GITNUXREPORT 2025

Diversity, Equity, And Inclusion In The Beverage Industry Statistics

Diversity boosts performance, consumer loyalty, innovation, and market growth in beverage industry.

Jannik Linder

Co-Founder of Gitnux, specialized in content and tech since 2016.

First published: April 29, 2025

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Statistic 1

60% of beverage consumers prefer brands that demonstrate inclusivity and social responsibility

Statistic 2

48% of beverage consumers find diversity in beverage options appealing

Statistic 3

Firms recognized for diversity and inclusion have a 28% higher customer satisfaction rating

Statistic 4

Companies that actively promote cultural diversity in their marketing campaigns saw a 15% higher rate of digital engagement

Statistic 5

69% of consumers are more likely to purchase from brands that demonstrate social justice commitments

Statistic 6

68% of consumers say they prefer to buy from brands that are transparent about diversity and inclusion practices

Statistic 7

52% of beverage consumers believe brands should actively promote DEI in their advertising

Statistic 8

44% of consumers prefer beverages that are marketed as inclusive and representative of diverse communities

Statistic 9

61% of beverage consumers are more likely to purchase from brands that showcase diversity in their advertising

Statistic 10

72% of consumers consider a brand’s commitment to diversity and inclusion when making purchasing decisions

Statistic 11

43% of beverage consumers believe that diversity in brand storytelling enhances authenticity

Statistic 12

Only 14% of beverage packaging designs incorporate culturally diverse symbols or themes

Statistic 13

29% of beverage companies focus on accessibility improvements in their products and marketing

Statistic 14

70% of beverage brands that implement inclusive marketing see an increase in consumer engagement

Statistic 15

Less than 10% of advertising budgets in the beverage industry are allocated to diversity and inclusion initiatives

Statistic 16

40% of beverage employees from minority backgrounds feel they lack career advancement opportunities

Statistic 17

55% of beverage consumers are more loyal to brands that actively showcase cultural diversity

Statistic 18

Only 18% of beverage marketing campaigns feature diverse models

Statistic 19

The average tenure of diverse leaders in the beverage industry is 3.5 years, compared to 7 years for non-diverse leaders

Statistic 20

52% of beverage industry employees believe their companies could improve diversity policies

Statistic 21

Beverage companies with inclusive policies saw a 25% increase in innovation outputs

Statistic 22

23% of beverage companies report having a dedicated diversity and inclusion team

Statistic 23

37% of beverage industry respondents believe that diversity is becoming a core part of their corporate culture

Statistic 24

65% of beverage brand executives agree that DEI initiatives are crucial to future growth

Statistic 25

Only 12% of new beverage product launches actively target diverse consumer groups

Statistic 26

80% of beverage brands believe that inclusion improves brand perception

Statistic 27

42% of beverage industry employees feel their workplace does not adequately support ethnic diversity

Statistic 28

33% of beverage industry HR leaders prioritize diversity and inclusion in their recruitment strategies

Statistic 29

58% of beverage industry respondents reported encountering racial bias in the workplace

Statistic 30

Only 22% of beverage companies have comprehensive DEI training programs

Statistic 31

49% of beverage brands report a lack of diversity among their executive teams

Statistic 32

Employees who experience inclusive environments are 50% more productive

Statistic 33

Beverage industry companies that implement flexible work policies see a 22% reduction in turnover among minority employees

Statistic 34

40% of beverage marketing campaigns include messaging targeted at diverse communities

Statistic 35

27% of beverage industry workers identify as belonging to a racial or ethnic minority group

Statistic 36

55% of beverage companies acknowledge that their diversity initiatives are still a work in progress

Statistic 37

The representation of LGBTQ+ individuals in beverage advertising increased by 20% in 2023

Statistic 38

63% of beverage industry executives believe that an inclusive culture improves overall innovation

Statistic 39

46% of beverage brands report challenges in recruiting diverse talent

Statistic 40

Minority-owned beverage businesses saw a 12% growth rate in 2023, compared to 7% for non-minority-owned businesses

Statistic 41

53% of beverage marketing executives believe that diversity and inclusion are key to entering new international markets

Statistic 42

77% of beverage industry employees agree that more should be done to address racial disparities

Statistic 43

38% of beverage leaders report that their companies lack clear goals for diversity and inclusion

Statistic 44

The average age of beverage industry leaders from underrepresented backgrounds is 45, compared to 52 for their counterparts

Statistic 45

Beverage companies with diverse boards have 25% higher return on investment compared to homogeneous boards

Statistic 46

63% of beverage industry respondents feel their organization could do more to improve inclusivity

Statistic 47

25% of beverage startup founders identify as belonging to an underrepresented group

Statistic 48

31% of beverage industry employees believe that their company's diversity initiatives have led to tangible benefits

Statistic 49

The employment rate of persons with disabilities in the beverage industry is only 3%, indicating significant room for improvement in inclusive hiring practices

Statistic 50

45% of beverage companies offer diversity and inclusion training, but only 15% require all employees to participate

Statistic 51

54% of beverage brands actively measure and report on DEI metrics, up from 35% in 2021

Statistic 52

29% of beverage industry recruiters prioritize diversity in their candidate selection process

Statistic 53

The average spend on diversity and inclusion initiatives in the beverage sector increased by 22% in 2023, reaching a total of $4.8 billion globally

Statistic 54

39% of beverage companies acknowledge that they lack comprehensive data on the diversity of their workforce

Statistic 55

Beverage industry investments in inclusive product development increased by 18% in 2023, focusing on underserved markets

Statistic 56

59% of beverage employees from minority backgrounds have experienced microaggressions at work

Statistic 57

Only 17% of beverage industry trade and promotional events actively promote inclusive representation

Statistic 58

41% of beverage workers of color report feeling pressure to conform to majority culture norms at work

Statistic 59

58% of beverage companies are investing in mentorship programs aimed at underrepresented groups

Statistic 60

63% of beverage industry employees agree that leadership should prioritize diversity more

Statistic 61

The use of culturally diverse influencers in beverage marketing increased by 25% in 2023

Statistic 62

54% of minority-owned businesses in the beverage sector reported facing greater challenges in scaling due to limited access to capital

Statistic 63

Brands that promote diverse supplier partnerships increase their market reach by 30%

Statistic 64

The global market for inclusive beverages is projected to grow at a CAGR of 7.5% through 2028

Statistic 65

Companies with diverse supplier networks experience a 20% higher profitability margin

Statistic 66

Companies in the beverage industry with diverse leadership teams are 35% more likely to outperform their peers

Statistic 67

Only 25% of executive roles in the beverage industry are held by women

Statistic 68

Companies with high diversity are 45% more likely to report growth in market share

Statistic 69

Employees from underrepresented groups are 30% more likely to leave their positions without inclusive management

Statistic 70

Women hold just 20% of senior leadership roles in the beverage industry

Statistic 71

The number of women in entry-level roles in the beverage industry is 65%, but drops to 20% in senior leadership positions

Statistic 72

Gender diversity in beverage industry boards increased by 10% in the last two years, but women still hold less than a quarter of board positions

Statistic 73

Firms with diverse leadership are 32% more likely to introduce innovative products annually

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Sources

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Key Highlights

Companies in the beverage industry with diverse leadership teams are 35% more likely to outperform their peers
60% of beverage consumers prefer brands that demonstrate inclusivity and social responsibility
Only 25% of executive roles in the beverage industry are held by women
Companies with high diversity are 45% more likely to report growth in market share
70% of beverage brands that implement inclusive marketing see an increase in consumer engagement
Less than 10% of advertising budgets in the beverage industry are allocated to diversity and inclusion initiatives
40% of beverage employees from minority backgrounds feel they lack career advancement opportunities
Brands that promote diverse supplier partnerships increase their market reach by 30%
55% of beverage consumers are more loyal to brands that actively showcase cultural diversity
Only 18% of beverage marketing campaigns feature diverse models
The average tenure of diverse leaders in the beverage industry is 3.5 years, compared to 7 years for non-diverse leaders
52% of beverage industry employees believe their companies could improve diversity policies
Beverage companies with inclusive policies saw a 25% increase in innovation outputs

Diversity, equity, and inclusion are reshaping the beverage industry, with studies revealing that companies embracing these values outperform their peers by 35%, consumers prefer brands that demonstrate social responsibility, and yet, women still occupy only 20% of senior roles, highlighting both progress and significant gaps in creating a truly inclusive marketplace.

Consumer Preferences and Behavior

60% of beverage consumers prefer brands that demonstrate inclusivity and social responsibility
48% of beverage consumers find diversity in beverage options appealing
Firms recognized for diversity and inclusion have a 28% higher customer satisfaction rating
Companies that actively promote cultural diversity in their marketing campaigns saw a 15% higher rate of digital engagement
69% of consumers are more likely to purchase from brands that demonstrate social justice commitments
68% of consumers say they prefer to buy from brands that are transparent about diversity and inclusion practices
52% of beverage consumers believe brands should actively promote DEI in their advertising
44% of consumers prefer beverages that are marketed as inclusive and representative of diverse communities
61% of beverage consumers are more likely to purchase from brands that showcase diversity in their advertising
72% of consumers consider a brand’s commitment to diversity and inclusion when making purchasing decisions
43% of beverage consumers believe that diversity in brand storytelling enhances authenticity

Consumer Preferences and Behavior Interpretation

In an industry where every sip counts, embracing diversity, equity, and inclusion isn’t just ethical—it's essential for brands to stay competitive, authentic, and ultimately, in consumers’ good graces, as the statistics vividly reveal that a majority of beverage consumers prefer and reward brands that champion social responsibility and cultural representation.

Cultural Influences and Accessibility

Only 14% of beverage packaging designs incorporate culturally diverse symbols or themes
29% of beverage companies focus on accessibility improvements in their products and marketing

Cultural Influences and Accessibility Interpretation

Despite nearly a third of beverage companies prioritizing accessibility, the stark 14% incorporation of culturally diverse symbols in packaging reveals that the industry still has a long way to go toward truly reflecting and embracing the rich tapestry of global consumers.

Diversity and Inclusion in the Beverage Industry

70% of beverage brands that implement inclusive marketing see an increase in consumer engagement
Less than 10% of advertising budgets in the beverage industry are allocated to diversity and inclusion initiatives
40% of beverage employees from minority backgrounds feel they lack career advancement opportunities
55% of beverage consumers are more loyal to brands that actively showcase cultural diversity
Only 18% of beverage marketing campaigns feature diverse models
The average tenure of diverse leaders in the beverage industry is 3.5 years, compared to 7 years for non-diverse leaders
52% of beverage industry employees believe their companies could improve diversity policies
Beverage companies with inclusive policies saw a 25% increase in innovation outputs
23% of beverage companies report having a dedicated diversity and inclusion team
37% of beverage industry respondents believe that diversity is becoming a core part of their corporate culture
65% of beverage brand executives agree that DEI initiatives are crucial to future growth
Only 12% of new beverage product launches actively target diverse consumer groups
80% of beverage brands believe that inclusion improves brand perception
42% of beverage industry employees feel their workplace does not adequately support ethnic diversity
33% of beverage industry HR leaders prioritize diversity and inclusion in their recruitment strategies
58% of beverage industry respondents reported encountering racial bias in the workplace
Only 22% of beverage companies have comprehensive DEI training programs
49% of beverage brands report a lack of diversity among their executive teams
Employees who experience inclusive environments are 50% more productive
Beverage industry companies that implement flexible work policies see a 22% reduction in turnover among minority employees
40% of beverage marketing campaigns include messaging targeted at diverse communities
27% of beverage industry workers identify as belonging to a racial or ethnic minority group
55% of beverage companies acknowledge that their diversity initiatives are still a work in progress
The representation of LGBTQ+ individuals in beverage advertising increased by 20% in 2023
63% of beverage industry executives believe that an inclusive culture improves overall innovation
46% of beverage brands report challenges in recruiting diverse talent
Minority-owned beverage businesses saw a 12% growth rate in 2023, compared to 7% for non-minority-owned businesses
53% of beverage marketing executives believe that diversity and inclusion are key to entering new international markets
77% of beverage industry employees agree that more should be done to address racial disparities
38% of beverage leaders report that their companies lack clear goals for diversity and inclusion
The average age of beverage industry leaders from underrepresented backgrounds is 45, compared to 52 for their counterparts
Beverage companies with diverse boards have 25% higher return on investment compared to homogeneous boards
63% of beverage industry respondents feel their organization could do more to improve inclusivity
25% of beverage startup founders identify as belonging to an underrepresented group
31% of beverage industry employees believe that their company's diversity initiatives have led to tangible benefits
The employment rate of persons with disabilities in the beverage industry is only 3%, indicating significant room for improvement in inclusive hiring practices
45% of beverage companies offer diversity and inclusion training, but only 15% require all employees to participate
54% of beverage brands actively measure and report on DEI metrics, up from 35% in 2021
29% of beverage industry recruiters prioritize diversity in their candidate selection process
The average spend on diversity and inclusion initiatives in the beverage sector increased by 22% in 2023, reaching a total of $4.8 billion globally
39% of beverage companies acknowledge that they lack comprehensive data on the diversity of their workforce
Beverage industry investments in inclusive product development increased by 18% in 2023, focusing on underserved markets
59% of beverage employees from minority backgrounds have experienced microaggressions at work
Only 17% of beverage industry trade and promotional events actively promote inclusive representation
41% of beverage workers of color report feeling pressure to conform to majority culture norms at work
58% of beverage companies are investing in mentorship programs aimed at underrepresented groups
63% of beverage industry employees agree that leadership should prioritize diversity more
The use of culturally diverse influencers in beverage marketing increased by 25% in 2023
54% of minority-owned businesses in the beverage sector reported facing greater challenges in scaling due to limited access to capital

Diversity and Inclusion in the Beverage Industry Interpretation

Despite 70% of beverage brands seeing engagement gains from inclusive marketing, the industry's persistent underinvestment—less than 10% of ad budgets—paired with high turnover and limited leadership diversity, underscores that meaningful progress in DEI remains a work in progress, even as consumer loyalty and innovation increasingly favor inclusivity.

Market Investment and Business Strategies

Brands that promote diverse supplier partnerships increase their market reach by 30%
The global market for inclusive beverages is projected to grow at a CAGR of 7.5% through 2028
Companies with diverse supplier networks experience a 20% higher profitability margin

Market Investment and Business Strategies Interpretation

In the evolving beverage industry, embracing diversity isn't just a moral move—it's a tastier business strategy, as inclusive supplier partnerships and products fuel market growth and boost profits.

Representation in Leadership and Workforce

Companies in the beverage industry with diverse leadership teams are 35% more likely to outperform their peers
Only 25% of executive roles in the beverage industry are held by women
Companies with high diversity are 45% more likely to report growth in market share
Employees from underrepresented groups are 30% more likely to leave their positions without inclusive management
Women hold just 20% of senior leadership roles in the beverage industry
The number of women in entry-level roles in the beverage industry is 65%, but drops to 20% in senior leadership positions
Gender diversity in beverage industry boards increased by 10% in the last two years, but women still hold less than a quarter of board positions
Firms with diverse leadership are 32% more likely to introduce innovative products annually

Representation in Leadership and Workforce Interpretation

Despite a 10% uptick in women’s representation on beverage industry boards and their dominance in entry-level roles, the stark attrition of women from senior leadership and the persistent underrepresentation in executive roles underscore that true diversity and inclusion remain headlines waiting to be fully written in the industry’s leadership narrative.