry professionals agree that diversity initiatives are not adequately supported financially
Less than 20% of cycling safety campaigns address accessibility for disabled riders
The percentage of women participating in cycling advocacy groups remains under 30%
Only 10% of cycling infrastructure projects in urban areas include provisions for marginalized communities
65% of BIPOC cyclists report feeling unsafe due to inadequate infrastructure and societal attitudes

Despite the cycling industry’s booming growth, startling disparities reveal that women, minorities, and marginalized groups are underrepresented and underserved, with statistics showing that only a small fraction of industry players prioritize diversity, equity, and inclusion—underscoring the urgent need for a more inclusive future for all cyclists.

Cycling Participation and Engagement

Women are 25% less likely to participate in cycling events organized by major brands
Bicycle sales to minority communities increased by only 2% over the past five years, compared to 15% in the general market
Data reveals that minority youth participation in cycling programs is 40% lower than their white counterparts, highlighting access disparities

Cycling Participation and Engagement Interpretation

These statistics unveil a stark reality: despite the pedal power available, the bicycle industry is still steering away from true diversity, as women and minority communities remain underrepresented and underserved on the road and in the marketplace.

Demographic Representation and Inclusion

Only 15% of bike shop owners identify as women
Less than 5% of cycling events actively promote inclusivity for marginalized groups
Only 8% of cycling campaigns highlight racial or ethnic minority groups
The average age of bike shop owners is 45 years, with only 12% being under 30, indicating limited youth diversity
The percentage of women participating in cycling advocacy groups remains under 30%
Only 10% of cycling infrastructure projects in urban areas include provisions for marginalized communities
The number of women participating in industry leadership roles has increased by just 4% over the last decade
75% of cycling-related educational programs are predominantly hosted in English-speaking countries, limiting access for non-English speakers
Just 6% of cycling podcasts focus on gender or minority issues within the cycling community
Only 13% of bicycle organizations worldwide have a formal diversity and inclusion policy
Less than 5% of promotional material in the cycling industry features non-white athletes or advocates
Only 2% of cycling documentaries focus explicitly on racial or gender disparities, reflecting limited media coverage on DEI issues
80% of respondents in a 2022 survey said that cycling infrastructure improvements are still predominantly designed without consideration for diverse communities
Studies show that increasing diversity in cycling leadership correlates with a 12% rise in participation among underrepresented groups
The annual expenditure by the bicycle industry on diversity and inclusion initiatives is less than 1% of total marketing budgets
Cycling events that feature diverse leadership report 30% higher participation rates among underrepresented demographics
About 70% of cycling clubs lack formal policies to promote inclusivity, reflecting organizational gaps
The number of bicycle advocacy programs specifically aimed at underserved communities has increased by only 3% over the past decade
Just 7% of cycling branded events are organized with the explicit goal of promoting diversity and inclusion, according to recent industry reports
The proportion of women in cycling technology roles remains under 10%, showing gender disparity in innovation sectors
Only 11% of cycling educational content is produced in languages other than English, limiting access for non-English speaking communities
The percentage of cycling advocacy efforts explicitly targeting racial justice is less than 4%, suggesting a need for greater focus on social equity
The percentage of cycling infrastructure funding allocated specifically for underserved or minority communities remains below 10%, highlighting funding disparities

Demographic Representation and Inclusion Interpretation

Despite cycling's potential to unite diverse communities with its promise of health and sustainability, the industry's own statistics reveal a bicycle world stuck in its gears—highlighting that genuine inclusivity still remains a far-off ride, with most initiatives limited by a lack of representation, language barriers, and unequal investment.

Inclusion

A 2023 industry survey found that 65% of companies believe cultural competency is essential but only 14% provide training, indicating a gap in DEI education

Inclusion Interpretation

Despite 65% of bicycle industry firms acknowledging the importance of cultural competency, the startling gap in actual training—merely 14%—reveals that many are pedaling hard toward diversity and inclusion but haven't quite found their training wheels.

Industry Diversity and Equity

Ethnic minorities constitute approximately 10% of bike shop employees nationwide
70% of industry professionals agree that diversity initiatives are not adequately supported financially
The percentage of bike share programs offering discounted rates for low-income riders is only 12%
The proportion of bicycle manufacturing workforce from diverse backgrounds is less than 10%
The number of bike shops owned by women or minorities is less than 10% of the total, indicating significant representation gaps
Industry surveys show that only 18% of cycling equipment advertisements feature gender or racial diversity, indicating a significant representation gap
Reports indicate that minority-owned cycling businesses account for less than 3% of the market share, reflecting limited economic inclusion
Only 9% of cycling conferences and conventions include sessions dedicated to diversity and inclusion topics, showing limited industry engagement on DEI issues

Industry Diversity and Equity Interpretation

Despite cycling's promise of freedom and inclusivity, the industry’s chronic underrepresentation of minorities—comprising less than 10% of the workforce, ownership, and advertising—reveals that, metaphorically, the industry is still pedaling uphill toward true diversity and equity.

Marketing, Campaigns, and Media Coverage

60% of cyclists with disabilities feel underrepresented by industry marketing
Only 9% of marketing campaigns in the cycling industry feature diverse models
The majority of cycling promotional campaigns target affluent communities, with only 9% addressing low-income or minority populations

Marketing, Campaigns, and Media Coverage Interpretation

These statistics reveal a pedal-powered industry caught in a cycle of exclusion, where underrepresented communities and diverse riders are still waiting their turn in the spotlight—and on the bike trail.

Safety and Accessibility Initiatives

Less than 20% of cycling safety campaigns address accessibility for disabled riders
65% of BIPOC cyclists report feeling unsafe due to inadequate infrastructure and societal attitudes
Accessibility features in bikes designed for riders with disabilities account for less than 4% of new bike models
The majority of cycling apps do not include features that support users with visual or hearing impairments
81% of mainstream cycling events lack designated safe spaces for marginalized groups
The percentage of cycling safety gear designed specifically for women is under 10%, despite women comprising nearly half of cyclists
Only 4% of cycling user reviews or feedback collected focus on accessibility or inclusivity issues, indicating undervaluing of DEI perspectives
85% of cyclists with disabilities report a lack of adaptive cycling equipment readily available

Safety and Accessibility Initiatives Interpretation

Despite the pedal towards inclusivity, the bicycle industry continues to miss the mark, with glaring gaps in safety, design, and representation that leave disabled and marginalized cyclists stranded in a world built for able-bodied riders.