GITNUXREPORT 2025

Customer Experience In The Wellness Industry Statistics

Personalized, seamless digital experience drives wellness customer satisfaction and loyalty.

Jannik Linder

Co-Founder of Gitnux, specialized in content and tech since 2016.

First published: April 29, 2025

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Statistic 1

86% of consumers are willing to pay more for a better customer experience in the wellness industry

Statistic 2

78% of wellness clients want personalized services tailored to their health needs

Statistic 3

65% of wellness consumers check reviews before booking a service

Statistic 4

54% of wellness industry customers prefer digital booking options

Statistic 5

72% of customers in the wellness industry are more likely to return if they have a positive experience

Statistic 6

80% of wellness clients want seamless, contactless, and digital interactions

Statistic 7

58% of wellness customers are more likely to recommend a service after a positive customer experience

Statistic 8

42% of wellness respondents report dissatisfaction due to long wait times

Statistic 9

90% of wellness clients value transparency in pricing and services

Statistic 10

55% of wellness consumers feel that personalized experiences increase their satisfaction

Statistic 11

70% of wellness industry marketing is focused on customer experience enhancement

Statistic 12

43% of wellness services see increased revenue after adopting customer feedback systems

Statistic 13

72% of wellness clients expect quick responses to inquiries

Statistic 14

81% of wellness consumers prefer personalized wellness plans

Statistic 15

76% of wellness brands invest in training staff to improve customer experience

Statistic 16

60% of wellness customers are more likely to revisit if they receive follow-up communication

Statistic 17

88% of wellness clients value eco-friendly and sustainable practices

Statistic 18

67% of wellness providers track customer satisfaction through surveys

Statistic 19

69% of wellness clients prefer digital check-ins over manual processes

Statistic 20

52% of wellness consumers cite billing transparency as a key factor in satisfaction

Statistic 21

78% of wellness providers use customer journey mapping to improve services

Statistic 22

84% of wellness consumers want convenient hours and flexible booking options

Statistic 23

59% of wellness customers value quick resolution of complaints

Statistic 24

70% of viewers prefer video content from wellness brands to learn about services

Statistic 25

82% of wellness providers incorporate client feedback into service improvements

Statistic 26

63% of wellness companies believe that data analytics help customize client experiences

Statistic 27

55% of wellness customers would switch providers if not satisfied with the CX

Statistic 28

42% of wellness consumers prefer online consultations due to convenience

Statistic 29

78% of wellness industry leaders emphasize the importance of empathy in CX

Statistic 30

59% of clients are more likely to share positive experiences if they feel appreciated

Statistic 31

54% of wellness customers prioritize easy-to-understand health information

Statistic 32

71% of wellness practitioners agree that a seamless CX encourages repeat visits

Statistic 33

83% of wellness customers prefer stores and clinics that offer integrated digital health records

Statistic 34

47% of wellness consumers rate comfort and ambiance as critical to their overall experience

Statistic 35

62% of wellness clients are more likely to return if their experience is personalized

Statistic 36

84% of consumers want their wellness service providers to have a strong online presence

Statistic 37

70% of wellness customers prefer to receive health tips via mobile apps

Statistic 38

55% of wellness consumers are influenced by the convenience of online scheduling

Statistic 39

82% of wellness clients expect consistent quality regardless of the service channel

Statistic 40

65% of wellness practitioners say technology has improved client engagement

Statistic 41

73% of wellness industry customers are more engaged with immersive technology like VR

Statistic 42

63% of wellness clients follow brands on social media for updates and promotions

Statistic 43

61% of wellness clients prefer app-based booking and management

Statistic 44

65% of wellness practitioners believe that digital tools improve client results and satisfaction

Statistic 45

44% of wellness experiences are enhanced by gamification elements

Statistic 46

75% of wellness clients utilize mobile devices to access health services and information

Statistic 47

58% of wellness businesses utilize chatbots for customer service

Statistic 48

69% of wellness companies reported increased customer engagement after implementing virtual appointments

Statistic 49

59% of wellness visitors use FAQ sections to find quick answers

Statistic 50

73% of wellness businesses track customer interactions across multiple channels

Statistic 51

50% of wellness sector revenue growth is attributed to improved customer experience

Statistic 52

74% of wellness businesses report higher customer satisfaction after staff training

Statistic 53

68% of wellness practitioners believe that improving CX directly impacts referral rates

Statistic 54

67% of wellness businesses report an increase in customer loyalty after implementing improved CX strategies

Statistic 55

54% of wellness businesses believe that social media engagement enhances CX

Statistic 56

45% of wellness businesses report that loyalty programs significantly boost customer retention

Statistic 57

66% of wellness firms see improved brand reputation following CX initiatives

Statistic 58

45% of wellness consumers respond positively to loyalty rewards

Statistic 59

76% of wellness brands see improved customer retention through social proof marketing

Statistic 60

63% of wellness customers are concerned about data privacy, influencing trust in CX efforts

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Sources

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Key Highlights

86% of consumers are willing to pay more for a better customer experience in the wellness industry
78% of wellness clients want personalized services tailored to their health needs
65% of wellness consumers check reviews before booking a service
54% of wellness industry customers prefer digital booking options
72% of customers in the wellness industry are more likely to return if they have a positive experience
67% of wellness businesses report an increase in customer loyalty after implementing improved CX strategies
80% of wellness clients want seamless, contactless, and digital interactions
58% of wellness customers are more likely to recommend a service after a positive customer experience
42% of wellness respondents report dissatisfaction due to long wait times
90% of wellness clients value transparency in pricing and services
55% of wellness consumers feel that personalized experiences increase their satisfaction
70% of wellness industry marketing is focused on customer experience enhancement
65% of wellness practitioners say technology has improved client engagement

In an industry where 86% of consumers are willing to pay more for a superior experience, wellness providers are redefining customer engagement through personalization, digital convenience, and transparency to foster loyalty and drive growth.

Customer Preferences and Expectations

86% of consumers are willing to pay more for a better customer experience in the wellness industry
78% of wellness clients want personalized services tailored to their health needs
65% of wellness consumers check reviews before booking a service
54% of wellness industry customers prefer digital booking options
72% of customers in the wellness industry are more likely to return if they have a positive experience
80% of wellness clients want seamless, contactless, and digital interactions
58% of wellness customers are more likely to recommend a service after a positive customer experience
42% of wellness respondents report dissatisfaction due to long wait times
90% of wellness clients value transparency in pricing and services
55% of wellness consumers feel that personalized experiences increase their satisfaction
70% of wellness industry marketing is focused on customer experience enhancement
43% of wellness services see increased revenue after adopting customer feedback systems
72% of wellness clients expect quick responses to inquiries
81% of wellness consumers prefer personalized wellness plans
76% of wellness brands invest in training staff to improve customer experience
60% of wellness customers are more likely to revisit if they receive follow-up communication
88% of wellness clients value eco-friendly and sustainable practices
67% of wellness providers track customer satisfaction through surveys
69% of wellness clients prefer digital check-ins over manual processes
52% of wellness consumers cite billing transparency as a key factor in satisfaction
78% of wellness providers use customer journey mapping to improve services
84% of wellness consumers want convenient hours and flexible booking options
59% of wellness customers value quick resolution of complaints
70% of viewers prefer video content from wellness brands to learn about services
82% of wellness providers incorporate client feedback into service improvements
63% of wellness companies believe that data analytics help customize client experiences
55% of wellness customers would switch providers if not satisfied with the CX
42% of wellness consumers prefer online consultations due to convenience
78% of wellness industry leaders emphasize the importance of empathy in CX
59% of clients are more likely to share positive experiences if they feel appreciated
54% of wellness customers prioritize easy-to-understand health information
71% of wellness practitioners agree that a seamless CX encourages repeat visits
83% of wellness customers prefer stores and clinics that offer integrated digital health records
47% of wellness consumers rate comfort and ambiance as critical to their overall experience
62% of wellness clients are more likely to return if their experience is personalized
84% of consumers want their wellness service providers to have a strong online presence
70% of wellness customers prefer to receive health tips via mobile apps
55% of wellness consumers are influenced by the convenience of online scheduling
82% of wellness clients expect consistent quality regardless of the service channel

Customer Preferences and Expectations Interpretation

In an industry where nearly nine out of ten clients value transparency and personalized, seamless experiences—from digital check-ins to eco-friendly practices—the wellness sector's competitive edge hinges on integrating empathy, technology, and tailored care, reminding providers that enhancing customer experience isn't just good business—it's the prescription for loyalty.

Digital Engagement and Technology Use

65% of wellness practitioners say technology has improved client engagement
73% of wellness industry customers are more engaged with immersive technology like VR
63% of wellness clients follow brands on social media for updates and promotions
61% of wellness clients prefer app-based booking and management
65% of wellness practitioners believe that digital tools improve client results and satisfaction
44% of wellness experiences are enhanced by gamification elements
75% of wellness clients utilize mobile devices to access health services and information
58% of wellness businesses utilize chatbots for customer service
69% of wellness companies reported increased customer engagement after implementing virtual appointments
59% of wellness visitors use FAQ sections to find quick answers
73% of wellness businesses track customer interactions across multiple channels

Digital Engagement and Technology Use Interpretation

In an industry where mind and body meet technology, wellness practitioners and clients alike are embracing digital tools—ranging from immersive VR experiences to chatbots—proving that even in health and relaxation, the future is now just a click away.

Industry Trends and Business Performance

50% of wellness sector revenue growth is attributed to improved customer experience
74% of wellness businesses report higher customer satisfaction after staff training
68% of wellness practitioners believe that improving CX directly impacts referral rates

Industry Trends and Business Performance Interpretation

These statistics collectively affirm that in the wellness industry, investing in customer experience—through staff training and service quality—not only boosts satisfaction and referrals but also drives substantial revenue growth, proving that well-being extends beyond the client to the bottom line.

Marketing Strategies and Brand Loyalty

67% of wellness businesses report an increase in customer loyalty after implementing improved CX strategies
54% of wellness businesses believe that social media engagement enhances CX
45% of wellness businesses report that loyalty programs significantly boost customer retention
66% of wellness firms see improved brand reputation following CX initiatives
45% of wellness consumers respond positively to loyalty rewards
76% of wellness brands see improved customer retention through social proof marketing

Marketing Strategies and Brand Loyalty Interpretation

In a thriving wellness industry, where over two-thirds see loyalty blossom through stellar customer experiences and social proof, brands that invest in genuine engagement and rewards are reaping reputation gains and retention rewards in return.

Sustainability and Trust Factors

63% of wellness customers are concerned about data privacy, influencing trust in CX efforts

Sustainability and Trust Factors Interpretation

With over half of wellness customers wary of data privacy, the industry’s challenge—and opportunity—lies in transforming trust concerns into a wellness experience that prioritizes transparency and security.