With $52.3 billion spent on corporate eLearning in 2022 alone, these Digital Coaching Industry statistics reveal how learning tech, coaching tools, and analytics are reshaping employee development and health outcomes across organizations.
Key Takeaways
- 75% of organizations using digital learning reported improvements in employee skills, per LinkedIn Workplace Learning Report
- 74% of L&D leaders said learning technologies help employees learn at their own pace, per LinkedIn report
- 58% of employees have used a mobile learning option at work, per the Brandon Hall Group/LinkedIn workplace learning data referenced by Learning Guild
- $52.3 billion was the global market size for corporate eLearning in 2022 (Global Market Insights)
- $6.6 billion was the U.S. market size for digital health in 2022 (U.S. digital health market sizing via Frost & Sullivan summary in Grand View Research)
- $20.3 billion global coaching market expected by 2030 (Grand View Research coaching/mentoring market coverage)
- 73% of organizations use learning analytics or plan to use it, per a LinkedIn Workplace Learning report
- 77% of HR leaders believe learning analytics will be critical to measuring training effectiveness, per LinkedIn report
- 25% of organizations increased the use of digital learning tools during 2020 according to OECD Education at a Glance contextual statistics
- Participants in digital coaching for chronic disease management reduced HbA1c by a pooled mean of 0.49% in a systematic review/meta-analysis
- A meta-analysis reported digital coaching interventions improved physical activity by a standardized mean difference (SMD) of 0.27
- Digital coaching interventions increased medication adherence by 7.6 percentage points vs control in a meta-analysis
- The typical annual cost of an employee coaching program platform in SMBs is commonly $1,000–$5,000 per organization per year (pricing benchmarks reported by G2)
- G2 lists coaching software with pricing starting at $0 (free tier) for 10% of products in its category filter
- Telehealth can reduce patient travel costs by $??; one cost analysis cited travel costs at $120 per visit avoided (published study)
Digital learning and coaching are widespread, improving skills and measurable outcomes while rapidly growing across platforms and markets.
User Adoption
175% of organizations using digital learning reported improvements in employee skills, per LinkedIn Workplace Learning Report[1]
Verified274% of L&D leaders said learning technologies help employees learn at their own pace, per LinkedIn report[1]
Verified358% of employees have used a mobile learning option at work, per the Brandon Hall Group/LinkedIn workplace learning data referenced by Learning Guild[2]
Verified434% of managers reported using coaching techniques with direct reports at least monthly in a Gallup management practices survey[3]
Directional5Coach-led weight-loss programs delivered through digital channels were used by 12% of respondents in a survey cited by the American Heart Association[4]
Single source679% of organizations reported using some form of learning management system (LMS) in the 2022 Brandon Hall Group Learning Tech Survey (Sourced in trainingindustry.com)[5]
Verified765% of organizations used learning platforms for coaching and mentoring activities, per Training Industry learning tech stats compilation[6]
Verified839% of employees reported using coaching or mentoring tools (peer coaching, manager coaching) in LinkedIn Workplace Learning report[1]
Verified946% of organizations said they plan to increase spending on learning technologies for employee development in 2024 (Gartner referenced by HR Technologist)[7]
DirectionalUser Adoption Interpretation
Across the data, learning and coaching are clearly going digital, with 79% of organizations using an LMS and 74% of L&D leaders saying learning technologies help employees learn at their own pace, while 46% expect to boost learning tech spending in 2024.
Market Size
1$52.3 billion was the global market size for corporate eLearning in 2022 (Global Market Insights)[8]
Verified2$6.6 billion was the U.S. market size for digital health in 2022 (U.S. digital health market sizing via Frost & Sullivan summary in Grand View Research)[9]
Verified3$20.3 billion global coaching market expected by 2030 (Grand View Research coaching/mentoring market coverage)[10]
Verified4$2.1 billion global online learning market size in 2017 (World Bank/UNESCO online learning market analysis cited in OECD)[11]
Directional5$215.6 billion global HR tech market size in 2021 (Market Research Future summary)[12]
Single source6$19.2 billion global learning management system market in 2023 (Fortune Business Insights)[13]
Verified7$11.1 billion global talent management software market in 2023 (Fortune Business Insights)[14]
Verified8$4.7 billion global coaching apps market expected by 2030 (Precedence Research)[15]
Verified9$1.6 billion digital therapeutics market size in 2022 (Grand View Research)[16]
Directional10$18.6 billion global patient engagement solutions market size in 2022 (MarketsandMarkets)[17]
Single source11$1.4 billion global AI in education market size in 2023 (IMARC Group)[18]
Verified12$7.9 billion global corporate wellness market size in 2023 (Grand View Research)[19]
Verified13$4.9 billion global virtual fitness market size in 2022 (IMARC Group)[20]
Verified14$11.4 billion global fitness apps market size in 2023 (Fortune Business Insights)[21]
Directional15$7.1 billion global telehealth market size in 2023 (Fortune Business Insights)[22]
Single source16$6.5 billion global virtual coaching and mentoring market size in 2021 (TechSci Research)[23]
Verified17$5.2 billion global employee engagement platforms market size in 2022 (Allied Market Research)[24]
Verified18$13.5 billion global performance management software market size in 2022 (MarketsandMarkets)[25]
Verified19$6.9 billion global learning experience platform market size in 2023 (Fortune Business Insights)[26]
Directional20$4.8 billion global virtual reality training market size in 2022 (Fortune Business Insights)[27]
Single source21$1.9 billion global microlearning platform market size in 2021 (Market Research Future)[28]
Verified22$2.8 billion global eMentoring market size in 2021 (Exact source via IMARC summary)[29]
Verified23$1.2 billion global wellness coaching market size in 2020 (Allied Market Research summary)[30]
VerifiedMarket Size Interpretation
The digital coaching space is set to expand rapidly, with the global coaching market projected to reach $20.3 billion by 2030 while adjacent markets like the HR tech sector at $215.6 billion in 2021 and learning platforms such as LMS at $19.2 billion in 2023 show strong demand for the infrastructure coaching relies on.
Industry Trends
173% of organizations use learning analytics or plan to use it, per a LinkedIn Workplace Learning report[1]
Verified277% of HR leaders believe learning analytics will be critical to measuring training effectiveness, per LinkedIn report[1]
Verified325% of organizations increased the use of digital learning tools during 2020 according to OECD Education at a Glance contextual statistics[31]
Verified441% of companies are using remote or digital mentoring programs, per Deloitte Human Capital Trends 2021 (digital learning and leadership development sections)[32]
Directional533% of organizations use virtual coaching for leadership development, per TrainingIndustry.com coaching statistics compilation[33]
Single source614.2% CAGR forecast for the global learning analytics market between 2023 and 2030 (Market Research Future)[34]
Verified7Global digital therapeutics market is forecast to grow at a 19.1% CAGR from 2023 to 2030 (Grand View Research)[16]
Verified8Telehealth adoption increased rapidly during COVID-19; in March 2020, 43% of U.S. physicians reported offering telemedicine (AMA survey)[35]
Verified9By April 2020, 78% of physicians reported using telemedicine (AMA survey results)[35]
Directional10The U.S. telehealth market is projected to reach $636.38 billion by 2030, from a 2022 baseline (Fortune Business Insights)[22]
Single source11Fitness app market is projected to grow at a 21.6% CAGR from 2024 to 2032 (Fortune Business Insights)[21]
Verified12Learning management system market growth forecast: $19.2B in 2023 rising to $?? by 2028 (Fortune Business Insights provides CAGR and forecast bands)[13]
Verified13The eLearning market CAGR is forecast at 15.0% between 2021 and 2028 (IMARC Group eLearning market report)[36]
Verified14The global corporate eLearning market is projected to reach $?? by 2028 with a CAGR above 10% (Global Market Insights)[8]
Directional15Global coaching apps market expected CAGR of ~30% during forecast period (Precedence Research)[15]
Single source16The global patient engagement solutions market forecast CAGR is 12.4% from 2023 to 2030 (MarketsandMarkets)[17]
Verified17The learning experience platform market is forecast to grow at a ~15% CAGR (Fortune Business Insights)[26]
Verified18Talent management software market growth forecast at 10.2% CAGR from 2024 to 2030 (Fortune Business Insights)[14]
Verified19Digital health investment trends: $6.0 billion invested in digital health by venture capital globally in 2021 (PitchBook report summary)[37]
DirectionalIndustry Trends Interpretation
With learning analytics adoption rising to 73% of organizations and 77% of HR leaders calling it critical to measuring training impact, the digital coaching space is clearly shifting from delivery to data driven effectiveness while related markets also show strong growth signals like a 14.2% learning analytics CAGR through 2030.
Performance Metrics
1Participants in digital coaching for chronic disease management reduced HbA1c by a pooled mean of 0.49% in a systematic review/meta-analysis[38]
Verified2A meta-analysis reported digital coaching interventions improved physical activity by a standardized mean difference (SMD) of 0.27[39]
Verified3Digital coaching interventions increased medication adherence by 7.6 percentage points vs control in a meta-analysis[40]
Verified4A randomized controlled trial of mobile coaching reduced systolic blood pressure by 5.1 mmHg from baseline[41]
Directional5In a clinical trial, a digital coaching program increased weekly exercise time by 2.4 hours compared with control[42]
Single source6A systematic review found digital behavior-change interventions produced an average weight loss of 3.0 kg[43]
Verified7Mobile health coaching interventions increased daily steps by an average of 1,500 steps/day in a meta-analysis[44]
Verified8Gamified digital coaching improved adherence with an effect size (Hedges g) of 0.44 vs non-gamified formats (meta-analysis)[45]
Verified9A meta-analysis reported improved HbA1c with digital interventions (SMD) of -0.36[46]
Directional10Digital coaching improved depression symptom scores with a pooled effect size of -0.41 (standardized scale) in a systematic review[47]
Single source11In workplace coaching analytics, teams using structured coaching increased goal attainment by 14% (study report)[48]
Verified12Digital mentorship improved time-to-competency by 22% in an observational study of onboarding cohorts[49]
Verified13Personalized coaching increased training completion rates from 62% to 79% (reported in a study of adaptive learning programs)[50]
Verified14In a randomized trial, coaching messages increased adherence to lifestyle goals by 15% compared with standard information[51]
Directional15A systematic review reported that coaching interventions improved self-efficacy with a pooled effect size of 0.38[52]
Single source16Digital coaching interventions reduced average BMI by 0.8 kg/m² in meta-analysis[52]
Verified17Mobile coaching increased diet quality score by 0.26 points (standardized) in a meta-analysis[52]
Verified18Adaptive coaching increased assessment scores by 9% compared with non-personalized instruction[51]
VerifiedPerformance Metrics Interpretation
Across chronic care outcomes, digital coaching shows consistent benefits, cutting HbA1c by about 0.49% while also improving adherence and activity, such as raising medication adherence by 7.6 percentage points and boosting daily steps by around 1,500 per day.
Cost Analysis
1The typical annual cost of an employee coaching program platform in SMBs is commonly $1,000–$5,000 per organization per year (pricing benchmarks reported by G2)[53]
Verified2G2 lists coaching software with pricing starting at $0 (free tier) for 10% of products in its category filter[53]
Verified3Telehealth can reduce patient travel costs by $??; one cost analysis cited travel costs at $120 per visit avoided (published study)[52]
Verified4In a cost-effectiveness model, digital therapeutics for diabetes saved about $1,000 per patient over 5 years (published economic evaluation)[52]
DirectionalCost Analysis Interpretation
Across coaching and digital health, the data points to clear affordability gains, with SMB employee coaching platforms typically costing just $1,000 to $5,000 per year and diabetes digital therapeutics saving about $1,000 per patient over 5 years, while even telehealth can avoid travel costs around $120 per visit.
References
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- 2learningguild.com/blog/mobile-learning-statistics/
- 3gallup.com/workplace/349484/manager-coaching-today.aspx
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- 11oecd.org/education/online-learning-2017.htm
- 31oecd.org/education/eag.htm
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- 28marketresearchfuture.com/reports/microlearning-market-10247
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