GITNUX MARKETDATA REPORT 2024

Deodorant Effectiveness Duration Statistics

The average duration of deodorant effectiveness is approximately 24 hours.

Last Updated: June 17, 2024

How we write

In this post, we will explore a range of statistics related to the effectiveness and duration of deodorants and antiperspirants. From consumer preferences to product efficacy claims, these data points offer valuable insights into the choices people make when selecting personal care products aimed at managing odor and sweat. Let’s delve into the numbers and uncover what they reveal about the deodorant landscape.

Statistic 1

"According to Mintel, almost 4 in 10 consumers in the United States look for deodorants with 24-hour protection."

Statistic 2

"A 2012 study showed that 73% of the antiperspirants had an effect lasting for more than 48 hours."

Statistic 3

"97% of U.S. consumers aged 18-24 consider long-lasting odor protection as the top feature when choosing a deodorant."

Statistic 4

"An international study found that application of antiperspirants every other day could be sufficient for most people"

Statistic 5

"According to a survey by YouGov, 62% of U.S. adults use deodorant at least once a day to ensure continuous effect."

Statistic 6

"About 60% of European consumers prefer deodorants that have 24-hour or 48-hour effectiveness."

Statistic 7

"According to consumer reviews, 80% of users validate the 48-hour protection claim by Dove deodorant."

Statistic 8

"85% of Degree Deodorant users confirm the product's 48-hour sweat protection efficacy."

Statistic 9

"Natural deodorants are generally less effective, with an average perceived effectiveness duration of 6-8 hours."

Statistic 10

"A 2020 study found that antiperspirants reduced sweat by an average of 20% over a 48-hour period."

Statistic 11

"According to a 2019 review, clinical efficacy tests on antiperspirants and deodorants showed that the majority of products were effective for at least 24 hours."

Statistic 12

"Only 37% of consumers found natural deodorants to be effective after 24 hours, according to a YouGov survey."

Statistic 13

"PharmaDoctor claimed that about 10% of people are so-called "super-sweaters" who may need to apply antiperspirant more than once a day."

Statistic 14

"A 2018 review study found that antiperspirants containing higher concentrations of aluminum salts are generally more effective and long-lasting."

Statistic 15

"According to Mintel, over 50% of U.S. teens expect their deodorant to last all day."

Statistic 16

"In Europe, 48-hour protection deodorants had a market share of 35% in 2019, highlighting their popularity."

Statistic 17

"In a survey conducted by Consumer Reports, 36% of users said they apply deodorant multiple times daily, due to losing effectiveness."

Statistic 18

"In a 2016 study, researchers found that antiperspirants containing 15-20% aluminum chloride hexahydrate can control sweat for up to 48 hours."

In conclusion, the statistics presented highlight the varied preferences and experiences of consumers when it comes to deodorant effectiveness and duration. While a significant portion of consumers actively seek products with 24-hour or longer protection, there is also a notable demand for natural deodorants despite their perceived lower effectiveness. The studies and surveys consistently underscore the importance of long-lasting odor protection for both U.S. and European consumers. Furthermore, the efficacy of antiperspirants in controlling sweat, particularly those containing higher concentrations of aluminum salts, is supported by research findings. Overall, these insights provide valuable information for both consumers and manufacturers in the deodorant industry.